Digital Signage Market Synopsis
Digital Signage Market Size Was Valued at USD 25.90 Billion in 2023, and is Projected to Reach USD 53.08 Billion by 2032, Growing at a CAGR of 8.30% From 2024-2032.
Digital Signage Business comprises of the application of digital displays of contents such as videos, images and information for advertising, informing and entertaining purposes. These are usually applied in myriad places such as retail shops, common areas, transport terminal, business organizations, and so on. Digital signage uses technologies that include LED, LCD, OLED, and projectors and the conceptual uses of software and hard solutions to engage and create more of a message board.
Digital Signage Market is influenced by the changing customer expectations that are now looking for more engaging and personalized experiences. The continuing shift to the use of pictures in advertising as well as the increasing use of customized and targeted communications is a factor that is driving the use of digital signage. Also, with growing understandings of different opportunities provided by digital signage, businesses are also now using the solution to strengthen their brand awareness and the overall communication with clients, thus contributing to the overall market growth.
The technological enhancement of display technologies, including high definition of LED and OLED screens which have recently been incorporated into the market, is also acting as a driver to the market. Digital signage solutions costs have continued to decline while software content management systems options improved to increase the adoption rate of these systems across SMEs and other enterprises across specified industries.
Digital Signage Market Trend Analysis:
Growing integration of artificial intelligence (AI) and machine learning into signage solutions
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The most relevant emerging digital signage market trend is the increasing use of artificial intelligence and machine learning in signage solutions. This results into more complex consumption messages that are logically in tune with consumer behaviour, location, preferences hence a making the Ads more engaging and relevant. They can also dynamically control content in real time according to the environment that it is in such as lighting and the population it is addressing.
- Another is the tendency for digital signage to be run off of cloud-based content management systems. With cloud technology, the business can be in control of the networks of their digital signs that extends ease in updating, growth and command. This trend is expected to continue as more businesses look to cut costs and increase the coverage and modularity of their, digital signage networks.
Growing demand for digital signage in the transportation and hospitality sectors
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There is a great opportunity in the digital signage market, which concerns the increase in the number of orders for digital signage in transport and hotel industries. As clients get more inclined towards interacting with companies and businesses, require frequent updates and incorporated with new technology infrastructure, airport, rail stations, and hotels require implementing digital signages for displaying time table, directions, promotional campaigns and for hospitality interactive information kiosks. This means new opportunities to expand the market and diversify products service offerings.
- In addition, the significant increase in the construction and development of smart cities together with growth of infrastructure in newly industrialized countries present further untapped market for digital signage manufacturers. The population of urbanization is increasing and along with that the requirements of improving and updating the digital systems of informing the population through billboards, screens in malls, government offices and sports arenas and so on. These are emergence are expected to generate a major market growth in the developed as well as the developing world.
Digital Signage Market Segment Analysis:
Digital Signage Market Segmented on the basis of Display Type, Component, Application, End User, and Region.
By Display Type, LED segment is expected to dominate the market during the forecast period
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The digital signage market, in terms of display, can be sub-categorized into LED, LCD, OLED and projection displays. Indoor applications are also favored by affordable and versatile technology of LCD displays. Products with high colored contrast and slim profile, such as OLED, are on the rise especially with high-end visibility in modern sectors and retail advertisement. The large projection displays, while less frequently used, provide large-is format visualizations and can be applied to purposes such as an event and an entertainment place.
By Application, Outdoor segment expected to held the largest share
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Indoor and outdoor Digital Signage is widely applied. Indoor digital signage generally consists of advertising, informational, and engagement displays in retail shops, offices spaces, shopping complexes and airports. Indoor digital signage, on the other hand, is employed in places that require low light passing and easy maintenance for instance shopping malls while, outdoor digital signage is employed in areas of high visibility and ability to withstand adverse environmental conditions such as the roadsides. Both segments are expanding as businesses strive to improve their ability to better convey their brand image.
Digital Signage Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast period
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North America has the largest part in digital signage market as it has well developed infrastructure, high penetration level and more investments in retail, transport and corporate segments. The region domination is also bolstered by the concentration of the important digital signage manufactures and software developers, especially within the United States and Canada.
- The need for digital signage in the retail forecourt, hotels and corporate at retail customer’s interaction has put North America as the leading revenue generating market.
