Organic Food Market Synopsis

Organic Food Market Size Was Valued at USD 204.62 Billion in 2023, and is Projected to Reach USD 549.44 Billion by 2032, Growing at a CAGR of 11.60% From 2024-2032.

The market for organic food is the area of the food industry that specializes in goods that are produced or cultivated without the use of artificial fertilizers, growth hormones, antibiotics, genetically modified organisms (GMOs), pesticides, or fertilizers. Organic farming methods prioritize biodiversity and sustainability to improve soil and water quality while reducing pollution. Because organic foods are thought to have health advantages (like fewer chemical exposures) and environmental benefits (such less carbon footprints and support for animal welfare), consumers choose them. Market items range widely, from fruits and vegetables to dairy, meats, cereals, and processed foods. These products are certified organic by different regulatory agencies in different parts of the world.

• The global organic food market has seen remarkable expansion in recent years, fueled by a convergence of consumer health consciousness, environmental concerns, and shifting dietary preferences towards natural and sustainable food choices. Organic foods are produced without synthetic pesticides, GMOs, or artificial additives, appealing to consumers seeking safer, healthier alternatives. This trend is particularly pronounced in North America and Europe, where stringent regulations and higher consumer purchasing power have fostered a robust market infrastructure for organic products.
• In North America, the market is driven by increasing awareness of the health benefits associated with organic diets, coupled with a growing preference for locally sourced and sustainably produced foods. Europe, with its well-established organic certification standards and strong consumer demand for organic goods, continues to be a major market hub. Countries like Germany, France, and the United Kingdom lead in organic food consumption, supported by extensive retail distribution networks and government initiatives promoting organic agriculture.
• Asia Pacific represents a burgeoning frontier in the organic food sector, driven by rising disposable incomes, urbanization, and a growing middle class with a heightened awareness of food safety and quality. Countries such as China, India, and Japan are witnessing rapid growth in organic food consumption, supported by increasing investments in organic farming practices and expanding retail infrastructure.
• Key trends shaping the organic food market include the diversification of product offerings beyond traditional fruits and vegetables to include dairy products, grains, meat, and packaged foods. This expansion is accompanied by efforts to make organic products more accessible through mainstream retail channels, thereby broadening their appeal beyond niche markets.
• However, challenges persist, including higher production costs associated with organic farming methods, limited availability of organic-certified land, and the complexities of maintaining consistent supply chains to meet growing demand. Moreover, navigating varying regulatory landscapes across different regions presents logistical and compliance hurdles for market players.
• Looking ahead, innovations in organic farming techniques, advancements in distribution and logistics infrastructure, and increased consumer education and awareness are expected to drive continued growth in the global organic food market. Market participants are likely to focus on scaling production, enhancing supply chain efficiencies, and leveraging digital technologies to meet evolving consumer preferences and sustainability goals.

Organic Food Market Trend Analysis

Expansion of Product Offerings in the Organic Food Market

• The expansion of product offerings in the organic food market reflects a broader shift in consumer preferences towards healthier and more sustainable eating habits. Initially, organic foods were synonymous with fresh produce like fruits and vegetables, prized for their reduced exposure to pesticides and synthetic fertilizers. However, as awareness of organic benefits has grown, so too has the range of products available.
• Dairy and meat products, for instance, are now widely available in organic variants, appealing to consumers concerned about hormones and antibiotics in conventional livestock farming. Similarly, beverages such as organic juices and dairy alternatives like almond and soy milk have gained popularity for their perceived health benefits and environmental sustainability. Snacks and packaged foods are another area witnessing significant growth, with organic versions of chips, cereals, and even baby food becoming commonplace on store shelves.
• This diversification is not just about meeting consumer demand but also about capitalizing on market opportunities. Businesses are innovating to develop organic alternatives across all food categories, leveraging consumer trust in organic certifications and environmental sustainability. As a result, the organic food market is not only expanding in breadth but also deepening its penetration into everyday food choices, making organic options more accessible and appealing to a wider audience.

