Commercial Due DiligenceTest the target's growth story before you price the deal
Independent validation of the market, share and growth claims behind an acquisition or investment, for industrial and consumer businesses, delivered in 3–6 weeks with a clear red-flag summary and the value drivers that matter.

Is this for you?
- You are a PE/VC fund, corporate acquirer or lender evaluating a target and need the commercial case tested independently.
- The information memorandum makes market and share claims that nobody has verified.
- You want to hear directly from the target's customers and channel partners.
- Deal timelines are tight and you need a focused, fixed-duration scope.
What you get
- 01
Market size and growth validation
Is the market as large and growing as claimed, built from our own model.
- 02
Competitive position and share check
The target's real position, tested with customers and competitors.
- 03
Customer and channel interviews
Structured interviews on satisfaction, switching risk and purchase intent.
- 04
Pricing and margin sustainability
Whether current pricing and margins can hold under competitive and cost pressure.
- 05
Red-flag summary and value drivers
The issues that affect price or structure, and the levers that create value post-deal.
- 06
3–6 week delivery
Scoped to the deal timetable.
Deliverables
- CDD report (PDF) with red-flag summary and value drivers
- Market model and share analysis (Excel)
- Interview summaries (anonymised where required)
- Interim findings call at the midpoint
How we work
- Step 01
Scope
Key hypotheses in the investment case, interview targets and timeline agreed with the deal team.
- Step 02
Research
Market model, competitor analysis and customer, channel and expert interviews run in parallel.
- Step 03
Interim
Early red flags shared so the deal team can act.
- Step 04
Final
Report, model and a presentation to the investment committee if required.
Why IMR for this
Industrial depth: engineers and sector analysts who understand plants, products and B2B buying.
Access to plant heads, process engineers and procurement experts through the IMR Industrial Expert Network.
Independent of the sell side; no advisory relationship with the target.
Frequently asked questions
Can you work under NDA and clean-team arrangements?
Yes; confidentiality terms are agreed before scoping.
How many customer interviews are typical?
It depends on the target's customer concentration; interview numbers are set at scoping.
Do you cover sell-side work?
Yes, separately, through the Sell-Side Market Report.



