Pastries Market Insights, Size, Share & Growth Forecast to 2032

Pastries Market Synopsis:

Pastries Market Size Was Valued at USD 63.64 Billion in 2023, and is Projected to Reach USD 82.10 Billion by 2032, Growing at a CAGR of 2.87% From 2024-2032

The pastries market is defined as a global market that encompasses production and distribution of sweet baked food products or confectionery products that are consumable as snacks as well as in the formal eating occasion categories. Baked confectionery food products which are made out of dough and in the shape of such products as croissants, danishes, pies and tarts which may have fillings, toppings or coatings such as fruits, chocolate or cream. The scope of the market extends to both traditional and pre-cut pastries available to consumers via various channels of distribution including Bakeries, cafes and fast food outlets, supermarkets and convenience stores. This market is fuelled by the shift in eating patterns, product innovations that encourage speciality and premium segment, and snacking phenomena across the world.

The pastries market being a part of the global bakery and confectionery goods is in definite growth due to the shift by global consumers towards easy to prepare convenience food, indulgence food and diverse food offer. Peoples’ standard of living enabled by urbanization, and time constraints caused by a fast-paced lifestyle create a favourable setting for the consumption of fast foods among which are pastries. Further, changes in customer need for quality and luxury products have created opportunities for rare-quality bakeries and gourmet products. Another industry that boom greatly helped the pastries is the cafes and coffee the coffee culture has been a huge factor in the direction of pastries consumed especially in the urban North America, Europe and the Asia and Pacific region.

Also, as new supermarket chains and retail outlets come into the market the consumption of packaged pastries both for individual or single serve and large packs for the family has been boosted. Increasingly shoppers are also being mindful of their health, with calls for low sugar or free from gluten and vegan pastry options switching up the market. This continues to drive growth in the pastries market, especially during the festive seasons like holidays and other festivals to the developed and developing countries.

Pastries Market Trend Analysis:

Growing Preference for Premium and Artisanal Pastries

• The global pastries market has a noticeable tendency towards the consumption of products of high quality and workmanship. Consumers today are willing to do so for quality pastries which have been freshly prepared to meet the diverse taste buds in terms of the flavors of icing used and the ingredients. Conventional and homely or gourmet and classy are the two experiences artisanal pastries offer to the customers whether from an artisanal bakery or a fine delicatessen. This tendency is quite evident among young people and especially professionals living in large cities who pay attention to quality and seek for the unique story behind the product: from organic ingredients used in pastries to handcraftsmanship and oriental inspiration.

Expansion of Health-Conscious Pastry Offerings

• One of the favourable trends in the pastries market is a trend for creating hereditary pastry products. There is growing customer concern with the overall health, and more specifically with particular ingredients and their quantities in pastries; customers want low-sugar, high-protein, gluten-free or plant-based pastries. Any company that is capable of adapting to the market shift, that is offering customers healthier products without sacrificing taste will be well positioned to capture this new market of health conscious customers. Furthermore, diversification in utilization of functional ingredients in pastry products; super foods, probiotics and whole grain among them is expanding avenues for growth, since health conscious consumers cut across the world.

Pastries Market Segment Analysis:

Pastries Market is Segmented on the basis of Taste, Sales and Region.

By Taste, Sweet segment is expected to dominate the market during the forecast period

• The sweet segment will take the biggest share of the pastries market during the forecast period. Bakery confectionery items, including French pastries, croissants, éclairs, cinnamon rolls, and fruit tarts, are well-liked by everyone, both young and old, throughout the world. The sweet flavors are preferred by most people, particularly if they are complimented by filling such as, Chocolate, fruit and cream among others. Huge demand for such foods is observed both as the everyday snack and as the treat for some special occasion. Overall, sweet pastries remain highly versatile products for manufacturers due to the broad choice of products they can develop which serves different purposes, including their price segment or type of packaging, which ultimately helps sweet pastries brands maintain their leadership in the market.

By Sales, Packaged Pastries segment expected to held the largest share

• The packaged pastries segment is expected to dominate the market in terms of the sales of pastries across the globe throughout the given period of forecast. The fact that pastries which when packed have longer shelf lives than baked breads is an added advantage to the busy consumer who is always on the lookout for easy to way snacks. Supermarket, hypermart, and convenience store are termed to be offering a diversified range of packaged pastries in response to the escalating demand for confectionery that is easily portable and doesn’t burn a hole in the pocket. Prepacked pastries are also attractive to users who consider hygiene and product safety or during these difficult pandemic times. The growth of E-commerce platform also helps to drive growth of packaged pastries, due to growing reliance of consumers on such services.

Pastries Market Regional Insights:

Europe is Expected to Dominate the Market Over the Forecast period

• European region has offered the largest contribution to the pastries market holding a greater market share because of the high inclination towards more pastries across the European region owing to its strong bakery market. France, Germany and Italy remain the main sources of growth due to mature pastry culture and well developed network of artisanal and industrial pastry bakeries. Among all pastry types that originate from Europe and are known all over the world the most popular are French croissant, Italian cannoli, and Danish pastry. Further, it has a dominating market position due to preferred retail structure of the region and the growing demand for premium and gourmet food and pastries.

Active Key Players in the Pastries Market:

• ARYZTA (Switzerland)
• Bahlsen GmbH (Germany)
• Britannia Industries (India)
• Chipita (Greece)
• Flowers Foods (USA)
• General Mills (USA)
• Grupo Bimbo (Mexico)
• Hostess Brands (USA)
• Lantmännen Unibake (Denmark)
• Lotus Bakeries (Belgium)
• McKee Foods (USA)
• Mondelez International (USA)
• Orkla ASA (Norway)
• Rich Products Corporation (USA)
• Yamazaki Baking Co. (Japan)
• Other Active Players