Outdoor Kitchen Appliances Market Synopsis

Outdoor Kitchen Appliances Market Size Was Valued at USD 7.30 Billion in 2023, and is Projected to Reach USD 15.85 Billion by 2032, Growing at a CAGR of 9.00% From 2024-2032.

Outdoor kitchen appliances are specialized pieces for cooking and food preparation purposes, often found in one's backyard or on the patio. These could range from grills and smokers to refrigerators, outdoor sinks, pizza ovens, or storage units built to stand up to different elements of weather so as to make outdoor cooking experiences enjoyable.

• The outdoor kitchen appliances industry has been growing in recent years because of the factors such as- Lifestyle change, more concern in outdoor space, and time commitment towards cooking in other than traditional kitchen. A challenge brought about by home improvement or backyard living is the outdoor kitchen and entertainment; thus, more luxury appliances are being demanded in the outdoor kitchen amenities like grills, refrigerators, sinks, and pizza ovens. Not only do these appliances increase the efficiency of the outdoor living areas but they also respond to the increasing need of the consumer to be able to cook outside while entertaining their loved ones. Being an increasingly popular social practice, the barbecue culture means that outdoor kitchen areas become an appendage of home making cooking more of a social event.
• Besides the regular barbecues, there has been an increased change and development in product variety, with some of them being smart enabled outdoor appliances. They desire it such that they are able to operate the appliances from a distance, they would like to be able to check the progress of food being cooked through their mobile devices, they would be also like to be informed of certain aspects of cooking such as the time taken to cook the food or the temperature in order to cook the food. This is a growing trend on integrating home appliances and other IoT objects for improving the convenience of grilling. In addition, the durability of the appliances is within the discretion of the manufacturers and their ability to endure polar and fluctuating weathering during the course of using appearance of ‘looks’ without breakage or constant repairs. The other rising concern is the Sustainability that has the brands, particularly those in the fashion clothing industry, incorporating Organic fabrics together with energy saving technologies though the market consumers are demanding Sustainable products.
• The market share distribution of the outdoor kitchen appliances is highly fragmented and involves established as well as new entrant brands. Many industries’ key competitors are broadening their offerings and advertising initiatives to emphasize the functionality and quality of their products. Such cooperation with chefs and other culinary refutes has been used to increase the popularity of the brands and engage more clients on board. Furthermore, with more people attempting do-it-yourself backyard kitchen projects, customers want appliances that are easy to install into an outdoor environment. As the market develops, there will be more attention paid to customization where the clients will be able to choose in which way they want their outdoor kitchen.
• The global market for outdoor kitchen appliances is growing strongly and is set to be driven further more by changing lifestyle and demand of the outdoor cooking and entertaining. As the concentration now is on quality, innovation, and sustainability manufacturers enhance the appliances to perform well during outdoor cooking. Therefore, only the deeper intertwining of smart technologies, as well as worked together on the fundamental questions related to the efficiency and the measure of the positive contribution that the market participants and the existing opportunities make to this market, will determine the further course in the future which undoubtedly will be an exciting and valuable experience for the consumers and participants of the smart technologies market.

Outdoor Kitchen Appliances Market Trend Analysis

Increasing Demand for Smart Outdoor Appliances

• The Global Outdoor Kitchen Appliances Market is growing rapidly owing to the growing need for smart outdoor appliances. Since many residents are more interested in creating a living space out in their yards, the use of proper technology for incorporating outdoor kitchens is steadily becoming a norm. New features as Wi-Fi connectivity, application control, and energy-saving in the smart grills, refrigerators, and pizza ovens prompt the consumers for better grilling and efficiency cooking. That is why people of the younger generations, so millennials and generation Z, in particular, use it more often, or one can say that at least they seek more of a contemporary, simple, and practical design for their outdoors spaces. Consequently, manufacturers are also aiming at product differentiation and intelligent features in their products to match this emerging market trend.
• Furthermore, there is an increasing option for outside providing which has added to the popularity of stylish outdoor kitchen appliances. Consumers are targeting having all in one outdoor cooking appliances that resemble a kitchen and this includes the use of a smart device. Consumers are now spending more time outdoors either in groups or hosting small events to which outdoor grills, cooktops, and sinks are essential from a aesthetics and technological standpoint. Since these changes in the market cannot be avoided the brands that incorporate sustainability and energy efficiency with the smart features would have an added advantage. The synthesis of kitchen and technology into outdoor environment is revolutionizing consumer trends, particularly in outdoor cooking, thus, maintaining the growth rate in this industry.

