Eye Tracking Market | Global Size, Share & Industry Trends

Eye Tracking Market Overview

The Eye Tracking Market size is anticipated to reach USD 12.82 Billion by 2032 from an estimated USD 1.79 Billion in 2024, growing at a CAGR of 27.9% globally.

The eye-tracking is an advanced sensor technology that detects the presence of a person that helps to observe and measure eye movements, point of gaze, pupil dilation, focus on the subject’s visual attention, what they are ignoring, and what they engage with. The eye-tracking system consists of one or more cameras, some light sources, and computing capabilities. Edmund Huey built the first eye tracker that track eye movement in 1908. There are two types of eye-tracking such as screen-based eye tracking, and eye-tracking glasses. Screen-based eye tracking helps to record and analysis of responses to multimedia stimuli and eye-tracking glasses help researchers to find how subjects view and interact in the real, dynamic world. The eye-tracking system is used as a human-computer interface input device in psychology, visual system science, marketing, and psycholinguistics that support the growth of the market.

Market Dynamics And Factors For Eye Tracking Market

Drivers:

The Growing Demand for Eye-Tracking Technology

• The eye-tracking technology is used in various organizations such as in market research activities, used in advertisements. It is also used in scientific research fields like psychology and neuroscience, infant and child development, and clinical research, to capture human behavior.
• The eye-tracking technology has high demand in shopper research, packaging research, UX research, and the retail sector, especially in the FMCG sector. The eye-tracking system is combined with instruments that are used in the diagnosis of diseases such as attention deficit hyperactivity disorder (ADHD), autism spectrum disorder (ASD), obsessive-compulsive disorder (OCD), schizophrenia, Parkinson’s, and Alzheimer’s disease. It is also used in the gaming industry, and in sports games to analyze the individual performance of athletes. These all factors support the growth of the eye tracking market.

Restraints:

High Cost Required For the Eye Tracking Technology

• The eye-tracking technology requires a high cost is one of the disadvantages of eye-tracking technology that hamper the growth of the market. For eye-tracking technology, there is considerable financial, labor resource and training required. These factors can be expensive.
• In addition to this, this system tracks one person at a time, so it is time-consuming for tracking a group of a person and reducing the experiment time, there is a need for multiple tracking devices. The high cost required to install the multiple devices of eye-tracking owing to hardware, scene camera, multi-display, cognitive workloads uses more price. These all factors anticipated reducing the growth of the market of eye-tracking in the forecast year.

Opportunity:

Adoption of Eye-Tracking Technology in Devices Like AR/VR

• The growing demand for augmented reality (AR) and virtual reality (VR) devices provides a lucrative opportunity for the eye-tracking market. AR and VR are both technologies mostly used in the healthcare sector. This device offers the digital and physical worlds. They provide visual information. The eye-tracking technology can be installed in AR and VR devices like headgears and PCs. Eye-tracking technology captures the eye position and movements and analyzes the gaze position.
• Researchers use this technology to know the visual information of human processing and collected insights into the human mind. Thus, eye-tracking technology use increased in AR/VR devices by researchers, which is a profitable opportunity for the growth of the market in the analysis year.

Segmentation Analysis of Eye Tracking Market

By Type, the optical tracking system is anticipated to have maximum market share in eye tracking. It is the 3D localization technology that contains two or three high qualities cameras and provides digital signals all over the place.  Each camera is equipped with an IR light. The growing demand for optical tracking systems in VR and AR is due to the record of both active and passive motions of the body. One of the advantages of the optical tracking system is there is no need for wires to be attached to the track. Optical tracking enables to track of several subjects simultaneously. This system is inexpensive. These all factors support the growth of the eye tracking market in the forecast year.

By Component, the hardware segment is projected to dominate the market of eye-tracking in the forecast year. The hardware component consists of a head-mount capturing system. This system contains cameras, sensors, eye-tracking glass or lenses, and for storing and recording the data captured by tracker subjects, internal and external storage devices are available. Hardware can be connected easily, and experiment design and analysis no need for programming skills, thus it has a large share in the market of eye-tracking that supports the growth of the market.

By Applications, the eye-tracking system is mostly used in the research sector, thus it is dominated the segment in the eye-tracking market. It is used in different fields of psychology, and neuroscience to capture eye movement. To understand the perceptual, cognitive, and social-emotional development from birth through early adulthood, infant and child research use this technology. In engineering research, this technology helps to capture how humans engaged with the system, machine, and process. The eye-tracking system is used in clinical and medical research to identify ocular diseases such as autism, ADHD, Parkinson’s disease, and others. These all factors propel the growth of the eye tracking market in the analysis year.

Regional Analysis Of Eye Tracking Market

• North America is anticipated to have the maximum market share in the eye-tracking in the forecast year. The high adoption of new advanced technology increases the research activities to capture human behavior. The United States has dominated the region in the North American region due to rising the adoption of smart sensors, and contactless biometric systems. Increase the adoption of eye-tracking technology in the healthcare sector, and in scientific research fields such as psychology and neuroscience, infant and child development, and clinical research, to capture human behavior. The high presence of key players in the eye-tracking system in the US. These all factors support the growth of the market of eye tracking in this region in the forecast year.

Top Key Players Covered In Eye Tracking Market

• Tobii AB (Sweden)
• SensoMotoric Instruments (Germany)
• SR Research (Canada)
• Seeing Machines (Australia)
• EyeTracking (US)
• PRS IN VIVO (US)
• Smart Eye AB (Sweden)
• LC Technologies (US)
• Ergoneers GmbH (Germany)
• EyeTech Digital Systems (US)
• Other Active Players.

Key Industry Development In Eye Tracking Market

• In December 2024, Himax Technologies, in collaboration with Ganzin Technology, has unveiled their groundbreaking eye-tracking solution, Aurora IIS, set to debut at CES 2025. The solution integrates Himax’s ultralow power WiseEye2 AI processor with Ganzin’s advanced eye-tracking algorithm, revolutionizing wearable tech with precise real-time gaze tracking, reduced power consumption, and a compact configuration. Aurora IIS offers enhanced performance and energy efficiency, making it ideal for AR glasses and VR headsets. The technology enables intuitive, gaze-based controls, extending battery life and improving user interaction across various smart wearables.
• In July 2024, Alcon has completed its acquisition of BELKIN Vision for $81M, including a $65M cash payment, expanding its glaucoma portfolio with the Direct Selective Laser Trabeculoplasty (DSLT) technology. This acquisition introduces a first-line therapy for glaucoma, complementing Alcon's existing pharmaceutical drops and implantables. DSLT, which offers improved accuracy and efficiency in treating open-angle glaucoma and ocular hypertension, is already approved in the EU and UK and will be available in the U.S. by the end of 2024. Alcon plans to integrate the technology into its Vision Suite ecosystem, enhancing access to this innovative treatment.