Dealer's Voice: Distributor and Dealer ResearchHear what your dealers say when you are not in the room
An independent survey of your distributors and dealers on margins, stock, service and loyalty, benchmarked against the channel, with direct input for your incentive design.
Is this for you?
- Channel partners are pushing competitors' products and you are not sure why.
- You are redesigning dealer margins or incentives and want evidence before you change them.
- Stock turns and service levels vary across the network and you cannot see the pattern.
- You want an honest view of how you compare as a principal.
What you get
- 01
Dealer and distributor survey
Structured interviews across your network, conducted independently.
- 02
Margin and stock-turn benchmarks
How your economics compare with other principals the dealer carries.
- 03
Channel satisfaction and loyalty
Satisfaction with product, supply, service, support and terms, and the likelihood of continued commitment.
- 04
Incentive design input
What dealers value, what moves their behaviour, and what does not.
Deliverables
- Survey data and tables (Excel)
- Dealer's Voice report (PDF) with benchmarks and priority actions
- Presentation to the channel leadership team
How we work
- Step 01
Design
Sample across regions and dealer tiers; questionnaire agreed with you.
- Step 02
Fieldwork
Face-to-face or telephone interviews by IMR field teams, independent of your sales staff.
- Step 03
Analyse
Benchmarks, satisfaction drivers and incentive insights.
- Step 04
Report and workshop.
Why IMR for this
Dealers speak more freely to an independent researcher; our field teams are trained for channel interviews.
Experience across industrial, agri-input, building-material and consumer-durable channels in India.
Findings are tied to incentive and service decisions, not left as scores.
Frequently asked questions
Can you cover the whole network?
A representative sample is usual; a census is possible for smaller networks.
Will dealers be identified?
Responses are reported in aggregate unless a dealer consents otherwise.
Can this be a regular tracker?
Yes.
