Central Armrests Market Synopsis

Central Armrests Market Size Was Valued at USD 2.4 Billion in 2022 and is Projected to Reach USD 3.11 Billion by 2030, Growing at a CAGR of 3.30% From 2023-2030.

Central armrests are components found in vehicles between the front seats. They serve as a resting place for the driver and passengers' arms, enhancing comfort during travel. Typically positioned to allow easy access for both the driver and front passenger, central armrests often include storage compartments for personal items. Some feature additional functionalities like cup holders or charging ports, contributing to a more convenient and enjoyable driving experience.

• The Central Armrests market is growing due to its appropriate and convenient design, which enhances vehicle occupants' comfort during long drives. These armrests also come with practical features like built-in storage compartments, cup holders, and charging ports, catering to the growing demand for multifunctional and tech-integrated interior components in vehicles. This makes them an essential part of the vehicle's interior.
• There is a shift towards customization and personalization within the automotive industry, and central armrests play a fundamental role in the Central Armrests market. Consumers seek unique and personalized options for their vehicles, and aftermarket central armrests allow them to achieve a personalized interior. Available in various materials and designs, central armrests can be original parts from the vehicle manufacturer or aftermarket accessories, allowing for customization and personalization of the vehicle's interior.
•  Furthermore, the integration of advanced features within central armrests, such as touchscreen controls or connectivity options, reflects the broader trend of technology infusion in modern vehicles. The demand for central armrests is anticipated to remain robust as automotive manufacturers and aftermarket suppliers continue to innovate, meeting the evolving preferences of consumer’s prioritize comfort, convenience, and customization in their vehicles.

Central Armrests Market Trend Analysis

Increasing Demand for Comfort and Convenience

• The increasing demand for comfort and convenience serves as a significant driving factor in the Central Armrests market. As consumers spend more time in their vehicles, especially during long travels or road trips, there is a prominence on enhancing the overall driving experience. Central armrests play an essential role in meeting demand by providing a designated and ergonomic resting place for arms, contributing to reduced tiredness and increased comfort during extended periods of travel. Consumers are increasingly selecting interior features in vehicles, leading to a growing demand for convenience-oriented solutions.
• The trend reflects the increasing focus on comfort and convenience in automotive design. Central armrests, which integrate practical elements like storage compartments and charging ports, offer added functionality within arm’s reach, driving demand for well-designed and feature-rich components.

Growing Demand for Customization

• The growing demand for customization presents a significant opportunity in the Central Armrests Market. As consumers prioritize personalizing their vehicles, interior features like central armrests become crucial elements for expressing individual preferences. Car owners are increasingly looking beyond standard factory options, desiring unique designs, materials, and additional functionalities that align with their lifestyles and tastes. Aftermarket central armrests offer a variety of customization options, allowing consumers to personalize their vehicles' interiors to suit their preferences and personalities.
• Manufacturers in the central armrests market can capitalize on the trend by offering a variety of designs, materials, and features to cater to consumer demands. Customization enhances the aesthetic appeal and contributes to a more personalized driving experience. This aligns with the automotive industry's shift towards consumer-centric products, positioning customizable central armrests as a key selling point for manufacturers to meet evolving market demand.

Central Armrests Market Segment Analysis:

Central Armrests Market Segmented based on Product Type, Material, Application, and End-User.

By Product Type, Fixed Armrests segment is expected to dominate the market during the forecast period

• Fixed armrests are commonly integrated into the original design of vehicles by manufacturers, making them a dominant feature in a wide range of cars. As a result, they exhibit a high adoption rate across various vehicle types, contributing to their dominance in the market. Fixed armrests are often perceived as more robust and durable compared to their adjustable counterparts, as they are typically part of the overall structural design of the vehicle. Fixed armrests tend to be more cost-effective in terms of production and installation, aligning with manufacturers' efforts to optimize production costs. The widespread acceptance, durability, and cost efficiency of fixed armrests position this product type as a preferred choice for both automotive manufacturers and consumers, thus driving its dominance in the central armrests market.

