Oral Hygiene Market Synopsis:
Oral Hygiene Market Size Was Valued at USD 37.90 Billion in 2023, and is Projected to Reach USD 49.88 Billion by 2032, Growing at a CAGR of 3.10% From 2024-2032.
Oral hygiene market means that sector of business which deals with appliances that are used to deal dental ailments and also to give people a speachless and fresh breath. Common goods in this market segment are toothpaste, toothbrush, mouthwash, dental floss and other dental products. It targets customers of all age with its products intended to offers the convenience of effective daily oral usage, oral beauty solutions or dental treatment and therapy programs.
The market experience growth due to raising overall knowledge about oral hygiene, popularity among the young people, and those who have a higher purchasing capacity. Growing awareness levels about oral health diseases such as teeth cavities, periodontitis, and oral malodor have led to higher requirement levels of prevention and curing oral care products. In addition, improvements in oral care technologies for example electric toothbrush of and toothpaste with extra functions has continued to drive the market.
In the same manner, the increased cases of people embracing cosmetic dentistry has been marked by shift in demography consumers’ preferences that entail dental appearance and health as key factors towards market expansion. Customers are willing to spend money on niche oral care products like whitening toothpaste and such mouth washes that are used on regular basis. There is also a leaning toward the advertisements’ subject matures crutches, the adoption of social media, and celebrity endorsements also contributes to consumer interest in oral hygiene products.
Oral Hygiene Market Trend Analysis:
Consumers becoming more health-conscious
- Currently, oral hygiene market, consumers also begun to focus on natural and organic products, owing to the rising level of health consciousness and the growing tendency of avoiding chemical oral care products. In response to this shift, brands are blanking products that they developed without any artificial chemicals, preservatives or fluoride. This kind of shift is mainly attributed to customer awareness or rather precaution whenever it comes to the use of artificial substances with regard to their impact on health and the globe.
- Another promising trend visible is the growth of the sales of electric toothbrushes that have better effectiveness than conventional brushing and increased comfort. Current society is experiencing a shift since these devices – that were once expensive- are now cheaper/available. In the same context, more specific dental hygiene products such as specially designed tooth brushes, individual tooth paste production and delivery are enhancing the potential of the market.
The growing middle-class population
- Also, there is a increasing middle-age group population globally, especially in Asia-Pacific and Latin America region, which would greatly contribute in growth of oral hygiene market. The population of these regions is getting younger and becoming urbanized with enhancing disposable incomes that have made them conscious of the health of their mouth and willing to spend on premium products. Thus, companies are able to extend their market into these markets, and target rich and potentially profitable customers.
- The issue of elderly as a population segment is also vast as people of this age suffer from different oral problems, including periodontal disease, xerostomia, and sensibility. Some of the strategies that exist include New product development: Companies can bring new products in the market targeting the geriatric population for instance special toothpaste which is free from flouride, or other similar products that weigh on the dental health of this generation of people.
Oral Hygiene Market Segment Analysis:
Oral Hygiene Market is Segmented on the basis of Type, Application, End User, and Region.
By Type, Toothpaste segment is expected to dominate the market during the forecast period
- The oral hygiene market consists of the wide range of products that offer the basic human needs essential in oral hygiene. Coating agents remain an important product as there is a wide variety of products varying from cavity protection, Whitening, sensitivity control and breath freshening. Some basic products include toilet paper, bath sponges, toothbrushes-manual or electrical for cleaning the teeth. Cosmetics can include mouthwashes or rinses which have further functions like, enhancing breath, fighting bacteria as well as controlling plaque formation. This product is used for cleaning between the teeth, in addition to dental floss. Other goods which can be found in this segment may be tongues cleaners, teeth whiteners and other accessories for dentures.
By Application, Daily Care segment expected to held the largest share
- The oral hygiene market is also categorized on the basis of Application into daily care, therapeutic care and cosmetic care. Cosmetics, as daily care products, serve for habitual and constant utilisation in order to achieve healthy oral state like toothpaste or brush. The therapeutic care category aims at spot committed oral problems such as gum diseases, sensitive teeth and breath, among others providing relief and prevention. Cosmetic care oral products, such as teeth whiteners or mouth fresheners, are meant to improve the looks of teeth and mouth which is useful for all those who desire to have a bright smile or non-bad breath.
Oral Hygiene Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast period
- North America has the largest market share in the global oral hygiene market owing to high consumers concern towards oral health, relatively high disposable income standard, and well-developed healthcare industry. The region boasts of a sound pharmacy retail base within the countries that are well supplied with medication in over-the-counter shops, supermarkets and online stores. Also, the increasing top players in the market along with change in product portfolio means that North America remains dominant in oral hygiene sector.
- This dominance is attributed to the region’s higher emphasis on dental health, and the high healthcare expenditure on personal car. The demand for electric toothbrushes and personalized and natural oral care products and services continues to rise in North America and other regions is also contributing to the growth of the market in the region. Due to the increasing awareness of health concerns, North America is expected to be the dominant region in the oral hygiene market in the worldwide market over the next few years.
