Wallpaper Market Synopsis

Wallpaper Market Size Was Valued at USD 1989.89 Million in 2023, and is Projected to Reach USD 2926.74 Million by 2032, Growing at a CAGR of 4.38% From 2024-2032.

Wallpaper is a material used in interior decoration to decorate the interior walls of domestic and public buildings. It is usually sold in rolls and is applied onto a wall using wallpaper paste. Wallpapers can come plain as "lining paper" (so that it can be painted or used to help cover uneven surfaces and minor wall defects thus giving a better surface), textured (such as Anaglypta), with a regular repeating pattern design, or, much less commonly today, with a single non-repeating large design carried over a set of sheets.

• The smallest rectangle that can be tiled to form the whole pattern is known as the pattern repeat. Wallpaper printing techniques include surface printing, gravure printing, silk screen-printing, rotary printing, and digital printing. Wallpaper is made in long rolls which are hung vertically on a wall. Patterned wallpapers are designed so that the pattern "repeats", and thus pieces cut from the same roll can be hung next to each other so as to continue the pattern without it being easy to see where the join between two pieces occurs.
• In the case of large complex patterns of images this is normally achieved by starting the second piece halfway into the length of the repeat, so that if the pattern going down the roll repeats after 24 inches, the next piece sideways is cut from the roll to begin 12 inches down the pattern from the first. The number of times the pattern repeats horizontally across a roll does not matter for this purpose. A single pattern can be issued in several different colorway.

Wallpaper Market Trend Analysis

Increasing The DIY (Do-It-Yourself) Trend For Personalized Customization

• More and more homeowners are embracing the DIY (Do-It-Yourself) trend in home improvement and decoration as a way to save money by completing the projects on their own. DIY fans appreciate having creative authority in projects for customization. The feeling of achievement derives from finishing DIY tasks. Online tutorials and resources simplify the process of learning and engaging in home improvement tasks. DIY enables personalized customization for one-of-a-kind decorations.
• 3D wallpaper has become trendy for adding depth and dimension to walls, creating a visually appealing space. Several important factors to consider for the same. Enhances walls with depth and texture, creating a more dynamic atmosphere in rooms. Offered in a variety of designs to cater to a wide range of preferences and fashion choices. Top-notch and sturdy materials are utilized for lasting outcomes. Appropriate for homes and businesses, can enhance walls or completely change the look of a room.
• 3D peel-and-stick wallpapers are a design element that can easily transform a room's appearance with minimal effort, making them perfect for temporary changes and appropriate for those who rent their living space. These wallpapers provide flexibility and simple updates with minimal investment or time, revolutionizing the home decor industry. The rise of DIY projects and the trend of 3D designs are offering consumers affordable and innovative ways to customize their living spaces, attracting a diverse group of customers including both renters and homeowners looking for easy and stylish decor choices.

Consumers Seeking Customized, Environmentally-Friendly Choices.

• The wallpaper market is influenced by economic, social, technological, and environmental factors which drive consumer demand and industry dynamics. The increase in demand for wallpapers in the home renovation and interior decoration sector is driven by a growing desire for personalized and aesthetically pleasing home interiors, as well as by higher disposable incomes and the preference for modern living spaces. Advancements in digital printing technology produce top-notch, personalized designs for manufacturers to cater to various consumer tastes. Modern interiors appeal to tech-savvy consumers thanks to smart wallpapers featuring LED integration.
• Increasing environmental consciousness is pushing customers to seek sustainable wallpapers manufactured from recycled paper, natural materials, and safe inks. Government rules and standards encourage manufacturers to adopt environmentally-friendly practices. Fast urban growth leads to increased need for interior decor items such as wallpapers, fueled by the desire for modern living spaces in developing nations experiencing modernization and urban expansion.
• Developing economies see a rise in expendable incomes, resulting in an uptick in consumer expenditure on high-end wallpaper items for home renovations. Health-conscious individuals favor non-toxic wallpapers without harmful chemicals and VOCs for healthier living spaces. Moreover, wallpapers containing antibacterial and antifungal elements address worries about cleanliness and protection, particularly in areas that are humid or experience heavy foot traffic.

Wallpaper Market Segment Analysis:

Wallpaper Market Segmented on the basis of Material, Design, Application, Finish, Printing Technique, And Colorway.

By Material Type, Vinyl Segment Is Expected to Dominate the Market During the Forecast Period

