North America Electric Vehicle Telematics Market - Trends, Size & Outlook (2024-2032)

North America Electric Vehicle Telematics Market Synopsis:

North America Electric Vehicle Telematics Market Size Was Valued at USD 3.79 Billion in 2023, and is Projected to Reach USD 23.72 Billion by 2032, Growing at a CAGR of 22.6% From 2024-2032.

Electric Vehicle Telematics entails the incorporation of telecommunications and informatics in electric vehicles for data collection, analysis, and transmission regarding vehicle performance, battery status, location, and other figures. It allows for remote monitoring, diagnostics, and control of EVs, hence improving their efficiency, range, and performance.

The North America Electric Vehicle (EV) Telematics Market is witnessing significant growth, driven by the increasing adoption of electric vehicles and advancements in connectivity technologies. Telematics systems play a crucial role in enhancing the overall EV experience by providing real-time vehicle diagnostics, navigation, fleet management, and safety features. The region's commitment to reducing carbon emissions and promoting sustainable mobility solutions has accelerated the integration of telematics in EVs, particularly in the United States and Canada.

Key factors fueling market growth include government incentives for EV adoption, robust infrastructure development, and the rising consumer demand for connected and autonomous vehicle technologies. EV manufacturers are leveraging telematics to improve energy efficiency, battery management, and predictive maintenance, ensuring a seamless driving experience. Moreover, the growing popularity of ride-sharing and fleet operations further amplifies the demand for telematics solutions, which help optimize routes and monitor driver behavior.

Innovations such as 5G connectivity, cloud-based platforms, and AI-powered analytics are transforming the telematics landscape, enabling real-time data processing and enhanced vehicle-to-everything (V2X) communication. However, challenges like high implementation costs and cybersecurity concerns persist.

The Safety and Security segment held the largest share in 2023, driven by real-time monitoring, crash detection, and theft recovery capabilities. Regulatory mandates, such as the inclusion of eCall systems, further bolster this segment. This represents a lucrative opportunity, with telematics systems enabling premium features like autonomous driving and enhanced security.

With major players like Tesla, General Motors, and Ford heavily investing in telematics-driven EV solutions, the market is poised for robust growth. The region is expected to maintain its leadership position in the global EV telematics market, reflecting a strong trajectory of innovation and adoption across both individual and commercial segments.

Electric Vehicle Telematics Market Growth and Trend Analysis:

Growing Electric Vehicle Adoption

• The growing adoption of electric vehicles (EVs) is a key driver for the North American Electric Vehicle Telematics Market, fueled by rising EV sales, evolving consumer preferences, and supportive policies. In 2023, new electric car registrations in the U.S. totalled 1.4 million, reflecting a robust 40% growth compared to 2022. By the second quarter of 2024 (2Q24), EVs, including hybrids and plug-in hybrids, comprised 18.7% of total light-duty vehicle (LDV) sales, up from 17.8% in 1Q24. Battery electric vehicles (BEVs) alone accounted for 7.1% of the market, indicating consistent demand.
• The adoption of telematics solutions in EVs is directly tied to their integration into increasingly connected and sustainable transportation systems. EV telematics systems enable critical features such as real-time battery monitoring, predictive maintenance, and optimized charging, enhancing operational efficiency and user experience. For example, luxury EVs, which made up 32.8% of total luxury vehicle sales in 2Q24, utilize advanced telematics for navigation, security, and energy management.
• Tesla, though still leading with 48.9% of the U.S. EV market in 2Q24, faces growing competition from legacy manufacturers like Ford and Chevrolet. Ford’s Mustang Mach-E and F-150 Lightning, along with Chevrolet’s Blazer EV and Silverado EV, highlight the increasing diversity of telematics-enabled EV options.
• As EV adoption grows, telematics systems play a pivotal role in addressing evolving consumer needs, ensuring vehicle performance, and contributing to sustainability goals, driving the market forward in North America.

