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Market Entry and Expansion
Market Entry and Expansion services

05

Services in
this category

Category 02

Market Entry and Expansion

Decide whether and how to enter a new country, category or region, and execute the entry.

Entering a new market is one of the most expensive decisions a company makes, and most of the cost is incurred after the decision. These five services put the evidence in front of the decision: whether to enter, how, with whom, and in what sequence, and then help you execute it with partners who have been screened.

Who this is for

  • CEOs
  • MNC country heads
  • Exporters
What we offer

Our Market Entry and Expansion services

  • India Entry for Foreign Manufacturers

    A complete India entry study for foreign manufacturers: market and regulatory assessment, entry mode options, partner shortlist, site and incentive overview, and a roadmap your team can execute.

    • Market and regulatory assessment
    • Entry mode options: direct, distributor, JV, licensing
    • Partner screening and shortlisting
    Read more
  • International Entry Sprint

    Everything an exporter needs to decide and act on one target market: demand and buyer mapping, conformity requirements, a distributor shortlist and a price corridor with landed cost, delivered in six weeks at a fixed fee.

    • Demand and buyer mapping by country or region
    • Conformity and registration requirements
    • Distributor and agent shortlist
    Read more
  • Export Market Selection

    A scorecard across 10–20 countries that ranks destination markets for your product line on demand, access, competition and cost, with buyers identified and an export guidebook for the winners.

    • Market scorecard across 10–20 countries
    • Tariff, logistics and standards screen
    • Buyer and channel identification
    Read more
  • Adjacent Category and Diversification Studies

    An adjacency map built from your existing capabilities, each option scored on attractiveness and fit, with the entry requirements, investment and recommended sequence for the categories worth pursuing.

    • Adjacency map from existing capabilities
    • Category attractiveness and fit scoring
    • Entry requirements and investment
    Read more
FAQ

Frequently asked questions

How does IMR help foreign manufacturers enter India?

IMR assesses the market and regulations, compares entry modes (direct, distributor, joint venture or licensing), screens and shortlists partners, gives a site and incentive overview, and delivers an implementation roadmap.

What is the IMR International Entry Sprint?

A packaged, fixed-scope entry study for exporters targeting the GCC, APAC, MEA, Europe or North America, delivered in six weeks. It maps demand and buyers by country, conformity and registration requirements, a distributor and agent shortlist, and a price corridor with a landed-cost view.

Can IMR find distributors or licensees in a new market?

Yes. IMR builds a long list against agreed screening criteria, delivers a shortlist with capability profiles, arranges introductions and first meetings, and supports partnership structuring.

How are export markets ranked?

IMR scores 10–20 candidate countries on a market scorecard, screens tariffs, logistics and standards, identifies buyers and channels, and summarises the result in an export guidebook.

  • 2019

    Operating since

  • 400+

    Projects completed

  • 1,000+

    Brands served

  • Pune · Toronto

    Offices

Clients include 3M, ABB, Deloitte, Honeywell, Cargill, Dow, Panasonic, Novozymes.

Request a proposal

Tell us the decision. We'll scope the evidence.

Share a few details and an IMR analyst will reply within one working day with a proposed scope, timeline and fee.

  1. 01An IMR analyst replies within one working day
  2. 02A 20-minute scoping call
  3. 03A written proposal with scope, timeline and fee

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