Active Key Players in the Digital Signage Market
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AOPEN (Taiwan)
- Cisco Systems (USA)
- Daktronics (USA)
- Intel Corporation (USA)
- LG Electronics (South Korea)
- NEC Corporation (Japan)
- Planar Systems (USA)
- Samsung Electronics (South Korea)
- Sharp Corporation (Japan)
- Sony Corporation (Japan)
- Other Active Players
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Global Digital Signage Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 25.90 Billion |
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Forecast Period 2024-32 CAGR: |
8.30% |
Market Size in 2032: |
USD 53.08 Billion |
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Segments Covered: |
By Display Type |
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By Component |
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By Application |
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By End User |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Digital Signage Market by Display Type
4.1 Digital Signage Market Snapshot and Growth Engine
4.2 Digital Signage Market Overview
4.3 LED
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.3.3 Key Market Trends, Growth Factors and Opportunities
4.3.4 LED: Geographic Segmentation Analysis
4.4 LCD
4.4.1 Introduction and Market Overview
4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.4.3 Key Market Trends, Growth Factors and Opportunities
4.4.4 LCD: Geographic Segmentation Analysis
4.5 OLED
4.5.1 Introduction and Market Overview
4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.5.3 Key Market Trends, Growth Factors and Opportunities
4.5.4 OLED: Geographic Segmentation Analysis
4.6 Projection
4.6.1 Introduction and Market Overview
4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.6.3 Key Market Trends, Growth Factors and Opportunities
4.6.4 Projection: Geographic Segmentation Analysis
Chapter 5: Digital Signage Market by Component
5.1 Digital Signage Market Snapshot and Growth Engine
5.2 Digital Signage Market Overview
5.3 Hardware
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Hardware: Geographic Segmentation Analysis
5.4 Software
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Software: Geographic Segmentation Analysis
5.5 Services
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Services: Geographic Segmentation Analysis
Chapter 6: Digital Signage Market by Application
6.1 Digital Signage Market Snapshot and Growth Engine
6.2 Digital Signage Market Overview
6.3 Indoor
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Indoor: Geographic Segmentation Analysis
6.4 Outdoor
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Outdoor: Geographic Segmentation Analysis
Chapter 7: Digital Signage Market by End User
7.1 Digital Signage Market Snapshot and Growth Engine
7.2 Digital Signage Market Overview
7.3 Retail
7.3.1 Introduction and Market Overview
7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.3.3 Key Market Trends, Growth Factors and Opportunities
7.3.4 Retail: Geographic Segmentation Analysis
7.4 Healthcare
7.4.1 Introduction and Market Overview
7.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.4.3 Key Market Trends, Growth Factors and Opportunities
7.4.4 Healthcare: Geographic Segmentation Analysis
7.5 Transportation
7.5.1 Introduction and Market Overview
7.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.5.3 Key Market Trends, Growth Factors and Opportunities
7.5.4 Transportation: Geographic Segmentation Analysis
7.6 Education
7.6.1 Introduction and Market Overview
7.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.6.3 Key Market Trends, Growth Factors and Opportunities
7.6.4 Education: Geographic Segmentation Analysis
7.7 Corporate
7.7.1 Introduction and Market Overview
7.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.7.3 Key Market Trends, Growth Factors and Opportunities
