Pillow Pack Packaging Market Synopsis

Global Pillow Pack Packaging Market Size Was Valued at USD 8.19 Billion in 2023 and is Projected to Reach USD 14.69 Billion by 2032, Growing at a CAGR of 6.71% From 2024-2032

Pillow pack packaging, also known as flow wrap pouches, are sleek, flat-bottomed packages used for snacks, coffee, or detergent. Available in materials like plastic, paper, or bioplastics, they offer versatility for different products and sustainability needs. They can feature windows for visibility, zippers for sealing, or stand-up designs for shelf presence. This flexible packaging option balances affordability, convenience, and branding possibilities, making it a popular choice across industries.

• Pillow pack packaging serves as a flexible solution widely employed across diverse industries for packaging consumer goods. Its unique pillow-like configuration is achieved through the folding and sealing of a single material piece around the product. This packaging style finds popularity in sectors such as snacks, confectionery, cosmetics, and pharmaceuticals, offering both visual allure and product safeguarding on store shelves.
• The growth of the Pillow Pack Packaging Market stems from various factors. Heightened demand for convenient and visually appealing packaging options, alongside advancements in material and printing technologies, has been instrumental in market expansion. Furthermore, the surge in e-commerce and shifting consumer preferences towards sustainable packaging alternatives have significantly contributed to this upward trajectory.
• Considering these factors collectively, the future trajectory of the Pillow Pack Packaging Market appears promising. Ongoing innovations in packaging materials and designs, coupled with a growing emphasis on eco-friendly solutions, are anticipated to sustain market growth. Additionally, the adaptability and cost-efficiency of pillow pack packaging position it favorably to meet the evolving demands of diverse industries, ensuring continued expansion and demand in the foreseeable future.

Pillow Pack Packaging Market Trend Analysis:

Growing of snacking and single-serve trends

• The Pillow Pack Packaging Market is witnessing notable expansion, primarily propelled by the rising popularity of snacking and single-serve trends. With consumers leading increasingly hectic lifestyles and preferring convenient snack options that facilitate portion control and easy consumption, there has been a sharp uptick in demand. Consequently, pillow pack packaging has emerged as the preferred choice for snack manufacturers, offering a practical and visually appealing solution for packaging single-serve portions.
• Building on the preceding point, the growth trajectory of the Pillow Pack Packaging Market is further accelerated by the versatility and functionality inherent in pillow packs. These packaging solutions are highly adaptable to a diverse array of snack products, encompassing items such as chips, nuts, candies, and granola bars, among others. Their compact size and user-friendly design render them particularly well-suited for individual consumption, aligning perfectly with the burgeoning preference for on-the-go snacking choices.

Expanding in the agricultural and industrial packaging sectors

• Expanding into the agricultural and industrial packaging sectors offers substantial opportunities for the Pillow Pack Packaging Market. Within agriculture, there's a rising demand for packaging solutions that efficiently store and transport produce, seeds, fertilizers, and related goods. Pillow pack packaging excels in providing durability, protection against moisture and pests, and ease of handling, making it an ideal choice for preserving agricultural products' freshness and quality during distribution and storage.
• Likewise, in the industrial domain, there's a call for packaging solutions capable of securely containing and transporting various industrial products and components. Pillow pack packaging can be tailored to meet specific industrial requirements, providing shielding against damage, dust, and contaminants. Its adaptability enables the packaging of a broad spectrum of industrial items, spanning hardware, machinery parts, electronic components, and more.
• Venturing into these sectors, the Pillow Pack Packaging Market can access new markets and broaden its clientele. Leveraging its existing expertise in packaging design, materials, and production processes, the market can develop customized solutions to address the distinctive demands and complexities of the agricultural and industrial realms, thereby propelling growth and profitability further.

Pillow Pack Packaging Market Segment Analysis:

Pillow Pack Packaging Market Segmented on the basis of Type, Material, and Application.

By Type, Stand-up Pouches segment is expected to dominate the market during the forecast period

• The Stand-up Pouches segment is projected to lead the packaging market during the forecast period, owing to several key factors. Stand-up pouches offer numerous advantages over traditional packaging formats, making them increasingly favored by both consumers and manufacturers. Primarily, they provide excellent shelf visibility and branding opportunities, capturing consumers' attention and influencing purchasing decisions. Additionally, their lightweight and flexible design reduces transportation costs and environmental impact compared to rigid packaging alternatives.
• Moreover, stand-up pouches offer superior protection against moisture, oxygen, and other external elements, ensuring product freshness and extending shelf life. This makes them highly suitable for a diverse array of products, including snacks, pet food, beverages, and household items. Furthermore, the adaptability of stand-up pouches allows for various customization options, such as spouts, zippers, and handles, catering to distinct product requirements and consumer preferences.

