Competitive Intelligence and Company MonitoringKnow your competitors' next move before your sales team meets it
Competitor profiles, pricing and positioning maps, ongoing monitoring with alerts, and battlecards your sales team can use the same week.
Is this for you?
- You are losing deals and do not have a clear view of how competitors price and position.
- Your competitor knowledge lives in individual sales heads, not in a shared, current source.
- A new entrant or a competitor's expansion is changing your market and you need facts, not rumours.
- Your sales team needs a short, usable answer to "why you and not them".
What you get
- 01
Competitor profiles and benchmarking
Capacity, products, customers, footprint and financials, benchmarked against you.
- 02
Pricing and positioning maps
How each competitor prices and what they claim, by segment.
- 03
Ongoing company monitoring and alerts
Regular updates on moves, hires, capacity, pricing and announcements.
- 04
Sales battlecards
One page per competitor: strengths, weaknesses, how to win against them.
Deliverables
- Competitor profile set and benchmark workbook (Excel)
- Positioning and pricing maps (PDF)
- Battlecards (one page per competitor)
- Monthly or quarterly monitoring brief (if subscribed)
How we work
- Step 01
Define the competitor set and the questions your sales and strategy teams need answered.
- Step 02
Research through public sources, channel and customer interviews, and trade data.
- Step 03
Build profiles, maps and battlecards; validate with your sales team.
- Step 04
Monitor
Alerts and periodic briefs keep the picture current.
Why IMR for this
Channel and customer interviews reveal pricing and positioning that public sources do not.
Battlecards are written with your sales team, so they are used.
Monitoring runs on a defined cadence with named analysts.
Frequently asked questions
How many competitors can you cover?
Typically 5–10 in depth; a wider set can be profiled at summary level.
Is pricing intelligence gathered ethically?
Yes. We use public sources, trade data and interviews conducted openly as market research.
Can monitoring be ongoing?
Yes. Monitoring is available as a subscription, or under a Dedicated Analyst Retainer.
