Deodorant and Antiperspirant Market Synopsis:
Deodorant and Antiperspirant Market Size Was Valued at USD 28.65 Billion in 2023, and is Projected to Reach USD 44.06 Billion by 2032, Growing at a CAGR of 4.90% From 2024-2032.
Personal care products that include products, which products control body odour and sweat production thereby meeting personal care needs. These products contain ingredients such as alum, which impedes production of sweat or perhaps contains alkaline that erases odour, otherwise known as deodorants. The market caters for consumer need through available products such as sprays, roll-ons, sticks and creams - and different skin types, gender and the climatic conditions as well.
The deodorant and antiperspirant market is growing at a faster pace across the globe due to an improving consciousness levels on personal care and cleanliness in the wake of a more aggressive urban existence. Due to this young generation, they want to look good and attractive and that has resulted to call for new and friendly to the environment products. In addition, innovations employing gender-blind and sustainability trends such as aluminium-free products and environmentally friendly packaging are revolutionising industry consumers. Also, diversification – and, particularly, growth of the shares of premium and niche products – points to an important transformation of usage motives from and beyond mere utilitarian.
An advance in the implementation of global and local brands in emerging markets has enhanced the diversification of product portfolios. Today, producers are focusing on the use of natural additives and stressing on the allergic friendliness of the products. Another key marketing communication contributor is the e-commerce site that gains stardom marketing throughout untapped areas such as developing nations through social media marketing and celebrity endorsement. Nevertheless, due to issues enshrined in law the issue of ingredients and environmental impacts of aerosol and packaging materials matter have been areas influencing the progression of the industry.
Deodorant and Antiperspirant Market Trend Analysis:
Sustainable and Natural Innovations Reshape Consumer Preferences
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Eco-locals have been largely accepted as the key trend in the production of deodorant and antiperspirant goods. Currently, consumer preferences are towards natural products, product free from animal tests, and biodegradable packaging.
- Companies are bringing environmentally friendly packaging and aluminium-free antiperspirants because customers require them. That is why the presence of effective ingredients such as tea tree oil, aloe verbena, and charcoal contribute to the product effectiveness as well as the popularity of associated trends in wellness. Everything from refillable deodorants to waterless formulas represent this market at its best and fulfils customer needs who are concerned with topics like the above-mentioned ethical and sustainability.
Expanding Demand in Emerging Markets
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The global deodorant and antiperspirant market also has a great opportunity for major growth among emerging economies. Technological advancement, high growth rate in urbanization and freeing incomes coupled with growing consciousness level on sanitation in Asia-Pacific, Latin America and Africa are increasing the demand of the product. A youthful demographic and an expanding middle class in these states are some of the reasons for the use of international brands.
- Leveraging by culturally appropriate scents and flexible pricing strategy, some opportunities for growth have been opened. Further, increasing the availability and efficiency of online retail platforms in such markets is enhancing market access to international and domestic offers, thus fuelling market entry.
Deodorant and Antiperspirant Market Segment Analysis:
Deodorant and Antiperspirant Market Segmented on the basis of Product Type, Application, Ingredient Type, and Region.
By Product Type, sprays segment is expected to dominate the market during the forecast period
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The deodorant and antiperspirant market mainly categorizes itself based on products in the form of spray, roll on, stick, cream, gels and others. Solutions are less common due to their difficulty in application, however; one of the spray forms is most popular among consumers because of their water-resistant and rapid-dry properties. Roll-ons are also common for the same reason, but they provide less of a mess and are highly preferred by people with sensitive skin. Sticks are another broad segment that gives a rigid structure which gives a comparatively drier texture so it is portable, and often lasts longer than the sprays or roll-ons.
- Other product types that exist in the markets are creams, they are relatively thicker and are preferred by many people because they moisturize the skin, gels – they are relatively thinner and are in high demand because they do not leave the skin oily. In the category of “others,” different types of specialized products are grouped Best natural and organic deodorant might be produced in bar form or paste and targets people, who care about the environment and their health. This segmentation is to show how consumers are becoming more selective, and that factors like ease, skin compatibility, and personal choices influence product choice.
By Application, personal care segment expected to held the largest share
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The deodorant and antiperspirant market is segmented by application into two primary categories: The two major applications of the product include: Personal Use and Commercial Application. The Personal Care segment is the largest one, reached due to customers’ need to purchase products for daily use and personal care. The item mentioned under this segment are the ones individuals use for cleanliness including sprays, roll-ons, and sticks for controlling odour and perspiration. higher with growing consumer concern for personal care and emerging market demand for more protective, skin-friendly, long-lasting and all-natural products. They are also seeking for a product that suits their demands, for instance products that are products that are not tested on animals, products that are friendly to the environment, and products that are tested on the skin by dermatologists.
