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Global Eye Tracking Market Overview

The Eye Tracking Market size is anticipated to reach USD 12.82 Billion by 2032 from an estimated USD 1.40 Million in 2023, growing at a CAGR of 27.9% globally.

The eye-tracking is an advanced sensor technology that detects the presence of a person that helps to observe and measure eye movements, point of gaze, pupil dilation, focus on the subject’s visual attention, what they are ignoring, and what they engage with. The eye-tracking system consists of one or more cameras, some light sources, and computing capabilities. Edmund Huey built the first eye tracker that track eye movement in 1908. There are two types of eye-tracking such as screen-based eye tracking, and eye-tracking glasses. Screen-based eye tracking helps to record and analysis of responses to multimedia stimuli and eye-tracking glasses help researchers to find how subjects view and interact in the real, dynamic world. The eye-tracking system is used as a human-computer interface input device in psychology, visual system science, marketing, and psycholinguistics that support the growth of the market.

Market Dynamics And Factors For Eye Tracking Market

Drivers:

The Growing Demand for Eye-Tracking Technology

The eye-tracking technology is used in various organizations such as in market research activities, used in advertisements. It is also used in scientific research fields like psychology and neuroscience, infant and child development, and clinical research, to capture human behavior. The eye-tracking technology has high demand in shopper research, packaging research, UX research, and the retail sector, especially in the FMCG sector. The eye-tracking system is combined with instruments that are used in the diagnosis of diseases such as attention deficit hyperactivity disorder (ADHD), autism spectrum disorder (ASD), obsessive-compulsive disorder (OCD), schizophrenia, Parkinson’s, and Alzheimer’s disease. It is also used in the gaming industry, and in sports games to analyze the individual performance of athletes. These all factors support the growth of the eye tracking market.

Restraints:

High Cost Required For the Eye Tracking Technology

The eye-tracking technology requires a high cost is one of the disadvantages of eye-tracking technology that hamper the growth of the market. For eye-tracking technology, there is considerable financial, labor resource and training required. These factors can be expensive. In addition to this, this system tracks one person at a time, so it is time-consuming for tracking a group of a person and reducing the experiment time, there is a need for multiple tracking devices. The high cost required to install the multiple devices of eye-tracking owing to hardware, scene camera, multi-display, cognitive workloads uses more price. These all factors anticipated reducing the growth of the market of eye-tracking in the forecast year.

Opportunity:

Adoption of Eye-Tracking Technology in Devices Like AR/VR

The growing demand for augmented reality (AR) and virtual reality (VR) devices provides a lucrative opportunity for the eye-tracking market. AR and VR are both technologies mostly used in the healthcare sector. This device offers the digital and physical worlds. They provide visual information. The eye-tracking technology can be installed in AR and VR devices like headgears and PCs. Eye-tracking technology captures the eye position and movements and analyzes the gaze position. Researchers use this technology to know the visual information of human processing and collected insights into the human mind. Thus, eye-tracking technology use increased in AR/VR devices by researchers, which is a profitable opportunity for the growth of the market in the analysis year.

Segmentation Analysis of Eye Tracking Market

By Type, the optical tracking system is anticipated to have maximum market share in eye tracking. It is the 3D localization technology that contains two or three high qualities cameras and provides digital signals all over the place.  Each camera is equipped with an IR light. The growing demand for optical tracking systems in VR and AR is due to the record of both active and passive motions of the body. One of the advantages of the optical tracking system is there is no need for wires to be attached to the track. Optical tracking enables to track of several subjects simultaneously. This system is inexpensive. These all factors support the growth of the eye tracking market in the forecast year.

By Component, the hardware segment is projected to dominate the market of eye-tracking in the forecast year. The hardware component consists of a head-mount capturing system. This system contains cameras, sensors, eye-tracking glass or lenses, and for storing and recording the data captured by tracker subjects, internal and external storage devices are available. Hardware can be connected easily, and experiment design and analysis no need for programming skills, thus it has a large share in the market of eye-tracking that supports the growth of the market.

By Applications, the eye-tracking system is mostly used in the research sector, thus it is dominated the segment in the eye-tracking market. It is used in different fields of psychology, and neuroscience to capture eye movement. To understand the perceptual, cognitive, and social-emotional development from birth through early adulthood, infant and child research use this technology. In engineering research, this technology helps to capture how humans engaged with the system, machine, and process. The eye-tracking system is used in clinical and medical research to identify ocular diseases such as autism, ADHD, Parkinson’s disease, and others. These all factors propel the growth of the eye tracking market in the analysis year.

