Hand Sanitizer Market Synopsis

Hand Sanitizer Market Size Was Valued at USD 4500 million in 2023, and is Projected to Reach USD 8413.28 million by 2032, Growing at a CAGR of 7.2% From 2024-2032.

Hand sanitizer is a liquid, gel, or foam typically used to destroy several viruses, germs, and microbes on the hands. It is also called hand antiseptic, hand disinfectant, hand rub, or hand rub. Additionally, it can be found as a cream, spray, or wipe. Hand cleaning with soap and water is generally favored in most contexts. It acts as a chemical barrier, preventing the body from the direct effect of bacteria and viruses, thereby reducing the risk of transmission.

• With the help of washing hands with soap the germ can be prevented 20 sec from the hand, but it is not fully cured. Hand sanitizer increases demand from various household and commercial sectors like restaurants, schools, and hospitals due to their busy lifestyles customers need to prefer the easily accessible product.
• Reduced risk of spread because it is easily accessible. Use in any crowded or public area. It is Gentler than soap because of its texture and liquid chemical composition smoothly applied to the hands. According to the Centre for Disease Control (CDC), It Kills germs completely, and the alcohol which is contained in industrial hand sanitizer kills germs and lessens the bacteria count in the hand Moreover, sanitizer sold commercially are indeed 99.9% effective for killing the germs. The hand sanitizer market is categorized into four types of gel, liquid, foam, and spray. In which gel-based hand sanitizer held the largest share and is expected to maintain its supremacy over the upcoming year. Which leads to improvement in manufacturing processes and materials.
• While hand washing with soap and water remains the most effective way to remove germs, hand sanitizers offer a convenient and accessible alternative, especially in situations where soap and water aren't readily available. Their portability and ease of use make them ideal for busy lifestyles and public settings, potentially reducing the spread of germs. However, it's important to remember that sanitizers may not be completely effective, particularly against certain types of germs or when hands are visibly soiled. The growing demand for hand sanitizers is likely to continue due to increasing concerns about hygiene and infection control.

Hand Sanitizer Market Trend Analysis

Rising Awareness of the Value of Good Hand Hygiene

• Increasing awareness of hand hygiene is gaining prominence on account of being an important measure to restrict the occurrence of infections. Therefore, hand hygiene forms the most important element of personal care, thereby driving the popularity of hand sanitizers. In addition, the government further promotes the usage of hand care products to increase awareness as well as avoid health issues among consumers. For instance, the WHO and FDA have taken initiatives to make people aware of hand hygiene and the risks associated with not maintaining hygiene. For example, the Seconds Save Lives campaign. Moreover, the rising influence of social media and online advertisements have exposed people to the recent trends of personal care and hygiene which is also accelerating the usage of hand sanitizers among consumers.
• Moreover, another aspect of enhancement in the hand sanitizer market is new launch products and innovation in the running products. Consumer inclination toward health & wellness and product innovation such as the addition of fragrances in the formulation of sanitizers are projected to boost the growth of the global hand sanitizer market. Hand sanitizers have an advantage over traditional hand-washing products as they can be used directly without water. Also, other manufacturing companies such as Henkel Corporation, and Unilever, have been offering hand sanitizers in convenient packaging such as sachet and mini bottles, which can easily be carried in a bag or a pocket by the consumers. These factors have widened the scope for the market.

Additionally, the emerging trend in the market is the customization of the hand sanitizer related product for the end users.

• Touchland company provide customized Touchland KUB to its commercial customers by provide them the benefit of printing their brand name and logo on the dispensers. They had expanded its personalization services across the regions, and customers in the commercial end-user segment personalize their hand sanitizers with their company name and logo to build up their brand identity. Because it provides awareness for health and hygiene by logo and name. This trend is expected to drive the market growth during upcoming period

  Restraints

  Brand Loyalty and Customer Preference

• Important factor in the sanitizer market is brand loyalty. Consumers may develop a preference for a particular brand based on factors such as perceived product quality, price, and packaging. Manufacturers must work to differentiate their products from those of their competitors and develop brand loyalty among consumers.
• In a free market, the price of sanitizers will be determined by the interaction of supply and demand. The pricing of sanitizers is in?uenced by a range of additional factors, including production costs, competition, and consumer demand. As the demands return to the pre-pandemic level, a decline in the price of sanitizers may be experienced.

 Opportunity

 Expanding Hand Sanitizer Market in Emerging Economies

• Availability of sanitizers has contributed to the growth of growing market. In the past, sanitizers were only used in hospitals and other healthcare facilities. However, with the rising demand, they are now widely disseminated in stores, online, and even invending machine.
• The increasing dominance of online shopping has also reshaped the growth of the market in the region and is expected to fuel the demand for hand sanitizers in the future years. For instance, online websites such as Amazon, Flipkart, Grofers, and other such online delivery service firms are offering different types of hand hygiene products.
• The rapid volatilization of the hand sanitizer by using screen natural components that possess low toxicity and demonstrate high antimicrobial performance. Enhance the user experience and preference. Eco friendly hand sanitizer will be the better equipped to meet the public’s demand for safe, efficient, and eco-friendly hand cleaning.

Challenges

Competitive Market Leads to Price Sensitivity

• The market for sanitizers is highly competitive, with a range of brands and formulations available. There are several large manufacturers, as well as smaller players who specialize in niche products. The market is characterized by low barriers to entry, meaning that new players can enter the market relatively easily.
• The sanitizer market is also subject to external factors such as regulation and the availability of raw materials. For example, regulations regarding the ingredients used in sanitizers and GMP requirements can impact the production costs and pricing strategies of manufacturers. Similarly, shortages of raw materials can lead to supply disruptions and an increase in prices.

Hand Sanitizer Market Segment Analysis:

The hand sanitizer market is segmented by form, chemical composition type, distribution channel, and region.

Chemical Composition Type, the alcohol-based hand sanitizer segment is expected to dominate the market during the forecast period

There are two segments by type such as alcoholic, and non-alcoholic. Among these, the alcoholic segment is expected to dominate the market during the forecast period.

• The World Health Organization (WHO) defines an alcohol-based hand rub as: "An alcohol-containing preparation (liquid, gel or foam) designed for application to the hands to inactivate microorganisms and/or temporarily suppress their growth. Such preparations may contain one or more types of alcohol, other active ingredients with excipients, and humectants.”
• Alcohol-based hand antiseptics mostly contain isopropanol, ethanol, n-propanol, or a mixture of these as their active ingredients. The antimicrobial activity of alcohols is attributed to their ability to denature and coagulate proteins. This causes microbes to lose their protective coatings and become non-functional.
• The centers for Disease Control and Prevention recommends formulations containing 80% (percent volume/volume) ethanol or 75% isopropyl alcohol; however, sanitizers containing 60 to 95% alcohol are acceptable. The recommended percentages of ethanol and isopropyl alcohol are kept as 80% and 75% because these values lie in the middle of the acceptable range. Notably, higher than recommended concentrations are also paradoxically less potent because proteins are not denatured easily without the presence of water. Alcohol concentrations in antiseptic hand rubs are often expressed as percent by volume and rarely as percent by weight. A study conducted on 85% (weight/weight) ethanol showed that a 15 se hand sanitizer gels (HSGs) have gained considerable popularity as an ef?cient method of hand cleaning, due to their rapid drying and sustained antimicrobial ef?cacy. Concurrently, there has been a growing interest in novel HSGs that offer additional functions such as skin whitening, moisturizing, and anti-in?ammatory effects. Contact time was enough to reduce gram-positive and negative bacteria by greater than 5 log10 steps.

By Form, Gel/Liquid segment held the largest share in 2023

There are four segments by form such as form gel/liquid, spray, foam, and sanitizing wipes. among these, commercials held the largest share in 2023.

• hand sanitizer gels (HSGs) have gained considerable popularity as an ef?cient method of hand cleaning, due to their rapid drying and sustained antimicrobial ef?cacy. Concurrently, there has been a growing interest in novel HSGs that offer additional functions such as skin whitening, moisturizing, and anti-in?ammatory effects.

• The components of hand sanitizer gel are biocompatible with each other at an excellent level, and the most abundant component is the thickening agent, mainly using carbomer, which is extensively used for skin and eye wound healing. Simultaneously, carbomer has high viscosity at low concentrations and has the advantages of a wide viscosity range, great ?owability, compatibility with many active ingredients, high transparency, good thermal stability, and high consumer acceptance.
• HSGs can be utilized in a wide variety of situations, owing to its effectiveness in minimizing respiratory and gastrointestinal infections based on its ability to control to a certain extent the spread of bacteria in a range of environments and to signi?cantly reduce the transfer of microorganisms.

Hand Sanitizer Market Regional Insights: 

North America Expected to Dominate the Market Over the Forecast period

• North America dominates the global hand sanitizer market, owing to high hygiene standards among the U.S. population. Moreover, Asia-Pacific is expected to witness the highest growth rate from 2017 to 2023, owing to increase in concern towards health and wellness. Furthermore, improvement in living standards and rise in disposable income are expected to boost the growth of the Asia-Pacific hand sanitizer market.
• The increasing dominance of online shopping has reshaped the growth of the market in the region and is expected to fuel the demand for hand sanitizers in the future years. For instance, online websites such as Amazon, Flipkart, Grofers, and other such online delivery service firms are offering different types of hand hygiene products.

Active Key Players in the Active Key Players in the Market

• Reckitt Benckiser (England UK)
• 3M Company (U.S)
• GOJO Industries, Inc. (U.S.)
• Himalaya Wellness Company (India)
• Unilever Plc (U.K)
• Best Sanitizer Inc(U.S)
• The Procter & Gamble Company (U.S)
• Vi-Jon, Inc. (U.S)
• Henkel AG & Co. KGaA (Germany)
• SC Johnson & Son Inc. (U.S)
• Chattem Inc. (U.S)