Adjacent Category and Diversification StudiesDecide your next category with evidence, not instinct
An adjacency map built from your existing capabilities, each option scored on attractiveness and fit, with the entry requirements, investment and recommended sequence for the categories worth pursuing.
Is this for you?
- Your core category is mature and growth has to come from somewhere new.
- Several diversification ideas are competing for the same capital and attention.
- You want to know which adjacencies your plant, channel and brand can carry, and which they cannot.
- A board or investor has asked for a diversification plan with a clear rationale.
What you get
- 01
Adjacency map from existing capabilities
Categories reachable from your technology, assets, channels and customers.
- 02
Category attractiveness and fit scoring
Size, growth, margin, competition and your right to win, scored and weighted.
- 03
Entry requirements and investment
Capex, capability gaps, approvals and time to revenue for each shortlisted category.
- 04
Recommendation and sequence
Which category first, which next, and what has to be true at each step.
Deliverables
- Adjacency map and scoring model (Excel)
- Diversification report (PDF) with recommendation and sequence
- Leadership workshop to agree the direction
How we work
- Step 01
Capability audit
What your business can do today, and what it could do with modest investment.
- Step 02
Map and screen
Adjacent categories identified and screened against attractiveness and fit.
- Step 03
Deep-dive
The shortlist researched through market data and interviews with buyers and channels.
- Step 04
Recommend
Sequenced plan presented in a working session.
Why IMR for this
Fit is assessed from your real capabilities, including plant and process constraints that generalist firms overlook.
Each shortlisted category is sized and tested with buyers, not scored from desk data alone.
The output is a sequence with gates, so you commit capital in stages.
Frequently asked questions
How is this different from whitespace assessment?
Whitespace finds unmet demand within or near your market; this service evaluates entirely new categories against your capabilities.
Can it lead into a feasibility study?
Yes. The chosen category can move straight into a TEV study or DPR.
Do you cover consumer categories as well as industrial?
Yes.
