Fortified Rice Market Synopsis

The global Fortified Rice Market was valued at USD 20.21 Billion in 2023 and is likely to reach USD 33.28 Billion by 2032, increasing at a CAGR of 5.7% from 2024 to 2032.

Fortification is a process in which nutrients are added to food that do not occur in nature or are found in sufficient quantities. To enrich rice, rice grains can be coated with a premix of micronutrients, or extruded rice grains can be prepared that are enriched with micronutrients and then mixed with regular rice.

• Rice resistance is a cost-effective and culturally appropriate strategy to correct micronutrient deficiencies in countries with per capita rice consumption. The cost of intensification is determined by several context-specific variables, such as the structure and capacity of the rice industry, the complexity of the supply chain, the policy and regulatory environment, and the scale of the respective program.
• In 2015-2016, India was the second largest producer of rice, followed by Indonesia and Bangladesh. Fortified rice makes it more nutritious by adding vitamins and minerals in the post-harvest phase. many of which are lost during grinding and polishing. Rice fortification has the best potential to fill a gap in current staple food fortification programs because it is a staple food for 65% of India's population and reaches the most vulnerable and poor and most state security programs.
• The food and civil supplies department of each state links several rice mills in each district, which regularly supply rice to FCI from where it is distributed to social safety nets. Rice fortification can be described as a cost-effective complementary strategy to increase the nutritional value of rice by adding essential micronutrients such as calcium heartbeat, vitamin B12, iron and folic acid to correct malnutrition in a specific population.
• Rice fortification has the greatest potential to fill a gap in current staple food fortification programs, as it is the staple food for 65% of India's population and reaches the most vulnerable and poor - and most state safety net programs. The food and civil supplies department of each state links several rice mills in each district, which regularly supply rice to FCI, from where it is distributed to social safety nets.
• Rice fortification can be depicted as a cost-effective complementary procedure to extend the nutritional esteem of rice by including fundamental micronutrients such as calcium ascorbate, vitamin B12, iron and folic corrosive to address malnutrition in a particular population. Rice is classified into different assortments and is known for its feeding nature. For illustration, black rice contains protein, fiber, cancer prevention agents, carbohydrates and anthocyanins.
• Therefore, nourishment fortification has become one of the foremost imperative ways for worldwide organizations such as the Food and Agriculture Organization (FAO) and the World Health Organization (WHO) to battle the issue of nutritional lacks around the world
•  Cereal fortification has emerged as a potential substitute to food Flavors due to its several advantages, such as cost-effectiveness, intact taste, source of multiple nutrients, and minimal behavioural change upon consumption. Variations in rice worldwide, government measures, increasing human health, widespread malnutrition in several Asian and African countries, improving distribution channels in developing countries and increasing disposable income are factors driving the growth of fortified rice.

Fortified Rice Market Trend Analysis

Malnutrition And the Need of Essential Nutrients

• Malnutrition remains a noteworthy worldwide challenge, affecting millions of people, especially in creating countries. One imperative procedure to address this issue is by guaranteeing get to to basic supplements through braced nourishments like enhanced rice. Fortified rice, improved with key vitamins and minerals such as press, zinc, vitamin A, and D, among others, stands as a promising solution. The request for basic nutrition may be a essential driver moving the fortified rice market forward. In districts where rice serves as a dietary staple, numerous individuals endure from micronutrient lacks due to limited nourishment differences or insufficient get to nutritious alternatives. Fortified rice develops as a viable and temperate implies to counter these lacks, consistently substituting conventional rice in dinners without requiring changes in cooking strategies or dietary propensities.
• Fortified rice can be customized to address nutrient lacks predominant completely different regions, exhibiting its versatility in assembly differing wholesome necessities over populaces. Governments, non-governmental organizations (NGOs), and worldwide substances frequently advocate for the distribution and utilization of fortified rice as portion of broader sustenance activities pointed at improving open health results.
• Consumer mindfulness with respect to the significance of sustenance and the heightening request for more advantageous nourishment choices too altogether drive the fortified rice market. With a developing understanding of the relationship between diet and well-being, consumers progressively look for items advertising upgraded dietary esteem. Fortified rice caters to this burgeoning inclination, giving shoppers with a helpful road to support their dietary admissions and bridge dietary holes.
• Malnutrition and the basic for fundamental sustenance stand as significant catalysts propelling the fortified rice market. By outfitting a practical arrangement to combat supplement lacks, invigorated rice accept a imperative part in enhancing in general wellbeing results and cultivating economic advancement on a worldwide scale.

