K-12 Online Tutoring Market: Comprehensive Study Report 2024- 2032

Global K-12 Online Tutoring Market Overview

The Global K-12 Online Tutoring Market size is expected to grow from USD 48.17 billion in 2023 to USD 141.28 billion by 2032, at a CAGR of 12.70% during the forecast period (2024-2032).

K-12 is the terminology used in educational technology in the United States, and possibly other countries. It is referred to as publicly-supported school grades before college. K-12 ensures that the children from kindergarten to 12th grade receive a basic elementary education. K-12 education is a combination of elementary and secondary education that enhances teacher-student communication. The letters K in k-12 stand for kindergarten and 12 stand for 12th grade, respectively. K-12 educational model encompasses kindergarten, primary, secondary, high school, and pre-university education. The concept of K-12 education is gaining popularity around the world, but it is most popular in the United States, Canada, and Europe. The rising need for the adoption of online tutoring will support the growth of the K-12 Online Tutoring Market over the forecasted period.

Market Dynamics And Factors For K-12 Online Tutoring Market

Drivers:

Increasing Adoption of K-12 Online Platform for Learning

The K12 Online Tutoring Market is largely expanding due to its ability to provide learning programs online. During the COVID-19 pandemic government closes schools, offices, and entertainment places to control the effect and infection of the corona virus which has a high growth rate; it is continuously spreading in the world. As a result, the strict restriction applied by the government hampers the education system; it affects the academic study of over 1.2 billion children in 186 countries. The adoption of online classes for learning is tremendously increased in that timeframe which helps to propel the growth of the market. Additionally, Even before COVID-19, education technology was seeing rapid expansion and adoption, with worldwide edtech investments reaching US$18.66 billion in 2019 and the whole industry for online education expected to reach $350 billion by 2025.

Restraints:

The Unavailability of Internet Services in Rural Areas Developing countries

Cable companies offer fast and effective services within urban or suburban areas rather than rural areas, due to the less development, unavailability of resources, and fewer consumers. Urban areas have a high population density due to this the companies are mainly focusing on developed areas than undeveloped areas. To bring cable Internet service to rural areas, providers would have to dig trenches to bring the wirelines out to the country. Additionally, the extreme climatic conditions create network issues in rural areas that also may hamper the growth of the K12 online tutoring market during the projected period.

Opportunities:

Initiatives Taken by Government to Feed the Demand of K-12 Online Learning.

The Chinese government ordered a quarter of a billion full-time students to continue their academic studies through online platforms; this provides an opportunity to the student for learning and for K-12 online tutoring market to expand its presence. For Instance, Tencent Classroom has been extensively used by many users during the lockdown and before the lockdowns. The Tencent K-12 Online School in Wuhan attracted approximately more than 730,000 students, which is 81% of the total student of K-12 students; this is the largest "online movement" in the educational history of Wuhan, As a result strengthening the expansion of the K-12 online tutoring market due to the initiatives taken by the government is providing lucrative opportunity for the market over the projected period.

Segmentation Analysis Of K-12 Online Tutoring Market

By Type, the high school segment dominates the market growth of the K12 online tutoring market over the forecast period. High school students aged between 14-18 so they have a better understanding of the subject, situation, and environment. In high school students have to decide their future path or field. They can grasp, and consume things more easily so high school-going children are more susceptible to online classes. They understand the value or seriousness of these online tuitions. Additionally, these tuitions provide test series to check the performance of student before the final examination that helps to improve their writing skills thus, most high school students are using K-12 online tutoring which supports the segment's growth and also support the growth of the market.

By Application, the STEM courses segment anticipated the highest growth in the K-12 online tutoring market during the forecasted period. STEM stands for Science, Technology, Engineering, and Mathematics. STEM is essential for the selection of future degree courses. Till middle school, one teacher can able to teach all the core subjects but after one point the syllabus and the depth of study are so high that there is a different teacher to teach specific subjects. STEM is a core conceptual segment and is high in demand across various industries, and it encompasses subsidiary subjects within these fields. STEM prepares students for their better future growth. A world requires more researchers, engineers, computer scientists, and other professionals in the top STEM fields. Thus, to reach that level students preferred to prepare this segment on the K-12 online tutoring platform which is giving a boost to the market during the forecasted period.

