Sleepwear Market Synopsis
The Sleepwear Market size is estimated at USD 14.69 billion in 2024, and is expected to reach USD 30.61 billion by 2032, growing at a CAGR of 9.61% during the forecast period 2025 to 2032.
Sleepwear is apparel designed to wear while sleeping. Sleepwear indulges in relaxation after the day is over. Moreover, it is mostly axiomatically believed that "exercise is medicine
In, recent research has shown that a similar dictum pertains to sleep and nutrition. Indeed, sleep is medicine, as nutrition and exercise are medicine. Recently, a report by the Center for Disease Control (CDC) stated that about 50 to 70 million American adults experience sleep and wakefulness syndrome. In addition, it is even more distressing when kids don't sleep soundly at night. Furthermore, a study by Dr. Jodi Mindell from the Sleep Center at the Children's Hospital of Philadelphia estimated that 20% to 30% of children suffer from sleep problems.
According to NCBI, the harmful effects of poor-quality sleep are unnoticeable, including medical conditions such as cardiovascular diseases, diabetes, and obesity. Therefore, good sleep is important for overall health and well-being. A night of good sleep is associated with the clothes that one wears while sleeping thus, all these factors strengthen the expansion of the sleepwear market during the forecast period. In addition, the term "beauty sleep" is an act of sleep, which is an integral part of the skincare routine, brightening the complexion and helping age gracefully. To make this process comfortable sleepwear plays an important role.
The word pajama originated from the Hindi language word pyjama, which means loose-fitting pants. Taken from the Persian p?y, which means "leg", and j?ma, meaning "garment"—the word gets translated into "leg garment", in this way the word pajama was introduced in the sleepwear market. The recent growth of pajamas as a fashion trend is propelling the sleepwear market growth in the forecast period.
Global Sleepwear Market Trend Analysis
Sleepwear Market Growth Drivers- Rise in the consumers attributed to the growing fashion industry
- The growing awareness about the beneficial effects of sleepwear and the rise in the consumers attributed to the growing fashion industry are the major factors driving the sleepwear market growth. Moreover, sleepwear not only complements sleep time mood but also puts the wearer in the sleep time mood. Once individuals wear loose and comfy nightwear, they wouldn't want to open their laptop and would like to relax in the best way possible. Furthermore, sleepwear has numerous advantages like keeping the body warm. Sleepwear such as pajamas covers legs completely and protects legs from the cold throughout the night. In addition, wearing sleepwear such as pajamas, nightdresses, and nightgowns at night decreases the risk of getting a cold or flu.
- The growing social media influence and the growing trend among younger individuals to follow the style trends set by their fashion icons such as celebrities and fashion influencers are propelling the sleepwear market expansion in the span of the forecast. Being comfortable in sleep will help the wearer get into a deep sleep quickly and stay there for a good quality of time without interruptions. Moreover, there are some health advantaged related to wearing light fabrics during sleep. Light fabrics are more comfortable since customers are less likely to sweat excessively, which often makes people toss and turn. In addition, if one is not able to get quality sleep each night, then it will spoil the mental as well as physical health of the individual thus, propelling the development of the sleepwear market.
Sleepwear Market Limiting Factor- Growing Social Media Influence
- The rising demand for different sleepwear products and the race to adopt ongoing fashion trends among individuals are the main opportunities for the market players to expand their products segment. Moreover, women are more concerned about their looks and the readiness shown by them to adopt new stylish sleepwear products to look attractive is instigating market players to design more nightwear products for women. Recently, men have also opted for nightwear garments as they provide comfort as well as make them look cool. The growing social media influence is proving a vital opportunity for the market players to tie up with social media influencers to launch their products as well as to get wide consumer exposure to their sleepwear products.
Global Sleepwear Market Segment Analysis:
Global Sleepwear Market Segmented based on type, fabric type, and Distribution Channels.
By Type, Nightdresses/gowns segment is expected to dominate the market during the forecast period
- The nightdresses/gowns are forecasted to lead the market owing to the high consumer preference for these products. Moreover, the growing demand and the comfort level provided by this sleepwear are stimulating the market expansion. As nightgowns and nightdresses are trending in the fashion industry, a variety of nightgowns and dresses are available in the market with stylish design and affordable prices hence, fueling the expansion of the sleepwear market.