Active Key Players in the Oral Hygiene Market
- Amway (USA)
- Church & Dwight Co., Inc. (USA)
- Colgate-Palmolive (USA)
- GlaxoSmithKline (UK)
- Henkel (Germany)
- Johnson & Johnson (USA)
- Kao Corporation (Japan)
- Lion Corporation (Japan)
- Procter & Gamble (USA)
- Unilever (UK)
- Other Active Players.
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Oral Hygiene Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 37.90 Billion |
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Forecast Period 2024-32 CAGR: |
3.10 % |
Market Size in 2032: |
USD 49.88 Billion |
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Segments Covered: |
By Product Type |
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By Application |
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By End User |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Oral Hygiene Market by Product Type
4.1 Oral Hygiene Market Snapshot and Growth Engine
4.2 Oral Hygiene Market Overview
4.3 Toothpaste
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.3.3 Key Market Trends, Growth Factors and Opportunities
4.3.4 Toothpaste: Geographic Segmentation Analysis
4.4 Toothbrush
4.4.1 Introduction and Market Overview
4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.4.3 Key Market Trends, Growth Factors and Opportunities
4.4.4 Toothbrush: Geographic Segmentation Analysis
4.5 Mouthwash/Rinse
4.5.1 Introduction and Market Overview
4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.5.3 Key Market Trends, Growth Factors and Opportunities
4.5.4 Mouthwash/Rinse: Geographic Segmentation Analysis
4.6 Dental Floss
4.6.1 Introduction and Market Overview
4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.6.3 Key Market Trends, Growth Factors and Opportunities
4.6.4 Dental Floss: Geographic Segmentation Analysis
4.7 Others
4.7.1 Introduction and Market Overview
4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.7.3 Key Market Trends, Growth Factors and Opportunities
4.7.4 Others: Geographic Segmentation Analysis
Chapter 5: Oral Hygiene Market by Application
5.1 Oral Hygiene Market Snapshot and Growth Engine
5.2 Oral Hygiene Market Overview
5.3 Daily Care
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Daily Care: Geographic Segmentation Analysis
5.4 Therapeutic Care
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Therapeutic Care: Geographic Segmentation Analysis
5.5 Cosmetic Care
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Cosmetic Care: Geographic Segmentation Analysis
Chapter 6: Oral Hygiene Market by End User
6.1 Oral Hygiene Market Snapshot and Growth Engine
6.2 Oral Hygiene Market Overview
6.3 Adults
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Adults: Geographic Segmentation Analysis
6.4 Children
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Children: Geographic Segmentation Analysis
Chapter 7: Company Profiles and Competitive Analysis
7.1 Competitive Landscape
7.1.1 Competitive Benchmarking
7.1.2 Oral Hygiene Market Share by Manufacturer (2023)
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Mergers and Acquisitions
7.2 COLGATE-PALMOLIVE (USA)
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Role of the Company in the Market
7.2.5 Sustainability and Social Responsibility
7.2.6 Operating Business Segments
7.2.7 Product Portfolio
7.2.8 Business Performance
7.2.9 Key Strategic Moves and Recent Developments
7.2.10 SWOT Analysis
7.3 PROCTER & GAMBLE (USA)
7.4 UNILEVER (UK)
7.5 GLAXOSMITHKLINE (UK)
7.6 JOHNSON & JOHNSON (USA)
7.7 HENKEL (GERMANY)
7.8 LION CORPORATION (JAPAN)
7.9 AMWAY (USA)
7.10 CHURCH & DWIGHT CO. INC. (USA)
7.11 KAO CORPORATION (JAPAN)
7.12 OTHER ACTIVE PLAYERS
Chapter 8: Global Oral Hygiene Market By Region
8.1 Overview
8.2. North America Oral Hygiene Market
8.2.1 Key Market Trends, Growth Factors and Opportunities
8.2.2 Top Key Companies
8.2.3 Historic and Forecasted Market Size by Segments
8.2.4 Historic and Forecasted Market Size By Product Type
8.2.4.1 Toothpaste
8.2.4.2 Toothbrush
8.2.4.3 Mouthwash/Rinse
8.2.4.4 Dental Floss
8.2.4.5 Others
8.2.5 Historic and Forecasted Market Size By Application
8.2.5.1 Daily Care
8.2.5.2 Therapeutic Care
8.2.5.3 Cosmetic Care
8.2.6 Historic and Forecasted Market Size By End User
8.2.6.1 Adults
8.2.6.2 Children
8.2.7 Historic and Forecast Market Size by Country
