Global Immunity Boosting Food Market Overview
Immunity Boosting Food Market Was Valued at USD 23.60 Billion in 2023 and is Projected to Reach USD 49.18 Billion by 2032, Growing at a CAGR of 8.5% from 2024 to 2032.
The Immunity Boosting Food Market refers to the sector of the food industry focused on products designed to enhance and support the immune system. This market has gained significant traction in recent years, driven by increasing consumer awareness of health and wellness, especially following global health crises such as the COVID-19 pandemic. Consumers are seeking natural and functional foods that can help them maintain strong immune systems, reduce the risk of infections, and improve overall well-being.
Key categories in this market include fresh fruits and vegetables, superfoods, dietary supplements, probiotics, herbal teas, and fortified foods and beverages enriched with vitamins, minerals, and antioxidants. Ingredients such as turmeric, ginger, garlic, elderberry, echinacea, and citrus fruits are particularly popular due to their scientifically backed immune-boosting properties. Plant-based and organic options are also in high demand, aligning with the broader trend toward sustainable and clean-label products.
The market is being shaped by innovations in food technology, including the development of functional snacks, immunity-boosting beverages, and personalized nutrition products tailored to individual health needs. Manufacturers are leveraging marketing strategies highlighting the benefits of immune health, often supported by clinical research.
Geographically, the market is expanding globally, with strong growth in North America, Europe, and Asia-Pacific regions. The rising prevalence of chronic illnesses, increasing geriatric population, and shifting dietary preferences are further propelling this market's growth, making it a critical segment of the broader health and wellness industry.
Market Dynamics And Factors For Immunity Boosting Food Market
Drivers:
Rising Consciousness About Health and Wellness
- The increasing demand for immunity boosting food products worldwide is owing to the growing number of health- related issues among the consumers. Lack of timely and appropriate diet causes various health issues such as viral infections, stress, respiratory track infection, and several other chronic diseases. The immune system can also be disturbed due to overweight or underweight, lack of sleep and environmental toxins. This further results in severe illness, and thus, to prevent such diseases, many consumers worldwide are adopting immunity boosting food. Also, with the growing urbanization and busy life, consumers are deprived from nutrition rich food, and instead consume foods rich in calories, unhealthy fats, loaded with sugar and refined carbohydrates. Consuming such unhealthy food products have a made a home to many diseases therefore, the young generation as well as the geriatric population have switched their eating preferences to healthy and immune boosting diet. In recent years, there has been an immense rise in consumption of such foods as they help in increasing the metabolism rate of the body, thereby propelling the market growth of immunity boosting food.
Restraints:
High Cost of Raw Material
- Owing to the rising health concerns, the market for immunity boosting food is growing rapidly, although the perishable nature of products which boosts immunity are estimated to hinder this rapid growth. The immune boosting food products being perishable, sets up limitations to use in any flexible time period. Also, the raw material which is utilized to prepare immunity food are expensive which results in high prices of final product as well. The high prices of immunity boosting food products thus remain as a practical option for the rich and urban population, thereby restraining the immunity boosting food market growth over the analysis period.
Opportunities:
Upsurge in Demand of Plant- Based Diet
- A plant-based diet is one of the best elements that help in boosting the immune system, reducing cancer risk, and inflammation, and maintaining a healthy body weight. It is also essential in reducing heart disease, diabetes, and strokes and protecting the body against microorganisms as well as germs. Furthermore, due to the prevalence of the COVID-19 pandemic, an individual is faced with low immunity and low metabolism rate-related problems. Owing to the several health benefits stated above, a plant-based diet has gained an upsurge in demand from consumers of every age group. In addition to this, a plant-based diet is rich in Vitamin C & D and the use of herbs in combination with TCM (Traditional Chinese Method) fights with COVID-19 virus and builds a strong immune system. Henceforth, such an increase in demand for a plant-based diet further creates lucrative opportunities for market growth of immunity-boosting food products in the upcoming years.
Segmentation Analysis Of Immunity Boosting Food Market
- By nature, the organic segment is anticipated to dominate the immunity boosting food market over the analysis period. This dominance is due to the sudden emergence of the novel coronavirus, that influenced many food industries at global level and brought a change in eating habits of the consumers. Organic segment gained a rapid demand from the consumers as they provide added nutrition benefits and are healthier and safer than conventional foods for boosting the immune system. Organic foods are also expected to witness a huge growth in future due to the growing food and health crisis, people are willing to pay more for safe and healthy food products.
