Product Information Management Market Synopsis

Product Information Management Market Size Was Valued at USD 11.4 Billion in 2023 and is Projected to Reach USD 46.48 Billion by 2032, Growing at a CAGR of 16.9 % From 2024-2032.

Product Master Data Management or commonly called Product Information Management (PIM) is the practice and the tool employed by a firm to manage and enhance product data consistent and complete in all channels, including the sales channels. In its essence, PIM systems optimize control over product information, its uniformity, correctness, and availability at every stage of the product’s cycle. This comprises of descriptive details, technical details, images, price, and every other metadata that are relevant in merchandising, marketing and/or selling the products.

•  In a functional sense, therefore, PIM is an application that serves as a repository for, or data warehouse providing access to and scope for enriching, product information. This centralized approach is important for achieving and maintaining coherence even (or especially) across the multiple sales touchpoints that exist today including e-tail, social media, mobile, traditional bricks-and mortar stores and the mail-order catalog. In specific, PIM systems help to implement closed-loop integration with other systems of a company such as ERP systems and CRM systems so that continuous contents data exchange would be possible, and all business partners would have appropriate and recent product contents information.
•  Therefore, it is possible to list the following significant advantages of a PIM system Implementation to an organization. Firstly, it comes with the essence of reducing data redundancies and increasing the quality of data collected by acting as the one-source stop point for product information. This reduces errors that may result from manual handling of the product data where they are managed on different systems and different excel sheets. Secondly, PIM improves operational productivity because it performs activities like data entry, updating, and distributing which otherwise consumes time that would have been used right for vital tasks. Finally, PIM enhances customers’ experiences as all the required and relevant, accurate, and appealing product details are available at all the customer touchpoints that require the information and thus improving clients’ sales.
•  All in all, Product Information Management can be considered as highly important solution in today’s commerce that helps companies to control and utilize product data to fulfill the requirements of omnichannel retail and e-commerce landscapes. Thus, evaluating a company’s operations as well as the flexibility, accuracy, and quality of data, managers realize the necessity to strengthen the concept of PIM setup in the organization to support the overall market position effectively.

Product Information Management Market Trend Analysis

Investment in advanced technologies

• There is an enhanced emphasis on reliable technologies in the context of the Product Information Management (PIM) market due to several factors and trends. First of all, it is necessary to remarked that the use of digital commerce and omnichannel approaches considerably increases requirements towards PIM systems. There is a huge flow of product data or information within organizations and across different applications, and hence there is a requirement of automatic methods like AI and ML. They allow for efficient handling and processing of data for faster processing times in updating and disseminating the product information.
• The increasing competition due to the emergence of e-commerce gophers and the further development of digital markets has become the motivation for companies to choose PIM solutions that are not limited to simple data storage. Sophisticated PIM systems incorporate features such as artificial intelligence (AI) and machine learning (ML) that enable organizations to gain predictive analyses and recommend different products based on consumers’ behavior patterns in real-time. It is useful in predicting moves in the market as well as the customers’ tendency and thus helps businesses stand out.
•  IOT devices and smart technologies in purchasing and selling and additionally in manufacturing require the further advancement of PIM. Smart devices that are associated with IoT continuously put out massive volumes of real-time data which can be connected to PIM systems to improve data correctness lastly help in dynamic pricing. They are very useful as the industries are gradually transforming to the Industry 4. 0, specifically in operations that require significant automation and usage of data for decision-making, PIM is critical to firms’ performance enhancement.
•  Therefore, the expansion of the Product Information Management market toward the application of more-elementary technologies like AI, ML, and IoT have become strategic to meet modern commerce’s requirements. Companies that adopt these enhancements not only optimize their business processes related to the product data management but also get the insights that help generate the revenues and successful customers’ experiences. Thus, as one can see, the future of the PIM market is going to be determined by the further trending of elaborating further the connection between advanced analytics and automation of the increasing role of the digital commerce and the improvement of business performance.