By Application, Merino wool segment held the largest share in 2024
- The merino wool segment is expected to dominate the market during the period of forecast owing to the benefits of a natural fiber like cotton but with temperature and moisture regulating features of high-performance fibers. Moreover, Merino wool combines moisture evaporation with moisture-wicking characteristics that allow the wearer to cool down during night sweats whilst keeping dry. Furthermore, Merino wool is naturally long and super-fine which gives a smooth and soft surface to the sleepwear thus, making the wearer feel comfortable during sleep. Additionally, the property of Merino wool of being naturally antibacterial will prevent the sleepwear from stinking unlike any other fabric thus, driving the growth of this segment
Global Sleepwear Market Regional Insights:
Asia Pacific is Expected to Dominate the Market Over the Forecast period
- The growth in this region is attributed to the rise in disposable income and the changing behavioural patterns of consumers. Moreover, countries such as India, China, and Japan are the major purchasers of sleepwear owing to the high population in these countries and the ready adoption of the growing sleepwear fashion trend. Furthermore, major companies from other parts of the world are deploying their retail stores to increase their sales, owing to the rapid demand by consumers in this region.
Global Sleepwear Market Top Key Players:
- CHRIS & CAROL (US)
- Lunya (US)
- Parachute (US)
- Mono B (US)
- AMERICA & BEYOND (US)
- Yellow Cabbage Wholesale (US)
- PVH Corp. (US)
- BEWICKED (US)
- Calvin Klein (US)
- NASTYGAL.COM LTD. (US)
- Victoria's Secret (US)
- Jockey (US)
- Selfridges & Co. (France)
- Hedone (France)
- Coyne et Thomas (France)
- Slowdown Studio (Germany)
- Synerg (India)
- organicandmore.com (India)
- ERTEN (Turkey)
- Desmond & Dempsey (UK)
- Olivia von Halle (UK)
- Marks and Spencer plc (UK)
- Lark & Linen (Japan)
- Guccio Gucci S.p.A (Italy)
- Slowood (South Korea)
- Other Active Players
Key Industry Developments in the Global Sleepwear Market:
- In December 2023, Nissan and Daniel Patrick, a high-end athletic streetwear designer collaborated together to create a limited line of performance-oriented sleepwear.
- In February 2023, HanesBrand, a prominent intimate apparel, underwear, sleepwear, and socks brand, launched the Make Yourself Comfortable campaign. The campaign highlights modern prints, vibrant colors, and youthful silhouettes across product categories.
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Sleepwear Market |
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Base Year: |
2024 |
Forecast Period: |
2025-2032 |
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Historical Data: |
2018 to 2023 |
Market Size in 2024: |
USD 14.69 Bn. |
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CAGR (2023-2030) : |
9.61 % |
Market Size in 2030: |
USD 30.61 Bn. |
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Segments Covered: |
By Type |
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By Fabric Type |
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By End Users |
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By Distribution Channels |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the Report: |
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Sleepwear Market by Type (2018-2032)
4.1 Sleepwear Market Snapshot and Growth Engine
4.2 Market Overview
4.3 Top-wear
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
4.3.3 Key Market Trends, Growth Factors, and Opportunities
4.3.4 Geographic Segmentation Analysis
4.4 Bottom-wear
4.5 Nightdresses/Gowns
4.6 Sleepwear Set
Chapter 5: Sleepwear Market by Fabric Type (2018-2032)
5.1 Sleepwear Market Snapshot and Growth Engine
5.2 Market Overview
5.3 Cotton
