Brand Health and Corporate Image for B2B SuppliersMeasure how buyers, specifiers and investors see your company
Awareness, consideration and preference tracking, corporate reputation among stakeholders, and a tender-readiness perception check, run as a one-off or wave on wave.
Is this for you?
- You invest in brand and corporate communication and cannot show what it changes.
- You are entering tenders and want to know how evaluators perceive you against competitors.
- Your reputation among investors, regulators or communities matters to your licence to operate.
- You want a baseline before a rebrand, merger or listing.
What you get
- 01
Awareness, consideration and preference tracking
The funnel measured among the buyers and specifiers who matter.
- 02
Corporate reputation among stakeholders
Perceptions among customers, investors, partners and influencers.
- 03
Tender-readiness perception check
How procurement teams rate you on the criteria they use.
- 04
Wave-on-wave tracker
Repeated measurement to show movement and the effect of your actions.
Deliverables
- Brand health dashboard and data tables
- Report (PDF) with competitor comparison and recommendations
- Tracker updates per wave (if subscribed)
How we work
- Step 01
Define the audiences, competitor set and metrics.
- Step 02
Fieldwork among buyers, specifiers and stakeholders through survey and interviews.
- Step 03
Analyse the funnel, reputation drivers and gaps versus competitors.
- Step 04
Report; repeat per wave with trend analysis.
Why IMR for this
Built for B2B and industrial audiences, which generalist brand trackers reach poorly.
Respondents are the actual decision-makers and influencers, recruited through our networks.
Reporting focuses on what to do, not only the score.
Frequently asked questions
How often should we run a wave?
Annually is common; six-monthly where communication activity is high.
Can you include investors and analysts?
Yes, with appropriate recruitment.
Is this useful before a tender?
Yes; the perception check identifies what to address before you submit.