Regional Analysis Of Eye Tracking Market

North America is anticipated to have the maximum market share in the eye-tracking in the forecast year. The high adoption of new advanced technology increases the research activities to capture human behavior. The United States has dominated the region in the North American region due to rising the adoption of smart sensors, and contactless biometric systems. Increase the adoption of eye-tracking technology in the healthcare sector, and in scientific research fields such as psychology and neuroscience, infant and child development, and clinical research, to capture human behavior. The high presence of key players in the eye-tracking system in the US. These all factors support the growth of the market of eye tracking in this region in the forecast year.

Europe is the second dominated region in the market of eye-tracking. The growing adoption of eye-tracking technology in the healthcare sectors, research institutes, and retail sectors such as FMCG. UK and Germany are the dominant country in the Europe region owing to rising government investment in the new development of new technology, and an increase in the use of the military and aerospace sector. In addition to this key player in Europe, the region focused on partnerships, mergers, and acquisitions to increase research and development and expand the business which helps to increase the market of eye-tracking in the forecast year.

The Asia Pacific has significant growth in the eye-tracking market. The rising awareness regards the eye-tracking technology in various sectors such as research institutes, healthcare sectors, and the retail sector contributes to the growth of the market eye-tracking. In addition to this research and development of new technology and their adoption is increasing in the Asia Pacific region that propelling the growth of the market of eye-tracking. The eye-tracking technology is used in e-sport viewers in the Asia Pacific region. These all factors anticipated the growth of the eye-tracking market of this region in the analysis year.

The Middle East and Africa have slow growth in the eye-tracking market. The eye-tracking technology assists infant and child research, education, and others. Eye-tracking technology is used in hospitals to diagnose multiple sclerosis and determination of parkinsonism in this region. That supports the increase in the demand for eye-tracking technology in hospitals which propels the growth of the market in this region. In the MEA region, increasing the research institutes, and rising research and development activities also support the growth of the market.

COVID-19 Impact Analysis On Eye Tracking Market

The spread of covid 19 disrupts the supply chain of the various market containing eye tracking market. The outbreak of covid 19 decreased the growth of the eye-tracking market. In the pandemic situation, eye-tracking technology-based products have been negatively demanded in retail stores, advertisement companies, and research labs. The advertisement companies, research lap, and retail stores were shut down during this period. Thus, market growth of eye-tracking is negatively impacted in covid-19.

Top Key Players Covered In Eye Tracking Market

Key Industry Development In Eye Tracking Market

  • In December 2024, Himax Technologies, in collaboration with Ganzin Technology, has unveiled their groundbreaking eye-tracking solution, Aurora IIS, set to debut at CES 2025. The solution integrates Himax’s ultralow power WiseEye2 AI processor with Ganzin’s advanced eye-tracking algorithm, revolutionizing wearable tech with precise real-time gaze tracking, reduced power consumption, and a compact configuration. Aurora IIS offers enhanced performance and energy efficiency, making it ideal for AR glasses and VR headsets. The technology enables intuitive, gaze-based controls, extending battery life and improving user interaction across various smart wearables.
  • In July 2024, Alcon has completed its acquisition of BELKIN Vision for $81M, including a $65M cash payment, expanding its glaucoma portfolio with the Direct Selective Laser Trabeculoplasty (DSLT) technology. This acquisition introduces a first-line therapy for glaucoma, complementing Alcon's existing pharmaceutical drops and implantables. DSLT, which offers improved accuracy and efficiency in treating open-angle glaucoma and ocular hypertension, is already approved in the EU and UK and will be available in the U.S. by the end of 2024. Alcon plans to integrate the technology into its Vision Suite ecosystem, enhancing access to this innovative treatment.

Global Eye Tracking Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data :

2017 to 2022

Market Size in 2023:

USD 1.40 Mn.

Forecast Period 2022-28 CAGR:

27.9%

Market Size in 2032:

USD 12.82 Bn.

