Investor Deck and Business-Plan ResearchThe research behind a pitch that investors believe
Market sizing and positioning, unit economics and benchmarks, a competitive narrative and business-plan drafting, so every number in your deck has a source and every claim has evidence.
Is this for you?
- You are preparing an investor deck or business blueprint and the market slides are the weakest part.
- Your unit economics need benchmarking against the industry before investors benchmark them for you.
- You have a strong product story but no competitive narrative.
- You need the full business plan written, not only the research.
What you get
- 01
Market sizing and positioning
TAM, SAM, SOM and where your offer sits in the market.
- 02
Unit economics and benchmarks
Cost, price, margin and productivity benchmarks from comparable businesses.
- 03
Competitive narrative
Who you compete with, how you win, and why it is defensible.
- 04
Business plan drafting
The plan written in full, with financial projections aligned to the research.
Deliverables
- Research pack with sources (PDF)
- Market and unit-economics model (Excel)
- Investor-ready slides for the market, competition and business model sections
- Full business plan document (if scoped)
How we work
- Step 01
Brief
The business, the ask, the investor audience and the existing material.
- Step 02
Research
Market sizing, benchmarks and competitor analysis with interviews where needed.
- Step 03
Build
Model, narrative and slides drafted and reviewed with you.
- Step 04
Finalise
Plan and deck sections delivered, with a sources appendix.
Why IMR for this
Delivered business blueprints for consumer and agri ventures, including large-scale category plans.
Every figure carries a source or an assumption register, which investors notice.
We write for investors because we also work on the buy side.
Frequently asked questions
Do you design the deck?
We write the research-backed sections and provide chart-ready data; visual design can be included on request.
Can you build the financial model?
Yes, where the business plan is in scope.
Is this suitable for early-stage ventures?
Yes, and for established businesses raising growth capital.