7.7.4 Corporate: Geographic Segmentation Analysis
7.8 Hospitality
7.8.1 Introduction and Market Overview
7.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.8.3 Key Market Trends, Growth Factors and Opportunities
7.8.4 Hospitality: Geographic Segmentation Analysis
7.9 Government
7.9.1 Introduction and Market Overview
7.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.9.3 Key Market Trends, Growth Factors and Opportunities
7.9.4 Government: Geographic Segmentation Analysis
7.10 Entertainment
7.10.1 Introduction and Market Overview
7.10.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.10.3 Key Market Trends, Growth Factors and Opportunities
7.10.4 Entertainment: Geographic Segmentation Analysis
Chapter 8: Company Profiles and Competitive Analysis
8.1 Competitive Landscape
8.1.1 Competitive Benchmarking
8.1.2 Digital Signage Market Share by Manufacturer (2023)
8.1.3 Industry BCG Matrix
8.1.4 Heat Map Analysis
8.1.5 Mergers and Acquisitions
8.2 SAMSUNG ELECTRONICS (SOUTH KOREA)
8.2.1 Company Overview
8.2.2 Key Executives
8.2.3 Company Snapshot
8.2.4 Role of the Company in the Market
8.2.5 Sustainability and Social Responsibility
8.2.6 Operating Business Segments
8.2.7 Product Portfolio
8.2.8 Business Performance
8.2.9 Key Strategic Moves and Recent Developments
8.2.10 SWOT Analysis
8.3 LG ELECTRONICS (SOUTH KOREA)
8.4 NEC CORPORATION (JAPAN)
8.5 SONY CORPORATION (JAPAN)
8.6 SHARP CORPORATION (JAPAN)
8.7 PLANAR SYSTEMS (USA)
8.8 DAKTRONICS (USA)
8.9 CISCO SYSTEMS (USA)
8.10 INTEL CORPORATION (USA)
8.11 AOPEN (TAIWAN)
8.12 OTHER ACTIVE PLAYERS
Chapter 9: Global Digital Signage Market By Region
9.1 Overview
9.2. North America Digital Signage Market
9.2.1 Key Market Trends, Growth Factors and Opportunities
9.2.2 Top Key Companies
9.2.3 Historic and Forecasted Market Size by Segments
9.2.4 Historic and Forecasted Market Size By Display Type
9.2.4.1 LED
9.2.4.2 LCD
9.2.4.3 OLED
9.2.4.4 Projection
9.2.5 Historic and Forecasted Market Size By Component
9.2.5.1 Hardware
9.2.5.2 Software
9.2.5.3 Services
9.2.6 Historic and Forecasted Market Size By Application
9.2.6.1 Indoor
9.2.6.2 Outdoor
9.2.7 Historic and Forecasted Market Size By End User
9.2.7.1 Retail
9.2.7.2 Healthcare
9.2.7.3 Transportation
9.2.7.4 Education
9.2.7.5 Corporate
9.2.7.6 Hospitality
9.2.7.7 Government
9.2.7.8 Entertainment
9.2.8 Historic and Forecast Market Size by Country
9.2.8.1 US
9.2.8.2 Canada
9.2.8.3 Mexico
9.3. Eastern Europe Digital Signage Market
9.3.1 Key Market Trends, Growth Factors and Opportunities
9.3.2 Top Key Companies
9.3.3 Historic and Forecasted Market Size by Segments
9.3.4 Historic and Forecasted Market Size By Display Type
9.3.4.1 LED
9.3.4.2 LCD
9.3.4.3 OLED
9.3.4.4 Projection
9.3.5 Historic and Forecasted Market Size By Component
9.3.5.1 Hardware
9.3.5.2 Software
9.3.5.3 Services
9.3.6 Historic and Forecasted Market Size By Application
9.3.6.1 Indoor
9.3.6.2 Outdoor
9.3.7 Historic and Forecasted Market Size By End User
9.3.7.1 Retail
9.3.7.2 Healthcare
9.3.7.3 Transportation
9.3.7.4 Education
9.3.7.5 Corporate
9.3.7.6 Hospitality
9.3.7.7 Government
9.3.7.8 Entertainment
9.3.8 Historic and Forecast Market Size by Country
9.3.8.1 Russia
9.3.8.2 Bulgaria
9.3.8.3 The Czech Republic
9.3.8.4 Hungary
9.3.8.5 Poland
9.3.8.6 Romania
9.3.8.7 Rest of Eastern Europe
9.4. Western Europe Digital Signage Market
9.4.1 Key Market Trends, Growth Factors and Opportunities
9.4.2 Top Key Companies
9.4.3 Historic and Forecasted Market Size by Segments
9.4.4 Historic and Forecasted Market Size By Display Type
9.4.4.1 LED
9.4.4.2 LCD
9.4.4.3 OLED
9.4.4.4 Projection
9.4.5 Historic and Forecasted Market Size By Component
9.4.5.1 Hardware
9.4.5.2 Software
9.4.5.3 Services
9.4.6 Historic and Forecasted Market Size By Application
9.4.6.1 Indoor
9.4.6.2 Outdoor
9.4.7 Historic and Forecasted Market Size By End User