By Material, the Fabric segment held the largest share of 42.5% in 2022

• Fabric offers a unique combination of comfort, durability, and versatility, making it a popular choice among consumers. Fabric-covered central armrests provide a soft and comfortable touch, enhancing the overall driving experience. Additionally, fabric materials are often more cost-effective than premium alternatives like leather, making them an attractive option for a broader consumer base. As the automotive industry continues to focus on sustainability, the fabric segment aligns well with these goals. The comfort of maintenance and a wide range of design options further contribute to the fabric segment's dominance, as it meets both consumer preferences and industry trends for comfortable, cost-effective, and environmentally friendly interior solutions.

Central Armrests Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• The Central Armrests Market is expected to be dominated by Asia Pacific due to economic growth, higher car ownership rates, and a growing middle-class population. The region's high manufacturing activity supports the production of original equipment and fuels the aftermarket sector, offering a diverse range of central armrest options.
• The increasing urbanization and changing lifestyle preferences in the Asia Pacific also contribute to the demand for comfortable and personalized vehicles. The combination of economic growth, a growing middle class, a thriving automotive industry, and changing consumer preferences positions Asia Pacific as a key player in the central armrests market. The growing middle-class population emphasizes comfort and customization, driving the adoption of aftermarket central armrests.

Central Armrests Market Top Key Players:

• J R Manufacturing, Inc. (US)
• Irvin (US)
• Woodbridge (US)
• Tachi-s (US)
• Lear Corporation (US)
• Magna International (Canada)
• Windsor Machine Group (Canada)
• Grammer (Germany)
• Jifeng Automotive (Germany)
• Fehrer (Germany)
• Proseat (France)
• Faurecia (France)
• Kongsberg Automotive ASA (Norway)
• Adient (Ireland)
• Yanfeng Automotive Interiors (China)
• Rati (India)
• Tesca Technologies Pvt. Ltd. (India)
• Toyota Boshoku (Japan)
• Landers (Philippines)
• Martur (Turkey), and Other Major Players.

Key Industry Developments in the Central Armrests Market:

• In October 2023, Faurecia, a prominent global automotive supplier, revealed a collaboration with Faurecia Clarion Electronics aimed at creating intelligent armrests featuring integrated infotainment and comfort functionalities. These innovative armrests may incorporate touchscreens, haptic feedback, and personalized climate control options.
• In December 2023, Jiansu Sutong, successfully acquired Kunshan Fudiao Automotive Parts Co., a manufacturer specializing in car armrests and other interior components. This strategic move enhances Sutong's footprint in the interior parts sector and broadens its range of products.

INTRODUCTION

1. RESEARCH OBJECTIVES
2. RESEARCH METHODOLOGY
3. RESEARCH PROCESS
4. SCOPE AND COVERAGE
   1. Market Definition
   2. Key Questions Answered
5. MARKET SEGMENTATION

