Market Overview:
Global Live Streaming Software Market was valued at USD 55.80 Billion in 2022 and is expected to reach USD 214.05 Billion by the year 2030, at a CAGR of 18.30%.
Video streaming software can be defined as software that is designed precisely for the transferring of documents to consumers utilizing the Internet. The customers do not have to download the file and then play it, the software prevents this procedure. Major factors that are expected to boost the growth of the video streaming software market in the forecast period are the rise in the penetration of mobile devices and internet customers. Furthermore, the technological developments in the digital media industry are further anticipated to propel the growth of the video streaming software market. Also, the rise in the demand for transcoding to deliver videos to maximum end users is further estimated to cushion the growth of the video streaming software market.
Top Key Players Covered In The Live Streaming Software Market:
- Tencent (China)
- Alibaba (China)
- Baidu (China)
- Xiaomi (China)
- Youtube (US)
- Facebook (US)
- IBM (US)
- Streamshark (Australia)
- Stream Hatchet SLU (Spain)
- Periscope (Minneapolis), and Other Major Players.
Market Dynamics and Factors:
Increased consumer video streaming habits across verticals are driving live streaming software market growth. Furthermore, the live-streaming software market's growth is fueled by the increasing demand for greater brand engagement and reach through live videos. Other factors expected to affect live streaming software market growth include the rising popularity of OTT channels and live streaming video, as well as the growing number of Smartphone and Internet users. With the surge in live game stream viewers worldwide, live streaming platforms are setting a new benchmark in the content creation space. the gaming business model has come in tandem with improvements to hardware, processing power, bandwidth, and high internet penetration. This allows high-quality games to be more accessible across smart devices. Thus, live game streaming allows recording and broadcasting content to a live audience through social platforms.
New markets for live-streaming software are opening up all over the globe, providing untapped potential for viewers of live video material. Significant growth opportunities have arisen with the introduction of live streaming networks, which enable prospective customers to connect and interact in real-time to purchase and sell the hottest collectibles and goods they desire. Live streaming software platforms and marketplaces are reaching out to the enthusiast and collectible groups in developing regions to position them to profit from live streaming's early success.
Live Streaming Software Market Report Highlight:
- By Type, the service segment is anticipated to lead the growth of the Live Streaming Software market in the forecasted timeframe. The large share of this segment is primarily driven by the surging demand for video production, advertising, customer support, content creation services, and subscription services, rising demand for ensuring seamless delivery of content, and the growing need for professional post-production support to help deliver content based on client specifications & provide a personalized experience to viewers.
- By end-users, the eSports segment is set to develop at the highest CAGR during the forecasted timeframe. Live Streaming Software is popular in the gaming industry as it can manage a large volume of simulation requests. Many popular MMOs, for instance, use Live Streaming Software to track their players' whereabouts and actions. This allows them to transmit updates to players without interfering with other features of the game, such as combat and chat.
- The Asia Pacific region is expected to have the highest share of the Live Streaming Software market over the projected period. This is mainly attributed to the factors such as the rising focus on digitalization with technological advancement including cloud computing, AI, 5G technology in the digital media industry, surging adoption of live-streaming platforms for better brand engagement and reach to consumers, increasing consumer base for live streaming content in industry verticals, and increasing adoption of smartphones coupled with high internet penetration.
Key Industry Development:
- In March 2021, IBM introduced a replacement live video feature for its video streaming and enterprise video platforms. This allows organizations to update outdated live videos with newer versions while not worrying about the logistics around URL links or instances where the video was embedded.
- In January 2021, Innovative Systems Inc. partnered with Midwest Video Solutions to deliver a fully hosted end‐to‐end streaming live video and headend service.
Live Streaming Software Market Segmentation:
By Type
- Platforms
- Services
By End Users
- eSports
- Events
- Education
- Retail
- Media
- Government
For this report, Introspective Market Research has segmented the Live Streaming Software Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
- The U.S.
- Canada
- Mexico
Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