Segments Covered:

By Type

  • Electrooculography Systems
  • Optical Tracking Systems

By Component

  • Hardware
  • Software

By Applications

  • Research
  • Retail
  • Automotive
  •  Healthcare
  •  Consumer Electronics

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Increase the Demand for Eye Tracking

Key Market Restraints:

  • High Cost Required For the Eye Tracking Technology

Key Opportunities:

  • Manufacturers Engaged in Providing Product According to Consumer Preference

Companies Covered in the report:

  • Tobii AB, SensoMotoric Instruments, SR Research, Seeing Machines, PRS IN VIVO, and other players.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Component
 3.3 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Eye Tracking Market by Type
 5.1 Eye Tracking Market Overview Snapshot and Growth Engine
 5.2 Eye Tracking Market Overview
 5.3 Electrooculography Systems
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Electrooculography Systems: Grographic Segmentation
 5.4 Optical Tracking Systems
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Optical Tracking Systems: Grographic Segmentation

Chapter 6: Eye Tracking Market by Component
 6.1 Eye Tracking Market Overview Snapshot and Growth Engine
 6.2 Eye Tracking Market Overview
 6.3 Hardware
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Hardware: Grographic Segmentation
 6.4 Software
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Software: Grographic Segmentation

Chapter 7: Eye Tracking Market by Application
 7.1 Eye Tracking Market Overview Snapshot and Growth Engine
 7.2 Eye Tracking Market Overview
 7.3 Research
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Research: Grographic Segmentation
 7.4 Retail
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2017-2032F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Retail: Grographic Segmentation
 7.5 Automotive
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2017-2032F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Automotive: Grographic Segmentation
 7.6 Healthcare
  7.6.1 Introduction and Market Overview
  7.6.2 Historic and Forecasted Market Size (2017-2032F)
  7.6.3 Key Market Trends, Growth Factors and Opportunities
  7.6.4 Healthcare: Grographic Segmentation
 7.7 Consumer Electronics
  7.7.1 Introduction and Market Overview
  7.7.2 Historic and Forecasted Market Size (2017-2032F)
  7.7.3 Key Market Trends, Growth Factors and Opportunities
  7.7.4 Consumer Electronics: Grographic Segmentation

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Positioning
  8.1.2 Eye Tracking Sales and Market Share By Players
  8.1.3 Industry BCG Matrix
  8.1.4 Ansoff Matrix
  8.1.5 Eye Tracking Industry Concentration Ratio (CR5 and HHI)
  8.1.6 Top 5 Eye Tracking Players Market Share
  8.1.7 Mergers and Acquisitions
  8.1.8 Business Strategies By Top Players
 8.2 TOBII AB
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Operating Business Segments
  8.2.5 Product Portfolio
  8.2.6 Business Performance
  8.2.7 Key Strategic Moves and Recent Developments
  8.2.8 SWOT Analysis
 8.3 SENSOMOTORIC INSTRUMENTS
 8.4 SR RESEARCH
 8.5 SEEING MACHINES
 8.6 EYETRACKING
 8.7 PRS IN VIVO
 8.8 SMART EYE AB
 8.9 LC TECHNOLOGIES
 8.10 ERGONEERS GMBH
 8.11 EYETECH DIGITAL SYSTEMS
 8.12 OTHER MAJOR PLAYERS

Chapter 9: Global Eye Tracking Market Analysis, Insights and Forecast, 2017-2032
 9.1 Market Overview
 9.2 Historic and Forecasted Market Size By Type
  9.2.1 Electrooculography Systems
  9.2.2 Optical Tracking Systems
 9.3 Historic and Forecasted Market Size By Component
  9.3.1 Hardware
  9.3.2 Software
 9.4 Historic and Forecasted Market Size By Application
  9.4.1 Research
  9.4.2 Retail
  9.4.3 Automotive
  9.4.4 Healthcare
  9.4.5 Consumer Electronics

Chapter 10: North America Eye Tracking Market Analysis, Insights and Forecast, 2017-2032
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Electrooculography Systems
  10.4.2 Optical Tracking Systems
 10.5 Historic and Forecasted Market Size By Component
  10.5.1 Hardware
  10.5.2 Software
 10.6 Historic and Forecasted Market Size By Application
  10.6.1 Research
  10.6.2 Retail
  10.6.3 Automotive
  10.6.4 Healthcare
  10.6.5 Consumer Electronics
 10.7 Historic and Forecast Market Size by Country
  10.7.1 U.S.
  10.7.2 Canada
  10.7.3 Mexico

Chapter 11: Europe Eye Tracking Market Analysis, Insights and Forecast, 2017-2032
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Electrooculography Systems
  11.4.2 Optical Tracking Systems
 11.5 Historic and Forecasted Market Size By Component
  11.5.1 Hardware
  11.5.2 Software
 11.6 Historic and Forecasted Market Size By Application
  11.6.1 Research
  11.6.2 Retail
  11.6.3 Automotive
  11.6.4 Healthcare
  11.6.5 Consumer Electronics
 11.7 Historic and Forecast Market Size by Country
  11.7.1 Germany
  11.7.2 U.K.
  11.7.3 France
  11.7.4 Italy
  11.7.5 Russia
  11.7.6 Spain
  11.7.7 Rest of Europe