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
5.3.3 Key Market Trends, Growth Factors, and Opportunities
5.3.4 Geographic Segmentation Analysis
5.4 Silk
5.5 Synthetic
5.6 Merino Wool
5.7 Others
Chapter 6: Sleepwear Market by End Users (2018-2032)
6.1 Sleepwear Market Snapshot and Growth Engine
6.2 Market Overview
6.3 Men
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
6.3.3 Key Market Trends, Growth Factors, and Opportunities
6.3.4 Geographic Segmentation Analysis
6.4 Women
6.5 Kids
Chapter 7: Sleepwear Market by Distribution Channels (2018-2032)
7.1 Sleepwear Market Snapshot and Growth Engine
7.2 Market Overview
7.3 Online
7.3.1 Introduction and Market Overview
7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units
7.3.3 Key Market Trends, Growth Factors, and Opportunities
7.3.4 Geographic Segmentation Analysis
7.4 Offline
Chapter 8: Company Profiles and Competitive Analysis
8.1 Competitive Landscape
8.1.1 Competitive Benchmarking
8.1.2 Sleepwear Market Share by Manufacturer (2024)
8.1.3 Industry BCG Matrix
8.1.4 Heat Map Analysis
8.1.5 Mergers and Acquisitions
8.2 ESSE SKINCARE
8.2.1 Company Overview
8.2.2 Key Executives
8.2.3 Company Snapshot
8.2.4 Role of the Company in the Market
8.2.5 Sustainability and Social Responsibility
8.2.6 Operating Business Segments
8.2.7 Product Portfolio
8.2.8 Business Performance
8.2.9 Key Strategic Moves and Recent Developments
8.2.10 SWOT Analysis
8.3 AURELIA LONDON
8.4 GALLINÉE
8.5 TULA SKINCARE
8.6 LAFLORE PROBIOTIC SKINCARE
8.7 MOTHER DIRT
8.8 CLINIQUE
8.9 L'ORÉAL S.AUNILEVER (BRANDS LIKE DOVE AND SIMPLE)
8.10 JOHNSON & JOHNSON
8.11 EMINENCE ORGANIC SKIN CARE
8.12 BURT’S BEES (OWNED BY CLOROX)
8.13 BIOSSANCE
8.14 YUN PROBIOTHERAPY
8.15 GLOWBIOTICS
8.16 MARIE VERONIQUE
8.17 VICHY LABORATORIES (OWNED BY L'ORÉAL)
8.18 THE PROBIOTIC SKINCARE COMPANY
8.19 NOURISH ORGANIC
8.20 BEBE & BELLA
Chapter 9: Global Sleepwear Market By Region
9.1 Overview
9.2. North America Sleepwear Market
9.2.1 Key Market Trends, Growth Factors and Opportunities
9.2.2 Top Key Companies
9.2.3 Historic and Forecasted Market Size by Segments
9.2.4 Historic and Forecasted Market Size by Type
9.2.4.1 Top-wear
9.2.4.2 Bottom-wear
9.2.4.3 Nightdresses/Gowns
9.2.4.4 Sleepwear Set
9.2.5 Historic and Forecasted Market Size by Fabric Type
9.2.5.1 Cotton
9.2.5.2 Silk
9.2.5.3 Synthetic
9.2.5.4 Merino Wool
9.2.5.5 Others
9.2.6 Historic and Forecasted Market Size by End Users
9.2.6.1 Men
9.2.6.2 Women
9.2.6.3 Kids
9.2.7 Historic and Forecasted Market Size by Distribution Channels
9.2.7.1 Online
9.2.7.2 Offline
9.2.8 Historic and Forecast Market Size by Country
9.2.8.1 US
9.2.8.2 Canada
9.2.8.3 Mexico
9.3. Eastern Europe Sleepwear Market
9.3.1 Key Market Trends, Growth Factors and Opportunities
9.3.2 Top Key Companies
9.3.3 Historic and Forecasted Market Size by Segments
9.3.4 Historic and Forecasted Market Size by Type
9.3.4.1 Top-wear
9.3.4.2 Bottom-wear
9.3.4.3 Nightdresses/Gowns
9.3.4.4 Sleepwear Set
9.3.5 Historic and Forecasted Market Size by Fabric Type
9.3.5.1 Cotton
9.3.5.2 Silk
9.3.5.3 Synthetic
9.3.5.4 Merino Wool
9.3.5.5 Others
9.3.6 Historic and Forecasted Market Size by End Users
9.3.6.1 Men
9.3.6.2 Women
9.3.6.3 Kids
9.3.7 Historic and Forecasted Market Size by Distribution Channels
9.3.7.1 Online
9.3.7.2 Offline
9.3.8 Historic and Forecast Market Size by Country
9.3.8.1 Russia
9.3.8.2 Bulgaria
9.3.8.3 The Czech Republic
9.3.8.4 Hungary
9.3.8.5 Poland
9.3.8.6 Romania
9.3.8.7 Rest of Eastern Europe
9.4. Western Europe Sleepwear Market
9.4.1 Key Market Trends, Growth Factors and Opportunities
9.4.2 Top Key Companies
9.4.3 Historic and Forecasted Market Size by Segments
9.4.4 Historic and Forecasted Market Size by Type
9.4.4.1 Top-wear
9.4.4.2 Bottom-wear
9.4.4.3 Nightdresses/Gowns
9.4.4.4 Sleepwear Set
9.4.5 Historic and Forecasted Market Size by Fabric Type
9.4.5.1 Cotton