Growth in demand for better product information

• The PIM market is relatively new and has been growing steadily at a fast pace due to the growing need for efficient and quality product information in diverse industries. The concept of globalization and the drive toward digital business mean that product data have to be accurate, consistent, and enriched. PIM systems provide great importance in handling product information, where the information becomes centralized to become easily updated and disseminated. This line of thinking not only has effects on operations, being centralized it also has a positive impact on the customers by providing accurate data of the products that help them make the right purchase.
•  Also, the increasing popularity of e-commerce and using a single selling platform often known as omnichannel has boosted the need for comprehensive PIM solutions. Business entities are gradually waking up to the fact that proper PIM adoption helps organizations cut unnecessary processes, get products into the market faster, and decrease information inaccuracies in product circulation. This efficiency in putting across information leads to cost saving and competitive advantage where markets are characterized by many brands and designs hence consumers decisions depend on the accurate and persuasive information.
•  Besides, the need to meet the set regulations and adhere to set standards also make organizations embark on the implementation of PIM solutions. Regulations related to the data and information about products to be used in industries like retail, manufacturing, healthcare department and automotive industries are highly complied with strict standards. PIM systems currently ensure the compliance of organizations whenever they are dealing with complicated product information management strategies. With the development of the digital economy, the Product Information Management market will also show stable development, creating conditions for growth and further development for companies that want to stand out in the modern world of cutthroat competition.

Product Information Management Market Segment Analysis:

Product Information Management Market Segmented on the basis of Component, Organization Size, Deployment Type and Industry Vertical.

By Component, Solution segment is expected to dominate the market during the forecast period

• In the case of the PIM market, both services and solutions are significant, but the market usually encompasses more giant solutions segment. In PIM, the term solution is used to depict certain software applications that are used to help with the centralization and control of product information to other channels and points of contact. These solutions are all-round providing abilities including data integration, data enhancement, data distribution, and data management to businesses trying to attain optimized Product Information Management goals. Organizations spend considerably in PIM solutions as it is crucial to maintain correct data, which is a factor for improving buyer information as well as streamlining business processes.
•  Due to several factors, PIM solutions are dominating the market. First of all, owing to the recognition that businesses around the world receive when it comes to timely and effective information management across multiple channels such as online stores, and/or mobile apps, and/or marketplaces, the need for highly effective PIM solutions has emerged. These solutions not only allow organizations to deal with the management of large volumes of product data but also to have new products and updates rapidly. Secondly, the evolution of technology and AI and machine learning solutions to provide the practical implementation and significant progression of the PIM systems and solutions for the advanced AI and machine learning-based data enrichment and other features. This technological advancement further influences the pace at which enterprises that aim to establish competitive advantage implement PIM solutions.
•  For the deployment and management of the PIM solutions, other related services like consulting, implementation, as well as support are vital though they aren’t necessarily part of the core PIM solutions. Service providers help companies through selecting PIM solutions to their exact requirements, deplying them in the organization’s overall IT environments, and preparing practitioners. However, in terms of the actual dollar volume and the amount of business done, the sale and licensing of PIM software solutions are the key source of revenues for the several vendors active in this market. Thus, intensified focus on improving digital solutions through the clients’ perspective will remain the primary driver of PIM solutions’ market dominance in the future, backed by advancements and integrations across industries worldwide.

By Organization Size, Large Enterprises segment held the largest share

• Another key market trend observed in the Product Information Management (PIM) landscape is the fact that big businesses are more likely to invest in and adopt PIM solutions compared to SMEs. Many large enterprises have a tremendous number of sku’s and large organizational structures which make it more difficult for them to manage their product information in different channels effectively. Therefore, they focus on sound PIM solutions that are capable of being scaled up, linked to other systems and applications, as well as featuring superior functions like data governance and syndication. These enterprises also have a sufficient capital strength to invest more on solution PIM that would address the complexity of its multi-product offerings and geographically dispersed operations.