Growing Interest in Outdoor Living Spaces

• People are interested in outdoor cookery, and they are concentrating the availability of the appliance for outdoor living zones, which means that people are thinking of enhancing more on their homes. When homeowners are in search of extra space to live, the concept of outdoor kitchens is gaining popularity for recreational purposes. This is a continuing trend of having outdoor spaces which are multipurpose where people can comfortably eat, cook and relax intimacy of their family and friends while feeling and appreciating the environment. This has been mainly driven by the consumers’ desire to have better living and cooking experience outside their home and the vending manufacturers saw the need to invent many products for the outdoor kitchen like grills, refrigerators, pizzas and others that can withstand the changing climate and weather conditions while being very efficient.
• Besides functionality, the design of the appliances is another factor that is commanding great attention in the outdoor kitchen appliances market, normally, customer demands stylish and coordinated designs that match well with their outdoor d cor. Smart technology has also been embraced in appliance where consumers can control appliances remotely, energy usage possibilities and cooking flexibility which will be a plus for homeowners who consider themselves tech-savvy. The focus on the outdoor space for entertaining is also exerting pressure on suppliers to design and deliver products that can be customized to the individual consumer’s needs. Therefore, it could be noted that the market for outdoor kitchen appliances is expected to show tremendous growth due to the growth in home improvement and outdoor living segments.

Outdoor Kitchen Appliances Market Segment Analysis:

Outdoor Kitchen Appliances Market Segmented based on Product Type, Price ,End User, and Sales Channel.

By  Product Type, Grills segment is expected to dominate the market during the forecast period

• There is vast potential for growth and expanded sales within the segment of outdoor kitchen appliances due to the growth and development of outdoor cooking events. In various categories of products, grills occupy a special place as consumers want to enjoy the best barbecue outdoor. Today, there are different kinds of grills available on the market such as gas, charcoal, and electric grills, which Hi-Shear Grills take into consideration. Range hoods are also being developed as these enhance air quality and air circulation therefore making outside kitchen setting possible. Secondly, the steady increase in the number of people exploring food passions and trends towards entertaining in the backyard is also increasing the adoption of outdoor refrigerator which is a favorable additional feature of outside cooking.
• Sinks and faucets are one of the essential equipment for use in the various cooking areas of an outdoor kitchen and do double duty as aesthetics as well. Outdoor sinks can withstand weather elements, which means that utensils can be washed and food prepared outside as well as washing even be done outside, the current types of outdoor faucets are also stylish and go well with outdoor setups. The “others” category of products consists in accessories and furniture for outdoor kitchen that enhance cooking and dining areas. As a result of incremental shifts toward outdoor hosting among consumers today, it is likely that manufacturers will see the emergence of new uses for the appliance within commercial kitchens as they incorporate them into the ongoing evolution of convenience and style of these gadgets.

By Application , Commercial segment held the largest share in 2023

• The Outdoor Kitchen Appliances Market is assumed to be growing strongly with the climbing consumer trend towards personal outdoor areas especially in the residential sector. From the discussions made with homeowners, it is apparent that those who intend to use their homes for entertaining are identifying the outdoors as an unused entertaining space that they may be able to utilize better through the construction of an outdoor kitchen that will serve to add value to the home. This trend is spurred on by the search for more utilitarian space outside the home, where people can comfortably sit down to eat. Some of the equipment that exist in this section include grill, pizza oven, fridge and sink which requires to have consideration of climate and be very effective in their operations. There is also the integration of new ideas like smart devices for some of the home appliances in the house, for instance; the kitchen utensils are linked to the home automation system; this is good for the buyer in the sense that they don’t have to tither out to prepare for their meals.
• The market is developing in the commercial sector, where an increasing number of restaurant and catering companies, as well as hotels and other companies in the sphere of public catering, apply BGE to enhance client satisfaction. This is the situation restaurant owners are gradually realizing that they must be involved in the concept of open kitchens to satisfy the consumer as well as encourage them to dine and wine at restaurants, more especially those sited in areas with warm climates. This shift is leading to investments in durable high capacity appliances that can be used for frequent usage in outdoors. Furthermore, the shifts toward sustainability and concern for nutritious meals are defining the kinds of appliances popular among commercial end users, particularly the aspiration toward environmentally friendly cooking and procurement of regional products. Collectively, the two segments are the residential market and the commercial market and both are propelling the growth of the outdoor kitchen appliances market.