1. EXECUTIVE SUMMARY
2. MARKET OVERVIEW
3. GROWTH OPPORTUNITIES BY SEGMENT
4. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
5. CENTRAL ARMRESTS MARKET BY PRODUCT TYPE (2017-2030)
   1. CENTRAL ARMRESTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FIXED ARMRESTS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2030F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. FOLDING ARMRESTS
   5. ADJUSTABLE ARMRESTS
   6. STORAGE ARMRESTS
6. CENTRAL ARMRESTS MARKET BY MATERIAL (2017-2030)
   1. CENTRAL ARMRESTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FABRIC
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2030F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. LEATHER
   5. VINYL
   6. WOOD
   7. PLASTIC
   8. METAL
7. CENTRAL ARMRESTS MARKET BY APPLICATION (2017-2030)
   1. CENTRAL ARMRESTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. AUTOMOBILE AND TRANSPORTATION
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2030F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. COMMERCIAL
8. CENTRAL ARMRESTS MARKET BY END-USER (2017-2030)
   1. CENTRAL ARMRESTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. AFTERMARKET RETAILERS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2030F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. OEM SUPPLIERS
   5. ONLINE RETAIL
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. Central Armrests Market Share By Manufacturer (2022)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. J R MANUFACTURING, INC. (US)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. IRVIN (US)
   4. WOODBRIDGE (US)
   5. TACHI-S (US)
   6. LEAR CORPORATION (US)
   7. MAGNA INTERNATIONAL (CANADA)
   8. WINDSOR MACHINE GROUP (CANADA)
   9. GRAMMER (GERMANY)
   10. JIFENG AUTOMOTIVE (GERMANY)
   11. FEHRER (GERMANY)
   12. PROSEAT (FRANCE)
   13. FAURECIA (FRANCE)
   14. KONGSBERG AUTOMOTIVE ASA (NORWAY)
   15. ADIENT (IRELAND)
   16. YANFENG AUTOMOTIVE INTERIORS (CHINA)
   17. RATI (INDIA)
   18. TESCA TECHNOLOGIES PVT. LTD. (INDIA)
   19. TOYOTA BOSHOKU (JAPAN)
   20. LANDERS (PHILIPPINES)
   21. MARTUR (TURKEY)
10. GLOBAL CENTRAL ARMRESTS MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Product Type
       4. Historic And Forecasted Market Size By Material
       5. Historic And Forecasted Market Size By Application
       6. Historic And Forecasted Market Size By End-User
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. CENTRAL ARMRESTS MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. CENTRAL ARMRESTS MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. CENTRAL ARMRESTS MARKET COMPETITIVE RIVALRY
TABLE 005. CENTRAL ARMRESTS MARKET THREAT OF NEW ENTRANTS
TABLE 006. CENTRAL ARMRESTS MARKET THREAT OF SUBSTITUTES
TABLE 007. CENTRAL ARMRESTS MARKET BY TYPE
TABLE 008. FABRIC MARKET OVERVIEW (2016-2028)
TABLE 009. LEATHER MARKET OVERVIEW (2016-2028)
TABLE 010. VINYL MARKET OVERVIEW (2016-2028)
TABLE 011. CENTRAL ARMRESTS MARKET BY APPLICATION
TABLE 012. AUTOMOBILES AND TRANSPORTATION MARKET OVERVIEW (2016-2028)
TABLE 013. COMMERCIAL MARKET OVERVIEW (2016-2028)
TABLE 014. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 015. NORTH AMERICA CENTRAL ARMRESTS MARKET, BY TYPE (2016-2028)
TABLE 016. NORTH AMERICA CENTRAL ARMRESTS MARKET, BY APPLICATION (2016-2028)
TABLE 017. N CENTRAL ARMRESTS MARKET, BY COUNTRY (2016-2028)
TABLE 018. EUROPE CENTRAL ARMRESTS MARKET, BY TYPE (2016-2028)
TABLE 019. EUROPE CENTRAL ARMRESTS MARKET, BY APPLICATION (2016-2028)
TABLE 020. CENTRAL ARMRESTS MARKET, BY COUNTRY (2016-2028)
TABLE 021. ASIA PACIFIC CENTRAL ARMRESTS MARKET, BY TYPE (2016-2028)
TABLE 022. ASIA PACIFIC CENTRAL ARMRESTS MARKET, BY APPLICATION (2016-2028)
TABLE 023. CENTRAL ARMRESTS MARKET, BY COUNTRY (2016-2028)
TABLE 024. MIDDLE EAST & AFRICA CENTRAL ARMRESTS MARKET, BY TYPE (2016-2028)
TABLE 025. MIDDLE EAST & AFRICA CENTRAL ARMRESTS MARKET, BY APPLICATION (2016-2028)
TABLE 026. CENTRAL ARMRESTS MARKET, BY COUNTRY (2016-2028)
TABLE 027. SOUTH AMERICA CENTRAL ARMRESTS MARKET, BY TYPE (2016-2028)
TABLE 028. SOUTH AMERICA CENTRAL ARMRESTS MARKET, BY APPLICATION (2016-2028)
