According to a new report published by Introspective Market Research, titled, Vehicle Roadside Assistance Market by Service, Provider, and Vehicle Type, The Global Vehicle Roadside Assistance Market Size Was Valued at USD 85.10 Billion in 2023 and is Projected to Reach USD 133.15 Billion by 2032, Growing at a CAGR of 5.10%. The global vehicle roadside assistance market is experiencing robust growth, driven by the increasing number of vehicles on the road, growing incidences of mechanical and electrical failures, and rising consumer demand for safety and convenience. Roadside assistance services include towing, battery jump-start, tire replacement, fuel delivery, and lockout assistance, designed to provide immediate support during vehicle breakdowns.
The proliferation of connected cars and telematics technologies has enhanced the efficiency of roadside services, enabling real-time tracking and quick response times. Moreover, automakers are increasingly integrating roadside assistance as a part of warranty programs or after-sales packages, further boosting market penetration. The trend toward subscription-based mobility services and expanding electric vehicle (EV) infrastructure also contributes to the continuous evolution of roadside assistance solutions worldwide.
The Vehicle Roadside Assistance Market is segmented into Service, Provider, and Vehicle Type. By Service, the market is categorized into (Towing, Battery Jump-Start, Tire Replacement, Fuel Delivery, Lockout Assistance, and Others).By Provider, the market is categorized into (Automobile Manufacturers, Insurance Companies, Independent Contractors, and Others). By Vehicle Type, the market is categorized into (Passenger Vehicles, Commercial Vehicles, and Two-Wheelers)
One of the major growth drivers of the vehicle roadside assistance market is the rapid increase in global vehicle ownership combined with a surge in mechanical breakdowns. As vehicles age, the frequency of component failures such as engines, tires, and batteries rises. Additionally, growing customer expectations for safety and 24/7 service availability are prompting service providers to expand network coverage and response capabilities through digital platforms and telematics-enabled support systems.
The growing adoption of electric and connected vehicles presents a significant market opportunity. Electric vehicles often require specialized roadside assistance for charging, towing, and battery-related issues. This has led to the introduction of EV-focused assistance packages and portable charging solutions. Furthermore, integrating AI-driven predictive maintenance and GPS-based service dispatching can enhance service efficiency and customer experience, opening new avenues for growth in emerging markets.
Vehicle Roadside Assistance Market, Segmentation
The Vehicle Roadside Assistance Market is segmented on the basis of Service, Provider, and Vehicle Type.
Service
The Service segment is further classified into Towing, Battery Jump-Start, Tire Replacement, Fuel Delivery, Lockout Assistance, and Others. Among these, the Towing sub-segment accounted for the highest market share in 2023. Towing services remain the most in-demand due to the high occurrence of accidents, mechanical failures, and tire blowouts. Service providers are improving tow truck networks and integrating real-time GPS tracking to reduce response times and enhance service reliability.
Provider
The Provider segment is further classified into Automobile Manufacturers, Insurance Companies, Independent Contractors, and Others. Among these, the Automobile Manufacturers sub-segment accounted for the highest market share in 2023. Many leading OEMs include complimentary roadside assistance in their warranty and maintenance packages, strengthening customer loyalty and brand reputation. These manufacturer-based services often integrate advanced telematics and connected vehicle features for real-time support.
Some of The Leading/Active Market Players Are-
- Allianz SE (Germany)
- Allstate Insurance Company (USA)
- ARC Europe Group (Belgium)
- AutoVantage (USA)
- Best Roadside Service (USA)
- Falck A/S (Denmark)
- Paragon Motor Club (USA)
- Viking Assistance Group (Norway)
- Agero, Inc. (USA)
- SOS International (Denmark)
- National General Insurance (USA)
- Assurant, Inc. (USA)
- AXA Assistance (France)
- other active players.
Key Industry Developments
- In March 2025, Allianz Partners introduced an advanced AI-powered roadside assistance platform to enhance real-time response and predictive service capabilities.
The platform leverages artificial intelligence and telematics data to predict potential breakdowns and dispatch assistance proactively. This innovation aims to improve customer experience and reduce waiting times for stranded motorists across Europe and North America. - In June 2025, Agero, Inc. launched an EV-specific roadside assistance program in partnership with major automakers.
The new service includes mobile charging, EV towing, and digital support features, catering specifically to the growing population of electric vehicle users. This marks a significant step toward adapting traditional assistance models for the evolving automotive ecosystem.
Key Findings of the Study
- Towing services dominate the service segment, driven by rising vehicle breakdowns.
- Automobile manufacturers lead as primary service providers due to OEM programs.
- North America holds a major market share with advanced telematics integration.
- Rising EV adoption creates demand for specialized roadside assistance.
- AI and IoT integration enhance service efficiency and customer satisfaction.