Chapter 12: Asia-Pacific Eye Tracking Market Analysis, Insights and Forecast, 2017-2032
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Electrooculography Systems
  12.4.2 Optical Tracking Systems
 12.5 Historic and Forecasted Market Size By Component
  12.5.1 Hardware
  12.5.2 Software
 12.6 Historic and Forecasted Market Size By Application
  12.6.1 Research
  12.6.2 Retail
  12.6.3 Automotive
  12.6.4 Healthcare
  12.6.5 Consumer Electronics
 12.7 Historic and Forecast Market Size by Country
  12.7.1 China
  12.7.2 India
  12.7.3 Japan
  12.7.4 Singapore
  12.7.5 Australia
  12.7.6 New Zealand
  12.7.7 Rest of APAC

Chapter 13: Middle East & Africa Eye Tracking Market Analysis, Insights and Forecast, 2017-2032
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Electrooculography Systems
  13.4.2 Optical Tracking Systems
 13.5 Historic and Forecasted Market Size By Component
  13.5.1 Hardware
  13.5.2 Software
 13.6 Historic and Forecasted Market Size By Application
  13.6.1 Research
  13.6.2 Retail
  13.6.3 Automotive
  13.6.4 Healthcare
  13.6.5 Consumer Electronics
 13.7 Historic and Forecast Market Size by Country
  13.7.1 Turkey
  13.7.2 Saudi Arabia
  13.7.3 Iran
  13.7.4 UAE
  13.7.5 Africa
  13.7.6 Rest of MEA

Chapter 14: South America Eye Tracking Market Analysis, Insights and Forecast, 2017-2032
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Type
  14.4.1 Electrooculography Systems
  14.4.2 Optical Tracking Systems
 14.5 Historic and Forecasted Market Size By Component
  14.5.1 Hardware
  14.5.2 Software
 14.6 Historic and Forecasted Market Size By Application
  14.6.1 Research
  14.6.2 Retail
  14.6.3 Automotive
  14.6.4 Healthcare
  14.6.5 Consumer Electronics
 14.7 Historic and Forecast Market Size by Country
  14.7.1 Brazil
  14.7.2 Argentina
  14.7.3 Rest of SA

Chapter 15 Investment Analysis

Chapter 16 Analyst Viewpoint and Conclusion

Global Eye Tracking Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data :

2017 to 2022

Market Size in 2023:

USD 1.40 Mn.

Forecast Period 2022-28 CAGR:

27.9%

Market Size in 2032:

USD 12.82 Bn.

Segments Covered:

By Type

  • Electrooculography Systems
  • Optical Tracking Systems

By Component

  • Hardware
  • Software

By Applications

  • Research
  • Retail
  • Automotive
  •  Healthcare
  •  Consumer Electronics

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Increase the Demand for Eye Tracking

Key Market Restraints:

  • High Cost Required For the Eye Tracking Technology

Key Opportunities:

  • Manufacturers Engaged in Providing Product According to Consumer Preference

Companies Covered in the report:

  • Tobii AB, SensoMotoric Instruments, SR Research, Seeing Machines, PRS IN VIVO, and other players.
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Frequently Asked Questions :

What is Eye Tracking System?

The Eye Tracker is a system that analyses and evaluates the location and angle of the eye with the head. It is a calculation of the total operation of the eye.

Who are the key players in Eye Tracking market?

Tobii AB, SensoMotoric instruments, SR Research, Seeing Machines, PRS IN VIVO, and other major players.

What are the dominant applications of eye tracking technology based products and solutions ?

The eye-tracking market for assistive communication applications is expected to maintain a dominant position during the forecast period. The demand for this segment is driven by the need for efficient assistive communication systems for visually disabled people and advancements in eye-tracking technology.

What are the segments of the Eye Tracking Market?

The Eye Tracking Market is segmented into type, application, and region. By Type, the market is categorized into Electrooculography Systems and Optical Tracking Systems. By Component, the market is categorized into Hardware and Software. By Application, the market is categorized into Research, Retail, Automotive, Healthcare, and Consumer Electronics. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).

How big is the Eye Tracking market?

The Eye Tracking Market size is anticipated to reach USD 12.82 Billion by 2032 from an estimated USD 1.40 Million in 2023, growing at a CAGR of 27.9% globally.