Rise of Organic Food Sales Through E-commerce Platforms

• The availability and accessibility of organic products for customers globally have changed due to the surge in sales of organic food through e-commerce platforms. Online shopping provides customers with unmatched convenience by enabling them to explore and buy a large selection of organic products while using mobile devices or from the comfort of their homes. People who live in places with limited access to actual organic markets or specialist stores, as well as those who lead hectic lives in cities, may find this convenience especially tempting. E-commerce has democratized access to organic goods by removing geographic obstacles, making them available to a wider audience outside of typical metropolitan hubs.
• In addition, compared to physical locations, online retailers provide a wider assortment of organic items. Customers may research various brands and types, peruse product reviews, evaluate costs, and make well-informed decisions according on their dietary requirements and preferences. In addition to increasing customer pleasure, this diversity encourages rivalry among organic food producers, which spurs innovation and gradually raises the caliber of the products.
• Furthermore, e-commerce platforms' openness and traceability add to consumers' faith in organic products. Online buyers may easily access comprehensive product descriptions, ingredient lists, and certifications, enabling them to make informed judgments regarding their purchases. Growing customer confidence, increased accessibility, and convenience will reshape the organic food business in the future as e-commerce and sales of organic food are integrated at an even faster rate thanks to advancements in digital technology.

Organic Food Market Segment Analysis:

Organic Food Market Segmented based on By Category, By Product Type and By Distribution Channel

By Category, Fruits & Vegetables segment is expected to dominate the market during the forecast period

• Because of their vital function in boosting nutrition and health, fruits and vegetables continue to have a prominent position in the global food industry. The abundance of vitamins, minerals, and antioxidants found in fresh produce is well recognized as beneficial for maintaining general health and preventing disease. Global consumer demand is consistently driven by this nutritious composition, which appeals to a wide range of populations. Furthermore, customers are actively searching out fresh fruits and vegetables as essential components of balanced diets, thanks to the growing emphasis on wellness trends and good eating habits.
• Supermarkets and hypermarkets are essential as the main outlets through which fruits and vegetables are distributed. Large fresh produce assortments are provided by these retail behemoths, guaranteeing customer ease and accessibility. A wide range of cultivars that are acquired locally and internationally are available to satisfy seasonal demands as well as a variety of culinary tastes. Supermarkets' attractiveness to customers seeking convenience and value is further increased by their capacity to uphold quality standards and offer competitive prices. The category holds the highest position in the food industry due in large part to its accessibility and dependability, as customers place a higher value on freshness, variety, and nutritional advantages when making selections. Fresh produce therefore leads the global food scene not only in terms of consumption but also in terms of larger movements towards health-conscious lifestyles.

By Distribution Channel, Supermarkets/Hypermarkets segment held the largest share in 2023

• Supermarkets and hypermarkets have become indispensable players in the retail sector, commanding significant influence across diverse product categories. Their dominance stems from several key factors, starting with their expansive product offerings. These retail giants stock a wide array of goods ranging from groceries and household essentials to electronics and apparel, catering to the diverse needs of consumers under one roof. This breadth of offerings not only enhances convenience but also fosters customer loyalty by allowing shoppers to fulfill multiple shopping needs in a single visit.
• In addition to variety, supermarkets and hypermarkets excel in ensuring product availability. Their robust supply chain networks and efficient inventory management systems enable them to maintain consistent stock levels and minimize out-of-stock situations. This reliability is crucial in meeting consumer expectations for convenience and immediate access to desired products. Moreover, supermarkets leverage economies of scale to negotiate competitive pricing with suppliers, translating into cost savings that are passed on to consumers. This pricing advantage helps them attract price-sensitive shoppers while maintaining profitability through high sales volumes.
• Furthermore, supermarkets and hypermarkets employ strategic merchandising tactics and promotional activities to further enhance their appeal. These include seasonal promotions, loyalty programs, and in-store displays designed to highlight new products or special offers. Such initiatives not only drive foot traffic but also stimulate impulse purchases, contributing to overall sales growth. By continually adapting to consumer preferences and market trends, supermarkets and hypermarkets solidify their role as dominant distribution channels across various product categories, maintaining their position as pillars of modern retail infrastructur

Organic Food Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• Leading the world's organic food industry is North America, where a strong consumer culture of health-consciousness places an emphasis on sustainable and nutrient-dense food options. The advanced organic agricultural industry in the United States maintains the integrity of organic goods by adhering to strict certification criteria, which supports its market dominance. This dedication to quality is maintained throughout the whole supply chain, supported by a reputable distribution network that effectively distributes organic products to an increasing number of discriminating customers.
• Similar to other countries, Canada has seen a significant increase in the market for organic foods as more people choose goods that are in line with their personal health and environmental beliefs. Government programs and policies that encourage organic agriculture and raise consumer awareness are beneficial to the nation's organic industry. Similar to their American counterparts, Canadian customers are steadily expanding and diversifying the market by choosing organic options more and more in a variety of food categories, from fresh fruit to packaged items.
• With their combined high consumer demand, resilient agricultural methods, and efficient market infrastructure supporting long-term growth in the organic food industry, the United States and Canada represent North America's leadership in the global organic food market.

