Demand Validation before Capital CommitmentFind out if buyers will commit before you build
A structured survey of your target buyers or tenants that measures intent, willingness to pay and preferred format, and converts it into a commitment pipeline you can show a lender or board.
Is this for you?
- You are about to commit capital to a building, plant, franchise or school and want proof of demand first.
- Your business plan assumes a take-up rate that nobody has tested.
- Investors or lenders have asked for evidence of customer commitment.
- You need to know which format, size or price point buyers prefer before you design.
What you get
- 01
Sample frame of target buyers or tenants
The right respondents, identified and reached.
- 02
Structured intent and willingness survey
Face-to-face or telephone interviews that measure intent, not opinion.
- 03
Price and format preference
What buyers would pay and what they want the offer to look like.
- 04
Commitment pipeline and conversion estimate
Respondents classified by strength of intent and converted into a realistic take-up forecast.
Deliverables
- Survey design and questionnaire
- Data tables and respondent-level file (Excel)
- Validation report (PDF) with the commitment pipeline and conversion estimate
How we work
- Step 01
Design
Target respondents, sample size, questionnaire and the commitment measures.
- Step 02
Fieldwork
Interviews conducted by IMR field teams, with quality checks.
- Step 03
Analysis
Intent classification, price and format analysis, conversion estimate.
- Step 04
Report and presentation to your board or lender.
Why IMR for this
Delivered for a mixed-use commercial development in Pune and a multi-location school launch; the method is proven.
Our own field teams conduct the interviews, so quality is controlled end to end.
The output is a pipeline and a conversion estimate, not a satisfaction score.
Frequently asked questions
How many respondents do you need?
It depends on the catchment and offer; typical studies interview 100–400 target buyers.
Can you reach business buyers, not only consumers?
Yes; B2B and institutional buyers are a core strength.
How fast can this be done?
Fieldwork is the main driver; we confirm the timeline at scoping.