Outdoor Kitchen Appliances Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• During the course of the forecast period, the Outdoor Kitchen Appliances Market in North America is expected to witness considerable growth, mainly due to the increasing trend of using outdoor living spaces. When aiming to improve the look of their yard, and in an attempt to maximize the space they have, homeowners opt for better cooks suitable for outdoor use. This is another trend supported by the increase in the numbers of consumers who prefer to eat outdoors; in this regard, the consumers are opting for durable outdoor cooking facility such as grill, refrigerator, sink and storage areas. Moreover, the increased desire of homeowners to continue home improvement and construction activities is exerting pressure on the consumers to develop usable outdoor areas and raised overall market demands.
• Furthermore, the impact of new technology and design is the area that is helping to define the Outdoor Kitchen Appliances Market in North America. The key aspects under consideration by the manufacturers are the incorporation of an element of intelligence in which users are able to command different appliances through mobile applications. However, it also increases convenience, which fits the vast concept of smart home solutions. Moreover, different trends and availability of energy saving products also affects the consumer buying behavior, that is because of awareness level of green products. For this reason, changes in the lifestyle, new technologies, and use of the open space are expected to retain the large share of North America in the future.

Active Key Players in the Outdoor Kitchen Appliances Market

• Alfresco Grills (USA)
• Blaze Outdoor Products (USA)
• Coyote Outdoor Living (USA)
• DCS Appliances (USA)
• Elkay (USA)
• Fire Magic Grills (USA)
• GE Appliances (GEA) (USA)
• Hestan Outdoor (USA)
• KitchenAid (USA)
• Lynx Grills (USA)
• Napoleon Home Comfort Barrie Inc (Canada)
• Superior Equipment Solutions (USA)
• The Middeby Corporation LLC (USA)
• Traeger (USA)
• Weber-Stephen Products LLC (USA)
• Others Key Player

Key Industry Developments in the Outdoor Kitchen Appliances Market

• August 2023: Marelli has developed a new lightweight polyurethane foam that can be applied to all foam-in-place (FIP) applications, particularly the main dashboard panel. This achievement is the result of a joint development with materials partner Covestro AG.
• July 2023: Everchem Specialty Chemicals acquired Specialty Products Inc. The acquisition of the SPI business is part of the goal of bringing highly valued, solutions-based chemical technology to the vast polyurethane markets, which will drive the PU additive market.
• September 2022: LANXESS's bio-based raw materials extend its LF urethane prepolymer range for adhesives. The prepolymers provide performance, processing, and productivity and enable companies to reduce CO2 emissions while helping to advance climate-neutral goals.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Outdoor Kitchen Appliances Market by Product Type
 4.1 Outdoor Kitchen Appliances Market Snapshot and Growth Engine
 4.2 Outdoor Kitchen Appliances Market Overview
 4.3 Grills
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Grills: Geographic Segmentation Analysis
 4.4 Range Hood
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Range Hood: Geographic Segmentation Analysis
 4.5 Refrigerators
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Refrigerators: Geographic Segmentation Analysis
 4.6 Sinks
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Sinks: Geographic Segmentation Analysis
 4.7 faucets
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 faucets: Geographic Segmentation Analysis
 4.8 Others
  4.8.1 Introduction and Market Overview
  4.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.8.3 Key Market Trends, Growth Factors and Opportunities
  4.8.4 Others: Geographic Segmentation Analysis

Chapter 5: Outdoor Kitchen Appliances Market by By price
 5.1 Outdoor Kitchen Appliances Market Snapshot and Growth Engine
 5.2 Outdoor Kitchen Appliances Market Overview
 5.3 Low
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Low: Geographic Segmentation Analysis
 5.4 medium
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 medium: Geographic Segmentation Analysis
 5.5 high
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 high: Geographic Segmentation Analysis

Chapter 6: Outdoor Kitchen Appliances Market by End-user
 6.1 Outdoor Kitchen Appliances Market Snapshot and Growth Engine
 6.2 Outdoor Kitchen Appliances Market Overview
 6.3 Residential
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Residential: Geographic Segmentation Analysis
 6.4 Commercial
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Commercial: Geographic Segmentation Analysis

Chapter 7: Outdoor Kitchen Appliances Market by Sales Channel
 7.1 Outdoor Kitchen Appliances Market Snapshot and Growth Engine
 7.2 Outdoor Kitchen Appliances Market Overview
 7.3 Offline
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Offline: Geographic Segmentation Analysis
 7.4 online
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 online: Geographic Segmentation Analysis