- The targeted Professional Use segment is aimed to be used by healthcare, hospitality and sports industries as the workers have to wear protective uniforms often in high demanding areas and need products that help to combat sweat and body odour. Such commodities are developed to afford long-term protection regardless of the stress levels needed for the specific application. For instance, athletes, medical staff or even traders, retail workers who may be on their feet for several hours require functional deodorants and antiperspirants. This segment is guided by innovations that focus on performance targeting products for different occupational requirements or extreme circumstances.
Deodorant and Antiperspirant Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast period
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Forthcoming in 2023, North America displayed the largest market share of approximately 34% concerning the deodorant and antiperspirant market around the world. That is due to the progressive grooming tradition in the area, relatively high levels of disposable income, and a pronounced preference for premium and premium organic cosmetics. Notably, the United States dominates the market given the consumers’ demand for new creative types of format including long-lasting and unisex deodorants.
- Additionally, the increased level of retail details and electronic commerce guarantees effective implementation of products’ deliveries. It also enjoys effective advertising crusades, involving well-known businesspersons, and very high focus on environmental conservation as supported by environmentally responsible consumers.
Active Key Players in the Deodorant and Antiperspirant Market:
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Beiersdorf AG (Germany)
- Church & Dwight Co., Inc. (United States)
- Colgate-Palmolive Company (United States)
- Dove (United Kingdom)
- Estée Lauder Companies Inc. (United States)
- Henkel AG & Co. KGaA (Germany)
- Kao Corporation (Japan)
- Lion Corporation (Japan)
- L’Oréal S.A. (France)
- Procter & Gamble Co. (United States)
- Reckitt Benckiser Group plc (United Kingdom)
- Shiseido Company, Limited (Japan)
- The Clorox Company (United States)
- Unilever PLC (United Kingdom)
- Wipro Consumer Care & Lighting (India)
- Other Active Players
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Global Deodorant and Antiperspirant Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 28.65 Billion |
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Forecast Period 2024-32 CAGR: |
4.90 % |
Market Size in 2032: |
USD 44.06 Billion |
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Segments Covered: |
By Product Type |
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By Ingredient Type |
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By Application |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Deodorant and Antiperspirant Market by Type
4.1 Deodorant and Antiperspirant Market Snapshot and Growth Engine
4.2 Deodorant and Antiperspirant Market Overview
4.3 Sprays
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.3.3 Key Market Trends, Growth Factors and Opportunities
4.3.4 Sprays: Geographic Segmentation Analysis
4.4 Roll-ons
4.4.1 Introduction and Market Overview
4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.4.3 Key Market Trends, Growth Factors and Opportunities
4.4.4 Roll-ons: Geographic Segmentation Analysis
4.5 Sticks
4.5.1 Introduction and Market Overview
4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.5.3 Key Market Trends, Growth Factors and Opportunities
4.5.4 Sticks: Geographic Segmentation Analysis
4.6 Creams
4.6.1 Introduction and Market Overview
4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.6.3 Key Market Trends, Growth Factors and Opportunities
4.6.4 Creams: Geographic Segmentation Analysis
4.7 Gels
4.7.1 Introduction and Market Overview
4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.7.3 Key Market Trends, Growth Factors and Opportunities
4.7.4 Gels: Geographic Segmentation Analysis
4.8 Others
4.8.1 Introduction and Market Overview
4.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.8.3 Key Market Trends, Growth Factors and Opportunities
