Market Overview:
The Global Immunity Boosting Food Market size is expected to grow from USD 23.51 billion in 2022 to USD 45.15 billion by 2030, at a CAGR of 8.5% during the forecast period (2023-2030).
The human immune system constitutes a complex network of intricate stages and pathways dedicated to safeguarding the body against harmful diseases and microbes. To maintain a robust immune system, it is essential to incorporate various immunity-boosting foods into one's daily diet. These foods, rich in nutritional value, play a crucial role in enhancing gut health and fortifying the body's defenses. Immunity-boosting foods are typically derived from natural ingredients such as probiotics, prebiotics, and superfoods. Ensuring proper nutrition and adopting a healthy lifestyle are pivotal factors influencing immunity and the body's resilience against infectious diseases. The burgeoning consumer spending and substantial government support have contributed to the growth of the food and beverage industry, thereby fueling the market for immunity-boosting foods. A key driver of this growth is the increasing consumer inclination towards health-conscious and natural food products. The market expansion is further propelled by the escalating demand for probiotic products like kefir and yogurt, as well as the growing trend of consumers opting for nutritious food choices. The rising prevalence of health-related issues has also become a significant catalyst, fostering the market growth of immunity-boosting foods throughout the projected period.
Top Key Players Covered in The Immunity Boosting Food Market:
- Danone SA (France)
- Fonterra Group Cooperative Limited (New Zealand)
- Blue Diamond Growers (US)
- Olam International (Singapore)
- Diamond Foods, LLC. (US)
- Nestle S.A. (Switzerland)
- Dole Food Company, Inc. (US)
- Hines Nut Company (US)
- Pinnacle Foods Corp. (US)
- Associated British Foods Plc (UK), and other major players.
Market Dynamics and Factors:
The global surge in demand for immunity-boosting food products stems from an increasing awareness of health-related issues among consumers. Various health challenges, such as viral infections, stress, respiratory tract infections, and chronic diseases, are linked to inadequate and untimely dietary habits. Factors like being overweight or underweight, lack of sleep, and exposure to environmental toxins can also disrupt the immune system, leading to severe illnesses. To counter these health risks, a growing number of consumers worldwide are adopting immunity-boosting foods. Urbanization and hectic lifestyles have contributed to deprivation of nutritionally rich foods, with many turning to calorie-laden, unhealthy options. Both the younger and older generations are shifting their dietary preferences towards healthier choices, fostering a substantial rise in the consumption of immunity-boosting foods. These foods aid in increasing the body's metabolism rate, driving the market growth for immunity-boosting products.
Despite the rapid growth in the immunity-boosting food market due to heightened health concerns, the perishable nature of these products poses a constraint. The limited shelf life of immunity-boosting foods restricts their flexibility in usage. Additionally, the expensive raw materials used in preparing these products contribute to elevated final product prices. Consequently, the high costs associated with immunity-boosting food products make them a practical choice primarily for affluent urban populations, thereby impeding the market's overall growth during the analysis period.
The Immunity Boosting Food Market Report Highlight:
- By Nature, the organic segment is anticipated to dominate the immunity-boosting food market over the analysis period. This dominance is due to the sudden emergence of the novel coronavirus, which influenced many food industries at the global level and brought a change in the eating habits of consumers. The organic segment gained a rapid demand from consumers as they provide added nutritional benefits and are healthier and safer than conventional foods for boosting the immune system.
- By Product, the superfood segment is projected to dominate with the largest market share. The dominance is attributed to the rising demand for super food due to functional and therapeutic properties. Superfoods are enriched with nutrition which helps to boost the immunity system very quickly. Blueberries, Broccoli, Green vegetables, Eggs, Peppers, and many other superfoods are high in demand due to the added nutritional properties such as proteins and vitamins and are expected to boost the immunity-boosting food market.
- By Region, the Asia-Pacific region is anticipated to lead the development of the immunity-boosting food market owing to the various health benefits offered by these food products, directly or indirectly. The growing consciousness regarding health and wellness among individuals has been one of the major key factors behind the growth of the immunity-boosting food products markets in the Asia Pacific region.
Key Industry Development:
- In August 2023, Mars, Incorporated, a family-owned, global leader in confectionery, food, and pet care products and services, announced the successful completion of its acquisition of Kevin’s Natural Foods, a high-growth, nutritious meal company. Kevin’s Natural Foods joins the Mars Food & Nutrition segment, complementing its portfolio of leading food brands and recent product innovations. Kevin’s will play a key role in Mars Food & Nutrition’s ongoing journey to enable delicious, healthier eating to be part of consumers’ daily lives, while Mars will help Kevin’s to continue to grow, innovate, and bring its portfolio of products to more people.
- In September 2022, Nestle Health Science’s probiotics brand Garden of Life launched two new probiotics targeted at kids’ growth and immune health on China’s offline retail market. This is part of the firm’s strategy at growing its portfolio for supporting growth and addressing allergies among kids. As part of its research on kids’ allergies and the immune system, the firm said it has been exploring different areas, including the microbiome. Some of the firm’s existing products targeting allergies, including cow milk protein allergy among kids include Alfamino, Althera, Alfare, and Nutren Junior.
The Immunity Boosting Food Market Segmentation:
By Nature
- Organic
- Conventional
By Product
- Superfood
- Probiotics and prebiotics
- Dairy based
By Distribution Channel
- Supermarkets/ Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Sales Channel
For this report, Introspective Market Research has segmented the Immunity Boosting Food Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
- The U.S.
- Canada
- Mexico
Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