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Benchmarking
  8.1.2 Outdoor Kitchen Appliances Market Share by Manufacturer (2023)
  8.1.3 Industry BCG Matrix
  8.1.4 Heat Map Analysis
  8.1.5 Mergers and Acquisitions
  
 8.2 ALFRESCO GRILLS
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Role of the Company in the Market
  8.2.5 Sustainability and Social Responsibility
  8.2.6 Operating Business Segments
  8.2.7 Product Portfolio
  8.2.8 Business Performance
  8.2.9 Key Strategic Moves and Recent Developments
  8.2.10 SWOT Analysis
 8.3 BLAZE OUTDOOR PRODUCTS
 8.4 COYOTE OUTDOOR LIVING
 8.5 DCS APPLIANCES
 8.6 ELKAY
 8.7 FIRE MAGIC GRILLS
 8.8 GE APPLIANCES (GEA)
 8.9 HESTAN OUTDOOR
 8.10 KITCHENAID
 8.11 LYNX GRILLS
 8.12 NAPOLEON HOME COMFORT BARRIE INC
 8.13 SUPERIOR EQUIPMENT SOLUTIONS
 8.14 THE MIDDLEBY CORPORATION LLC
 8.15 TRAEGER
 8.16 WEBER-STEPHEN PRODUCTS LLC
 8.17 OTHERS KEY PLAYER

