Toilet Paper Market Synopsis

The Global Toilet Paper Market size was valued at USD 102.08 Billion in 2023 and is projected to reach USD 149.75 Billion by 2032, growing at a CAGR of 4.35% from 2024 to 2032.

Toilet paper also known as toilet roll is a type of tissue paper and is considered an essential item among tissue papers. Toilet paper has become a bathroom hygiene necessity in most developed countries. It is a multipurpose product and is mainly used in the toilet, for wiping up makeup and spills.  

  • One of the most necessary commodities among all toilet goods is toilet paper. These papers are mainly separated into two groups, at home, and away from home, and the rise of the global market is being supported by booming demand from both categories.
  • In developed markets, premium products featuring embossed, ultra-soft, scented, and printed toilet toilets are becoming more popular. On the other hand, the prevalence of clogged septic systems is leading to an increase in flushable toilet paper use.
  • The development of online distribution channels has also helped the market for sanitary paper products grow. Due to cost or a lack of infrastructure, 70–75 percent of the world still doesn't use toilet paper.
  • Regular toilet paper is still used aboard the International Space Station, but it must be compressed and packed in specialized canisters.  The Renova brand of toilet paper from Portugal is the priciest in the world.
  • Renova is available in a variety of hues, including black, red, blue, and green. It is three-ply, perfumed, and costs $3 per roll. Only red Renova toilet paper is used by Beyonce. Kris Jenner only ever uses the black Renova toilet. When asked what item they would bring to a desert island, 49% of respondents selected toilet paper before food in a recent survey.

Toilet Paper Market Trend Analysis

Rise in Incomes and More Hygiene Consciousness

  • The demand for additional personal care and hygiene goods has increased as a result of rising income levels and a rise in hygiene awareness, which has helped the toilet paper industry grow. As consumers' spending power increases and their quality of life rises, more toilet paper of all kinds is sold. Further increases in pathogenic bacteria, microbes, and dirt have had a knock-on impact that has caused people to focus more on their personal hygiene and health.
  • The market will expand more quickly in the upcoming years as a result of improved economic growth and rising health and hygiene concerns. The demand for additional personal care and hygiene goods has increased as a result of rising income levels and a rise in hygiene awareness, which has helped the toilet paper industry grow.  As consumers' spending power increases and their quality of life rises, more toilet paper of all kinds is sold. Further increases in pathogenic bacteria, microbes, and dirt have had a knock-on impact that has caused people to focus more on their personal hygiene and health. The market will expand more quickly in the upcoming years as a result of improved economic growth and rising health and hygiene concerns.
  • To lessen environmental damage brought on by plastic-based products, businesses recently produced sanitary paper products using sustainably derived resources like wood fiber and recycled paper pulp.  The initiatives of these businesses will present fresher chances for market expansion. For example, Cascades Inc. introduced a new line of paper towels, toilet paper, and face wrapping composed of recycled fibers in April 2019. It is anticipated that the current market trends for toilet paper will support total product demand. Thus, the hygienic consciousness increases this factor driving the growth of the toilet paper market.

Increasing Product Innovations

  • Leading companies in the industry are launching innovative homecare and hygiene products to meet the needs of varied populations as a result of the increase in tissue and toilet paper usage across residential, healthcare, and office settings.
  • The toilet paper market is becoming more diverse thanks to key premium brands with great absorbency, strength, and softness. Additionally, due to growing environmental concerns, items using eco-friendly and organic raw ingredients are being introduced to the market. Additionally, the demand for toilet paper will increase during the projected period due to governments around the world supporting public health.
  • The epidemic and increasing number of internet users have contributed to a rise in demand for online purchases of various tissue and toilet paper goods. The trend is anticipated to continue in the upcoming years, and the toilet paper market is anticipated to expand more over the forecast period due to improvements in pack sizes and packaging with more ship-ready toilet paper goods. This increasing new innovation is increasing this creating major opportunities for the toilet paper market.