Regional Analysis Of K-12 Online Tutoring Market

Asia Pacific region is the leading region in the K12 online tutoring market during the forecasted period. According to a statistic, India has 1.46 million K-12 schools and 230 million kids registered in the modern K-12 education model. In this region, the high birth rate in countries like India, and China shows a high customer base. India has the largest adolescent population in the world, 253 million, and every fifth person is between 10 to 19 years old. The rise in the number of students and an increasing number of students taking online education is propelling the growth of the market. Additionally, the increasing penetration of the internet is expected to support the development of the K-12 online tutoring market. The rural and semi-developed area in this region has the availability of smartphones and the internet which gives boosts the growth of the market.

North America is fastest growing region for the K12 online tutoring market during the projected period. The adoption of K12 online tutoring is increasing and is expected highest rate in North America, as compared to the other regions. This main factor that impacted the increasing adoption of online tutoring is due to the Covid-19 pandemic. Parents are scared and the government also applied restrictions on schools in the overall world. The population is very high in the developed countries of this region, such as Canada and the US. So the consumer rate is also high which provides greater revenue to the market. Additionally, it is a technically advanced and economically strong region. Due to this the adoption of advanced technology is high, which helps in the expansion of the market in the North American region.

The Europe region is expected to grow with the significant market share for the K12 online tutoring market during the forecasted period. The presence of prominent key players and the high adoption rate of K12 online tutoring is the key factor affecting the market growth in this region. Moreover, it is more cost-effective than traditional education. In-person education methods require paying tuition fees with other expenses. Students have to pay for traveling, food, and extra activities fees in general. But online education tends to be more affordable for students. They can stay at home and attend lectures in extreme climatic conditions also which supports the growth of the K12 online tutoring market during the projected period.

The Middle East and Africa region is also experiencing high growth in the K12 online tutoring market during the analysis period. Digitalization in this region is growing in recent years, resulting in the adaption of software in this region. Additionally, there’s also often the availability of a wide range of payment options that give instalments or per-class payment options. This allows users to better budget management which gives a boost to the K12 online tutoring market during the analysis period in this region.

Top Key Players Covered In K-12 Online Tutoring Market

• BYJU’S(India)
• Vedantu (India)
• Ambow Education Holding (China)
• Beijing Magic Ears Technology (China)
• Chegg (US)
• Club Z! Inc. (US)
• ITutorGroup (China)
• Stride Inc. (US)
• Pearson Plc (UK)
• Qkids Teacher (China)
• TAL Education Group (China)
• Varsity Tutors (US)
• eTutorWorld (India)
• Khan Academy (US), and Others Major Players.

Key Industry Development In The K-12 Online Tutoring Market

• In August 2023, Instructure, known for its Canvas LMS, announced a partnership with Khan Academy to create Khanmigo, an AI-driven tutoring tool. Khanmigo will be deeply integrated into Canvas, initially focusing on student writing coaching. Future capabilities include aiding learning through prompts and supporting instructors with grading, lesson planning, and data insights. The tool will be piloted in the coming academic year with select K-12 and higher education institutions. CEO Steve Daly emphasized Instructure's commitment to integrating AI with intent, safety, and equity.
• In April 2021, Education technology giant Byju’s took  biggest step to expand internationally with the launch of a new product namely Byju’s Future School that become available in the United States, UK, Brazil, Indonesia and Mexico from next month.
• In June 2022, Vedantu launched its first hybrid learning centre as edtechs shed pandemic-induced growth. Edtech unicorn launched its first hybrid learning centre in Muzaffarpur, following in on the strategy of other edtech startups like Byju’s, Unacademy and PhysicsWallah, among others.