Client Background:
UKB Electronics Pvt. Ltd. is a leading manufacturer and supplier of electrical and electronic products in India and the global market. Established in 2004, the company is certified with IATF 16949, ISO 9001, ISO 14001, ISO 45001, and OHSAS 18001, ensuring strict adherence to quality and safety standards. UKB specializes in custom-made products, including EV charging cables, adapters, remote controls, wires, power cords, and PCBs, serving diverse industries. With a strong commitment to quality and client satisfaction, UKB has built a reputation for excellence, making its products integral to various appliances found in households and industries worldwide.
Client Requirements:
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India Market Insights & Export Opportunities
UKB Electronics seeks insights into the Indian EV market and potential export opportunities for its products. The company aims to understand the market landscape, growth trends, and demand drivers for EV charging components. Additionally, they are interested in evaluating global demand for Indian-manufactured EV products to identify key export destinations.
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Focus on AC Chargers & Key Components
As UKB specializes in AC chargers, they require detailed market research on their applications across home, industrial, retail, and public infrastructure. They also seek insights into key components like EV charging guns (CCS2, Type 2), charging cables (AC/DC), and EV wires & harnesses to align their offerings with market demand.
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Application Segmentation (2W/3W/4W)
The client is looking for a report that covers the demand for EV charging solutions in two-, three-, and four-wheeler segments. Understanding product-specific requirements in each category will help UKB tailor its strategy.
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Import-Export & Buyer Analysis
UKB seeks an import-export analysis, identifying key trading partners and market trends. Additionally, they need insights into potential buyers, particularly EV battery manufacturers, and the off-board charger market for two- and three-wheelers.
Approach Taken:
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India Market & Export Opportunity Analysis
A comprehensive analysis of the Indian EV market was conducted, focusing on demand trends, regulatory policies, and government incentives. Export potential was assessed by identifying key international markets where Indian EV components have a competitive advantage.
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AC Chargers & Component-Specific Insights
Market research on AC chargers was carried out, covering home, industrial, retail, and public infrastructure applications. Additionally, insights were gathered on the demand for EV charging guns (CCS2, Type 2), charging cables (AC/DC), and wire harnesses, ensuring alignment with industry standards and technological advancements.
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Segmentation of 2W, 3W, and 4W Applications
The study examined the EV charging infrastructure needs of two-, three-, and four-wheeler segments, highlighting usage patterns, adoption rates, and future market growth projections for each category.
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Import-Export & Buyer Analysis
An import-export study was conducted to track key trade flows, major players, and competitive positioning. A buyer analysis identified potential customers, particularly EV battery manufacturers, and examined the growing demand for AC-DC off-board chargers in the two- and three-wheeler segments.
Conclusion:
The research provided UKB Electronics with valuable insights into the Indian EV market and export opportunities, helping them identify strategic growth areas. A deep dive into the AC charger segment, along with key components like EV charging guns, cables, and wire harnesses, allowed UKB to align its product offerings with market demand. The segmentation analysis for 2W, 3W, and 4W applications enabled a focused approach to cater to specific industry needs. Additionally, the import-export study and buyer analysis highlighted key market players and potential customers, empowering UKB to strengthen its position in the EV charging ecosystem.