- By product, the super food segment is projected to dominate with the largest market share. The dominance is attributed to the rising demand for super food due to functional and therapeutic properties. Superfoods are enriched with nutrition which helps to boost the immunity system very quickly. Blueberries, Broccoli, Green vegetables, Eggs, Peppers and many other superfoods are high in demand due to the added nutritional properties such as proteins and vitamins, and are expected to boost the immunity boosting food market.
- By distribution channel, the supermarkets/ hypermarkets segment is anticipated to dominate the market over the forecast period. Supermarkets or hypermarkets allows the customers to access to a varied range of products and alternatives to the products. Also, it provides various offers and discounts on the product range which boosts the growth of this segment. Availability of various immunity boosting food products at one place makes it convenient for the customers to purchase the products, thus boosting the market growth.
Regional Analysis Of Immunity Boosting Food Market
- Asia-Pacific region is anticipated to lead the development of the immunity boosting food market owing to the various health benefits offered by these food products, directly or indirectly. The growing consciousness regarding health and wellness among the individuals has been one of the major key factors behind the growth of the immunity-boosting food products markets in the Asia Pacific region. A significant rise in demand for dietary supplements across every age groups, coupled with increasing disposable income is anticipated to create lucrative opportunities for market players in this region. India, China, Japan, and Singapore are the prominent countries stimulating the growth of the market, as these individuals in these regions have readily adopted immunity boosting food products. All the above-mentioned factors are anticipated to drive the development of immunity boosting food market in this region.
- North America holds the second largest share in Immunity Boosting Food market. The main reason behind this is the rising awareness regarding healthy lifestyles and wellness. Additionally, the wide expansion of the high purchasing capacity of consumers and the presence of several manufacturers of immunity-boosting food products have resulted in an increase in the demand. The US, as a part of the North American region, is the major market for immunity boosting food products with the presence of prominent players, and high disposable income of individuals. The region also possesses emerging opportunities to the key players, considering the escalating cases of chronic disorders and the emergence of pandemics like H1N1, COVID-19, and Cholera which boosts the market growth.
Top Key Players Covered In Immunity Boosting Food Market
- Danone SA (France)
- Fonterra Group Cooperative Limited (New Zealand)
- Blue Diamond Growers (US)
- Olam International (Singapore)
- Diamond Foods, LLC. (US)
- Nestle S.A. (Switzerland)
- Dole Food Company, Inc. (US)
- Hines Nut Company (US)
- Pinnacle Foods Corp. (US)
- Associated British Foods Plc (UK), and other major players.
Key Industry Development In The Immunity Boosting Food Market
- In July 2023, Danone S.A. launched a new immune-boosting range of shots under its Actimel brand, packed with 100% of the recommended intake of vitamin D and probiotics to support the immune system.
- In April 2023, Nestle S.A. developed Lean Cuisine Balance Bowls that meet the American Diabetes Association's nutrition guidelines, providing tasty and nutritious meals for those managing blood sugar levels.