Active Key Players in the Organic Food Market

• General Mills Inc. (U.S.),
• Danone S.A. (France),
• Dole plc. (Ireland),
• Organic Valley (U.S.),
• Organic India Pvt. Ltd. (India),
• Amy's Kitchen, Inc. (U.S.),
• Arla Foods Amba (Denmark),
• Eden Foods Inc (U.S.),
• Hain Celestial Group, Inc. (U.S.),
• SunOpta Inc (U.S.) and Other Active Players

Key Industry Developments in the Organic Food Market:

• January 2024: Straus Family Creamery, a California organic dairy, launched low-fat kefirs to its portfolio of premium organic dairy products.
• June 2023: McConnell's Fine Ice Creams, a U.S.-based company, unveiled organic fine ice cream flavors. The new products are available in four flavors, including cookies and fudge, brownies, chocolate peanut butter brownies, strawberries & shortbread cookies, and golden state vanilla.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Organic Food Market by Category
 4.1 Organic Food Market Snapshot and Growth Engine
 4.2 Organic Food Market Overview
 4.3 Fruits & Vegetables
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Fruits & Vegetables: Geographic Segmentation Analysis
 4.4 Dairy
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Dairy: Geographic Segmentation Analysis
 4.5 Meat
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Meat: Geographic Segmentation Analysis
 4.6 Fish
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Fish: Geographic Segmentation Analysis
 4.7 & Poultry
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 & Poultry: Geographic Segmentation Analysis
 4.8 Frozen & Processed Foods
  4.8.1 Introduction and Market Overview
  4.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.8.3 Key Market Trends, Growth Factors and Opportunities
  4.8.4 Frozen & Processed Foods: Geographic Segmentation Analysis
 4.9 Cereals &Grains
  4.9.1 Introduction and Market Overview
  4.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.9.3 Key Market Trends, Growth Factors and Opportunities
  4.9.4 Cereals &Grains: Geographic Segmentation Analysis
 4.10 Beverages
  4.10.1 Introduction and Market Overview
  4.10.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.10.3 Key Market Trends, Growth Factors and Opportunities
  4.10.4 Beverages: Geographic Segmentation Analysis
 4.11 Others
  4.11.1 Introduction and Market Overview
  4.11.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.11.3 Key Market Trends, Growth Factors and Opportunities
  4.11.4 Others: Geographic Segmentation Analysis

Chapter 5: Organic Food Market by Product Type
 5.1 Organic Food Market Snapshot and Growth Engine
 5.2 Organic Food Market Overview
 5.3 Processed and Unprocessed
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Processed and Unprocessed: Geographic Segmentation Analysis

Chapter 6: Organic Food Market by Distribution Channel
 6.1 Organic Food Market Snapshot and Growth Engine
 6.2 Organic Food Market Overview
 6.3 Supermarkets/Hypermarkets
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Supermarkets/Hypermarkets: Geographic Segmentation Analysis
 6.4 Specialty Store
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Specialty Store: Geographic Segmentation Analysis
 6.5 Convenient Stores
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Convenient Stores: Geographic Segmentation Analysis
 6.6 Online Retail Stores
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Online Retail Stores: Geographic Segmentation Analysis
 6.7 Others
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Others: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Organic Food Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 GENERAL MILLS INC. (U.S.)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 DANONE S.A. (FRANCE)
 7.4 DOLE PLC. (IRELAND)
 7.5 ORGANIC VALLEY (U.S.)
 7.6 ORGANIC INDIA PVT. LTD. (INDIA)
 7.7 AMY'S KITCHEN
 7.8 INC. (U.S.)
 7.9 ARLA FOODS AMBA (DENMARK)
 7.10 EDEN FOODS INC (U.S.)
 7.11 HAIN CELESTIAL GROUP
 7.12 INC. (U.S.)
 7.13 SUNOPTA INC (U.S.)
 7.14 OTHER ACTIVE PLAYERS.