Opportunities

Government-Led Nutrition Programs and Initiatives

• Government-led nutrition programs and activities are urgent in driving the selection of fortified rice and other fortified foods, shaping fundamentally components of broader techniques to combat malnutrition and improve open wellbeing results. Governments commonly convey open welfare programs to supply nourishment help to marginalized communities, enveloping devastated families, expectant mothers, and children. By consolidating invigorated rice into these activities, governments can guarantee that recipients get fundamental supplements, successfully handling micronutrient insufficiencies and upgrading generally wellbeing.
• Various countries regulate school nourishing programs pointed at expanding the dietary admissions of schoolchildren, especially those from disadvantaged foundations. Through the integration of fortified rice into school dinners, governments can raise the wholesome quality of these offerings, in this manner supporting children's development, improvement, and instructive accomplishments.
• Governments have the capacity to execute focused on sustenance mediations in locales hooking with lack of healthy sustenance. These interventions frequently involve the conveyance of fortified foods, counting fortified rice, to lighten wholesome lacks and upgrade the well-being of the people. Leveraging their administrative powers, governments can advance the appropriation of enhanced rice assortments by sanctioning approaches that order or incentivize food producers to invigorate staple nourishments such as rice.
• Such controls guarantee the widespread accessibility and availability of invigorated nourishments, encouraging their consolidation into the diets of differing populace bunches. Government activities habitually include instructive campaigns pointed at raising open mindfulness of the benefits of invigorated nourishments.
• By spreading data with respect to the wholesome esteem of fortified rice, these campaigns help overcome boundaries such as customer scepticism or need of mindfulness, subsequently cultivating more noteworthy acknowledgment and selection of fortified items. Eventually, government nutrition programs and activities serve as catalysts for driving the fortified rice market by invigorating request, guaranteeing the accessibility of invigorated nourishments, and supporting for their benefits. Through key integration into these activities, invigorated rice can develop as a powerful instrument in combating malnutrition and progressing open wellbeing on a worldwide scale.

Market Segment Analysis:

Market Segmented based on Micronutrients, by Methods, by Sales Channel and region.

By Micronutrients, Iron are Expected to Dominate the Market During the Forecast Period 2024-2032

There are segmentations by Micronutrients, Iron, B complex vitamins, Vitamin B-12, Vitamin B-6, Vitamin A, Zinc, Folic acid

• Iron deficiency is one of the foremost common forms of ailing health within the world, influencing millions of individuals, particularly ladies and children in creating nations. Iron is fundamental for the generation of haemoglobin, which carries oxygen within the blood, and for common vitality digestion system. In this manner, treating iron deficiency is basic to anticipating iron deficiency and improving by and large health.
• Rice could be a staple nourishment for a noteworthy portion of the world's populace, particularly in zones where iron insufficiency is common. Fortification of rice with iron offers a practical and effective way of giving this vital follow component to huge populace bunches without altogether changing dietary patterns.
• Fortification of iron in rice regularly includes the utilize of press compounds that are easily absorbed by the body, such as ferrous sulfate or ferrous fumarate. These shapes of press have tall bioavailability, which suggests they can be viably ingested by the body and utilized to treat iron deficiency.
• Above Table shows the Standards of Fortification per kg for all the segmented Nutrients or as specified by FSSAI. As to conclude Iron is most dominating micronutrient used for the fortification of Rice.