8.2.7.1 US
8.2.7.2 Canada
8.2.7.3 Mexico
8.3. Eastern Europe Oral Hygiene Market
8.3.1 Key Market Trends, Growth Factors and Opportunities
8.3.2 Top Key Companies
8.3.3 Historic and Forecasted Market Size by Segments
8.3.4 Historic and Forecasted Market Size By Product Type
8.3.4.1 Toothpaste
8.3.4.2 Toothbrush
8.3.4.3 Mouthwash/Rinse
8.3.4.4 Dental Floss
8.3.4.5 Others
8.3.5 Historic and Forecasted Market Size By Application
8.3.5.1 Daily Care
8.3.5.2 Therapeutic Care
8.3.5.3 Cosmetic Care
8.3.6 Historic and Forecasted Market Size By End User
8.3.6.1 Adults
8.3.6.2 Children
8.3.7 Historic and Forecast Market Size by Country
8.3.7.1 Bulgaria
8.3.7.2 The Czech Republic
8.3.7.3 Hungary
8.3.7.4 Poland
8.3.7.5 Romania
8.3.7.6 Rest of Eastern Europe
8.4. Western Europe Oral Hygiene Market
8.4.1 Key Market Trends, Growth Factors and Opportunities
8.4.2 Top Key Companies
8.4.3 Historic and Forecasted Market Size by Segments
8.4.4 Historic and Forecasted Market Size By Product Type
8.4.4.1 Toothpaste
8.4.4.2 Toothbrush
8.4.4.3 Mouthwash/Rinse
8.4.4.4 Dental Floss
8.4.4.5 Others
8.4.5 Historic and Forecasted Market Size By Application
8.4.5.1 Daily Care
8.4.5.2 Therapeutic Care
8.4.5.3 Cosmetic Care
8.4.6 Historic and Forecasted Market Size By End User
8.4.6.1 Adults
8.4.6.2 Children
8.4.7 Historic and Forecast Market Size by Country
8.4.7.1 Germany
8.4.7.2 UK
8.4.7.3 France
8.4.7.4 Netherlands
8.4.7.5 Italy
8.4.7.6 Russia
8.4.7.7 Spain
8.4.7.8 Rest of Western Europe
8.5. Asia Pacific Oral Hygiene Market
8.5.1 Key Market Trends, Growth Factors and Opportunities
8.5.2 Top Key Companies
8.5.3 Historic and Forecasted Market Size by Segments
8.5.4 Historic and Forecasted Market Size By Product Type
8.5.4.1 Toothpaste
8.5.4.2 Toothbrush
8.5.4.3 Mouthwash/Rinse
8.5.4.4 Dental Floss
8.5.4.5 Others
8.5.5 Historic and Forecasted Market Size By Application
8.5.5.1 Daily Care
8.5.5.2 Therapeutic Care
8.5.5.3 Cosmetic Care
8.5.6 Historic and Forecasted Market Size By End User
8.5.6.1 Adults
8.5.6.2 Children
8.5.7 Historic and Forecast Market Size by Country
8.5.7.1 China
8.5.7.2 India
8.5.7.3 Japan
8.5.7.4 South Korea
8.5.7.5 Malaysia
8.5.7.6 Thailand
8.5.7.7 Vietnam
8.5.7.8 The Philippines
8.5.7.9 Australia
8.5.7.10 New Zealand
8.5.7.11 Rest of APAC
8.6. Middle East & Africa Oral Hygiene Market
8.6.1 Key Market Trends, Growth Factors and Opportunities
8.6.2 Top Key Companies
8.6.3 Historic and Forecasted Market Size by Segments
8.6.4 Historic and Forecasted Market Size By Product Type
8.6.4.1 Toothpaste
8.6.4.2 Toothbrush
8.6.4.3 Mouthwash/Rinse
8.6.4.4 Dental Floss
8.6.4.5 Others
8.6.5 Historic and Forecasted Market Size By Application
8.6.5.1 Daily Care
8.6.5.2 Therapeutic Care
8.6.5.3 Cosmetic Care
8.6.6 Historic and Forecasted Market Size By End User
8.6.6.1 Adults
8.6.6.2 Children
8.6.7 Historic and Forecast Market Size by Country
8.6.7.1 Turkey
8.6.7.2 Bahrain
8.6.7.3 Kuwait
8.6.7.4 Saudi Arabia
8.6.7.5 Qatar
8.6.7.6 UAE
8.6.7.7 Israel
8.6.7.8 South Africa
8.7. South America Oral Hygiene Market
8.7.1 Key Market Trends, Growth Factors and Opportunities
8.7.2 Top Key Companies
8.7.3 Historic and Forecasted Market Size by Segments
8.7.4 Historic and Forecasted Market Size By Product Type
8.7.4.1 Toothpaste
8.7.4.2 Toothbrush
8.7.4.3 Mouthwash/Rinse
8.7.4.4 Dental Floss
8.7.4.5 Others
8.7.5 Historic and Forecasted Market Size By Application
8.7.5.1 Daily Care
8.7.5.2 Therapeutic Care
8.7.5.3 Cosmetic Care
8.7.6 Historic and Forecasted Market Size By End User
8.7.6.1 Adults
8.7.6.2 Children
8.7.7 Historic and Forecast Market Size by Country
8.7.7.1 Brazil
8.7.7.2 Argentina
8.7.7.3 Rest of SA
Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies
Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research
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Oral Hygiene Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
|
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 37.90 Billion |
|
Forecast Period 2024-32 CAGR: |
3.10 % |
Market Size in 2032: |
USD 49.88 Billion |
|
Segments Covered: |
By Product Type |
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By Application |
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By End User |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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