9.4.5.2 Silk
9.4.5.3 Synthetic
9.4.5.4 Merino Wool
9.4.5.5 Others
9.4.6 Historic and Forecasted Market Size by End Users
9.4.6.1 Men
9.4.6.2 Women
9.4.6.3 Kids
9.4.7 Historic and Forecasted Market Size by Distribution Channels
9.4.7.1 Online
9.4.7.2 Offline
9.4.8 Historic and Forecast Market Size by Country
9.4.8.1 Germany
9.4.8.2 UK
9.4.8.3 France
9.4.8.4 The Netherlands
9.4.8.5 Italy
9.4.8.6 Spain
9.4.8.7 Rest of Western Europe
9.5. Asia Pacific Sleepwear Market
9.5.1 Key Market Trends, Growth Factors and Opportunities
9.5.2 Top Key Companies
9.5.3 Historic and Forecasted Market Size by Segments
9.5.4 Historic and Forecasted Market Size by Type
9.5.4.1 Top-wear
9.5.4.2 Bottom-wear
9.5.4.3 Nightdresses/Gowns
9.5.4.4 Sleepwear Set
9.5.5 Historic and Forecasted Market Size by Fabric Type
9.5.5.1 Cotton
9.5.5.2 Silk
9.5.5.3 Synthetic
9.5.5.4 Merino Wool
9.5.5.5 Others
9.5.6 Historic and Forecasted Market Size by End Users
9.5.6.1 Men
9.5.6.2 Women
9.5.6.3 Kids
9.5.7 Historic and Forecasted Market Size by Distribution Channels
9.5.7.1 Online
9.5.7.2 Offline
9.5.8 Historic and Forecast Market Size by Country
9.5.8.1 China
9.5.8.2 India
9.5.8.3 Japan
9.5.8.4 South Korea
9.5.8.5 Malaysia
9.5.8.6 Thailand
9.5.8.7 Vietnam
9.5.8.8 The Philippines
9.5.8.9 Australia
9.5.8.10 New Zealand
9.5.8.11 Rest of APAC
9.6. Middle East & Africa Sleepwear Market
9.6.1 Key Market Trends, Growth Factors and Opportunities
9.6.2 Top Key Companies
9.6.3 Historic and Forecasted Market Size by Segments
9.6.4 Historic and Forecasted Market Size by Type
9.6.4.1 Top-wear
9.6.4.2 Bottom-wear
9.6.4.3 Nightdresses/Gowns
9.6.4.4 Sleepwear Set
9.6.5 Historic and Forecasted Market Size by Fabric Type
9.6.5.1 Cotton
9.6.5.2 Silk
9.6.5.3 Synthetic
9.6.5.4 Merino Wool
9.6.5.5 Others
9.6.6 Historic and Forecasted Market Size by End Users
9.6.6.1 Men
9.6.6.2 Women
9.6.6.3 Kids
9.6.7 Historic and Forecasted Market Size by Distribution Channels
9.6.7.1 Online
9.6.7.2 Offline
9.6.8 Historic and Forecast Market Size by Country
9.6.8.1 Turkiye
9.6.8.2 Bahrain
9.6.8.3 Kuwait
9.6.8.4 Saudi Arabia
9.6.8.5 Qatar
9.6.8.6 UAE
9.6.8.7 Israel
9.6.8.8 South Africa
9.7. South America Sleepwear Market
9.7.1 Key Market Trends, Growth Factors and Opportunities
9.7.2 Top Key Companies
9.7.3 Historic and Forecasted Market Size by Segments
9.7.4 Historic and Forecasted Market Size by Type
9.7.4.1 Top-wear
9.7.4.2 Bottom-wear
9.7.4.3 Nightdresses/Gowns
9.7.4.4 Sleepwear Set
9.7.5 Historic and Forecasted Market Size by Fabric Type
9.7.5.1 Cotton
9.7.5.2 Silk
9.7.5.3 Synthetic
9.7.5.4 Merino Wool
9.7.5.5 Others
9.7.6 Historic and Forecasted Market Size by End Users
9.7.6.1 Men
9.7.6.2 Women
9.7.6.3 Kids
9.7.7 Historic and Forecasted Market Size by Distribution Channels
9.7.7.1 Online
9.7.7.2 Offline
9.7.8 Historic and Forecast Market Size by Country
9.7.8.1 Brazil
9.7.8.2 Argentina
9.7.8.3 Rest of SA
Chapter 10 Analyst Viewpoint and Conclusion
10.1 Recommendations and Concluding Analysis
10.2 Potential Market Strategies
Chapter 11 Research Methodology
11.1 Research Process
11.2 Primary Research
11.3 Secondary Research
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Sleepwear Market |
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Base Year: |
2024 |
Forecast Period: |
2025-2032 |
|
|
Historical Data: |
2018 to 2023 |
Market Size in 2024: |
USD 14.69 Bn. |
|
|
CAGR (2023-2030) : |
9.61 % |
Market Size in 2030: |
USD 30.61 Bn. |
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Segments Covered: |
By Type |
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By Fabric Type |
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By End Users |
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By Distribution Channels |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the Report: |
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