Toilet Paper Market Materials and Services Market

Toilet Paper market segments cover the Type, application, and end-users. By Type, the two-ply segment is Anticipated to Dominate the Market Over the Forecast period.

  • The market is divided into one, two, and other segments based on the number of plies. Tissue strength increases as the number of plies rises.
  • As a result, more individuals are searching for items with 3, 4, and 5 plies.  In a study conducted by the Consumer Council-Hong Kong, 4-ply toilet paper rolls were found to be stronger than tested 3-ply versions. However, the cost of the final product rises as the number of plies does.
  • As a result, the two-ply sector is predicted to dominate the market since it has a good balance of strength and softness and can be purchased for a reasonable price.  Since it is often less expensive than 3-ply toilet paper, 2 ply toilet paper is frequently seen as the more cost-effective choice. However, some people believe that 2-ply toilet paper is weaker and more likely to shred.
  • With two layers of cushioning, the two-ply paper has an extra layer that often makes it stronger and slightly softer. Since it just has one layer, 1 ply toilet paper is often the weakest of all types, but it also disintegrates the quickest.

Regional Analysis of the Toilet Paper Market

North America is Expected to Dominate the Market Over the Forecast Period.

  • In terms of revenue, the U.S. dominated the North American market in 2021. In the United States, pulp and papermakers put in extra hours to keep stores stocked because over 90% of the toilet paper consumers buy is produced on their own property, according to a blog post by Alliance of American Manufacturing.
  • Due to expanding tourism and the hospitality industries, as well as growing public awareness of health and cleanliness, North America dominates the global market for tissue paper.
  • Asia Pacific is also the largest producer of the raw materials required to make toilet paper, and it is predicted that it would expand at the quickest CAGR throughout the projected period.
  • The fastest growth rate is anticipated to occur in the Asia-Pacific area as a result of rising disposable incomes, rapid urbanization, and increased awareness of personal hygiene.

Covid-19 Impact Analysis On Toilet Paper Market

  • Sales and demand for toilet paper have increased as a result of the COVID-19 outbreak. In the early stages of the lockdown, there was a noticeable increase in demand for toilet paper in the market. In affluent nations, toilet paper is a basic necessity, therefore the lockdown caused a panicky buying frenzy among the public. These days, more and more individuals use tissue paper products to keep the immediate area clean and sanitary and prevent coronavirus infection. Additionally, in order to prevent a lack of necessities under COVID-19 lockout limitations, they prefer to stock up on groceries, toilet paper, wipes, and other products. Due to this issue, the global population's need for facial wipes and wrappers has significantly increased throughout the epidemic.  According to information provided by the Department of Statistics, Federal Government of Canada, sales of face tissues grew by 250% in Canada by the week ending March 14, 2020.
  • The global supply rate of these items has been disrupted by the closure of the paper product manufacturing facilities as a result of the lockdown restrictions associated with COVID-19. The whole toilet paper market has benefited from the COVID-19 outbreak. Lockdowns that were imposed by governments made people stay at home, which increased the use of at-home toilet tissue and grew the toilet paper business.
  • The demand for household essentials such as tissue sheets has significantly grown as a result of panic shopping in the first few months of 2020.  Lockdown regulations implemented by the relevant government authorities caused people to stay at home, which increased toilet paper usage. For instance, Kimberly-Clark's first-quarter revenue in 2020 totaled USD 1.7 billion, up roughly 13% over the corresponding time in 2019. The jump in volume, which included double-digit rises for K-C's bathroom tissue and facial tissues within the consumer category during Q1 2020, is responsible for the rise in toilet paper sales.

Top Key Players Covered in Toilet Paper Market

  • Procter & Gamble Co. (U.S.)
  • Kimberly-Clark (U.S.)
  • Essity AB (Sweden)
  • Georgia-Pacific LLC (U.S.)
  • Hengan Group (China)
  • Sofidel Group (Italy)
  • Kruger Inc. (Canada)
  • Empresas CMPC S.A (Chile)
  • WEPA Hygieneprodukte GmbH (Germany)
  • Unilever (U.K.)
  • ABC Tissue (Australia)
  • Suzano (Brazil)
  • Absormex CMPC Tissue (U.S)
  • Caprice Paper Products Pty. Ltd. (Australia), and Other Major Players.