Standards of Fortification per kg for Nutrients or as specified by FSSAI

              Source- Department of Food & Public Distribution pdf

By Methods, Immunosuppression held the largest share

By Methods segments are Dusting, Coating, Extrusion.

• The coating method is the most preferred method for rice enrichment because it has many advantages. It ensures an even distribution of essential micronutrients on the surface of the rice grains, ensuring that each grain receives an equal boost. Its careful use results in reliable delivery of nutrients to consumers, effectively correcting nutritional deficiencies.  The coating acts as a defensive shield to protect the added vitamins and minerals from deprivation during storage and cooking.
• Creating a barrier against moisture, heat and light, the coating preserves the solidity and potency of these micronutrients throughout the life of the rice, guaranteeing their effectiveness until consumption. Importantly, the coating process minimally changes the taste and texture of the rice, which is crucial for a consumer. When a thin layer of concentrated powder is applied to the grains, the natural characteristics of the rice are preserved, and they resemble the traditional variety both in taste and mouthfeel.
• Coating methods are highly scalable and efficient and meet the requirements of large-scale rice production. Automated coating processes allow producers to ensure consistent, high-volume production of robust rice, efficiently serving a variety of markets. Essentially, the coating method offers uniform distribution, nutrient retention, minimal sensory impact and operational efficiency, making it the optimal choice to meet the nutritional needs of populations worldwide.                         

Market Regional Insights: 

Asia Pacific Region is Expected to Dominate the Market Over the Forecast Period

• The Asia-Pacific region stands as the dominant constrain within the braced rice advertise due to a merging of components. The locale hooks with critical malnutrition challenges, predominant in nations like India, China, Indonesia, and Bangladesh. Rice, a dietary staple, regularly falls flat to supply fundamental supplements, driving to broad lacks among huge sections of the populace. Subsequently, there's a taking off request for fortified rice, which successfully bridges these dietary crevices. Government activities advance bolster the appropriation of fortified rice. Over Asia-Pacific countries, governments initiate sustenance programs pointed at combating malnutrition and upgrading open wellbeing results. These activities envelop the dispersion of braced nourishments, including rice, focusing on vulnerable groups such as children, pregnant ladies, and low-income families.
• Through significant bolster and financing, governments catalyse the broad appropriation of fortified rice, making it open to different populaces. Buyer preference for rice serves as another critical driver. Rice holds a central position within the diets of millions over Asia-Pacific, expended day by day as a dietary staple. Fortified rice consistently coordinating into existing dietary propensities, advertising a recognizable and helpful road to convey basic supplements without requiring critical changes in eating designs. This innate acknowledgment among consumers moves the widespread selection of fortified rice all through the locale.
• Rapid populace development compounds the nutritional challenges confronted by the Asia-Pacific region. With a critical parcel of the world's populace dwelling here, guaranteeing nourishment security and tending to dietary insufficiencies gets to be fundamental. Fortified rice programs play a vital part in assembly the dietary needs of burgeoning populaces, contributing to moved forward wellbeing results and maintainable improvement over the locale.
• A developing wellbeing awareness saturates Asia-Pacific social orders, driving request for more advantageous food choices. As awareness around the significance of sustenance and well-being heightens, consumers progressively look for out invigorated rice as a helpful arrangement to upgrade their dietary admissions and address wholesome lacks successfully. This arrangement with health-conscious patterns encourage sets the position of fortified rice as a favoured dietary alternative within the Asia-Pacific region.

