Retail and Franchise AuditsSee your stores and franchisees the way your customers do
Store and branch audits, franchisee compliance checks and mystery shopping that measure availability, pricing, compliance and service at the point of sale, with a scorecard against your standards and benchmarks.
Is this for you?
- You run a retail or franchise network and need an independent view of compliance and service.
- Brand standards are documented but not consistently followed.
- Availability and pricing at the shelf differ from what head office believes.
- You want franchisee reviews based on evidence rather than impressions.
What you get
- 01
Store and branch audits
Structured, evidence-based audits of availability, pricing, merchandising and condition.
- 02
Franchisee compliance checks
Adherence to brand standards, operating procedures and agreements.
- 03
Mystery shopping
The customer experience measured by trained shoppers against a scenario and standard.
- 04
Scorecard with benchmarks
Results by outlet, region and franchisee, benchmarked across the network.
Deliverables
- Audit forms and photographic evidence
- Scorecard by outlet (Excel or dashboard)
- Findings report (PDF) with priority actions
- Repeat-wave trend reporting (if subscribed)
How we work
- Step 01
Define standards, scenarios, outlets and cadence.
- Step 02
Audit and shop
Trained field staff visit outlets and record evidence.
- Step 03
Score and benchmark.
- Step 04
Report; repeat waves track improvement.
Why IMR for this
Our own field teams across India, with experience in food-service franchising and retail.
Evidence-based: photographs, timestamps and structured forms.
Scorecards are designed to support franchisee conversations and renewals.
Frequently asked questions
How many outlets can you cover?
From a single city to a national network; frequency and sample are set at scoping.
Can audits be announced or unannounced?
Either, as your franchise agreement allows.
Can this include competitor outlets?
Yes, for benchmarking.