• Vinyl wallpaper is a top-selling product internationally, capturing a large portion of the market thanks to its distinct features and benefits. It is very sturdy and appropriate for places that have a lot of foot traffic such as schools, hospitals, and commercial areas. Vinyl wallpaper is durable, easy to clean, and retains its good looks. Its ability to withstand impacts makes it perfect for high-traffic areas. Vinyl wallpapers are simple to care for due to easy cleaning and stain resistance. They are able to be cleaned with a damp cloth or gentle detergent, which makes them appropriate for healthcare facilities. If there is damage like tears or scratches, vinyl wallpapers can be easily repaired without having to replace the whole section, saving on maintenance costs and making them last longer.
• Vinyl wallpapers are commonly chosen for public buildings because of their ability to resist fires. They are available in a variety of styles, textures, and coatings to accommodate different interior design preferences. Peel-and-stick options are in high demand for their simple application and removal, particularly among those who enjoy do-it-yourself projects and individuals who are renting their living spaces. Nonetheless, conventional vinyl wallpapers might include VOCs, prompting the emergence of eco-friendly alternatives with lower VOC levels to tackle environmental worries. In general, vinyl wallpapers offer a combination of safety, flexibility in design, and versatility in application that caters to various spaces and individuals.
• The rising popularity of vinyl wallpapers can be attributed to their practical advantages and aesthetic flexibility. Progress in printing technology is improving design options, resulting in more complex patterns and textures. Putting emphasis on safety and environmental regulations will encourage the creation of more secure and eco-friendly alternatives. Manufacturers are broadening their product offerings to cater to a variety of consumer demands. Vinyl wallpapers are popular in the market due to their long-lasting nature, simple upkeep, fire resistance, and wide variety of design choices, making them perfect for challenging spaces.

By Application, Residential Segment Held the Largest Share In 2023

• Wallpaper is a flexible and commonly chosen option in home construction, providing a range of uses from building new homes to renovating apartments. It increases the visual attractiveness of houses and condos, enabling customization with different styles, hues, and textures. Wallpaper is utilized in renovation projects to refresh interior design affordably and without significant structural modifications, converting out-of-date rooms into contemporary areas. In old houses, wallpaper helps maintain traditional patterns and aids in safeguarding architectural legacy. In general, wallpaper is a convenient and adaptable choice for improving the look of homes in both new builds and remodeling jobs.
• In homes, wallpaper provides useful advantages including sound insulation, thermal insulation, moisture resistance, durability, and versatile design options. Some kinds of wallpaper are able to soak up sound waves and lower noise levels, improving acoustic comfort in bedrooms, home offices, and living spaces. Wallpaper that has thermal insulation attributes can help control indoor temperatures, resulting in energy efficiency and enhanced comfort. Waterproof wallpaper is ideal for damp places such as bathrooms and kitchens, stopping mold development and preserving the structure of walls. Durable and easy-to-clean wallpapers, like vinyl-based ones, are perfect for busy homes due to their high quality. Moreover, wallpaper offers countless design options, enabling individuals to customize their living areas with distinct patterns, colors, and designs.
• Current trends in the wallpaper industry show an increase in popularity of environmentally friendly choices and the incorporation of technology for personalized designs. The DIY market is expanding as peel-and-stick wallpapers gain popularity among homeowners wanting effortless application and removal. Wallpaper is popular for its aesthetic flexibility, insulation advantages, and ease of maintenance, making it a favored option for enhancing indoor areas. Future developments will concentrate on advancements in sustainable materials, personalization, and technology to cater to the demands of customers.

Wallpaper Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• The global wallpaper market is mainly controlled by the Asia-Pacific region because of factors such as its role as a manufacturing center with production capabilities in countries like China, India, and South Korea, cost-effectiveness, fast urbanization, and a surge in construction projects. These elements play a role in the competitiveness of Asia-Pacific in providing affordable wallpaper products for both local and global markets, as well as in meeting the growing need for interior design in various sectors through construction driven by urban growth.
• Rising incomes in China, India, and Southeast Asia have boosted the middle class, resulting in greater expenditures on home decor such as wallpapers. Consumers are impacted by worldwide design trends and look for customized living environments. Manufacturers in the Asia-Pacific region create wallpaper designs based on the diverse cultural preferences of the region. Local innovation responds to market needs, like humidity-resistant wallpapers for tropical regions and designs showcasing cultural heritage.
• The rapid growth of e-commerce platforms in Asia-Pacific is helping to expand distribution channels and retail infrastructure, making a variety of wallpaper products more accessible to consumers in both urban and rural areas. Well-developed retail systems and distribution channels guarantee that wallpapers are easily accessible in many locations, helping to expand market presence and reach more consumers. Government policies and trade agreements encourage the expansion of the manufacturing sector and the global trading of wallpaper products. Industry groups work together to improve knowledge sharing, develop standards, and increase market competitiveness in the area.
• Manufacturers are able to create personalized wallpapers of excellent quality to cater to a wide range of consumer tastes thanks to technological advancements in digital printing. Sustainability efforts meet customer desire for environmentally friendly items, as investments in infrastructure drive the need for interior design solutions. The rise of urbanization and economic growth in Asia-Pacific is anticipated to drive up the need for cutting-edge wallpapers, creating potential for industry players from both domestic and international markets. Continued focus on technology, sustainability, and market expansion will strengthen Asia-Pacific's role as a leading global player in the wallpaper market.