Opportunities in Luxury and Premium EVs

• The luxury and premium electric vehicle (EV) segment offer a significant opportunity for the North American Electric Vehicle Telematics Market, driven by the strong demand for advanced features and cutting-edge technology. In the second quarter of 2024 (2Q24), luxury EVs accounted for an impressive 73.8% of total battery electric vehicle (BEV) sales, underscoring their dominance in the high-end market. These vehicles cater to discerning customers who value premium functionality, making telematics systems an essential component of their appeal.
• Telematics solutions tailored to luxury EVs focus on high-end features such as autonomous driving, enhanced security, and sophisticated infotainment systems. For instance, advanced driver-assistance systems (ADAS) leverage real-time telematics data to enable semi-autonomous or fully autonomous capabilities, improving safety and convenience. Similarly, enhanced security features, such as remote tracking and theft prevention, are critical for high-value vehicles, offering peace of mind to owners. Premium infotainment, which includes real-time navigation, seamless smartphone integration, and customizable user experiences, is another key area where telematics systems shine.
• Tesla, with its market-leading Model S and Model X, exemplifies how luxury EVs integrate telematics to deliver a superior experience. Similarly, traditional automakers like Mercedes-Benz and BMW have entered the market with telematics-equipped luxury EVs such as the EQS and iX, offering innovative connectivity and performance.
• The luxury EV market’s reliance on telematics not only supports a premium user experience but also opens doors for new advancements in smart mobility, ensuring continued growth in this lucrative segment.

Electric Vehicle Telematics Market Segment Analysis:

Electric Vehicle Telematics Market is Segmented on the basis of Type, Vehicle Type, and Application.

Based on the Type, Embedded Type is expected to dominate the market during the forecast period.

• The embedded type of telematics is expected to dominate the North America Electric Vehicle (EV) Telematics Market during the forecast period, driven by its seamless integration and superior functionality. This dominance is fueled by increasing consumer demand for advanced safety, navigation, and connectivity features pre-installed in vehicles. Automakers like Tesla, General Motors, and Ford are incorporating embedded telematics to enhance user experience and meet stringent safety regulations, such as the U.S. Federal Motor Vehicle Safety Standards. For example, General Motors’ OnStar platform offers services like emergency assistance, vehicle diagnostics, and in-car Wi-Fi, underscoring the growing reliance on embedded solutions. Also, the rising adoption of electric vehicles in North America further supports the growth of this segment, ensuring robust market performance.

By Application, Safety and Security segment held the largest share in 2023

• The Safety and Security segment held the largest share of the North America Electric Vehicle (EV) Telematics Market. This prominence is attributed to the growing emphasis on vehicle safety and regulatory compliance across the region. Advanced telematics solutions offer real-time monitoring, crash detection, emergency response, and theft recovery, making them indispensable for both consumers and manufacturers. For instance, automakers like Tesla and Ford integrate features such as GPS tracking, automatic emergency calls, and remote diagnostics into their EVs, enhancing driver safety and vehicle security. Moreover, stringent government mandates, such as the inclusion of eCall systems in vehicles, have further accelerated adoption. With rising EV penetration and increasing concerns about driver and passenger safety, the segment continues to thrive, supported by technological advancements and consumer demand for reliable safety features, solidifying its dominant position in the market.

Electric Vehicle Telematics Market Active Players:

• Toyota Connected North America (USA)

• Lytx (USA)
• wabtec (USA)
• Tesla, Inc. (USA)
• Ford Motor Company (USA)
• General Motors (USA)
• Trimble Inc. (USA)
• Verizon Connect (USA)
• Samsara Inc. (USA)
• Teletrac Navman (USA)
• Zonar Systems (USA)
• Rivian Automotive, Inc. (USA)
• Waymo LLC (USA)
• Uber Technologies, Inc. (USA)
• Lyft, Inc. (USA)
• HARMAN (USA)
• Geotab Inc. (Canada)
• BlackBerry Limited (Canada)
• Other Active Players

Key Industry Developments in the Electric Vehicle Telematics Market:

