Fortified Rice Market

According to a new report published by Introspective Market Research, titled, “Fortified Rice Market by Micronutrients, by Methods, by Sales Channel: Global Opportunity Analysis and Industry Forecast, 2024–2032,” 

The global Fortified Rice Market was valued at USD 20.21 Billion in 2023 and is likely to reach USD 33.28 Billion by 2032, increasing at a CAGR of 5.7% from 2024 to 2032.

 Fortification is a process in which nutrients are added to food that do not occur in nature or are found in sufficient quantities. To enrich rice, rice grains can be coated with a premix of micronutrients, or extruded rice grains can be prepared that are enriched with micronutrients and then mixed with regular rice. Rice resistance is a cost-effective and culturally appropriate strategy to correct micronutrient deficiencies in countries with per capita rice consumption. The cost of intensification is determined by several context-specific variables, such as the structure and capacity of the rice industry, the complexity of the supply chain, the policy and regulatory environment, and the scale of the respective program. In 2015-2016, India was the second largest producer of rice, followed by Indonesia and Bangladesh. Fortified rice makes it more nutritious by adding vitamins and minerals in the post-harvest phase. many of which are lost during grinding and polishing. Rice fortification has the best potential to fill a gap in current staple food fortification programs because it is a staple food for 65% of India's population and reaches the most vulnerable and poor and most state security programs.

The food and civil supplies department of each state links several rice mills in each district, which regularly supply rice to FCI from where it is distributed to social safety nets. Rice fortification can be described as a cost-effective complementary strategy to increase the nutritional value of rice by adding essential micronutrients such as calcium heartbeat, vitamin B12, iron and folic acid to correct malnutrition in a specific population.

Fortification is the process of adding nutrients to food that do not occur naturally or are present in sufficient amounts. To enrich rice, rice grains can be coated with a premix of micronutrients, or extruded rice grains can be prepared that are enriched with micronutrients and then mixed with regular rice. Rice fortification is a cost-effective and culturally appropriate strategy for ameliorating micronutrient deficiencies in countries with per capita rice consumption. The cost of fortification is determined by a number of context-specific variables, such as the structure and capacity of the rice industry, the complexity of the supply chain, the policy and regulatory environment, and the scale of the respective program.  In 2015-16, India was the second largest producer of rice, followed by Indonesia and Bangladesh. Rice fortification makes it more nutritious by adding vitamins and minerals in the post-harvest phase. many of which are lost during grinding and polishing. Rice fortification has the greatest potential to fill a gap in current staple food fortification programs, as it is the staple food for 65% of India's population and reaches the most vulnerable and poor - and most state safety net programs. The food and civil supplies department of each state links several rice mills in each district, which regularly supply rice to FCI, from where it is distributed to social safety nets. Rice fortification can be described as a cost-effective complementary strategy to increase the nutritional value of rice by adding essential micronutrients such as calcium ascorbate, vitamin B12, iron and folic acid to address malnutrition in a specific population.

National nutrition programs and interventions are essential to promote the choice of fortified rice and other fortified foods, essentially as part of broader techniques to fight malnutrition and improve open well-being outcomes. Governments usually mediate open welfare programs to provide nutritional assistance to marginalized communities, including devastated families, expectant mothers and children. By combining refreshing rice with these efforts, governments can ensure that recipients receive essential nutritional supplements, successfully address micronutrient deficiencies, and improve overall well-being. Several countries regulate school meal programs with the goal of expanding nutritional options for schoolchildren, especially children from disadvantaged backgrounds.

By integrating fortified rice into school dinners, governments can improve the healthy quality of these portions, which supports children's development, healing and educational achievement. Government has the ability to focus on providing livelihoods in areas without healthy food. These interventions often involve transporting fortified foods, including fortified rice, to alleviate certain health problems and improve human well-being. Using their administrative powers, governments can promote the supply of expanded rice varieties by penalizing approaches that force or encourage food producers to upgrade a staple food such as rice.

Global Fortified Rice Market, Segmentation

The Fortified Rice market is segmented on the basis of Micronutrients, by Methods, by Sales Channel, and region.

Micronutrients:

The type segment is further classified into, Iron, B complex vitamins, Vitamin B-12, Vitamin B-6, Vitamin A, Zinc, Folic acid. Among these, the Iron sub-segment accounted for the highest market share in 2023.  Iron deficiency is one of the most common forms of disease in the world, affecting millions of people, especially women and children in developing nations. Iron is essential for the formation of haemoglobin, which carries oxygen in the blood, and for a common vital digestive system. In this way, treating iron deficiency is extremely important to predict iron deficiency and improve overall health.