Immunity Boosting Food Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 23.60 Billion |
Forecast Period 2024-32 CAGR: |
8.5% |
Market Size in 2032: |
USD 49.18 Billion |
Segments Covered: |
By Nature |
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By Product |
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By Distribution Channel |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
ā1.1 Research Objectives
ā1.2 Research Methodology
ā1.3 Research Process
ā1.4 Scope and Coverage
āā1.4.1 Market Definition
āā1.4.2 Key Questions Answered
ā1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
ā3.1 By Nature
ā3.2 By Product
ā3.3 By Distribution Channel
Chapter 4: Market Landscape
ā4.1 Porter's Five Forces Analysis
āā4.1.1 Bargaining Power of Supplier
āā4.1.2 Threat of New Entrants
āā4.1.3 Threat of Substitutes
āā4.1.4 Competitive Rivalry
āā4.1.5 Bargaining Power Among Buyers
ā4.2 Industry Value Chain Analysis
ā4.3 Market Dynamics
āā4.3.1 Drivers
āā4.3.2 Restraints
āā4.3.3 Opportunities
āā4.5.4 Challenges
ā4.4 Pestle Analysis
ā4.5 Technological Roadmap
ā4.6 Regulatory Landscape
ā4.7 SWOT Analysis
ā4.8 Price Trend Analysis
ā4.9 Patent Analysis
ā4.10 Analysis of the Impact of Covid-19
āā4.10.1 Impact on the Overall Market
āā4.10.2 Impact on the Supply Chain
āā4.10.3 Impact on the Key Manufacturers
āā4.10.4 Impact on the Pricing
Chapter 5: Immunity Boosting Food Market by Nature
ā5.1 Immunity Boosting Food Market Overview Snapshot and Growth Engine
ā5.2 Immunity Boosting Food Market Overview
ā5.3 Organic
āā5.3.1 Introduction and Market Overview
āā5.3.2 Historic and Forecasted Market Size (2017-2032F)
āā5.3.3 Key Market Trends, Growth Factors and Opportunities
āā5.3.4 Organic: Grographic Segmentation
ā5.4 Conventional
āā5.4.1 Introduction and Market Overview
āā5.4.2 Historic and Forecasted Market Size (2017-2032F)
āā5.4.3 Key Market Trends, Growth Factors and Opportunities
āā5.4.4 Conventional: Grographic Segmentation
Chapter 6: Immunity Boosting Food Market by Product
ā6.1 Immunity Boosting Food Market Overview Snapshot and Growth Engine
ā6.2 Immunity Boosting Food Market Overview
ā6.3 Super Food
āā6.3.1 Introduction and Market Overview
āā6.3.2 Historic and Forecasted Market Size (2017-2032F)
āā6.3.3 Key Market Trends, Growth Factors and Opportunities
āā6.3.4 Super Food: Grographic Segmentation
ā6.4 Probiotics & Prebiotics
āā6.4.1 Introduction and Market Overview
āā6.4.2 Historic and Forecasted Market Size (2017-2032F)
āā6.4.3 Key Market Trends, Growth Factors and Opportunities
āā6.4.4 Probiotics & Prebiotics: Grographic Segmentation
ā6.5 Dairy Based Products
āā6.5.1 Introduction and Market Overview
āā6.5.2 Historic and Forecasted Market Size (2017-2032F)
āā6.5.3 Key Market Trends, Growth Factors and Opportunities
āā6.5.4 Dairy Based Products: Grographic Segmentation
Chapter 7: Immunity Boosting Food Market by Distribution Channel
ā7.1 Immunity Boosting Food Market Overview Snapshot and Growth Engine
ā7.2 Immunity Boosting Food Market Overview
ā7.3 Supermarkets & Hypermarkets
āā7.3.1 Introduction and Market Overview
āā7.3.2 Historic and Forecasted Market Size (2017-2032F)
āā7.3.3 Key Market Trends, Growth Factors and Opportunities
āā7.3.4 Supermarkets & Hypermarkets: Grographic Segmentation
ā7.4 Convenience Stores
āā7.4.1 Introduction and Market Overview
āā7.4.2 Historic and Forecasted Market Size (2017-2032F)
āā7.4.3 Key Market Trends, Growth Factors and Opportunities
āā7.4.4 Convenience Stores: Grographic Segmentation