• In February 2024, HARMAN unveiled the Ready Connect 5G Telematics Control Unit (TCU), powered by Qualcomm’s Snapdragon Digital Chassis technologies. This advanced TCU enhances automotive connectivity, delivering rich in-cabin experiences while streamlining OEM engineering efforts. Available now and showcased at Mobile World Congress 2024, the Ready Connect 5G TCU promises unparalleled performance, scalability, and usability, redefining automotive connectivity and reducing time to market for automakers.
• In December 2023, Wabtec announced its entry into the railcar telematics market through a partnership with Intermodal Telematics B.V. (IMT). The new platform, launching in Q1 2024, will provide real-time data to railcar and tank container operators, enhancing shipment visibility and efficiency. Nalin Jain, Group President of Digital Intelligence, emphasized that this innovation will transform the customer experience and improve supply chain performance.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Industry Dynamics and Opportunity Analysis
  3.1.1 Growth Drivers
  3.1.2 Limiting Factors
  3.1.3 Growth Opportunities
  3.1.4 Challenges and Risks
 3.2 Market Trend Analysis
 3.3 Strategic Pestle Overview
 3.4 Porter's Five Forces Framework
 3.5 Industry Value Chain Mapping
 3.6 Regulatory Framework
 3.7 Pricing Trend Analysis
 3.8 Patent Analysis
 3.9 Technology Evolution
 3.10 Investment Pockets
 3.11 Import-Export Analysis

Chapter 4: North America Electric Vehicle Telematics Market by Type
 4.1 North America Electric Vehicle Telematics Market Snapshot and Growth Engine
 4.2 Market Overview
 4.3 Embedded
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Embedded: Geographic Segmentation Analysis
 4.4 Retrofitted
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Retrofitted: Geographic Segmentation Analysis

Chapter 5: North America Electric Vehicle Telematics Market by Vehicle Type
 5.1 North America Electric Vehicle Telematics Market Snapshot and Growth Engine
 5.2 Market Overview
 5.3 Two Wheelers
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Two Wheelers: Geographic Segmentation Analysis
 5.4 Passenger Vehicles
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Passenger Vehicles: Geographic Segmentation Analysis
 5.5 Commercial Vehicles
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Commercial Vehicles: Geographic Segmentation Analysis

Chapter 6: North America Electric Vehicle Telematics Market by Application
 6.1 North America Electric Vehicle Telematics Market Snapshot and Growth Engine
 6.2 Market Overview
 6.3 Safety and Security
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Safety and Security: Geographic Segmentation Analysis
 6.4 Entertainment
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Entertainment: Geographic Segmentation Analysis
 6.5 Information and Navigation
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Information and Navigation: Geographic Segmentation Analysis
 6.6 Diagnostics
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Diagnostics: Geographic Segmentation Analysis
 6.7 Others
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size in Value USD and Volume Units
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Others: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 North America Electric Vehicle Telematics Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions  
 7.2
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Operating Business Segments
  7.2.5 Product Portfolio
  7.2.6 Business Performance
  7.2.7 Recent News & Development
  7.2.8 SWOT Analysis

Chapter 8:North America Electric Vehicle Telematics Market Analysis, Insights and Forecast, 2016-2028
 8.1 Market Overview
 8.2 Key Market Trends, Growth Factors and Opportunities
 8.3 Key Players
 8.4 Historic and Forecasted Market Size By Type
  8.4.1 Embedded
  8.4.2 Retrofitted
 8.5 Historic and Forecasted Market Size By Vehicle Type
  8.5.1 Two Wheelers
  8.5.2 Passenger Vehicles
  8.5.3 Commercial Vehicles
 8.6 Historic and Forecasted Market Size By Application
  8.6.1 Safety and Security
  8.6.2 Entertainment
  8.6.3 Information and Navigation
  8.6.4 Diagnostics
  8.6.5 Others
 8.7 Historic and Forecast Market Size by Country
  8.7.1 U.S.
  8.7.2 Canada
  8.7.3 Mexico

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Conclusion

Chapter 10 Our Thematic Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research