Concept, Product and Equipment-Clinic TestingTest the concept, the product or the machine with the people who will use it
Concept screening and scoring, on-site product trials for industrial consumables, equipment clinics at trade fairs, and MaxDiff feature prioritisation, so you launch what users want.
Is this for you?
- You have several concepts and need to know which to take forward.
- A new consumable or material needs to be tried in real operating conditions before launch.
- You are showing equipment at a trade fair and want structured feedback, not anecdotes.
- Engineering wants to add features and you need to know which ones customers value.
What you get
- 01
Concept screening and scoring
Concepts tested with target users and scored on appeal, relevance and intent.
- 02
On-site product trials for industrial consumables
Supervised trials at customer sites with structured measurement.
- 03
Equipment clinics at trade fairs
Structured interviews with visitors who handle the equipment.
- 04
Feature prioritisation (MaxDiff)
A ranked list of features by the value users place on them.
Deliverables
- Concept scorecard and recommendation
- Trial protocol and results report
- Clinic findings report
- MaxDiff feature ranking (Excel)
How we work
- Step 01
Design
Concepts or products, test protocol, participants and measures.
- Step 02
Recruit users and run the test, trial or clinic.
- Step 03
Analyse results and prioritise.
- Step 04
Report with a go/refine/stop recommendation.
Why IMR for this
Industrial trials are designed by engineers who understand operating conditions.
We recruit real users, operators and buyers, not panels of convenience.
Clinics can be run at Indian and international trade fairs.
Frequently asked questions
Can you test consumer products too?
Yes; concept testing and MaxDiff apply to consumer categories.
How do on-site trials work?
We agree the protocol with the customer site, supervise the trial and measure the agreed outcomes.
Can a clinic be run at our own facility?
Yes.