Market Top Key Players:

The top key companies in the Fortified Rice Market are:

• Mars Food (USA)
• DSM Nutritional Products (Netherlands)
• Bühler Group (Switzerland)
• BASF SE (Germany)
• Cargill, Incorporated (USA)
• Riceland Foods, Inc. (USA)
• ADM (Archer Daniels Midland Company) (USA)
• General Mills, Inc. (USA)
• Nestlé S.A. (Switzerland)
• Kellogg Company (USA)
• Unilever PLC (United Kingdom/Netherlands)
• Symrise AG (Germany)
• Ajinomoto Co., Inc. (Japan)
• Tata Chemicals Limited (India)
• Agri-Neo Inc. (Canada)
• Pepsico, Inc. (USA)
• Axiom Foods, Inc. (USA)
• NutriAsia Group (Philippines)
• Usher Agro Ltd. (India)
• EFISC (European Feed and Food Ingredient Safety Certification) (Belgium)
• Wilmar International Limited (Singapore)
• Balchem Corporation (USA)
• Kerry Group plc (Ireland)
• The Wright Group (USA)
• Batory Foods (USA) and Other Major Players.

Key Industry Developments in the Market:

• In April 2024, Biocon has announced that it has received approval from the South African Health Products Regulatory Authority (SAHPRA) for the vertically integrated combination drug Fortified Rice capsule in South Africa.
• In Sep 2023, The Food and Drug Administration (FDA) has changed the therapeutic equivalence classification of Accord Healthcare's generic Fortified Rice capsules from AB to BX, so it is no longer recommended as an automatic substitute for the brand name Prograf (Fortified Rice) oral capsules

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. FORTIFIED RICE MARKET BY MICRONUTRIENTS (2017-2030)
   1. FORTIFIED RICE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. IRON
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. B COMPLEX VITAMINS
   5. VITAMIN B-12
   6. VITAMIN B-6
   7. VITAMIN A
   8. ZINC
   9. FOLIC ACID
7. FORTIFIED RICE MARKET BY METHODS (2017-2030)
   1. FORTIFIED RICE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. COATING
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. DUSTING
   5. EXTRUSION
8. FORTIFIED RICE MARKET BY SALES CHANNEL (2017-2030)
   1. FORTIFIED RICE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. HYPERMARKET /SUPERMARKET
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. CONVENIENCE STORE
   5. ONLINE RETAILERS AND OTHERS
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Benchmarking
      2. FORTIFIED RICE Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. MARS FOOD (USA)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. DSM NUTRITIONAL PRODUCTS (NETHERLANDS)
   4. BÜHLER GROUP (SWITZERLAND)
   5. BASF SE (GERMANY)
   6. CARGILL, INCORPORATED (USA)
   7. RICELAND FOODS, INC. (USA)
   8. ADM (ARCHER DANIELS MIDLAND COMPANY) (USA)
   9. GENERAL MILLS, INC. (USA)
   10. NESTLÉ S.A. (SWITZERLAND)
   11. KELLOGG COMPANY (USA)
   12. UNILEVER PLC (UNITED KINGDOM/NETHERLANDS)
   13. SYMRISE AG (GERMANY)
   14. AJINOMOTO CO., INC. (JAPAN)
   15. TATA CHEMICALS LIMITED (INDIA)
   16. AGRI-NEO INC. (CANADA)
   17. PEPSICO, INC. (USA)
   18. AXIOM FOODS, INC. (USA)
   19. NUTRIASIA GROUP (PHILIPPINES)
   20. USHER AGRO LTD. (INDIA)
   21. EFISC (EUROPEAN FEED AND FOOD INGREDIENT SAFETY CERTIFICATION) (BELGIUM)
   22. WILMAR INTERNATIONAL LIMITED (SINGAPORE)
   23. BALCHEM CORPORATION (USA)
   24. KERRY GROUP PLC (IRELAND)
   25. THE WRIGHT GROUP (USA)
   26. BATORY FOODS (USA)
10. GLOBAL FORTIFIED RICE MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By MICRONUTRIENTS
       4. Historic And Forecasted Market Size By METHODS
       5. Historic And Forecasted Market Size By SALES CHANNEL
       6. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies