Export Market SelectionPick the right export markets before you spend on the wrong ones
A scorecard across 10–20 countries that ranks destination markets for your product line on demand, access, competition and cost, with buyers identified and an export guidebook for the winners.
Is this for you?
- You want to export but have no objective basis for choosing where.
- Trade fairs and enquiries have pulled you in several directions at once.
- Tariffs, standards and logistics vary by market and you need them compared in one place.
- Your export plan needs a ranked list that a bank, board or export promotion body will recognise.
What you get
- 01
Market scorecard across 10–20 countries
Demand, growth, import dependence, competition and price level, weighted with you.
- 02
Tariff, logistics and standards screen
Duties, freight, conformity and documentation by market.
- 03
Buyer and channel identification
The importers, distributors and end users in the top-ranked markets.
- 04
Export guidebook
A practical, market-by-market reference for your sales and logistics teams.
Deliverables
- Market scorecard model (Excel) with weights you can adjust
- Selection report (PDF) with ranked recommendation
- Buyer and channel directory for shortlisted markets
- Export guidebook (PDF)
How we work
- Step 01
Define the product line, the candidate markets and the selection criteria with your team.
- Step 02
Score
Trade data, demand analysis, tariff and standards research across the full set.
- Step 03
Shortlist
Top markets examined in depth, buyers and channels identified.
- Step 04
Deliver
Ranked recommendation, guidebook and handover.
Why IMR for this
Criteria and weights are agreed with you, so the ranking fits your capacity and risk appetite.
Trade data is combined with interviews in the shortlisted markets, not used alone.
Follows naturally into an International Entry Sprint for the markets you choose.
Frequently asked questions
How many countries can you screen?
Typically 10–20; larger sets are screened at a lighter level first.
Do you cover product-specific standards?
Yes, at screening level, with deeper regulatory assessment available separately.
Does the guidebook include contacts?
It includes identified buyers and channels; verified introductions are part of Partner, Distributor and Licensee Search.