Key Industry Developments in the Toilet Paper Market:

  • In April 2024, Atlanta - Georgia-Pacific announced an investment of more than $150 million to rebuild a paper machine at its mill in Wauna, Oregon. This investment rebuilt a 1965-vintage paper machine into a world-class machine for producing paper for Angel Soft® and strategic private label bath tissue. This modernization project positioned the mill and the overall business to remain competitive in the market.
  • In March 2024, Kruger Products Inc., a company in which KP Tissue Inc. announced a major increase in its production of Scotties® facial tissues at its Richelieu Plant in Gatineau, Québec. The announcement was made in the presence of Christopher Skeete, Québec Minister for the Economy. Through this expansion project, which received investments totaling $14.5 million and created 16 jobs, Kruger Products commissioned a new facial tissue converting line at its Richelieu Plant in November 2023. The additional equipment increased the production of facial tissue by 25%.

Global Toilet Paper Market

Base Year:

2023

Forecast Period:

2023-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 102.08 Bn.

Forecast Period 2024-32 CAGR:

4.35%

Market Size in 2032:

USD 149.75 Bn.

Segments Covered:

By Type

  • One-ply
  • Two-ply
  • Others

By Distribution Channel

  • Online
  • Offline

By Application

  • Household
  • Healthcare
  • Hospitality
  • Others

By Region

  • North America (US, Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Rise in Incomes and More Hygiene Consciousness

Key Market Restraints:

  • Lack of Awareness

Key Opportunities:

  • Increasing Product Innovations

Companies Covered in the report:

  • Procter & Gamble Co. (U.S.), Kimberly-Clark (U.S.), Essity AB (Sweden), Georgia-Pacific LLC (U.S.), Hengan Group (China), and Other Major Players

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Distribution Channel
 3.3 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Toilet Paper Market by Type
 5.1 Toilet Paper Market Overview Snapshot and Growth Engine
 5.2 Toilet Paper Market Overview
 5.3 One-ply
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 One-ply: Geographic Segmentation
 5.4 Two-ply
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Two-ply: Geographic Segmentation
 5.5 Others
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Others: Geographic Segmentation

Chapter 6: Toilet Paper Market by Distribution Channel
 6.1 Toilet Paper Market Overview Snapshot and Growth Engine
 6.2 Toilet Paper Market Overview
 6.3 Online
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Online: Geographic Segmentation
 6.4 Offline
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Offline: Geographic Segmentation

Chapter 7: Toilet Paper Market by Application
 7.1 Toilet Paper Market Overview Snapshot and Growth Engine
 7.2 Toilet Paper Market Overview
 7.3 Household
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Household: Geographic Segmentation
 7.4 Healthcare
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2017-2032F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Healthcare: Geographic Segmentation
 7.5 Hospitality
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2017-2032F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Hospitality: Geographic Segmentation
 7.6 Others
  7.6.1 Introduction and Market Overview
  7.6.2 Historic and Forecasted Market Size (2017-2032F)
  7.6.3 Key Market Trends, Growth Factors and Opportunities
  7.6.4 Others: Geographic Segmentation

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Positioning
  8.1.2 Toilet Paper Sales and Market Share By Players
  8.1.3 Industry BCG Matrix
  8.1.4 Heat Map Analysis
  8.1.5 Toilet Paper Industry Concentration Ratio (CR5 and HHI)
  8.1.6 Top 5 Toilet Paper Players Market Share
  8.1.7 Mergers and Acquisitions
  8.1.8 Business Strategies By Top Players
 8.2 PROCTER & GAMBLE CO. (U.S.)
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Operating Business Segments
  8.2.5 Product Portfolio
  8.2.6 Business Performance
  8.2.7 Key Strategic Moves and Recent Developments
  8.2.8 SWOT Analysis
 8.3 KIMBERLY-CLARK (U.S.)
 8.4 ESSITY AB (SWEDEN)
 8.5 GEORGIA-PACIFIC LLC (U.S.)
 8.6 HENGAN GROUP (CHINA)
 8.7 SOFIDEL GROUP (ITALY)
 8.8 KRUGER INC. (CANADA)
 8.9 EMPRESAS CMPC S.A (CHILE)
 8.10 WEPA HYGIENEPRODUKTE GMBH (GERMANY)
 8.11 UNILEVER (U.K.)
 8.12 ABC TISSUE (AUSTRALIA)
 8.13 SUZANO (BRAZIL)
 8.14 ABSORMEX CMPC TISSUE (U.S)
 8.15 CAPRICE PAPER PRODUCTS PTY. LTD. (AUSTRALIA)
 8.16 OTHER MAJOR PLAYERS

Chapter 9: Global Toilet Paper Market Analysis, Insights and Forecast, 2017-2032
 9.1 Market Overview
 9.2 Historic and Forecasted Market Size By Type
  9.2.1 One-ply
  9.2.2 Two-ply
  9.2.3 Others
 9.3 Historic and Forecasted Market Size By Distribution Channel
  9.3.1 Online
  9.3.2 Offline
 9.4 Historic and Forecasted Market Size By Application
  9.4.1 Household
  9.4.2 Healthcare
  9.4.3 Hospitality
  9.4.4 Others

Chapter 10: North America Toilet Paper Market Analysis, Insights and Forecast, 2017-2032
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 One-ply
  10.4.2 Two-ply
  10.4.3 Others
 10.5 Historic and Forecasted Market Size By Distribution Channel
  10.5.1 Online
  10.5.2 Offline
 10.6 Historic and Forecasted Market Size By Application
  10.6.1 Household
  10.6.2 Healthcare
  10.6.3 Hospitality
  10.6.4 Others
 10.7 Historic and Forecast Market Size by Country
  10.7.1 US
  10.7.2 Canada
  10.7.3 Mexico

Chapter 11: Eastern Europe Toilet Paper Market Analysis, Insights and Forecast, 2017-2032
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 One-ply
  11.4.2 Two-ply
  11.4.3 Others
 11.5 Historic and Forecasted Market Size By Distribution Channel
  11.5.1 Online
  11.5.2 Offline
 11.6 Historic and Forecasted Market Size By Application
  11.6.1 Household
  11.6.2 Healthcare
  11.6.3 Hospitality
  11.6.4 Others
 11.7 Historic and Forecast Market Size by Country
  11.7.1 Bulgaria
  11.7.2 The Czech Republic
  11.7.3 Hungary
  11.7.4 Poland
  11.7.5 Romania
  11.7.6 Rest of Eastern Europe

Chapter 12: Western Europe Toilet Paper Market Analysis, Insights and Forecast, 2017-2032
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 One-ply
  12.4.2 Two-ply
  12.4.3 Others
 12.5 Historic and Forecasted Market Size By Distribution Channel
  12.5.1 Online
  12.5.2 Offline
 12.6 Historic and Forecasted Market Size By Application
  12.6.1 Household
  12.6.2 Healthcare
  12.6.3 Hospitality
  12.6.4 Others
 12.7 Historic and Forecast Market Size by Country
  12.7.1 Germany
  12.7.2 UK
  12.7.3 France
  12.7.4 Netherlands
  12.7.5 Italy
  12.7.6 Russia
  12.7.7 Spain
  12.7.8 Rest of Western Europe

Chapter 13: Asia Pacific Toilet Paper Market Analysis, Insights and Forecast, 2017-2032
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 One-ply
  13.4.2 Two-ply
  13.4.3 Others
 13.5 Historic and Forecasted Market Size By Distribution Channel
  13.5.1 Online
  13.5.2 Offline
 13.6 Historic and Forecasted Market Size By Application
  13.6.1 Household
  13.6.2 Healthcare
  13.6.3 Hospitality
  13.6.4 Others
 13.7 Historic and Forecast Market Size by Country
  13.7.1 China
  13.7.2 India
  13.7.3 Japan
  13.7.4 South Korea
  13.7.5 Malaysia
  13.7.6 Thailand
  13.7.7 Vietnam
  13.7.8 The Philippines
  13.7.9 Australia
  13.7.10 New Zealand
  13.7.11 Rest of APAC

Chapter 14: Middle East & Africa Toilet Paper Market Analysis, Insights and Forecast, 2017-2032
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Type
  14.4.1 One-ply
  14.4.2 Two-ply
  14.4.3 Others
 14.5 Historic and Forecasted Market Size By Distribution Channel
  14.5.1 Online
  14.5.2 Offline
 14.6 Historic and Forecasted Market Size By Application
  14.6.1 Household
  14.6.2 Healthcare
  14.6.3 Hospitality
  14.6.4 Others
 14.7 Historic and Forecast Market Size by Country
  14.7.1 Turkey
  14.7.2 Bahrain
  14.7.3 Kuwait
  14.7.4 Saudi Arabia
  14.7.5 Qatar
  14.7.6 UAE
  14.7.7 Israel
  14.7.8 South Africa

Chapter 15: South America Toilet Paper Market Analysis, Insights and Forecast, 2017-2032
 15.1 Key Market Trends, Growth Factors and Opportunities
 15.2 Impact of Covid-19
 15.3 Key Players
 15.4 Key Market Trends, Growth Factors and Opportunities
 15.4 Historic and Forecasted Market Size By Type
  15.4.1 One-ply
  15.4.2 Two-ply
  15.4.3 Others
 15.5 Historic and Forecasted Market Size By Distribution Channel
  15.5.1 Online
  15.5.2 Offline
 15.6 Historic and Forecasted Market Size By Application
  15.6.1 Household
  15.6.2 Healthcare
  15.6.3 Hospitality
  15.6.4 Others
 15.7 Historic and Forecast Market Size by Country
  15.7.1 Brazil
  15.7.2 Argentina
  15.7.3 Rest of SA

Chapter 16 Investment Analysis

Chapter 17 Analyst Viewpoint and Conclusion

Global Toilet Paper Market

Base Year:

2023

Forecast Period:

2023-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 102.08 Bn.

Forecast Period 2024-32 CAGR:

4.35%

Market Size in 2032:

USD 149.75 Bn.

Segments Covered:

By Type

  • One-ply
  • Two-ply
  • Others

By Distribution Channel

  • Online
  • Offline

By Application

  • Household
  • Healthcare
  • Hospitality
  • Others

By Region

  • North America (US, Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Rise in Incomes and More Hygiene Consciousness

Key Market Restraints:

  • Lack of Awareness

Key Opportunities:

  • Increasing Product Innovations

Companies Covered in the report:

  • Procter & Gamble Co. (U.S.), Kimberly-Clark (U.S.), Essity AB (Sweden), Georgia-Pacific LLC (U.S.), Hengan Group (China), and Other Major Players

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. TOILET PAPER MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. TOILET PAPER MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. TOILET PAPER MARKET COMPETITIVE RIVALRY
TABLE 005. TOILET PAPER MARKET THREAT OF NEW ENTRANTS
TABLE 006. TOILET PAPER MARKET THREAT OF SUBSTITUTES
TABLE 007. TOILET PAPER MARKET BY TYPE
TABLE 008. ONE-PLY MARKET OVERVIEW (2016-2030)
TABLE 009. TWO-PLY MARKET OVERVIEW (2016-2030)
TABLE 010. OTHERS MARKET OVERVIEW (2016-2030)
TABLE 011. TOILET PAPER MARKET BY DISTRIBUTION CHANNEL
TABLE 012. ONLINE MARKET OVERVIEW (2016-2030)
TABLE 013. OFFLINE MARKET OVERVIEW (2016-2030)
TABLE 014. TOILET PAPER MARKET BY APPLICATION
TABLE 015. HOUSEHOLD MARKET OVERVIEW (2016-2030)
TABLE 016. HEALTHCARE MARKET OVERVIEW (2016-2030)
TABLE 017. HOSPITALITY MARKET OVERVIEW (2016-2030)
TABLE 018. OTHERS MARKET OVERVIEW (2016-2030)
TABLE 019. NORTH AMERICA TOILET PAPER MARKET, BY TYPE (2016-2030)
TABLE 020. NORTH AMERICA TOILET PAPER MARKET, BY DISTRIBUTION CHANNEL (2016-2030)
TABLE 021. NORTH AMERICA TOILET PAPER MARKET, BY APPLICATION (2016-2030)
TABLE 022. N TOILET PAPER MARKET, BY COUNTRY (2016-2030)
TABLE 023. EASTERN EUROPE TOILET PAPER MARKET, BY TYPE (2016-2030)
TABLE 024. EASTERN EUROPE TOILET PAPER MARKET, BY DISTRIBUTION CHANNEL (2016-2030)
TABLE 025. EASTERN EUROPE TOILET PAPER MARKET, BY APPLICATION (2016-2030)
TABLE 026. TOILET PAPER MARKET, BY COUNTRY (2016-2030)
TABLE 027. WESTERN EUROPE TOILET PAPER MARKET, BY TYPE (2016-2030)
TABLE 028. WESTERN EUROPE TOILET PAPER MARKET, BY DISTRIBUTION CHANNEL (2016-2030)
TABLE 029. WESTERN EUROPE TOILET PAPER MARKET, BY APPLICATION (2016-2030)
TABLE 030. TOILET PAPER MARKET, BY COUNTRY (2016-2030)
TABLE 031. ASIA PACIFIC TOILET PAPER MARKET, BY TYPE (2016-2030)
TABLE 032. ASIA PACIFIC TOILET PAPER MARKET, BY DISTRIBUTION CHANNEL (2016-2030)
TABLE 033. ASIA PACIFIC TOILET PAPER MARKET, BY APPLICATION (2016-2030)
TABLE 034. TOILET PAPER MARKET, BY COUNTRY (2016-2030)
TABLE 035. MIDDLE EAST & AFRICA TOILET PAPER MARKET, BY TYPE (2016-2030)
TABLE 036. MIDDLE EAST & AFRICA TOILET PAPER MARKET, BY DISTRIBUTION CHANNEL (2016-2030)
TABLE 037. MIDDLE EAST & AFRICA TOILET PAPER MARKET, BY APPLICATION (2016-2030)
TABLE 038. TOILET PAPER MARKET, BY COUNTRY (2016-2030)
TABLE 039. SOUTH AMERICA TOILET PAPER MARKET, BY TYPE (2016-2030)
TABLE 040. SOUTH AMERICA TOILET PAPER MARKET, BY DISTRIBUTION CHANNEL (2016-2030)
TABLE 041. SOUTH AMERICA TOILET PAPER MARKET, BY APPLICATION (2016-2030)
TABLE 042. TOILET PAPER MARKET, BY COUNTRY (2016-2030)
TABLE 043. PROCTER & GAMBLE CO. (U.S.): SNAPSHOT
TABLE 044. PROCTER & GAMBLE CO. (U.S.): BUSINESS PERFORMANCE
TABLE 045. PROCTER & GAMBLE CO. (U.S.): PRODUCT PORTFOLIO
TABLE 046. PROCTER & GAMBLE CO. (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 046. KIMBERLY-CLARK (U.S.): SNAPSHOT
TABLE 047. KIMBERLY-CLARK (U.S.): BUSINESS PERFORMANCE
TABLE 048. KIMBERLY-CLARK (U.S.): PRODUCT PORTFOLIO
TABLE 049. KIMBERLY-CLARK (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 049. ESSITY AB (SWEDEN): SNAPSHOT
TABLE 050. ESSITY AB (SWEDEN): BUSINESS PERFORMANCE
TABLE 051. ESSITY AB (SWEDEN): PRODUCT PORTFOLIO
TABLE 052. ESSITY AB (SWEDEN): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 052. GEORGIA-PACIFIC LLC (U.S.): SNAPSHOT
TABLE 053. GEORGIA-PACIFIC LLC (U.S.): BUSINESS PERFORMANCE
TABLE 054. GEORGIA-PACIFIC LLC (U.S.): PRODUCT PORTFOLIO
TABLE 055. GEORGIA-PACIFIC LLC (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 055. HENGAN GROUP (CHINA): SNAPSHOT
TABLE 056. HENGAN GROUP (CHINA): BUSINESS PERFORMANCE
TABLE 057. HENGAN GROUP (CHINA): PRODUCT PORTFOLIO
TABLE 058. HENGAN GROUP (CHINA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 058. SOFIDEL GROUP (ITALY): SNAPSHOT
TABLE 059. SOFIDEL GROUP (ITALY): BUSINESS PERFORMANCE
TABLE 060. SOFIDEL GROUP (ITALY): PRODUCT PORTFOLIO
TABLE 061. SOFIDEL GROUP (ITALY): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 061. KRUGER INC. (CANADA): SNAPSHOT
TABLE 062. KRUGER INC. (CANADA): BUSINESS PERFORMANCE
TABLE 063. KRUGER INC. (CANADA): PRODUCT PORTFOLIO
TABLE 064. KRUGER INC. (CANADA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 064. EMPRESAS CMPC S.A (CHILE): SNAPSHOT
TABLE 065. EMPRESAS CMPC S.A (CHILE): BUSINESS PERFORMANCE
TABLE 066. EMPRESAS CMPC S.A (CHILE): PRODUCT PORTFOLIO
TABLE 067. EMPRESAS CMPC S.A (CHILE): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 067. WEPA HYGIENEPRODUKTE GMBH (GERMANY): SNAPSHOT
TABLE 068. WEPA HYGIENEPRODUKTE GMBH (GERMANY): BUSINESS PERFORMANCE
TABLE 069. WEPA HYGIENEPRODUKTE GMBH (GERMANY): PRODUCT PORTFOLIO
TABLE 070. WEPA HYGIENEPRODUKTE GMBH (GERMANY): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 070. UNILEVER (U.K.): SNAPSHOT
TABLE 071. UNILEVER (U.K.): BUSINESS PERFORMANCE
TABLE 072. UNILEVER (U.K.): PRODUCT PORTFOLIO
TABLE 073. UNILEVER (U.K.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 073. ABC TISSUE (AUSTRALIA): SNAPSHOT
TABLE 074. ABC TISSUE (AUSTRALIA): BUSINESS PERFORMANCE
TABLE 075. ABC TISSUE (AUSTRALIA): PRODUCT PORTFOLIO
TABLE 076. ABC TISSUE (AUSTRALIA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 076. SUZANO (BRAZIL): SNAPSHOT
TABLE 077. SUZANO (BRAZIL): BUSINESS PERFORMANCE
TABLE 078. SUZANO (BRAZIL): PRODUCT PORTFOLIO
TABLE 079. SUZANO (BRAZIL): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 079. ABSORMEX CMPC TISSUE (U.S): SNAPSHOT
TABLE 080. ABSORMEX CMPC TISSUE (U.S): BUSINESS PERFORMANCE
TABLE 081. ABSORMEX CMPC TISSUE (U.S): PRODUCT PORTFOLIO
TABLE 082. ABSORMEX CMPC TISSUE (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 082. CAPRICE PAPER PRODUCTS PTY. LTD. (AUSTRALIA): SNAPSHOT
TABLE 083. CAPRICE PAPER PRODUCTS PTY. LTD. (AUSTRALIA): BUSINESS PERFORMANCE
TABLE 084. CAPRICE PAPER PRODUCTS PTY. LTD. (AUSTRALIA): PRODUCT PORTFOLIO
TABLE 085. CAPRICE PAPER PRODUCTS PTY. LTD. (AUSTRALIA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 085. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 086. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 087. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 088. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. TOILET PAPER MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. TOILET PAPER MARKET OVERVIEW BY TYPE
FIGURE 012. ONE-PLY MARKET OVERVIEW (2016-2030)
FIGURE 013. TWO-PLY MARKET OVERVIEW (2016-2030)
FIGURE 014. OTHERS MARKET OVERVIEW (2016-2030)
FIGURE 015. TOILET PAPER MARKET OVERVIEW BY DISTRIBUTION CHANNEL
FIGURE 016. ONLINE MARKET OVERVIEW (2016-2030)
FIGURE 017. OFFLINE MARKET OVERVIEW (2016-2030)
FIGURE 018. TOILET PAPER MARKET OVERVIEW BY APPLICATION
FIGURE 019. HOUSEHOLD MARKET OVERVIEW (2016-2030)
FIGURE 020. HEALTHCARE MARKET OVERVIEW (2016-2030)
FIGURE 021. HOSPITALITY MARKET OVERVIEW (2016-2030)
FIGURE 022. OTHERS MARKET OVERVIEW (2016-2030)
FIGURE 023. NORTH AMERICA TOILET PAPER MARKET OVERVIEW BY COUNTRY (2016-2030)
FIGURE 024. EASTERN EUROPE TOILET PAPER MARKET OVERVIEW BY COUNTRY (2016-2030)
FIGURE 025. WESTERN EUROPE TOILET PAPER MARKET OVERVIEW BY COUNTRY (2016-2030)
FIGURE 026. ASIA PACIFIC TOILET PAPER MARKET OVERVIEW BY COUNTRY (2016-2030)
FIGURE 027. MIDDLE EAST & AFRICA TOILET PAPER MARKET OVERVIEW BY COUNTRY (2016-2030)
FIGURE 028. SOUTH AMERICA TOILET PAPER MARKET OVERVIEW BY COUNTRY (2016-2030)

