Mystery RFQFind out what happens when a customer asks for a quote
Scripted enquiries by phone, email and visit to your distributors and sales desks, and to your competitors', measuring response time, accuracy and pricing, with a scorecard and corrective actions.
Is this for you?
- Enquiries are coming in but conversion is low and you do not know where they are lost.
- You suspect distributors quote competitors' products or respond slowly.
- You want to compare your enquiry experience against competitors' objectively.
- Sales-desk quality varies by location and you need a measurable standard.
What you get
- 01
Scripted enquiry by phone, email and visit
Realistic requests placed across your network.
- 02
Response time, accuracy and pricing captured
Every interaction documented against a standard.
- 03
Competitor sales-desk comparison
The same enquiries placed with competitors for benchmarking.
- 04
Scorecard and corrective actions
By location and channel, with the fixes prioritised.
Deliverables
- Enquiry log with evidence
- Scorecard by location and channel (Excel)
- Findings report (PDF) with corrective actions
How we work
- Step 01
Design scenarios, scripts and the scoring standard with you.
- Step 02
Place enquiries across locations and channels; record responses.
- Step 03
Score, benchmark against competitors and identify patterns.
- Step 04
Report; repeat waves to track improvement.
Why IMR for this
Enquiries are placed by trained researchers who understand the product and the trade.
Works for industrial and B2B enquiries, where generic mystery shopping does not.
Scorecards are built for sales and channel managers to act on.
Frequently asked questions
Is this ethical?
Yes. Enquiries are realistic and non-disruptive, no orders are placed, and findings are used to improve service.
How many enquiries are needed?
Enough to cover each location and channel with repeat measures; set at scoping.
Can you include our own branches as well as distributors?
Yes.