9.4.7.1 Retail
9.4.7.2 Healthcare
9.4.7.3 Transportation
9.4.7.4 Education
9.4.7.5 Corporate
9.4.7.6 Hospitality
9.4.7.7 Government
9.4.7.8 Entertainment
9.4.8 Historic and Forecast Market Size by Country
9.4.8.1 Germany
9.4.8.2 UK
9.4.8.3 France
9.4.8.4 The Netherlands
9.4.8.5 Italy
9.4.8.6 Spain
9.4.8.7 Rest of Western Europe
9.5. Asia Pacific Digital Signage Market
9.5.1 Key Market Trends, Growth Factors and Opportunities
9.5.2 Top Key Companies
9.5.3 Historic and Forecasted Market Size by Segments
9.5.4 Historic and Forecasted Market Size By Display Type
9.5.4.1 LED
9.5.4.2 LCD
9.5.4.3 OLED
9.5.4.4 Projection
9.5.5 Historic and Forecasted Market Size By Component
9.5.5.1 Hardware
9.5.5.2 Software
9.5.5.3 Services
9.5.6 Historic and Forecasted Market Size By Application
9.5.6.1 Indoor
9.5.6.2 Outdoor
9.5.7 Historic and Forecasted Market Size By End User
9.5.7.1 Retail
9.5.7.2 Healthcare
9.5.7.3 Transportation
9.5.7.4 Education
9.5.7.5 Corporate
9.5.7.6 Hospitality
9.5.7.7 Government
9.5.7.8 Entertainment
9.5.8 Historic and Forecast Market Size by Country
9.5.8.1 China
9.5.8.2 India
9.5.8.3 Japan
9.5.8.4 South Korea
9.5.8.5 Malaysia
9.5.8.6 Thailand
9.5.8.7 Vietnam
9.5.8.8 The Philippines
9.5.8.9 Australia
9.5.8.10 New Zealand
9.5.8.11 Rest of APAC
9.6. Middle East & Africa Digital Signage Market
9.6.1 Key Market Trends, Growth Factors and Opportunities
9.6.2 Top Key Companies
9.6.3 Historic and Forecasted Market Size by Segments
9.6.4 Historic and Forecasted Market Size By Display Type
9.6.4.1 LED
9.6.4.2 LCD
9.6.4.3 OLED
9.6.4.4 Projection
9.6.5 Historic and Forecasted Market Size By Component
9.6.5.1 Hardware
9.6.5.2 Software
9.6.5.3 Services
9.6.6 Historic and Forecasted Market Size By Application
9.6.6.1 Indoor
9.6.6.2 Outdoor
9.6.7 Historic and Forecasted Market Size By End User
9.6.7.1 Retail
9.6.7.2 Healthcare
9.6.7.3 Transportation
9.6.7.4 Education
9.6.7.5 Corporate
9.6.7.6 Hospitality
9.6.7.7 Government
9.6.7.8 Entertainment
9.6.8 Historic and Forecast Market Size by Country
9.6.8.1 Turkiye
9.6.8.2 Bahrain
9.6.8.3 Kuwait
9.6.8.4 Saudi Arabia
9.6.8.5 Qatar
9.6.8.6 UAE
9.6.8.7 Israel
9.6.8.8 South Africa
9.7. South America Digital Signage Market
9.7.1 Key Market Trends, Growth Factors and Opportunities
9.7.2 Top Key Companies
9.7.3 Historic and Forecasted Market Size by Segments
9.7.4 Historic and Forecasted Market Size By Display Type
9.7.4.1 LED
9.7.4.2 LCD
9.7.4.3 OLED
9.7.4.4 Projection
9.7.5 Historic and Forecasted Market Size By Component
9.7.5.1 Hardware
9.7.5.2 Software
9.7.5.3 Services
9.7.6 Historic and Forecasted Market Size By Application
9.7.6.1 Indoor
9.7.6.2 Outdoor
9.7.7 Historic and Forecasted Market Size By End User
9.7.7.1 Retail
9.7.7.2 Healthcare
9.7.7.3 Transportation
9.7.7.4 Education
9.7.7.5 Corporate
9.7.7.6 Hospitality
9.7.7.7 Government
9.7.7.8 Entertainment
9.7.8 Historic and Forecast Market Size by Country
9.7.8.1 Brazil
9.7.8.2 Argentina
9.7.8.3 Rest of SA
Chapter 10 Analyst Viewpoint and Conclusion
10.1 Recommendations and Concluding Analysis
10.2 Potential Market Strategies
Chapter 11 Research Methodology
11.1 Research Process
11.2 Primary Research
11.3 Secondary Research
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Global Digital Signage Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
|
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 25.90 Billion |
|
Forecast Period 2024-32 CAGR: |
8.30% |
Market Size in 2032: |
USD 53.08 Billion |
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Segments Covered: |
By Display Type |
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By Component |
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By Application |
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By End User |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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