4.8.4 Others: Geographic Segmentation Analysis
Chapter 5: Deodorant and Antiperspirant Market by Application
5.1 Deodorant and Antiperspirant Market Snapshot and Growth Engine
5.2 Deodorant and Antiperspirant Market Overview
5.3 Personal Care
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Personal Care: Geographic Segmentation Analysis
5.4 Professional Use
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Professional Use: Geographic Segmentation Analysis
Chapter 6: Deodorant and Antiperspirant Market by Ingredient Type
6.1 Deodorant and Antiperspirant Market Snapshot and Growth Engine
6.2 Deodorant and Antiperspirant Market Overview
6.3 Alcohol
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Alcohol: Geographic Segmentation Analysis
6.4 Aluminium Salts
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Aluminium Salts: Geographic Segmentation Analysis
6.5 Antimicrobials
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 Antimicrobials: Geographic Segmentation Analysis
6.6 Fragrance
6.6.1 Introduction and Market Overview
6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.6.3 Key Market Trends, Growth Factors and Opportunities
6.6.4 Fragrance: Geographic Segmentation Analysis
6.7 Skin Conditioners
6.7.1 Introduction and Market Overview
6.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.7.3 Key Market Trends, Growth Factors and Opportunities
6.7.4 Skin Conditioners: Geographic Segmentation Analysis
6.8 Others
6.8.1 Introduction and Market Overview
6.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.8.3 Key Market Trends, Growth Factors and Opportunities
6.8.4 Others: Geographic Segmentation Analysis
Chapter 7: Company Profiles and Competitive Analysis
7.1 Competitive Landscape
7.1.1 Competitive Benchmarking
7.1.2 Deodorant and Antiperspirant Market Share by Manufacturer (2023)
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Mergers and Acquisitions
7.2 BEIERSDORF AG (GERMANY)
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Role of the Company in the Market
7.2.5 Sustainability and Social Responsibility
7.2.6 Operating Business Segments
7.2.7 Product Portfolio
7.2.8 Business Performance
7.2.9 Key Strategic Moves and Recent Developments
7.2.10 SWOT Analysis
7.3 CHURCH & DWIGHT CO. INC. (UNITED STATES)
7.4 COLGATE-PALMOLIVE COMPANY (UNITED STATES)
7.5 DOVE (UNITED KINGDOM)
7.6 ESTÉE LAUDER COMPANIES INC. (UNITED STATES)
7.7 HENKEL AG & CO. KGAA (GERMANY)
7.8 KAO CORPORATION (JAPAN)
7.9 LION CORPORATION (JAPAN)
7.10 L’ORÉAL S.A. (FRANCE)
7.11 PROCTER & GAMBLE CO. (UNITED STATES)
7.12 RECKITT BENCKISER GROUP PLC (UNITED KINGDOM)
7.13 SHISEIDO COMPANY
7.14 LIMITED (JAPAN)
7.15 THE CLOROX COMPANY (UNITED STATES)
7.16 UNILEVER PLC (UNITED KINGDOM)
7.17 WIPRO CONSUMER CARE & LIGHTING (INDIA)
7.18 OTHER ACTIVE PLAYERS
Chapter 8: Global Deodorant and Antiperspirant Market By Region
8.1 Overview
8.2. North America Deodorant and Antiperspirant Market
8.2.1 Key Market Trends, Growth Factors and Opportunities
8.2.2 Top Key Companies
8.2.3 Historic and Forecasted Market Size by Segments
8.2.4 Historic and Forecasted Market Size By Type
8.2.4.1 Sprays
8.2.4.2 Roll-ons
8.2.4.3 Sticks
8.2.4.4 Creams
8.2.4.5 Gels
8.2.4.6 Others
8.2.5 Historic and Forecasted Market Size By Application
8.2.5.1 Personal Care
8.2.5.2 Professional Use
8.2.6 Historic and Forecasted Market Size By Ingredient Type
8.2.6.1 Alcohol
8.2.6.2 Aluminium Salts
8.2.6.3 Antimicrobials
8.2.6.4 Fragrance
8.2.6.5 Skin Conditioners
8.2.6.6 Others
8.2.7 Historic and Forecast Market Size by Country
8.2.7.1 US
8.2.7.2 Canada
8.2.7.3 Mexico
8.3. Eastern Europe Deodorant and Antiperspirant Market
8.3.1 Key Market Trends, Growth Factors and Opportunities
8.3.2 Top Key Companies
8.3.3 Historic and Forecasted Market Size by Segments
8.3.4 Historic and Forecasted Market Size By Type
8.3.4.1 Sprays
8.3.4.2 Roll-ons
8.3.4.3 Sticks
8.3.4.4 Creams
8.3.4.5 Gels
8.3.4.6 Others
8.3.5 Historic and Forecasted Market Size By Application
8.3.5.1 Personal Care
8.3.5.2 Professional Use
8.3.6 Historic and Forecasted Market Size By Ingredient Type
8.3.6.1 Alcohol
8.3.6.2 Aluminium Salts
8.3.6.3 Antimicrobials
8.3.6.4 Fragrance
8.3.6.5 Skin Conditioners