By Application, Food & Beverages segment is expected to dominate the market during the forecast period

• Food and beverage industry stand as a cornerstone of global commerce, perpetually requiring packaging solutions to safeguard and distribute consumable goods effectively. Consequently, there exists a pressing demand for packaging that not only ensures product safety but also prolongs shelf life and enhances user convenience within this sector.
• Shifting consumer behaviors, characterized by a growing inclination toward on-the-go and convenient food options, propel the need for innovative packaging formats tailored to meet these evolving preferences. Encompassing a diverse array of products like snacks, ready-to-eat meals, beverages, and dairy items, the Food & Beverages segment demands specialized packaging solutions that can sustain product freshness and resonate with consumers.
• Furthermore, stringent regulations governing food safety and packaging materials also contribute to the prominence of the Food & Beverages segment. Packaging solutions within this domain are mandated to adhere to rigorous standards to ensure the integrity of products and the well-being of consumers. Overall, the dominance of the Food & Beverages segment underscores its indispensable role in shaping demand for packaging solutions, given its close alignment with consumers' daily consumption habits and lifestyle choices.

Pillow Pack Packaging Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• Asia Pacific is poised to lead the Pillow Pack Packaging Market during the forecast period, driven by several significant factors. Firstly, this region hosts some of the world's largest and rapidly growing economies such as China, India, and various Southeast Asian nations. The robust economic expansion in these areas translates into heightened consumer spending and increased demand for packaged goods, thus fostering the necessity for efficient and inventive packaging solutions like pillow packs.
• Furthermore, the ongoing urbanization and burgeoning middle class across Asia Pacific have brought about shifts in consumer preferences and lifestyles. There is a rising inclination towards convenient and portable snack options, favoring the adoption of pillow pack packaging due to its portability, portion control, and aesthetic appeal.
• Moreover, the surge in e-commerce platforms and online retailing in Asia Pacific has further propelled the demand for pillow pack packaging. As consumers increasingly turn to digital channels for their shopping needs, the need arises for packaging solutions that provide robustness and safeguarding during transit, while still maintaining visual allure and brand identity.

Pillow Pack Packaging Market Top Key Players:

• Sealed Air Corporation (US)
• ProAmpac (US)
• Flex-N-Gate Corporation (US)
• WestRock Company (US)
• Printpack Inc. (US)
• Eagle Flexible Packaging (US)
• Berry Global Inc. (US)
• Mondi Group (Austria)
• Smurfit Kappa Group (Ireland)
• Swiss Pac Group (Switzerland)
• Huhtamaki Group (Finland)
• NatureFlex Packaging (UK)
• Hangzhou Zhongcheng Packing Materials Co., Ltd. (China)
• Paharpur 3P (India)
• UFlex Ltd. (India)
• Amcor (Australia)
• Bio-Pak Holdings Ltd. (Australia)
• Rengo Co., Ltd. (Japan)
• TIPA Corporation (Israel), and Other Major Players.

Key Industry Developments in the Pillow Pack Packaging Market:

In May 2024, Tesco Ireland unveiled plans to introduce a new, eco-friendly packaging format for its fresh minced meat products. This initiative stemmed from a trial conducted the previous year, during which the retailer replaced the conventional plastic tray and film lid with a pillow pack for all 470g packs of Tesco Irish lean steak mince. After a successful trial period, the retailer decided to utilize the pillow pack for its beef, lamb, and pork mince meats, comprising over 14 products in the range.

In February 2024, In Tasteful Selections®, a potato brand from RPE LLC announced its new bag in the potato category – the three-pound, mesh pillow pack. The sleek packaging was designed to showcase premium Honey Gold, Ruby Sensation, and Sunburst Blend potato varieties. Engineered with optimal merchandising capabilities, the mesh pillow pack ensured a retail presentation that provided consumers with a clear view of the produce inside. At the time, three-pound offerings held the number two item format in the baby potato category, capturing a fourteen percent share of pounds.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. PILLOW PACK PACKAGING MARKET BY TYPE (2017 – 2032)
   1. PILLOW PACK PACKAGING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. WINDOW POUCH
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. STAND-UP POUCH
   5. RE-SEALABLE POUCH
   6. ZIPPER POUCH
   7. FLAT POUCHES
7. PILLOW PACK PACKAGING MARKET BY MATERIAL (2017 – 2032)
   1. PILLOW PACK PACKAGING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FLEXIBLE PLASTIC FILMS, METALLIZED FILMS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. BIODEGRADABLE AND COMPOSTABLE MATERIALS
   5. PAPER-BASED POUCHES
8. PILLOW PACK PACKAGING MARKET BY APPLICATION (2017 – 2032)
   1. PILLOW PACK PACKAGING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FOOD & BEVERAGES
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. PHARMACEUTICALS & MEDICAL
   5. COSMETICS & PERSONAL CARE
   6. CHEMICALS & AGRICULTURAL PRODUCTS
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. Pillow Pack Packaging Market Share By Manufacturer (2022)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. SEALED AIR CORPORATION (US)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. PROAMPAC (US)
   4. FLEX-N-GATE CORPORATION (US)
   5. WESTROCK COMPANY (US)
   6. PRINTPACK INC. (US)
   7. EAGLE FLEXIBLE PACKAGING (US)
   8. BERRY GLOBAL INC. (US)
   9. MONDI GROUP (AUSTRIA)
   10. SMURFIT KAPPA GROUP (IRELAND)
   11. SWISS PAC GROUP (SWITZERLAND)
   12. HUHTAMAKI GROUP (FINLAND)
   13. NATUREFLEX PACKAGING (UK)
   14. HANGZHOU ZHONGCHENG PACKING MATERIALS CO., LTD. (CHINA)
   15. PAHARPUR 3P (INDIA)
   16. UFLEX LTD. (INDIA)
   17. AMCOR (AUSTRALIA)
   18. BIO-PAK HOLDINGS LTD. (AUSTRALIA)
   19. RENGO CO., LTD. (JAPAN)
   20. TIPA CORPORATION (ISRAEL)
10. GLOBAL PILLOW PACK PACKAGING MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Material
       5. Historic And Forecasted Market Size By Application
       6. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. PILLOW PACK PACKAGING MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. PILLOW PACK PACKAGING MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. PILLOW PACK PACKAGING MARKET COMPETITIVE RIVALRY
TABLE 005. PILLOW PACK PACKAGING MARKET THREAT OF NEW ENTRANTS
TABLE 006. PILLOW PACK PACKAGING MARKET THREAT OF SUBSTITUTES
TABLE 007. PILLOW PACK PACKAGING MARKET BY TYPE
TABLE 008. WINDOW POUCH MARKET OVERVIEW (2016-2028)
TABLE 009. STAND UP POUCH MARKET OVERVIEW (2016-2028)
TABLE 010. RE-SEALABLE MARKET OVERVIEW (2016-2028)
TABLE 011. ZIPPER POUCH MARKET OVERVIEW (2016-2028)
TABLE 012. PILLOW PACK PACKAGING MARKET BY APPLICATION
TABLE 013. APPLICATION A MARKET OVERVIEW (2016-2028)
TABLE 014. APPLICATION B MARKET OVERVIEW (2016-2028)
TABLE 015. APPLICATION C MARKET OVERVIEW (2016-2028)
TABLE 016. NORTH AMERICA PILLOW PACK PACKAGING MARKET, BY TYPE (2016-2028)
TABLE 017. NORTH AMERICA PILLOW PACK PACKAGING MARKET, BY APPLICATION (2016-2028)
TABLE 018. N PILLOW PACK PACKAGING MARKET, BY COUNTRY (2016-2028)
TABLE 019. EUROPE PILLOW PACK PACKAGING MARKET, BY TYPE (2016-2028)
TABLE 020. EUROPE PILLOW PACK PACKAGING MARKET, BY APPLICATION (2016-2028)
TABLE 021. PILLOW PACK PACKAGING MARKET, BY COUNTRY (2016-2028)
