Rowing Machine Market Synopsis

Rowing Machine Market Size Was Valued at USD 1.48 Billion in 2023, and is Projected to Reach USD 2.40 Billion by 2032, Growing at a CAGR of 5.5% From 2024-2032.

• The indoor rowing exercise is a hybrid activity for the rehabilitation of the function of the lower body for a person with spinal cord injury (SCI). It is introduced as a high-intensity, safe, affordable, and natural alternative to total body exercise. It is an enhanced physical activity through the application of functional electrical stimulation (FES) to assist lower body movement that is combined with voluntary upper body movement.
• The development of the indoor rowing exercise has become increasingly important as an alternative FES hybrid exercise. In The indoor rowing exercise, FES is applied to the muscles for extension and flexion of the hip, knee, and ankle to perform the rowing exercise. Suitable electrical stimulation to the muscle is required to achieve a smooth and well-coordinated rowing maneuver
• In recent times, a growing body of research has been directed toward combining exercise and technology with the hopes of improving human performance and optimizing the rehabilitation process. For instance, machines designed to help people recover their motor skills through rehabilitation after su?ering a stroke have been developed.

Rowing Machine Market Trend Analysis

Hybrid Fitness, Smart Technology, Eco-Friendly Designs, And Personalization

• The home fitness sector is expanding, as more people are setting up home gyms and seeking space-saving rowing machines. Consumers are embracing a hybrid fitness approach, incorporating adaptable tools such as rowing machines. Incorporating smart technology into rowing machines is a popular trend, as they now come equipped with digital screens, Bluetooth capabilities, and virtual workout programs.

• Increasing fascination with low-impact exercises, specifically rowing, because of its gentle yet efficient full-body workout advantages. The fitness sector promotes diversity, making rowing machines attractive to various demographics and drawing in older adults and those recovering from injuries.
• Consumers are looking for rowing machines that are sustainable and have eco-friendly designs. Businesses focus on environmental accountability to attract environmentally conscious customers. Current personalization trends encompass customizable options and fitness routines based on personal data to match specific fitness objectives.

Tailored Products and Corporate Wellness Programs.

• Venturing into developing markets like Asia-Pacific and Latin America presents opportunities for growth for manufacturers of rowing machines. Businesses can take advantage of the rising awareness about health and expanding middle class by providing low-priced products tailored to specific regions. Furthermore, corporate wellness programs have a market and offer options for leasing and renting.
• Rowing machines are being used more and more in medical rehabilitation because they have a low-impact design. Customized equipment designed specifically for individuals undergoing rehabilitation can be created. As the number of elderly individuals increases, the need for user-friendly fitness equipment like rowing machines is on the rise. Manufacturers can gain advantages by collaborating with fitness apps and brands to advertise rowing machines.
• Manufacturers can take advantage of the market for rowing machines by developing small, versatile designs that appeal to customers looking for space-efficient and flexible exercise options. Key strategies include entering new markets and meeting consumer needs for sustainability and customization.

Rowing Machine Market Segment Analysis:

The Rowing Machine Market is Segmented based on Product Type, Weight Capacity, Application, and Distribution Channel.

By Type, the Air Resistance Segment Is Expected to Dominate the Market During the Forecast Period.

• Air resistance rowing machines are leading the market because of their flexibility, dynamic resistance system, appeal to professionals, presence in commercial gyms and fitness centers, and popularity in group fitness classes and CrossFit programs for high-intensity interval training and versatility.
• Concept2's esteemed standing and acknowledgment within the fitness sector have played a role in the prevalence of air resistance rowing machines in home and commercial markets. Users value authentic sensation and seamless functionality.
• Air resistance rowing machines are competitively priced, attracting budget-savvy shoppers and customers seeking high-end choices. Although water and magnetic resistance machines are gaining in popularity, air resistance continues to be preferred due to their versatility, performance, and widespread adoption.

By Application, Gyms and fitness center Segment Held the Largest Share In 2023

• Gyms and fitness centers are the top choice for rowing machine usage due to high demand and diverse user base. Rowing machines are popular for their versatility in catering to various fitness goals and providing a full-body workout for users of all levels.
• Rowing machines are incorporated into group fitness classes such as HIIT to combine cardio and strength training. In CrossFit, dumbbells are utilized for cardio and circuit training. Rowing machines found in commercial gyms have long-lasting quality and can be adjusted for resistance levels, are equipped with digital tracking features, and are widely used in fitness facilities around the globe.
• Rowing machines are commonly chosen by gyms because they make efficient use of space, offer a full-body workout, and allow for a variety of exercise choices. They draw in additional customers and keep them coming back with top-notch equipment. Rowing machines are popular in fitness facilities, providing a variety of exercise options for different fitness levels.

Rowing Machine Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period

• Due to a high level of fitness awareness, health consciousness, and concerns about obesity, North America is at the forefront of the rowing machine market. The area has a thriving fitness sector with numerous gyms and fitness centers providing various fitness classes, creating a strong need for rowing machines for both cardiovascular and strength workouts.
• Rowing is a widely enjoyed activity in North America for both competitive and recreational reasons, resulting in a growing fascination with rowing machines. Universities and schools purchase rowing machines for student-athletes, enhancing their competitive edge in the market. E-commerce and retail networks have made rowing machines easily available to a large audience.
• North American consumers quickly adopt new technologies like smart rowing machines with performance tracking. Leading brands in North America drive innovation globally. High disposable income and corporate wellness programs fuel demand.

Rowing Machine Market Active Players

• Concept2 (USA)
• WaterRower (USA)
• Life Fitness (USA)
• NordicTrack (USA)
• Stamina Products (USA)
• Sunny Health & Fitness (USA)
• Kettler (Germany)
• First Degree Fitness (Australia)
• Technogym (Italy)
• Bodycraft (USA)
• Matrix Fitness (USA)
• ProForm (USA)
• BH Fitness (Spain)
• Xterra Fitness (USA)
• York Fitness (UK)
• WaterFlywheel (New Zealand)
• JLL Fitness (UK)
• Spirit Fitness (Taiwan)
• Schwinn (USA)
• Johnson Health Tech (Taiwan)
• Reebok Fitness (USA)
• Tunturi Fitness (Finland)
• Horizon Fitness (USA)
• Marcy Fitness (USA)
• Sportstech (Germany)
• Hammer Fitness (Germany)
• GymGear (UK)
• V-Fit (UK)
• Rogue Fitness (USA)
• Core Health & Fitness (USA)

Key Industry Developments in the Rowing Machine Market:

• In Nov 2023, Ergatta introduced the Ergatta Lite, a new compact and affordable rower made of sustainably sourced oak. It features a classic handcrafted design and stores vertically for easy storage. With a $1,499 starting price, it aims to make game-based fitness more accessible. The company's CEO, Tom Aulet, highlights the ease of bringing the game-based fitness experience home with this American-made rower.