Chapter 8: Global Organic Food Market By Region
 8.1 Overview
 8.2. North America Organic Food Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Category
  8.2.4.1 Fruits & Vegetables
  8.2.4.2 Dairy
  8.2.4.3 Meat
  8.2.4.4 Fish
  8.2.4.5 & Poultry
  8.2.4.6 Frozen & Processed Foods
  8.2.4.7 Cereals &Grains
  8.2.4.8 Beverages
  8.2.4.9 Others
  8.2.5 Historic and Forecasted Market Size By Product Type
  8.2.5.1 Processed and Unprocessed
  8.2.6 Historic and Forecasted Market Size By Distribution Channel
  8.2.6.1 Supermarkets/Hypermarkets
  8.2.6.2 Specialty Store
  8.2.6.3 Convenient Stores
  8.2.6.4 Online Retail Stores
  8.2.6.5 Others
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Organic Food Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Category
  8.3.4.1 Fruits & Vegetables
  8.3.4.2 Dairy
  8.3.4.3 Meat
  8.3.4.4 Fish
  8.3.4.5 & Poultry
  8.3.4.6 Frozen & Processed Foods
  8.3.4.7 Cereals &Grains
  8.3.4.8 Beverages
  8.3.4.9 Others
  8.3.5 Historic and Forecasted Market Size By Product Type
  8.3.5.1 Processed and Unprocessed
  8.3.6 Historic and Forecasted Market Size By Distribution Channel
  8.3.6.1 Supermarkets/Hypermarkets
  8.3.6.2 Specialty Store
  8.3.6.3 Convenient Stores
  8.3.6.4 Online Retail Stores
  8.3.6.5 Others
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Bulgaria
  8.3.7.2 The Czech Republic
  8.3.7.3 Hungary
  8.3.7.4 Poland
  8.3.7.5 Romania
  8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Organic Food Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Category
  8.4.4.1 Fruits & Vegetables
  8.4.4.2 Dairy
  8.4.4.3 Meat
  8.4.4.4 Fish
  8.4.4.5 & Poultry
  8.4.4.6 Frozen & Processed Foods
  8.4.4.7 Cereals &Grains
  8.4.4.8 Beverages
  8.4.4.9 Others
  8.4.5 Historic and Forecasted Market Size By Product Type
  8.4.5.1 Processed and Unprocessed
  8.4.6 Historic and Forecasted Market Size By Distribution Channel
  8.4.6.1 Supermarkets/Hypermarkets
  8.4.6.2 Specialty Store
  8.4.6.3 Convenient Stores
  8.4.6.4 Online Retail Stores
  8.4.6.5 Others
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 Netherlands
  8.4.7.5 Italy
  8.4.7.6 Russia
  8.4.7.7 Spain
  8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Organic Food Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Category
  8.5.4.1 Fruits & Vegetables
  8.5.4.2 Dairy
  8.5.4.3 Meat
  8.5.4.4 Fish
  8.5.4.5 & Poultry
  8.5.4.6 Frozen & Processed Foods
  8.5.4.7 Cereals &Grains
  8.5.4.8 Beverages
  8.5.4.9 Others
  8.5.5 Historic and Forecasted Market Size By Product Type
  8.5.5.1 Processed and Unprocessed
  8.5.6 Historic and Forecasted Market Size By Distribution Channel
  8.5.6.1 Supermarkets/Hypermarkets
  8.5.6.2 Specialty Store
  8.5.6.3 Convenient Stores
  8.5.6.4 Online Retail Stores
  8.5.6.5 Others
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Organic Food Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Category
  8.6.4.1 Fruits & Vegetables
  8.6.4.2 Dairy
  8.6.4.3 Meat
  8.6.4.4 Fish
  8.6.4.5 & Poultry
  8.6.4.6 Frozen & Processed Foods
  8.6.4.7 Cereals &Grains
  8.6.4.8 Beverages
  8.6.4.9 Others
  8.6.5 Historic and Forecasted Market Size By Product Type
  8.6.5.1 Processed and Unprocessed
  8.6.6 Historic and Forecasted Market Size By Distribution Channel
  8.6.6.1 Supermarkets/Hypermarkets
  8.6.6.2 Specialty Store
  8.6.6.3 Convenient Stores
  8.6.6.4 Online Retail Stores
  8.6.6.5 Others
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkey
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Organic Food Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Category
  8.7.4.1 Fruits & Vegetables
  8.7.4.2 Dairy
  8.7.4.3 Meat
  8.7.4.4 Fish
  8.7.4.5 & Poultry
  8.7.4.6 Frozen & Processed Foods
  8.7.4.7 Cereals &Grains
  8.7.4.8 Beverages
  8.7.4.9 Others
  8.7.5 Historic and Forecasted Market Size By Product Type
  8.7.5.1 Processed and Unprocessed
  8.7.6 Historic and Forecasted Market Size By Distribution Channel
  8.7.6.1 Supermarkets/Hypermarkets
  8.7.6.2 Specialty Store
  8.7.6.3 Convenient Stores
  8.7.6.4 Online Retail Stores
  8.7.6.5 Others
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research