TABLE 029. CENTRAL ARMRESTS MARKET, BY COUNTRY (2016-2028)
TABLE 030. JIFENG: SNAPSHOT
TABLE 031. JIFENG: BUSINESS PERFORMANCE
TABLE 032. JIFENG: PRODUCT PORTFOLIO
TABLE 033. JIFENG: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 033. ADIENT: SNAPSHOT
TABLE 034. ADIENT: BUSINESS PERFORMANCE
TABLE 035. ADIENT: PRODUCT PORTFOLIO
TABLE 036. ADIENT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 036. GRAMMER: SNAPSHOT
TABLE 037. GRAMMER: BUSINESS PERFORMANCE
TABLE 038. GRAMMER: PRODUCT PORTFOLIO
TABLE 039. GRAMMER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 039. FAURECIA: SNAPSHOT
TABLE 040. FAURECIA: BUSINESS PERFORMANCE
TABLE 041. FAURECIA: PRODUCT PORTFOLIO
TABLE 042. FAURECIA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 042. TOYOTA BOSHOKU: SNAPSHOT
TABLE 043. TOYOTA BOSHOKU: BUSINESS PERFORMANCE
TABLE 044. TOYOTA BOSHOKU: PRODUCT PORTFOLIO
TABLE 045. TOYOTA BOSHOKU: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. TACHI-S: SNAPSHOT
TABLE 046. TACHI-S: BUSINESS PERFORMANCE
TABLE 047. TACHI-S: PRODUCT PORTFOLIO
TABLE 048. TACHI-S: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. IRVIN: SNAPSHOT
TABLE 049. IRVIN: BUSINESS PERFORMANCE
TABLE 050. IRVIN: PRODUCT PORTFOLIO
TABLE 051. IRVIN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. JR-MANUFACTURING: SNAPSHOT
TABLE 052. JR-MANUFACTURING: BUSINESS PERFORMANCE
TABLE 053. JR-MANUFACTURING: PRODUCT PORTFOLIO
TABLE 054. JR-MANUFACTURING: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. TESCA: SNAPSHOT
TABLE 055. TESCA: BUSINESS PERFORMANCE
TABLE 056. TESCA: PRODUCT PORTFOLIO
TABLE 057. TESCA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. WOODBRIDGE USA: SNAPSHOT
TABLE 058. WOODBRIDGE USA: BUSINESS PERFORMANCE
TABLE 059. WOODBRIDGE USA: PRODUCT PORTFOLIO
TABLE 060. WOODBRIDGE USA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. WINDSOR MACHINE GROUP: SNAPSHOT
TABLE 061. WINDSOR MACHINE GROUP: BUSINESS PERFORMANCE
TABLE 062. WINDSOR MACHINE GROUP: PRODUCT PORTFOLIO
TABLE 063. WINDSOR MACHINE GROUP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. FEHRER: SNAPSHOT
TABLE 064. FEHRER: BUSINESS PERFORMANCE
TABLE 065. FEHRER: PRODUCT PORTFOLIO
TABLE 066. FEHRER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. PROSEAT: SNAPSHOT
TABLE 067. PROSEAT: BUSINESS PERFORMANCE
TABLE 068. PROSEAT: PRODUCT PORTFOLIO
TABLE 069. PROSEAT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. KONGSBERG AUTOMOTIVE ASA: SNAPSHOT
TABLE 070. KONGSBERG AUTOMOTIVE ASA: BUSINESS PERFORMANCE
TABLE 071. KONGSBERG AUTOMOTIVE ASA: PRODUCT PORTFOLIO
TABLE 072. KONGSBERG AUTOMOTIVE ASA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 072. MARTUR: SNAPSHOT
TABLE 073. MARTUR: BUSINESS PERFORMANCE
TABLE 074. MARTUR: PRODUCT PORTFOLIO
TABLE 075. MARTUR: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 075. LANDERS: SNAPSHOT
TABLE 076. LANDERS: BUSINESS PERFORMANCE
TABLE 077. LANDERS: PRODUCT PORTFOLIO
TABLE 078. LANDERS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 078. RATI: SNAPSHOT
TABLE 079. RATI: BUSINESS PERFORMANCE
TABLE 080. RATI: PRODUCT PORTFOLIO
TABLE 081. RATI: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. CENTRAL ARMRESTS MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. CENTRAL ARMRESTS MARKET OVERVIEW BY TYPE
FIGURE 012. FABRIC MARKET OVERVIEW (2016-2028)
FIGURE 013. LEATHER MARKET OVERVIEW (2016-2028)
FIGURE 014. VINYL MARKET OVERVIEW (2016-2028)
FIGURE 015. CENTRAL ARMRESTS MARKET OVERVIEW BY APPLICATION
FIGURE 016. AUTOMOBILES AND TRANSPORTATION MARKET OVERVIEW (2016-2028)
FIGURE 017. COMMERCIAL MARKET OVERVIEW (2016-2028)
FIGURE 018. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 019. NORTH AMERICA CENTRAL ARMRESTS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 020. EUROPE CENTRAL ARMRESTS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 021. ASIA PACIFIC CENTRAL ARMRESTS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 022. MIDDLE EAST & AFRICA CENTRAL ARMRESTS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 023. SOUTH AMERICA CENTRAL ARMRESTS MARKET OVERVIEW BY COUNTRY (2016-2028)