•  On the other hand, the SMEs in the PIM market may have limited financial capabilities and resource availability which plays a role in PIM solution usage. However, understanding the relevance of thorough management, product data defines SMEs rather use cost-efficient or segmented PIM systems, tailored to address the companies’ present and future goals. These solutions may address such critical components as data enrichment and sharing whereas they can lack either the depth of integrations observed in enterprise-style deployments or are not as large-scale. Furthermore, SMEs can also procure professional service provider for implementation support and customization in regards to the business needs of the PIM solutions.
•  However, it important to note that the SMEs constitute a larger and a growing segment of the PIM market despite the fact that large enterprises account for market size revenues. Cloud and SaaS based applications have been widely accepted with advancements in technology, SME’s today are opting for PIM solutions that are easily deployable at a submerged price. Other vendors in the PIM space are also increasingly becoming aware of the potential of this market given that it has not been fully exploited due to the fact that SMEs have different needs in terms of product information management that are addressed differently from those of large organizations while also having different budgets for their PIM systems hence different prices that they are willing to pay for the systems. Therefore, large enterprise operations remain the primary focus for the lion’s share of the PIM investments, however the potential in SME markets is promising because of the rising awareness and technology accessibility.

Product Information Management Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period

• It is anticipated that the Asia-Pacific area will exhibit the fastest growth due to business technological upsurge and the evolution of small and medium-scaled organizations together with escalating investment in the modern technologies including PIM, cloud, and data management.
•  The software manufacturing firms in the region are experiencing pressure to raise their plays on agility and operational efficiency in light of customers’ expectations and competition from other players. This unfortunately create a gap in the market of which the compact lighting can fill. E-commerce industries in some countries such as China and India lead to the enhancement of the market. For every online business, exports are gradually assuming greater significance.
•  That is why the e-commerce market in China is rapidly developing owing to such factors as the greater consumer demand for e-shopping, availability of various kinds of non-conventional payments, online shopping festivals, including singles’ day with the possibility of getting great discounts, and advanced logistic platforms. The global Gas Engine market has been propelled primarily by the process of urbanization. Also, an increased number of internet connections and devices including smart phones, laptops and tablets to access the e-commerce websites also contributes the market’s growth. In essence, through using the e-commerce system, one does not have to establish major business base, communication, and overhead expenses which would be very costly.
•  In its article, Invest India claims that India’s e-commerce is progressing due to reasons such as a raised common use of smartphones, higher purchasing power, and low prices for data.
•  India is the second-largest internet market with more than 900 mn users and 125+. It estimated for 94 billion UPI transactions for fiscal year 2022. The social economy of India in FY 2025 could be worth USD 16 & USD 20 billion expanding at a CAGR of 55% to 60%. Piercing of the threshold, Indian e-commerce industry is expected to cross USD 111 billion by 2024 and USD 200 billion by 2026. India has acquired one hundred and twenty five million digital buyers within the prior three years, and an addition of eighty million is predicted by 2025.
•  Hence, there is a strong prospect that the availability of a large retail market in the area coupled with the use of enhanced technologies will help in raising the growth rate for the market in the duration of the forecast period.

Active Key Players in the Product Information Management Market

• Ali Group S.p.A. (Italy)
• Brema Product Information Managements (Italy)
• Changshu Lingke Electric Appliance Co., Ltd. (China)
• Cornelius, Inc. (United States)
• Electrolux Professional (Sweden)
• Follett LLC (United States)
• Hoshizaki Corporation (Japan)
• Ice-O-Matic (United States)
• ITV Product Information Managements Inc. (Spain)
• Kloppenberg & Co. (United States)
• Kold-Draft (United States)
• Manitowoc Ice (United States)
• Maxx Ice (United States)
• Orien USA (United States)
• Polar Refrigeration (United Kingdom)
• Scotsman Ice Systems (United States)
• Snowsman Co., Ltd. (China)
• Summit Appliance (United States)
• The Middleby Corporation (United States)
• U-Line Corporation (United States)
• Other Major Players

Key Industry Developments in the Product Information Management Market:

• In March 2024, N Brown commenced a new PIM system in order to improve the perception of the customers by giving a better-written description of the products.  Such parameters as size, fabric details size/length, etc. The system was likely implemented to ensure more accuracy and uniformity in companies’ pre-contract messages across all channels.
• In December 2023 The undertaking to boost product information management and marketing in India witnessed joint cooperation between Bluarrows and Discoverrr and GCC. From catalog creation to that of merely updating the buyers, PIMS platform of Discoverrr made the process quite easy interactive product management experience

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Product Information Management Market by Component
 4.1 Product Information Management Market Snapshot and Growth Engine
 4.2 Product Information Management Market Overview
 4.3 Software
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Software: Geographic Segmentation Analysis
 4.4 Services
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Services: Geographic Segmentation Analysis

Chapter 5: Product Information Management Market by By Organization Size
 5.1 Product Information Management Market Snapshot and Growth Engine
 5.2 Product Information Management Market Overview
 5.3 Large Enterprises & Small & Medium Enterprises (SMEs)
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Large Enterprises & Small & Medium Enterprises (SMEs): Geographic Segmentation Analysis

Chapter 6: Product Information Management Market by By Deployment Type
 6.1 Product Information Management Market Snapshot and Growth Engine
 6.2 Product Information Management Market Overview
 6.3 On-premises and Cloud
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 On-premises and Cloud: Geographic Segmentation Analysis

Chapter 7: Product Information Management Market by By Industry Vertical
 7.1 Product Information Management Market Snapshot and Growth Engine
 7.2 Product Information Management Market Overview
 7.3 BFSI
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 BFSI: Geographic Segmentation Analysis
 7.4 Retail
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Retail: Geographic Segmentation Analysis
 7.5 Manufacturing
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Manufacturing: Geographic Segmentation Analysis
 7.6 Telecom & IT
  7.6.1 Introduction and Market Overview
  7.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.6.3 Key Market Trends, Growth Factors and Opportunities
  7.6.4 Telecom & IT: Geographic Segmentation Analysis
 7.7 Media & Entertainment
  7.7.1 Introduction and Market Overview
  7.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.7.3 Key Market Trends, Growth Factors and Opportunities
  7.7.4 Media & Entertainment: Geographic Segmentation Analysis
 7.8 Other
  7.8.1 Introduction and Market Overview
  7.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.8.3 Key Market Trends, Growth Factors and Opportunities
  7.8.4 Other: Geographic Segmentation Analysis

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Benchmarking
  8.1.2 Product Information Management Market Share by Manufacturer (2023)
  8.1.3 Industry BCG Matrix
  8.1.4 Heat Map Analysis
  8.1.5 Mergers and Acquisitions
  
 8.2 ALI GROUP SPA (ITALY)
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Role of the Company in the Market
  8.2.5 Sustainability and Social Responsibility
  8.2.6 Operating Business Segments
  8.2.7 Product Portfolio
  8.2.8 Business Performance
  8.2.9 Key Strategic Moves and Recent Developments
  8.2.10 SWOT Analysis
 8.3 BREMA PRODUCT INFORMATION MANAGEMENT (ITALY)
 8.4 CHANGSHU LINGKE ELECTRIC APPLIANCE CO LTD (CHINA)
 8.5 CORNELIUS INC (UNITED STATES)
 8.6 ELECTROLUX PROFESSIONAL (SWEDEN)
 8.7 FOLLETT LLC (UNITED STATES)
 8.8 HOSHIZAKI CORPORATION (JAPAN)
 8.9 ICE-O-MATIC (UNITED STATES)
 8.10 ITV PRODUCT INFORMATION MANAGEMENTS INC (SPAIN)
 8.11 KLOPPENBERG & CO (UNITED STATES)
 8.12 KOLD-DRAFT (UNITED STATES)
 8.13 MANITOWOC ICE (UNITED STATES)
 8.14 MAXX ICE (UNITED STATES)
 8.15 ORIEN USA (UNITED STATES)
 8.16 POLAR REFRIGERATION (UNITED KINGDOM)
 8.17 SCOTSMAN ICE SYSTEMS (UNITED STATES)
 8.18 SNOWSMAN CO LTD (CHINA)
 8.19 SUMMIT APPLIANCE (UNITED STATES)
 8.20 THE MIDDLEBY CORPORATION (UNITED STATES)
 8.21 U-LINE CORPORATION (UNITED STATES)
 8.22 OTHER