Rice can be a staple food for a significant part of the world's population, especially in areas where iron deficiency is common. Fortifying rice with iron offers a practical and efficient way to provide this essential ingredient to a large population without completely changing dietary habits. Enriching rice with iron regularly involves the use of compression compounds that are easily absorbed by the body (e.g. ferrous sulphate or ferrous fumarate). These forms of compresses have high bioavailability, which suggests that the body can swallow them and use them to treat iron deficiency.

Methods:

The methods segment is further classified into Dusting, Coating, Extrusion. Among these, the Coating sub-segment is anticipated to show the fastest growth by 2032. The coating method is the most popular method of rice fortification because of its many advantages. This ensures an even distribution of essential micronutrients on the surface of the rice grains, ensuring that each grain receives an equal boost. Its careful use ensures reliable delivery of nutrients to consumers, effectively correcting nutritional deficiencies. The coating acts as a protective shield to protect the added vitamins and minerals from loss during storage and cooking. The coating creates a barrier against moisture, heat and light and maintains the strength and power of these traces throughout the life of the rice, ensuring their effectiveness until consumption. It is important that the coating process changes as little as possible the taste and texture of the rice, which is crucial for the consumer.

When a thin layer of concentrated powder is applied to the grains, the natural characteristics of the rice are preserved and they resemble the traditional variety both in taste and mouthfeel. Coating methods are highly scalable and efficient and meet the requirements of large-scale rice production. Automated coating processes enable producers to ensure consistent, large-scale production of sustainable rice that effectively serves multiple markets. The encapsulation method offers fundamentally uniform distribution, nutrient retention, minimal sensory impact and operational efficiency, making it the optimal choice to meet the nutritional needs of populations worldwide.

Region:

The Fortified Rice market in Asia-Pacific is projected to show the fastest growth by 2032. The Asia-Pacific region stands as the dominant constrain within the braced rice advertise due to a merging of components. The locale hooks with critical malnutrition challenges, predominant in nations like India, China, Indonesia, and Bangladesh. Rice, a dietary staple, regularly falls flat to supply fundamental supplements, driving to broad lacks among huge sections of the populace. Subsequently, there's a taking off request for fortified rice, which successfully bridges these dietary crevices. Government activities advance bolster the appropriation of fortified rice. Over Asia-Pacific countries, governments initiate sustenance programs pointed at combating malnutrition and upgrading open wellbeing results. These activities envelop the dispersion of braced nourishments, including rice, focusing on vulnerable groups such as children, pregnant ladies, and low-income families. Through significant bolster and financing, governments catalyse the broad appropriation of fortified rice, making it open to different populaces. Buyer preference for rice serves as another critical driver. Rice holds a central position within the diets of millions over Asia-Pacific, expended day by day as a dietary staple.

Some of the leading Fortified Rice market players are

• Mars Food (USA)
• DSM Nutritional Products (Netherlands)
• Bühler Group (Switzerland)
• BASF SE (Germany)
• Cargill, Incorporated (USA)
• Riceland Foods, Inc. (USA)
• ADM (Archer Daniels Midland Company) (USA)
• General Mills, Inc. (USA)
• Nestlé S.A. (Switzerland)
• Kellogg Company (USA)

Key Industry Developments

• In April 2024, Biocon has announced that it has received approval from the South African Health Products Regulatory Authority (SAHPRA) for the vertically integrated combination drug Fortified Rice capsule in South Africa.
• In Sep 2023, The Food and Drug Administration (FDA) has changed the therapeutic equivalence classification of Accord Healthcare's generic Fortified Rice capsules from AB to BX, so it is no longer recommended as an automatic substitute for the brand name Prograf (Fortified Rice) oral capsules

Key Findings of the Study

• Rice fortification is a cost-effective and culturally appropriate strategy for ameliorating micronutrient deficiencies in countries with per capita rice consumption.
• National nutrition programs and interventions are essential to promote the choice of fortified rice and other fortified foods, essentially as part of broader techniques to fight malnutrition and improve open well-being outcomes.
• Rice can be a staple food for a significant part of the world's population, especially in areas where iron deficiency is common.
• The Fortified Rice market in Asia-Pacific is projected to show the fastest growth by 2032.