ā7.5 Specialty Stores
āā7.5.1 Introduction and Market Overview
āā7.5.2 Historic and Forecasted Market Size (2017-2032F)
āā7.5.3 Key Market Trends, Growth Factors and Opportunities
āā7.5.4 Specialty Stores: Grographic Segmentation
ā7.6 Online Sales Channel
āā7.6.1 Introduction and Market Overview
āā7.6.2 Historic and Forecasted Market Size (2017-2032F)
āā7.6.3 Key Market Trends, Growth Factors and Opportunities
āā7.6.4 Online Sales Channel: Grographic Segmentation
Chapter 8: Company Profiles and Competitive Analysis
ā8.1 Competitive Landscape
āā8.1.1 Competitive Positioning
āā8.1.2 Immunity Boosting Food Sales and Market Share By Players
āā8.1.3 Industry BCG Matrix
āā8.1.4 Ansoff Matrix
āā8.1.5 Immunity Boosting Food Industry Concentration Ratio (CR5 and HHI)
āā8.1.6 Top 5 Immunity Boosting Food Players Market Share
āā8.1.7 Mergers and Acquisitions
āā8.1.8 Business Strategies By Top Players
ā8.2 DANONE SA (FRANCE)
āā8.2.1 Company Overview
āā8.2.2 Key Executives
āā8.2.3 Company Snapshot
āā8.2.4 Operating Business Segments
āā8.2.5 Product Portfolio
āā8.2.6 Business Performance
āā8.2.7 Key Strategic Moves and Recent Developments
āā8.2.8 SWOT Analysis
ā8.3 FONTERRA GROUP COOPERATIVE LIMITED (NEW ZEALAND)
ā8.4 BLUE DIAMOND GROWERS (US)
ā8.5 OLAM INTERNATIONAL (SINGAPORE)
ā8.6 DIAMOND FOODS
ā8.7 LLC. (US)
ā8.8 NESTLE S.A. (SWITZERLAND)
ā8.9 DOLE FOOD COMPANY
ā8.10 INC. (US)
ā8.11 HINES NUT COMPANY (US)
ā8.12 PINNACLE FOODS CORP. (US)
ā8.13 ASSOCIATED BRITISH FOODS PLC (UK)
ā8.14 OTHER MAJOR PLAYERS
Chapter 9: Global Immunity Boosting Food Market Analysis, Insights and Forecast, 2017-2032
ā9.1 Market Overview
ā9.2 Historic and Forecasted Market Size By Nature
āā9.2.1 Organic
āā9.2.2 Conventional
ā9.3 Historic and Forecasted Market Size By Product
āā9.3.1 Super Food
āā9.3.2 Probiotics & Prebiotics
āā9.3.3 Dairy Based Products
ā9.4 Historic and Forecasted Market Size By Distribution Channel
āā9.4.1 Supermarkets & Hypermarkets
āā9.4.2 Convenience Stores
āā9.4.3 Specialty Stores
āā9.4.4 Online Sales Channel
Chapter 10: North America Immunity Boosting Food Market Analysis, Insights and Forecast, 2017-2032
ā10.1 Key Market Trends, Growth Factors and Opportunities
ā10.2 Impact of Covid-19
ā10.3 Key Players
ā10.4 Key Market Trends, Growth Factors and Opportunities
ā10.4 Historic and Forecasted Market Size By Nature
āā10.4.1 Organic
āā10.4.2 Conventional
ā10.5 Historic and Forecasted Market Size By Product
āā10.5.1 Super Food
āā10.5.2 Probiotics & Prebiotics
āā10.5.3 Dairy Based Products
ā10.6 Historic and Forecasted Market Size By Distribution Channel
āā10.6.1 Supermarkets & Hypermarkets
āā10.6.2 Convenience Stores
āā10.6.3 Specialty Stores
āā10.6.4 Online Sales Channel
ā10.7 Historic and Forecast Market Size by Country
āā10.7.1 U.S.
āā10.7.2 Canada
āā10.7.3 Mexico
Chapter 11: Europe Immunity Boosting Food Market Analysis, Insights and Forecast, 2017-2032
ā11.1 Key Market Trends, Growth Factors and Opportunities
ā11.2 Impact of Covid-19
ā11.3 Key Players
ā11.4 Key Market Trends, Growth Factors and Opportunities
ā11.4 Historic and Forecasted Market Size By Nature
āā11.4.1 Organic
āā11.4.2 Conventional
ā11.5 Historic and Forecasted Market Size By Product
āā11.5.1 Super Food
āā11.5.2 Probiotics & Prebiotics
āā11.5.3 Dairy Based Products
ā11.6 Historic and Forecasted Market Size By Distribution Channel
āā11.6.1 Supermarkets & Hypermarkets
āā11.6.2 Convenience Stores
āā11.6.3 Specialty Stores
āā11.6.4 Online Sales Channel
ā11.7 Historic and Forecast Market Size by Country
āā11.7.1 Germany
āā11.7.2 U.K.
