Market Overview:
Global OLED TV Market Size Was Valued at USD 8.75 Billion In 2022, And Is Projected to Reach USD 31.81 Billion By 2030, Growing at A CAGR of 17.5% From 2023-2030.
OLED TVs have become incredibly popular thanks to their amazing picture quality and unique features. Unlike regular LED/LCD TVs that rely on a backlight, OLED TVs use organic compounds in each pixel to create light. This allows OLED displays to show true black levels, amazing contrast, and vivid colors. Plus, OLED TVs have wide viewing angles and are super thin, making them great for group viewing and adding a sleek look to any room. Even though OLED TVs are pricier than regular ones and there were worries about how long they'd last, they've become a top choice for people looking for an awesome home entertainment experience. OLED TVs work because of their special OLED panels, which have organic compounds that light up when electricity is applied. This is different from LCD TVs, which use backlighting. The OLED TV panel market is growing, showing that more and more people are interested in OLED TVs. This growth is because OLED TVs offer amazing picture quality, wide viewing angles, and cool designs that people love. Despite concerns at first about cost and durability, OLED technology has proven itself and keeps getting better to meet the demands of people who want top-notch home entertainment.
Top Key Players Covered in The OLED TV Market:
- Acuity Brands (US)
- Kopin Corporation (US)
- Pixelligient Technologies (US)
- Lumiotec (US)
- Emagin Corporation (USA)
- BOE Technology (China)
- LG Display (South Korea)
- Osram (Germany)
- AU Optronics (Taiwan)
- Tianma Microelectronics (China)
- Samsung Electronics (South Korea)
- Universal Display Corporation (New Jersey)
- Royole Corporation (China)
- Konica Minolta Pioneer OLED (Japan)
- China Star Optoelectronics Technology (China)
- JOLED (Japan)
- Raystar Optronics (China)
- Panasonic (Japan)
- Truly International (Hong Kong)
- Visionox (China)
- Winstar Display (Taiwan)
- Wisechip Semiconductor (China), And Other Major Players
Market Dynamics and Factors:
The demand for cost-effective and energy-saving OLED lighting is on the rise globally, driven by concerns over energy consumption and carbon emissions. Initiatives from organizations like the United Nations Environment Programme (UNEP) are encouraging the adoption of energy-efficient lighting solutions, particularly in regions experiencing rapid urbanization and economic growth such as Europe and the Middle East. This surge in demand is spurring advancements in OLED technology, making it more affordable and efficient. As governments worldwide actively support the transition to OLED lighting through grants and incentives, the momentum toward adopting OLED technology is accelerating.
Additionally, organizations like the Middle East Lighting Association (MELA) are playing a crucial role in shaping policies and regulations to promote energy-efficient lighting practices. Through collaborations with leading manufacturers and advocacy for environmental conservation, MELA is facilitating the widespread adoption of OLED lighting systems. This growing support for OLED technology not only benefits the lighting sector but also extends to other applications like OLED TVs, as increased affordability and awareness create a favorable market environment for their expansion and consumer appeal.
The OLED TV Market Report Highlight:
- By Technology, the Active-matrix OLED (AMOLED) dominates the global OLED TV market. AMOLED offers unparalleled picture quality compared to other OLED types. Each pixel in an AMOLED display controls its own brightness and color. Since each pixel can be completely turned off, AMOLED displays achieve true black levels, unlike PMOLED or foldable OLEDs where some light bleed occurs. The stark contrast between perfect blacks and vibrant colors creates a stunningly realistic image.
- By Application, the Television segment dominates the global OLED TV market, OLED technology currently offers higher profit margins for manufacturers compared to other applications like smartphones or wearables. This makes TV production more attractive, leading to larger investments and higher market share. OLED displays truly shine on larger screens. Their self-illuminating pixels enable deeper blacks, wider color gamuts, and faster response times, offering a significant visual advantage over traditional LED TVs in bigger sizes. This premium viewing experience is highly sought after by consumers for home entertainment.
- By Region, Asia Pacific is Expected to Dominate the Market Over the Forecast period. Asia-Pacific is home to some of the world's largest and most prominent electronics manufacturers, including Samsung, LG, Sony, and Panasonic, who have been at the forefront of OLED TV production. These companies have invested heavily in OLED technology research and development, leading to the creation of cutting-edge OLED TVs with innovative features and exceptional picture quality. Their presence and expertise in the region have positioned Asia-Pacific as a hub for OLED TV manufacturing and innovation.
Key Industry Development:
In August 2023, LG Electronics (LG) is launching the world’s first wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). The 97M3 is currently available in South Korea, with plans for global rollout to key markets including North America and Europe later this year. Drawing on LG’s technical and design prowess from a decade of OLED innovation, the 97M3 is set to reaffirm the company’s leadership in the ultra-large premium TV segment with the industry’s largest 97-inch OLED screen and the Zero Connect Box, the world’s first wireless solution capable of real-time video and audio transmission at 4K 120Hz.
In June 2023, Samsung launched Made in India OLED TV with Neural Quantum Processor 4K. Samsung OLED TV range consists of two series S95C and S90C. Both series come in three sizes 77-inch, 65-inch, and 55-inch starting from INR 169,990.
The OLED TV Market Segmentation:
By Technology
- Active-matrix OLED (AMOLED)
- Passive-matrix OLED (PAMOLED)
- Foldable OLED
- Others (Transparent OLED, White OLED)
By Product Type
- Display
- Lighting
By Display Panel Type
- Rigid
- Flexible
- Others
By Application
- Smartphone & Tablet
- Smartwatches & Wearables
- Television
- Digital Signage Systems
- Others
For this report, Introspective Market Research has segmented the OLED TV Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
- The U.S.
- Canada
- Mexico
Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
