Opportunity and Whitespace AssessmentFind where demand is unmet before your competitors do
We map unmet need by segment, application and geography, score each opportunity on attractiveness and fit, and hand you a prioritised list to act on.
Is this for you?
- Growth in your core segment is slowing and you need to know where to go next.
- You have more opportunities than budget and need an objective way to rank them.
- Sales teams report demand in pockets but nobody has quantified it.
- You are planning a new product, plant or region and want to pick the application with the least competition.
What you get
- 01
Unmet-need mapping
Where buyers are under-served, by segment and application.
- 02
Segment attractiveness scoring
Size, growth, margin, competitive intensity and fit, weighted with your team.
- 03
Whitespace by region or application
A map of where current suppliers are absent or weak.
- 04
Prioritised opportunity list
Ranked, with the evidence and the entry requirements for each.
Deliverables
- Opportunity map and scoring matrix (Excel)
- Report (PDF) with the prioritised list and supporting evidence
- Workshop with your leadership team to agree the shortlist
How we work
- Step 01
Frame
Your capabilities, constraints and the opportunity universe to screen.
- Step 02
Research
Desk research plus buyer and channel interviews to locate unmet need.
- Step 03
Score
Attractiveness and fit criteria agreed with you, applied across the universe.
- Step 04
Prioritise
A ranked shortlist with a recommended sequence, presented in a working session.
Why IMR for this
Scoring criteria are agreed with you before the research, so the ranking reflects your strategy, not ours.
Buyer interviews, not only desk data, locate the whitespace.
Depth in industrial and process sectors where whitespace is often application-specific.
Frequently asked questions
How many opportunities do you screen?
Typically a long list of 15–30, narrowed to a shortlist of 3–5 with full evidence.
Can you include adjacent categories?
Yes. If the brief is mainly about adjacencies, see Adjacent Category and Diversification Studies.
What if we already have a list?
We can validate and rank your list rather than building one from scratch.