Chapter 9: Global Product Information Management Market By Region
 9.1 Overview
 9.2. North America Product Information Management Market
  9.2.1 Key Market Trends, Growth Factors and Opportunities
  9.2.2 Top Key Companies
  9.2.3 Historic and Forecasted Market Size by Segments
  9.2.4 Historic and Forecasted Market Size By Component
   9.2.4.1 Software
   9.2.4.2 Services
  9.2.5 Historic and Forecasted Market Size By By Organization Size
   9.2.5.1 Large Enterprises & Small & Medium Enterprises (SMEs)
  9.2.6 Historic and Forecasted Market Size By By Deployment Type
   9.2.6.1 On-premises and Cloud
  9.2.7 Historic and Forecasted Market Size By By Industry Vertical
   9.2.7.1 BFSI
   9.2.7.2 Retail
   9.2.7.3 Manufacturing
   9.2.7.4 Telecom & IT
   9.2.7.5 Media & Entertainment
   9.2.7.6 Other
  9.2.8 Historic and Forecast Market Size by Country
   9.2.8.1 US
   9.2.8.2 Canada
   9.2.8.3 Mexico
 9.3. Eastern Europe Product Information Management Market
  9.3.1 Key Market Trends, Growth Factors and Opportunities
  9.3.2 Top Key Companies
  9.3.3 Historic and Forecasted Market Size by Segments
  9.3.4 Historic and Forecasted Market Size By Component
   9.3.4.1 Software
   9.3.4.2 Services
  9.3.5 Historic and Forecasted Market Size By By Organization Size
   9.3.5.1 Large Enterprises & Small & Medium Enterprises (SMEs)
  9.3.6 Historic and Forecasted Market Size By By Deployment Type
   9.3.6.1 On-premises and Cloud
  9.3.7 Historic and Forecasted Market Size By By Industry Vertical
   9.3.7.1 BFSI
   9.3.7.2 Retail
   9.3.7.3 Manufacturing
   9.3.7.4 Telecom & IT
   9.3.7.5 Media & Entertainment
   9.3.7.6 Other
  9.3.8 Historic and Forecast Market Size by Country
   9.3.8.1 Bulgaria
   9.3.8.2 The Czech Republic
   9.3.8.3 Hungary
   9.3.8.4 Poland
   9.3.8.5 Romania
   9.3.8.6 Rest of Eastern Europe
 9.4. Western Europe Product Information Management Market
  9.4.1 Key Market Trends, Growth Factors and Opportunities
  9.4.2 Top Key Companies
  9.4.3 Historic and Forecasted Market Size by Segments
  9.4.4 Historic and Forecasted Market Size By Component
   9.4.4.1 Software
   9.4.4.2 Services
  9.4.5 Historic and Forecasted Market Size By By Organization Size
   9.4.5.1 Large Enterprises & Small & Medium Enterprises (SMEs)
  9.4.6 Historic and Forecasted Market Size By By Deployment Type
   9.4.6.1 On-premises and Cloud
  9.4.7 Historic and Forecasted Market Size By By Industry Vertical
   9.4.7.1 BFSI
   9.4.7.2 Retail
   9.4.7.3 Manufacturing
   9.4.7.4 Telecom & IT
   9.4.7.5 Media & Entertainment
   9.4.7.6 Other
  9.4.8 Historic and Forecast Market Size by Country
   9.4.8.1 Germany
   9.4.8.2 UK
   9.4.8.3 France
   9.4.8.4 Netherlands
   9.4.8.5 Italy
   9.4.8.6 Russia
   9.4.8.7 Spain
   9.4.8.8 Rest of Western Europe
 9.5. Asia Pacific Product Information Management Market
  9.5.1 Key Market Trends, Growth Factors and Opportunities
