According to a new report published by Introspective Market Research, titled, Viral Conjunctivitis Drugs Market by Drug Class, Route of Administration, and Distribution Channel, The Global Viral Conjunctivitis Drugs Market Size Was Valued at USD 4.5 Billion in 2023 and is Projected to Reach USD 6.80 Billion by 2032, Growing at a CAGR of 4.7% from 2024–2032. The Viral Conjunctivitis Drugs Market is witnessing steady growth due to the increasing incidence of eye infections worldwide. Viral conjunctivitis, commonly known as “pink eye,” is a highly contagious condition caused primarily by adenoviruses. The market includes a wide range of therapeutic options such as antiviral drugs, anti-inflammatory medications, and supportive treatments aimed at reducing infection severity, alleviating discomfort, and preventing complications.
Compared with traditional remedies like cold compresses or lubricating drops, advanced drug formulations offer targeted symptom relief and faster recovery. These drugs are increasingly used across hospitals, clinics, and homecare settings. Rising awareness about ocular hygiene, growing geriatric populations, and improved access to healthcare facilities are fueling demand for viral conjunctivitis treatments globally.
A key driver of this market is the rising prevalence of viral eye infections worldwide. Outbreaks of adenovirus-related conjunctivitis are becoming more common in both developed and developing regions, leading to higher demand for effective treatment options. The growing number of elderly patients, who are more prone to eye infections due to weaker immunity, and increasing pollution levels, which aggravate eye conditions, are also boosting the market growth.
One of the most promising opportunities lies in the development of novel antiviral therapies and combination drug regimens. With no definitive cure currently available for viral conjunctivitis, research is increasingly focused on creating advanced drug formulations that shorten the infection duration and improve patient outcomes. Furthermore, the rise of e-pharmacies and tele-ophthalmology services is expected to expand the accessibility of viral conjunctivitis drugs, especially in emerging markets.
Viral Conjunctivitis Drugs Market, Segmentation
The Viral Conjunctivitis Drugs Market is segmented on the basis of Drug Class, Route of Administration, and Distribution Channel.
Drug Class
- The Antiviral Drugs segment accounted for the highest market share in 2023. Antivirals are widely prescribed as they directly target the root cause of viral conjunctivitis, reducing replication and symptom duration. Continuous R&D efforts, clinical trials for new molecules, and increased physician preference for antivirals are key factors supporting the dominance of this segment.
Route of Administration
- The Topical segment (eye drops and ointments) held the largest market share in 2023. This route is preferred due to its localized action, ease of administration, and rapid relief from discomfort such as redness, irritation, and swelling. With increasing patient preference for convenient treatment options and advancements in drug delivery systems, the topical segment is expected to retain its dominance during the forecast period.
Some of the Leading/Active Market Players Are-
- Allergan plc (Ireland)
- Novartis AG (Switzerland)
- Pfizer Inc. (USA)
- Bausch Health Companies Inc. (Canada)
- Johnson & Johnson Vision Care, Inc. (USA)
- Santen Pharmaceutical Co., Ltd. (Japan)
- Sun Pharmaceutical Industries Ltd. (India)
- Aerie Pharmaceuticals, Inc. (USA)
- Teva Pharmaceutical Industries Ltd. (Israel)
- Cipla Ltd. (India)
- Lupin Pharmaceuticals (India)
- Alcon Inc. (Switzerland)
- GlaxoSmithKline plc (UK)
- Apotex Inc. (Canada)
- Sanofi S.A. (France)
- Other active players.
Key Industry Developments
- January 2024: Novartis announced positive results from a Phase II clinical trial for a new topical antiviral formulation designed to treat adenovirus-induced conjunctivitis. This development marks a step toward targeted therapies for viral eye infections.
- September 2023: Allergan launched an upgraded anti-inflammatory eye drop to provide faster relief from conjunctivitis-related irritation. The product expansion strengthens its ophthalmology portfolio and supports increasing demand in emerging markets.
Key Findings of the Study
- Antiviral drugs dominate the drug class segment.
- Topical administration remains the most preferred route.
- North America leads due to strong healthcare infrastructure and R&D investments.
- Rising prevalence of viral infections is a key growth driver.
- Opportunities lie in advanced drug formulations and e-pharmacy channels.