8.3.6.6 Others
8.3.7 Historic and Forecast Market Size by Country
8.3.7.1 Russia
8.3.7.2 Bulgaria
8.3.7.3 The Czech Republic
8.3.7.4 Hungary
8.3.7.5 Poland
8.3.7.6 Romania
8.3.7.7 Rest of Eastern Europe
8.4. Western Europe Deodorant and Antiperspirant Market
8.4.1 Key Market Trends, Growth Factors and Opportunities
8.4.2 Top Key Companies
8.4.3 Historic and Forecasted Market Size by Segments
8.4.4 Historic and Forecasted Market Size By Type
8.4.4.1 Sprays
8.4.4.2 Roll-ons
8.4.4.3 Sticks
8.4.4.4 Creams
8.4.4.5 Gels
8.4.4.6 Others
8.4.5 Historic and Forecasted Market Size By Application
8.4.5.1 Personal Care
8.4.5.2 Professional Use
8.4.6 Historic and Forecasted Market Size By Ingredient Type
8.4.6.1 Alcohol
8.4.6.2 Aluminium Salts
8.4.6.3 Antimicrobials
8.4.6.4 Fragrance
8.4.6.5 Skin Conditioners
8.4.6.6 Others
8.4.7 Historic and Forecast Market Size by Country
8.4.7.1 Germany
8.4.7.2 UK
8.4.7.3 France
8.4.7.4 The Netherlands
8.4.7.5 Italy
8.4.7.6 Spain
8.4.7.7 Rest of Western Europe
8.5. Asia Pacific Deodorant and Antiperspirant Market
8.5.1 Key Market Trends, Growth Factors and Opportunities
8.5.2 Top Key Companies
8.5.3 Historic and Forecasted Market Size by Segments
8.5.4 Historic and Forecasted Market Size By Type
8.5.4.1 Sprays
8.5.4.2 Roll-ons
8.5.4.3 Sticks
8.5.4.4 Creams
8.5.4.5 Gels
8.5.4.6 Others
8.5.5 Historic and Forecasted Market Size By Application
8.5.5.1 Personal Care
8.5.5.2 Professional Use
8.5.6 Historic and Forecasted Market Size By Ingredient Type
8.5.6.1 Alcohol
8.5.6.2 Aluminium Salts
8.5.6.3 Antimicrobials
8.5.6.4 Fragrance
8.5.6.5 Skin Conditioners
8.5.6.6 Others
8.5.7 Historic and Forecast Market Size by Country
8.5.7.1 China
8.5.7.2 India
8.5.7.3 Japan
8.5.7.4 South Korea
8.5.7.5 Malaysia
8.5.7.6 Thailand
8.5.7.7 Vietnam
8.5.7.8 The Philippines
8.5.7.9 Australia
8.5.7.10 New Zealand
8.5.7.11 Rest of APAC
8.6. Middle East & Africa Deodorant and Antiperspirant Market
8.6.1 Key Market Trends, Growth Factors and Opportunities
8.6.2 Top Key Companies
8.6.3 Historic and Forecasted Market Size by Segments
8.6.4 Historic and Forecasted Market Size By Type
8.6.4.1 Sprays
8.6.4.2 Roll-ons
8.6.4.3 Sticks
8.6.4.4 Creams
8.6.4.5 Gels
8.6.4.6 Others
8.6.5 Historic and Forecasted Market Size By Application
8.6.5.1 Personal Care
8.6.5.2 Professional Use
8.6.6 Historic and Forecasted Market Size By Ingredient Type
8.6.6.1 Alcohol
8.6.6.2 Aluminium Salts
8.6.6.3 Antimicrobials
8.6.6.4 Fragrance
8.6.6.5 Skin Conditioners
8.6.6.6 Others
8.6.7 Historic and Forecast Market Size by Country
8.6.7.1 Turkiye
8.6.7.2 Bahrain
8.6.7.3 Kuwait
8.6.7.4 Saudi Arabia
8.6.7.5 Qatar
8.6.7.6 UAE
8.6.7.7 Israel
8.6.7.8 South Africa
8.7. South America Deodorant and Antiperspirant Market
8.7.1 Key Market Trends, Growth Factors and Opportunities
8.7.2 Top Key Companies
8.7.3 Historic and Forecasted Market Size by Segments
8.7.4 Historic and Forecasted Market Size By Type
8.7.4.1 Sprays
8.7.4.2 Roll-ons
8.7.4.3 Sticks
8.7.4.4 Creams
8.7.4.5 Gels
8.7.4.6 Others
8.7.5 Historic and Forecasted Market Size By Application
8.7.5.1 Personal Care
8.7.5.2 Professional Use
8.7.6 Historic and Forecasted Market Size By Ingredient Type
8.7.6.1 Alcohol
8.7.6.2 Aluminium Salts
8.7.6.3 Antimicrobials
8.7.6.4 Fragrance
8.7.6.5 Skin Conditioners
8.7.6.6 Others
8.7.7 Historic and Forecast Market Size by Country
8.7.7.1 Brazil
8.7.7.2 Argentina
8.7.7.3 Rest of SA
Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies
Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research
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Global Deodorant and Antiperspirant Market |
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|
Base Year: |
2023 |
Forecast Period: |
2024-2032 |
|
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 28.65 Billion |
|
Forecast Period 2024-32 CAGR: |
4.90 % |
Market Size in 2032: |
USD 44.06 Billion |
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Segments Covered: |
By Product Type |
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By Ingredient Type |
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By Application |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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