Chapter 9: Global Outdoor Kitchen Appliances Market By Region
 9.1 Overview
 9.2. North America Outdoor Kitchen Appliances Market
  9.2.1 Key Market Trends, Growth Factors and Opportunities
  9.2.2 Top Key Companies
  9.2.3 Historic and Forecasted Market Size by Segments
  9.2.4 Historic and Forecasted Market Size By Product Type
  9.2.4.1 Grills
  9.2.4.2 Range Hood
  9.2.4.3 Refrigerators
  9.2.4.4 Sinks
  9.2.4.5 faucets
  9.2.4.6 Others
  9.2.5 Historic and Forecasted Market Size By By price
  9.2.5.1 Low
  9.2.5.2 medium
  9.2.5.3 high
  9.2.6 Historic and Forecasted Market Size By End-user
  9.2.6.1 Residential
  9.2.6.2 Commercial
  9.2.7 Historic and Forecasted Market Size By Sales Channel
  9.2.7.1 Offline
  9.2.7.2 online
  9.2.8 Historic and Forecast Market Size by Country
  9.2.8.1 US
  9.2.8.2 Canada
  9.2.8.3 Mexico
 9.3. Eastern Europe Outdoor Kitchen Appliances Market
  9.3.1 Key Market Trends, Growth Factors and Opportunities
  9.3.2 Top Key Companies
  9.3.3 Historic and Forecasted Market Size by Segments
  9.3.4 Historic and Forecasted Market Size By Product Type
  9.3.4.1 Grills
  9.3.4.2 Range Hood
  9.3.4.3 Refrigerators
  9.3.4.4 Sinks
  9.3.4.5 faucets
  9.3.4.6 Others
  9.3.5 Historic and Forecasted Market Size By By price
  9.3.5.1 Low
  9.3.5.2 medium
  9.3.5.3 high
  9.3.6 Historic and Forecasted Market Size By End-user
  9.3.6.1 Residential
  9.3.6.2 Commercial
  9.3.7 Historic and Forecasted Market Size By Sales Channel
  9.3.7.1 Offline
  9.3.7.2 online
  9.3.8 Historic and Forecast Market Size by Country
  9.3.8.1 Bulgaria
  9.3.8.2 The Czech Republic
  9.3.8.3 Hungary
  9.3.8.4 Poland
  9.3.8.5 Romania
  9.3.8.6 Rest of Eastern Europe
 9.4. Western Europe Outdoor Kitchen Appliances Market
  9.4.1 Key Market Trends, Growth Factors and Opportunities
  9.4.2 Top Key Companies
  9.4.3 Historic and Forecasted Market Size by Segments
  9.4.4 Historic and Forecasted Market Size By Product Type
  9.4.4.1 Grills
  9.4.4.2 Range Hood
  9.4.4.3 Refrigerators
  9.4.4.4 Sinks
  9.4.4.5 faucets
  9.4.4.6 Others
  9.4.5 Historic and Forecasted Market Size By By price
  9.4.5.1 Low
  9.4.5.2 medium
  9.4.5.3 high
  9.4.6 Historic and Forecasted Market Size By End-user
  9.4.6.1 Residential
  9.4.6.2 Commercial
  9.4.7 Historic and Forecasted Market Size By Sales Channel
  9.4.7.1 Offline
  9.4.7.2 online
  9.4.8 Historic and Forecast Market Size by Country
  9.4.8.1 Germany
  9.4.8.2 UK
  9.4.8.3 France
  9.4.8.4 Netherlands
  9.4.8.5 Italy
  9.4.8.6 Russia
  9.4.8.7 Spain
  9.4.8.8 Rest of Western Europe
 9.5. Asia Pacific Outdoor Kitchen Appliances Market
  9.5.1 Key Market Trends, Growth Factors and Opportunities
  9.5.2 Top Key Companies
  9.5.3 Historic and Forecasted Market Size by Segments
  9.5.4 Historic and Forecasted Market Size By Product Type
  9.5.4.1 Grills
  9.5.4.2 Range Hood
  9.5.4.3 Refrigerators
  9.5.4.4 Sinks
  9.5.4.5 faucets
  9.5.4.6 Others
  9.5.5 Historic and Forecasted Market Size By By price
  9.5.5.1 Low
  9.5.5.2 medium
  9.5.5.3 high
  9.5.6 Historic and Forecasted Market Size By End-user
  9.5.6.1 Residential
  9.5.6.2 Commercial
  9.5.7 Historic and Forecasted Market Size By Sales Channel
  9.5.7.1 Offline
  9.5.7.2 online
  9.5.8 Historic and Forecast Market Size by Country
  9.5.8.1 China
  9.5.8.2 India
  9.5.8.3 Japan
  9.5.8.4 South Korea
  9.5.8.5 Malaysia
  9.5.8.6 Thailand
  9.5.8.7 Vietnam
  9.5.8.8 The Philippines
  9.5.8.9 Australia
  9.5.8.10 New Zealand
  9.5.8.11 Rest of APAC
 9.6. Middle East & Africa Outdoor Kitchen Appliances Market
  9.6.1 Key Market Trends, Growth Factors and Opportunities
  9.6.2 Top Key Companies
  9.6.3 Historic and Forecasted Market Size by Segments
  9.6.4 Historic and Forecasted Market Size By Product Type
  9.6.4.1 Grills
  9.6.4.2 Range Hood
  9.6.4.3 Refrigerators
  9.6.4.4 Sinks
  9.6.4.5 faucets
  9.6.4.6 Others
  9.6.5 Historic and Forecasted Market Size By By price
  9.6.5.1 Low
  9.6.5.2 medium
  9.6.5.3 high
  9.6.6 Historic and Forecasted Market Size By End-user
  9.6.6.1 Residential
  9.6.6.2 Commercial
  9.6.7 Historic and Forecasted Market Size By Sales Channel
  9.6.7.1 Offline
  9.6.7.2 online
  9.6.8 Historic and Forecast Market Size by Country
  9.6.8.1 Turkey
  9.6.8.2 Bahrain
  9.6.8.3 Kuwait
  9.6.8.4 Saudi Arabia
  9.6.8.5 Qatar
  9.6.8.6 UAE
  9.6.8.7 Israel
  9.6.8.8 South Africa
 9.7. South America Outdoor Kitchen Appliances Market
  9.7.1 Key Market Trends, Growth Factors and Opportunities
  9.7.2 Top Key Companies
  9.7.3 Historic and Forecasted Market Size by Segments
  9.7.4 Historic and Forecasted Market Size By Product Type
  9.7.4.1 Grills
  9.7.4.2 Range Hood
  9.7.4.3 Refrigerators
  9.7.4.4 Sinks
  9.7.4.5 faucets
  9.7.4.6 Others
  9.7.5 Historic and Forecasted Market Size By By price
  9.7.5.1 Low
  9.7.5.2 medium
  9.7.5.3 high
  9.7.6 Historic and Forecasted Market Size By End-user
  9.7.6.1 Residential
  9.7.6.2 Commercial
  9.7.7 Historic and Forecasted Market Size By Sales Channel
  9.7.7.1 Offline
  9.7.7.2 online
  9.7.8 Historic and Forecast Market Size by Country
  9.7.8.1 Brazil
  9.7.8.2 Argentina
  9.7.8.3 Rest of SA

Chapter 10 Analyst Viewpoint and Conclusion
10.1 Recommendations and Concluding Analysis
10.2 Potential Market Strategies

Chapter 11 Research Methodology
11.1 Research Process
11.2 Primary Research
11.3 Secondary Research