  9.5.2 Top Key Companies
  9.5.3 Historic and Forecasted Market Size by Segments
  9.5.4 Historic and Forecasted Market Size By Component
   9.5.4.1 Software
   9.5.4.2 Services
  9.5.5 Historic and Forecasted Market Size By By Organization Size
   9.5.5.1 Large Enterprises & Small & Medium Enterprises (SMEs)
  9.5.6 Historic and Forecasted Market Size By By Deployment Type
   9.5.6.1 On-premises and Cloud
  9.5.7 Historic and Forecasted Market Size By By Industry Vertical
   9.5.7.1 BFSI
   9.5.7.2 Retail
   9.5.7.3 Manufacturing
   9.5.7.4 Telecom & IT
   9.5.7.5 Media & Entertainment
   9.5.7.6 Other
  9.5.8 Historic and Forecast Market Size by Country
   9.5.8.1 China
   9.5.8.2 India
   9.5.8.3 Japan
   9.5.8.4 South Korea
   9.5.8.5 Malaysia
   9.5.8.6 Thailand
   9.5.8.7 Vietnam
   9.5.8.8 The Philippines
   9.5.8.9 Australia
   9.5.8.10 New Zealand
   9.5.8.11 Rest of APAC
 9.6. Middle East & Africa Product Information Management Market
  9.6.1 Key Market Trends, Growth Factors and Opportunities
  9.6.2 Top Key Companies
  9.6.3 Historic and Forecasted Market Size by Segments
  9.6.4 Historic and Forecasted Market Size By Component
   9.6.4.1 Software
   9.6.4.2 Services
  9.6.5 Historic and Forecasted Market Size By By Organization Size
   9.6.5.1 Large Enterprises & Small & Medium Enterprises (SMEs)
  9.6.6 Historic and Forecasted Market Size By By Deployment Type
   9.6.6.1 On-premises and Cloud
  9.6.7 Historic and Forecasted Market Size By By Industry Vertical
   9.6.7.1 BFSI
   9.6.7.2 Retail
   9.6.7.3 Manufacturing
   9.6.7.4 Telecom & IT
   9.6.7.5 Media & Entertainment
   9.6.7.6 Other
  9.6.8 Historic and Forecast Market Size by Country
   9.6.8.1 Turkey
   9.6.8.2 Bahrain
   9.6.8.3 Kuwait
   9.6.8.4 Saudi Arabia
   9.6.8.5 Qatar
   9.6.8.6 UAE
   9.6.8.7 Israel
   9.6.8.8 South Africa
 9.7. South America Product Information Management Market
  9.7.1 Key Market Trends, Growth Factors and Opportunities
  9.7.2 Top Key Companies
  9.7.3 Historic and Forecasted Market Size by Segments
  9.7.4 Historic and Forecasted Market Size By Component
   9.7.4.1 Software
   9.7.4.2 Services
  9.7.5 Historic and Forecasted Market Size By By Organization Size
   9.7.5.1 Large Enterprises & Small & Medium Enterprises (SMEs)
  9.7.6 Historic and Forecasted Market Size By By Deployment Type
   9.7.6.1 On-premises and Cloud
  9.7.7 Historic and Forecasted Market Size By By Industry Vertical
   9.7.7.1 BFSI
   9.7.7.2 Retail
   9.7.7.3 Manufacturing
   9.7.7.4 Telecom & IT
   9.7.7.5 Media & Entertainment
   9.7.7.6 Other
  9.7.8 Historic and Forecast Market Size by Country
   9.7.8.1 Brazil
   9.7.8.2 Argentina
   9.7.8.3 Rest of SA

Chapter 10 Analyst Viewpoint and Conclusion
10.1 Recommendations and Concluding Analysis
10.2 Potential Market Strategies

Chapter 11 Research Methodology
11.1 Research Process
11.2 Primary Research
11.3 Secondary Research