Wallpaper Market Active Players

• York Wallpapers (USA)
• Lilycolor Co Ltd (Japan)
• Marburg (Germany)
• Shin Han Wall Covering (South Korea)
• Tapetenfabrik Gebr (Germany)
• Rasch GmbH & Co. KG (Germany)
• Sanderson Design Group (UK)
• Peggy-Betty Designs (Country not specified)
• Walker Greenbank Group (UK)
• AS Creation (Germany)
• Asian Paints Ltd (India)
• Sangetsu Corporation (Japan)
• Brewster Wallpaper Corporation (USA)
• F. Schumacher & Co. (USA)
• AS Creation Tapeten AG (Germany)
• Osborne & Little (UK)
• The Romo Group (UK)
• Grandeco (Belgium)
• 4walls (USA)
• Marshalls Wallcoverings (India)
• Excel Wallcoverings (India)
• ATCO Interiors Private Limited (India)
• Ultra Walls (Sonu Art) (India)
• Cole & Son (UK)
• Versace Home (Italy)
• Eijffinger (Netherlands)
• Graham & Brown (UK)
• Anaglypta (UK)
• Thibaut (USA)
• Arte (Belgium)
• Designer Wallcoverings (USA)
• BN Wallcoverings (Netherlands)
• Casadeco (France) and Other Active Players.

Key Industry Developments in the Wallpaper Market:

• In July 2023, F. Schumacher & Co. established its new office in the historic Devlin building, situated at the heart of Manhattan's vibrant Soho neighborhood. This relocation mirrors the company's identity as a forward-thinking design hub fueled by innovation, housing renowned brands like Schumacher, Patterson Flynn, Backdrop, and Frederic magazine.
• In May 2023, Asian Paints announced the launch of the home’s studio in Chennai and the 2023 collection for home decor. The studio offers a garden selection of fabrics, wallpapers, bedding, and rugs.
• In April 2023, the Romo Group collaborated with Alice Temperley, founder and creative director of Temperley London, to release a collection of wallpapers, pillows, fabric, and trimmings. Wallpapers were launched in 12 different patterns, ranging from animal prints to exotic chinoiserie to botanicals.
• In January 2023, Grandeco Wallfashion Group Belgium NV launched a digitally printed wallpaper collection for its Mural Young Edition. The murals are digitally printed in a printing press custom-made for the company.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. WALLPAPER MARKET BY MATERIAL (2017-2032)
   1. WALLPAPER MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PAPER
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. VINYL
   5. FABRIC
   6. NON-WOVEN
   7. FIBERGLASS
   8. METALLIC
7. WALLPAPER MARKET BY DESIGN (2017-2032)
   1. WALLPAPER MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PLAIN/LINING
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. TEXTURED
   5. PATTERNED
   6. MURAL/PANORAMIC
   7. 3D WALLPAPER
8. WALLPAPER MARKET BY APPLICATION (2017-2032)
   1. WALLPAPER MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. RESIDENTIAL
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. COMMERCIAL
9. WALLPAPER MARKET BY FINISH (2017-2032)
   1. WALLPAPER MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. MATTE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. GLOSSY
   5. SATIN/SILK
   6. EMBOSSED
   7. METALLIC
10. WALLPAPER MARKET BY PRINTING TECHNIQUE (2017-2032)
    1. WALLPAPER MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. SURFACE PRINTING
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. GRAVURE PRINTING
    5. SCREEN PRINTING
    6. ROTARY PRINTING
    7. DIGITAL PRINTING
11. WALLPAPER MARKET BY COLORWAY (2017-2032)
    1. WALLPAPER MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. MONOCHROMATIC
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. MULTICOLOURED
12. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Wallpaper Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. York Wallpapers (USA)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. Lilycolor Co Ltd (Japan)
    4. Marburg (Germany)
    5. Shin Han Wall Covering (South Korea)
    6. Tapetenfabrik Gebr (Germany)
    7. Rasch GmbH & Co. KG (Germany)
    8. Sanderson Design Group (UK)
    9. Peggy-Betty Designs (Country not specified)
    10. Walker Greenbank Group (UK)
    11. AS Creation (Germany)
    12. Asian Paints Ltd (India)
    13. Sangetsu Corporation (Japan)
    14. Brewster Wallpaper Corporation (USA)
    15. F. Schumacher & Co. (USA)
    16. AS Creation Tapeten AG (Germany)
    17. Osborne & Little (UK)
    18. The Romo Group (UK)
    19. Grandeco (Belgium)
    20. 4walls (USA)
    21. Marshalls Wallcoverings (India)
    22. Excel Wallcoverings (India)
    23. ATCO Interiors Private Limited (India)
    24. Ultra Walls (Sonu Art) (India)
    25. Cole & Son (UK)
    26. Versace Home (Italy)
    27. Eijffinger (Netherlands)
    28. Graham & Brown (UK)
    29. Anaglypta (UK)
    30. Thibaut (USA)
    31. Arte (Belgium)
    32. Designer Wallcoverings (USA)
    33. BN Wallcoverings (Netherlands)
    34. Casadeco (France) and Other Active Players
13. GLOBAL WALLPAPER MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Material
       4. Historic And Forecasted Market Size By Design
       5. Historic And Forecasted Market Size By Application
       6. Historic And Forecasted Market Size By Finish
       7. Historic And Forecasted Market Size By Printing Technique
       8. Historic And Forecasted Market Size By Colorway
       9. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
16. INVESTMENT ANALYSIS
17. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies