Site Selection and Catchment StudyChoose the location that the numbers support
Candidate locations compared on catchment demand, logistics, utilities, labour, incentives and land cost, with a ranked recommendation for plants, retail, schools, warehouses and service centres.

Is this for you?
- You are choosing between several sites or cities and want an objective comparison.
- Demand within the catchment is the deciding factor and nobody has measured it.
- Incentives and land costs differ by state or zone and could swing the decision.
- A lender or board wants the site choice justified.
What you get
- 01
Location long list and criteria
The candidate set and the weighted criteria agreed with you.
- 02
Catchment demand analysis
Population, business density, competition and demand indicators within the relevant radius.
- 03
Logistics, utilities and labour comparison
Connectivity, power, water, effluent, workforce availability and cost.
- 04
Incentive and land-cost comparison
State and zone incentives, land price and acquisition routes.
- 05
Ranked recommendation
Scored comparison with a clear first choice and fallback.
Deliverables
- Site comparison model (Excel)
- Catchment analysis with maps
- Recommendation report (PDF)
How we work
- Step 01
Define the facility, the candidate locations and the decision criteria.
- Step 02
Research each site
Field visits, demand data, utility and logistics checks, incentive mapping.
- Step 03
Score and rank; test the sensitivity of the ranking to the weights.
- Step 04
Recommend and present.
Why IMR for this
Catchment demand is measured through field surveys where it matters, not inferred from census data alone.
Engineers assess utilities and infrastructure for industrial sites.
Experience with multi-location studies for schools, retail and industrial facilities in India.
Frequently asked questions
How many sites can you compare?
Typically 3–8 in depth; a larger set can be screened first.
Do you do site visits?
Yes, for every shortlisted site.
Can you validate demand with potential customers?
Yes, through Demand Validation before Capital Commitment.