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Frequently Asked Questions :

What would be the forecast period in Toilet Paper Market research report?

The forecast period in Toilet Paper Market research report is 2024-2032.

Who are the key players in Toilet Paper Market?

Procter & Gamble Co. (U.S.), Kimberly-Clark (U.S.), Essity AB (Sweden), Georgia-Pacific LLC (U.S.), Hengan Group (China), Sofidel Group (Italy), Kruger Inc. (Canada), Empresas CMPC S.A (Chile), WEPA Hygieneprodukte GmbH (Germany), Unilever (U.K.), ABC Tissue (Australia), Suzano (Brazil), Absormex CMPC Tissue (U.S), Caprice Paper Products Pty. Ltd. (Australia) and Other Key Players.

What are the segments of Toilet Paper Market?

Toilet Paper Market is segmented into Product Type, Distribution Channel, Application, and region. By Type, the market is categorized into One-ply, Two-ply, and Others. By Distribution Channel, the market is categorized into Online, Offline. By Application, the market is categorized into households, Healthcare, Hospitality, and Others. By region, it is analyzed across North America (US, Canada, Mexico), Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe), Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe), Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC), Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa), South America (Brazil, Argentina, Rest of SA).

What is the Toilet Paper Market?

Toilet paper also known as toilet roll is a type of tissue paper and is considered an essential item among tissue papers. Toilet paper has become a bathroom hygiene necessity in most developed countries. It is a multipurpose product and is mainly used in the toilet, for wiping up makeup and spills.  

How big is the Toilet Paper Market?

The Global Toilet Paper Market size was valued at USD 102.08 Billion in 2023 and is projected to reach USD 149.75 Billion by 2032, growing at a CAGR of 4.35% from 2024 to 2032.