TABLE 022. ASIA PACIFIC PILLOW PACK PACKAGING MARKET, BY TYPE (2016-2028)
TABLE 023. ASIA PACIFIC PILLOW PACK PACKAGING MARKET, BY APPLICATION (2016-2028)
TABLE 024. PILLOW PACK PACKAGING MARKET, BY COUNTRY (2016-2028)
TABLE 025. MIDDLE EAST & AFRICA PILLOW PACK PACKAGING MARKET, BY TYPE (2016-2028)
TABLE 026. MIDDLE EAST & AFRICA PILLOW PACK PACKAGING MARKET, BY APPLICATION (2016-2028)
TABLE 027. PILLOW PACK PACKAGING MARKET, BY COUNTRY (2016-2028)
TABLE 028. SOUTH AMERICA PILLOW PACK PACKAGING MARKET, BY TYPE (2016-2028)
TABLE 029. SOUTH AMERICA PILLOW PACK PACKAGING MARKET, BY APPLICATION (2016-2028)
TABLE 030. PILLOW PACK PACKAGING MARKET, BY COUNTRY (2016-2028)
TABLE 031. IPK PACKAGING: SNAPSHOT
TABLE 032. IPK PACKAGING: BUSINESS PERFORMANCE
TABLE 033. IPK PACKAGING: PRODUCT PORTFOLIO
TABLE 034. IPK PACKAGING: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 034. AIR PACK PACKAGING: SNAPSHOT
TABLE 035. AIR PACK PACKAGING: BUSINESS PERFORMANCE
TABLE 036. AIR PACK PACKAGING: PRODUCT PORTFOLIO
TABLE 037. AIR PACK PACKAGING: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 037. PACKMAN INDUSTRIES: SNAPSHOT
TABLE 038. PACKMAN INDUSTRIES: BUSINESS PERFORMANCE
TABLE 039. PACKMAN INDUSTRIES: PRODUCT PORTFOLIO
TABLE 040. PACKMAN INDUSTRIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 040. MARSS PACKAGING: SNAPSHOT
TABLE 041. MARSS PACKAGING: BUSINESS PERFORMANCE
TABLE 042. MARSS PACKAGING: PRODUCT PORTFOLIO
TABLE 043. MARSS PACKAGING: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 043. SEALED AIR: SNAPSHOT
TABLE 044. SEALED AIR: BUSINESS PERFORMANCE
TABLE 045. SEALED AIR: PRODUCT PORTFOLIO
TABLE 046. SEALED AIR: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 046. PARAS PRINTPACK: SNAPSHOT
TABLE 047. PARAS PRINTPACK: BUSINESS PERFORMANCE
TABLE 048. PARAS PRINTPACK: PRODUCT PORTFOLIO
TABLE 049. PARAS PRINTPACK: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 049. FLOETER INDIA RETORT POUCHES: SNAPSHOT
TABLE 050. FLOETER INDIA RETORT POUCHES: BUSINESS PERFORMANCE
TABLE 051. FLOETER INDIA RETORT POUCHES: PRODUCT PORTFOLIO
TABLE 052. FLOETER INDIA RETORT POUCHES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 052. ELMEC: SNAPSHOT
TABLE 053. ELMEC: BUSINESS PERFORMANCE
TABLE 054. ELMEC: PRODUCT PORTFOLIO
TABLE 055. ELMEC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 055. UMAX PACKAGING: SNAPSHOT
TABLE 056. UMAX PACKAGING: BUSINESS PERFORMANCE
TABLE 057. UMAX PACKAGING: PRODUCT PORTFOLIO
TABLE 058. UMAX PACKAGING: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 058. JAIN FLEXIPACK: SNAPSHOT
TABLE 059. JAIN FLEXIPACK: BUSINESS PERFORMANCE
TABLE 060. JAIN FLEXIPACK: PRODUCT PORTFOLIO
TABLE 061. JAIN FLEXIPACK: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. PILLOW PACK PACKAGING MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. PILLOW PACK PACKAGING MARKET OVERVIEW BY TYPE
FIGURE 012. WINDOW POUCH MARKET OVERVIEW (2016-2028)
FIGURE 013. STAND UP POUCH MARKET OVERVIEW (2016-2028)
FIGURE 014. RE-SEALABLE MARKET OVERVIEW (2016-2028)
FIGURE 015. ZIPPER POUCH MARKET OVERVIEW (2016-2028)
FIGURE 016. PILLOW PACK PACKAGING MARKET OVERVIEW BY APPLICATION
FIGURE 017. APPLICATION A MARKET OVERVIEW (2016-2028)
FIGURE 018. APPLICATION B MARKET OVERVIEW (2016-2028)
FIGURE 019. APPLICATION C MARKET OVERVIEW (2016-2028)
FIGURE 020. NORTH AMERICA PILLOW PACK PACKAGING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 021. EUROPE PILLOW PACK PACKAGING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 022. ASIA PACIFIC PILLOW PACK PACKAGING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 023. MIDDLE EAST & AFRICA PILLOW PACK PACKAGING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 024. SOUTH AMERICA PILLOW PACK PACKAGING MARKET OVERVIEW BY COUNTRY (2016-2028)