āā11.7.3 France
āā11.7.4 Italy
āā11.7.5 Russia
āā11.7.6 Spain
āā11.7.7 Rest of Europe
Chapter 12: Asia-Pacific Immunity Boosting Food Market Analysis, Insights and Forecast, 2017-2032
ā12.1 Key Market Trends, Growth Factors and Opportunities
ā12.2 Impact of Covid-19
ā12.3 Key Players
ā12.4 Key Market Trends, Growth Factors and Opportunities
ā12.4 Historic and Forecasted Market Size By Nature
āā12.4.1 Organic
āā12.4.2 Conventional
ā12.5 Historic and Forecasted Market Size By Product
āā12.5.1 Super Food
āā12.5.2 Probiotics & Prebiotics
āā12.5.3 Dairy Based Products
ā12.6 Historic and Forecasted Market Size By Distribution Channel
āā12.6.1 Supermarkets & Hypermarkets
āā12.6.2 Convenience Stores
āā12.6.3 Specialty Stores
āā12.6.4 Online Sales Channel
ā12.7 Historic and Forecast Market Size by Country
āā12.7.1 China
āā12.7.2 India
āā12.7.3 Japan
āā12.7.4 Singapore
āā12.7.5 Australia
āā12.7.6 New Zealand
āā12.7.7 Rest of APAC
Chapter 13: Middle East & Africa Immunity Boosting Food Market Analysis, Insights and Forecast, 2017-2032
ā13.1 Key Market Trends, Growth Factors and Opportunities
ā13.2 Impact of Covid-19
ā13.3 Key Players
ā13.4 Key Market Trends, Growth Factors and Opportunities
ā13.4 Historic and Forecasted Market Size By Nature
āā13.4.1 Organic
āā13.4.2 Conventional
ā13.5 Historic and Forecasted Market Size By Product
āā13.5.1 Super Food
āā13.5.2 Probiotics & Prebiotics
āā13.5.3 Dairy Based Products
ā13.6 Historic and Forecasted Market Size By Distribution Channel
āā13.6.1 Supermarkets & Hypermarkets
āā13.6.2 Convenience Stores
āā13.6.3 Specialty Stores
āā13.6.4 Online Sales Channel
ā13.7 Historic and Forecast Market Size by Country
āā13.7.1 Turkey
āā13.7.2 Saudi Arabia
āā13.7.3 Iran
āā13.7.4 UAE
āā13.7.5 Africa
āā13.7.6 Rest of MEA
Chapter 14: South America Immunity Boosting Food Market Analysis, Insights and Forecast, 2017-2032
ā14.1 Key Market Trends, Growth Factors and Opportunities
ā14.2 Impact of Covid-19
ā14.3 Key Players
ā14.4 Key Market Trends, Growth Factors and Opportunities
ā14.4 Historic and Forecasted Market Size By Nature
āā14.4.1 Organic
āā14.4.2 Conventional
ā14.5 Historic and Forecasted Market Size By Product
āā14.5.1 Super Food
āā14.5.2 Probiotics & Prebiotics
āā14.5.3 Dairy Based Products
ā14.6 Historic and Forecasted Market Size By Distribution Channel
āā14.6.1 Supermarkets & Hypermarkets
āā14.6.2 Convenience Stores
āā14.6.3 Specialty Stores
āā14.6.4 Online Sales Channel
ā14.7 Historic and Forecast Market Size by Country
āā14.7.1 Brazil
āā14.7.2 Argentina
āā14.7.3 Rest of SA
Chapter 15 Investment Analysis
Chapter 16 Analyst Viewpoint and Conclusion
Immunity Boosting Food Market |
|||
Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 23.60 Billion |
Forecast Period 2024-32 CAGR: |
8.5% |
Market Size in 2032: |
USD 49.18 Billion |
Segments Covered: |
By Nature |
|
|
By Product |
|
||
By Distribution Channel |
|
||
By Region |
|
||
Key Market Drivers: |
|
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Key Market Restraints: |
|
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Key Opportunities: |
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Companies Covered in the report: |
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Frequently Asked Questions :
The forecast period in the Immunity Boosting Food Market research report is 2024-2032.
Danone SA (France), Fonterra Group Cooperative Limited (New Zealand), Blue Diamond Growers (US), Olam International (Singapore), Diamond Foods, LLC. (US), Nestle S.A. (Switzerland), Dole Food Company, Inc. (US), Hines Nut Company (US), Pinnacle Foods Corp. (US), Associated British Foods Plc (UK), and other major players.
The Immunity Boosting Food Market is segmented into Nature, product, Distribution channel and region. By Nature, the market is categorized Organic and Conventional. By Product, the market is categorized into Superfood, probiotics and prebiotics and dairy based products. By Distribution channel, the market is categorized into Supermarkets/Hypermarkets, Convenience stores, specialty stores and Online Sales Channels. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
Immunity boosting food are type of nutritional food that improves the gut health and boosts immunity of the human body, and is considered as functional foods and major driver for Immunity Boosting Food market.
Immunity Boosting Food Market Was Valued at USD 23.60 Billion in 2023 and is Projected to Reach USD 49.18 Billion by 2032, Growing at a CAGR of 8.5% from 2024 to 2032.