Tissue Towel Market - Comprehensive Study Report & Recent Trends 2024-2032

Tissue Towel Market Synopsis:

Tissue Towel Market Size Was Valued at USD 52.6 Billion in 2023, and is Projected to Reach USD 65.69 Billion by 2032, Growing at a CAGR of 2.5% From 2024-2032.

The tissue towel may be defined as the global market related to a set of products manufactured, distributed, and consumed for different uses including hygienic, cleaning, and convenience. Tissue towels include virgin pamphlet, recycled fibers, or different blends of the two, to provide quality strength, absorbency, or softness for the end users. These products find a lot of application in residential, commercial and industrial uses – food preparation areas such as the kitchen and dining areas, bathroom creams and washes, and public amenities’ washrooms, among others, driven by their ability to be a one-time use hygienic product. It has been observed that the market has grown over the years much due to awareness of hygiene products, the need for the convenient, and improved environmental consciousness has led to the development of biodegradable and recycled tissue towel products.

• The tissue towel demand has been on the rise in the international market because of customer and organizational awareness on cleanliness. As a result of upgrading from rural area to urban area and high income in a family, tissue towels are popularly used in homes, offices and other places. The need for quality and sustainable tissue towels has led to innovations within the sector and manufacturers have sought to incorporate eco friendly material such as biodegradable and recyclable material. Also, the frequent enhancement of social commerce platforms accompanied by improvements in logistics have also contributed towards enhancing the market access and availability of tissue towels thereby contributing towards the growth of the market internationally as well as in the developed and developing world.
• Moreover, the COVID -19 outbreak has played a crucial role as there was a boost in the adoption of tissues and towels in all the residential and healthcare segments. It took this spike to realise that tissue towels are an essential part of the market and independently started boosting production capacities and investing in the market. Although the issue of raw materials and varying prices have a few problems, the industry has achieved impressive growth and demand for goods and development of sustainable products.

Tissue Towel Market Trend Analysis:

Growing Demand for Sustainable Tissue Towels

• One of the most critical factors defining the current state and future development of the tissue towel market is the demand for environmentally friendly products. Concerns like deforestation and landfill waste have made the industry realize the value of recycling material and using new techniques when making their products. Eco-friendly goods like FSC certified or biodegradable tissue towel, specifically, are quickly growing in popularity in belt regions including North America and Europe. Furthermore, factors including the use of technology to improve water-conserving methods of production and policies to minimize the impact of production plants on the environment are supplementing this development. With an increasing awareness among the general public of environmental issues faced in the present world, more and more people prefer purchasing sustainable tissue towels in the future.

Growth Potential in Emerging Markets

• New industrialized and developing countries across Asia-Pacific, Latin America countries, and the Middle East hold the prospect of the tissue towel business. The growth of urban population, the development of living conditions, and growing purchasing capacity of the population in these regions are also stimulating the use of tissue towels in household and business facilities. Also, with the increase in organized retail and e-commerce retailers this tissue towel is easily available in these regions. Indonesian and most fast-growing Asian markets look set for steady future growth particularly as their middle-classes broaden their demand for convenience and anti-bacterial products. The opportunities outlined above present excellent business prospects that manufacturers of affordable products that can be localized and culturally endorsed can seize to gain a competitive advantage.

Tissue Towel Market Segment Analysis:

Tissue Towel Market is Segmented on the basis of Type, Distribution Channel, and Application.

By Type, Roll Towel segment is expected to dominate the market during the forecast period

• Specifically, the roll towel segment is expected to constitute the largest share of global revenue in the tissue towel market over the forecast period due to escalating demand across residential and non-residential settings. Roll towels are deemed great since they are convenient, cheap and very flexible thus ideal for use in offices, restaurants and especially in public washrooms. The capacity to offer high absorbency together with easy dispensing makes them more useful: this increases demand in sectors.
• Additionally, progressive changes in roll-towel fabrication such as increased softness, strength and concern for the environment have placed roll towels in focus. They come in recycled and bio-degradable types and this has been made available to the ever-growing environmental savvy customers. Over the forecast period, the roll towel segment is expected to maintain its market dominance due to increased awareness for efficient and cheaper ways of maintaining hygiene in offices, homes and other social places.

By Distribution Channel, Hypermarkets/Supermarkets segment expected to held the largest share

• According to the market study, hypermarkets and supermarkets are expected to emerge as the largest segment of tissue towel market through to the forecast period owing to the wide assortment of products, easy on pocket price and customer friendly shopping. These retail formats give the consumers the opportunity to look at different brands, sizes, quality and thus they are confident when buying. h-effectiveness is enhanced by the fact that there are discounts and promotional offers that acts as a pull for these channels.
• Given the increasing integration of developing countries into organized retail and expansion of supermarkets, the dominance of this sales channel should increase. In addition, hypermarkets and supermarkets serve the private label tissue towels which are cheaper that the branded ones thereby fostering buyers choice and helping boost the market size.

Tissue Towel Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• When it comes to forecast to the year 2023, North America becomes the leading market for tissue towel accounting for about 35% of the overall market in the global market. The leading position of this region is explained by the recognized importance of hygiene, regular use of tissue towels in both private houses and businesses, as well as the presence of key manufacturers. There are also prominent markets such as the United States where consumers’ desire for high-quality as well as sustainable tissue towels plays a massive role. The fact that North American has a well-developed retail sector and customers have relatively higher purchasing capacity also contribute to the better performance of the markets in the region. Given the rising importance of environmental sustainability across consumers, the North American region’s tissue towel market will retain its dominance.

Active Key Players in the Tissue Towel Market:

• Asia Pulp & Paper (Indonesia)
• Cascades Inc. (Canada)
• Georgia-Pacific LLC (USA)
• Hengan International (China)
• Kimberly-Clark Corporation (USA)
• Kruger Inc. (Canada)
• Metsä Group (Finland)
• Nippon Paper Industries Co., Ltd. (Japan)
• Oji Holdings Corporation (Japan)
• Procter & Gamble (USA)
• Resolute Forest Products (Canada)
• SCA (Sweden)
• Sofidel Group (Italy)
• Unicharm Corporation (Japan)
• WEPA Group (Germany)
• Other Active Players

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Tissue Towel Market by Type
 4.1 Tissue Towel Market Snapshot and Growth Engine
 4.2 Tissue Towel Market Overview
 4.3 Roll Towel
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Roll Towel: Geographic Segmentation Analysis
 4.4 Folded Towel
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Folded Towel: Geographic Segmentation Analysis
 4.5 Boxed Towel
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Boxed Towel: Geographic Segmentation Analysis

Chapter 5: Tissue Towel Market by Distribution Channel
 5.1 Tissue Towel Market Snapshot and Growth Engine
 5.2 Tissue Towel Market Overview
 5.3 Hypers/Supers
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Hypers/Supers: Geographic Segmentation Analysis
 5.4 Convenience Stores
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Convenience Stores: Geographic Segmentation Analysis
 5.5 Pharmacies/Drug Stores
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Pharmacies/Drug Stores: Geographic Segmentation Analysis
 5.6 Others
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Others: Geographic Segmentation Analysis

Chapter 6: Tissue Towel Market by Application
 6.1 Tissue Towel Market Snapshot and Growth Engine
 6.2 Tissue Towel Market Overview
 6.3 Personal Care
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Personal Care: Geographic Segmentation Analysis
 6.4 Home Care
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Home Care: Geographic Segmentation Analysis
 6.5 Healthcare
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Healthcare: Geographic Segmentation Analysis
 6.6 Hospitality
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Hospitality: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Tissue Towel Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions  
 7.2 ASIA PULP & PAPER (INDONESIA)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 CASCADES INC. (CANADA)
 7.4 GEORGIA-PACIFIC LLC (USA)
 7.5 HENGAN INTERNATIONAL (CHINA)
 7.6 KIMBERLY-CLARK CORPORATION (USA)
 7.7 KRUGER INC. (CANADA)
 7.8 METSÄ GROUP (FINLAND)
 7.9 NIPPON PAPER INDUSTRIES CO. LTD. (JAPAN)
 7.10 OJI HOLDINGS CORPORATION (JAPAN)
 7.11 PROCTER & GAMBLE (USA)
 7.12 RESOLUTE FOREST PRODUCTS (CANADA)
 7.13 SCA (SWEDEN)
 7.14 SOFIDEL GROUP (ITALY)
 7.15 UNICHARM CORPORATION (JAPAN)
 7.16 WEPA GROUP (GERMANY)
 7.17 OTHER ACTIVE PLAYERS

Chapter 8: Global Tissue Towel Market By Region
 8.1 Overview
 8.2. North America Tissue Towel Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Type
  8.2.4.1 Roll Towel
  8.2.4.2 Folded Towel
  8.2.4.3 Boxed Towel
  8.2.5 Historic and Forecasted Market Size By Distribution Channel
  8.2.5.1 Hypers/Supers
  8.2.5.2 Convenience Stores
  8.2.5.3 Pharmacies/Drug Stores
  8.2.5.4 Others
  8.2.6 Historic and Forecasted Market Size By Application
  8.2.6.1 Personal Care
  8.2.6.2 Home Care
  8.2.6.3 Healthcare
  8.2.6.4 Hospitality
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Tissue Towel Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Type
  8.3.4.1 Roll Towel
  8.3.4.2 Folded Towel
  8.3.4.3 Boxed Towel
  8.3.5 Historic and Forecasted Market Size By Distribution Channel
  8.3.5.1 Hypers/Supers
  8.3.5.2 Convenience Stores
  8.3.5.3 Pharmacies/Drug Stores
  8.3.5.4 Others
  8.3.6 Historic and Forecasted Market Size By Application
  8.3.6.1 Personal Care
  8.3.6.2 Home Care
  8.3.6.3 Healthcare
  8.3.6.4 Hospitality
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Russia
  8.3.7.2 Bulgaria
  8.3.7.3 The Czech Republic
  8.3.7.4 Hungary
  8.3.7.5 Poland
  8.3.7.6 Romania
  8.3.7.7 Rest of Eastern Europe
 8.4. Western Europe Tissue Towel Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Type
  8.4.4.1 Roll Towel
  8.4.4.2 Folded Towel
  8.4.4.3 Boxed Towel
  8.4.5 Historic and Forecasted Market Size By Distribution Channel
  8.4.5.1 Hypers/Supers
  8.4.5.2 Convenience Stores
  8.4.5.3 Pharmacies/Drug Stores
  8.4.5.4 Others
  8.4.6 Historic and Forecasted Market Size By Application
  8.4.6.1 Personal Care
  8.4.6.2 Home Care
  8.4.6.3 Healthcare
  8.4.6.4 Hospitality
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 The Netherlands
  8.4.7.5 Italy
  8.4.7.6 Spain
  8.4.7.7 Rest of Western Europe
 8.5. Asia Pacific Tissue Towel Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Type
  8.5.4.1 Roll Towel
  8.5.4.2 Folded Towel
  8.5.4.3 Boxed Towel
  8.5.5 Historic and Forecasted Market Size By Distribution Channel
  8.5.5.1 Hypers/Supers
  8.5.5.2 Convenience Stores
  8.5.5.3 Pharmacies/Drug Stores
  8.5.5.4 Others
  8.5.6 Historic and Forecasted Market Size By Application
  8.5.6.1 Personal Care
  8.5.6.2 Home Care
  8.5.6.3 Healthcare
  8.5.6.4 Hospitality
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Tissue Towel Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Type
  8.6.4.1 Roll Towel
  8.6.4.2 Folded Towel
  8.6.4.3 Boxed Towel
  8.6.5 Historic and Forecasted Market Size By Distribution Channel
  8.6.5.1 Hypers/Supers
  8.6.5.2 Convenience Stores
  8.6.5.3 Pharmacies/Drug Stores
  8.6.5.4 Others
  8.6.6 Historic and Forecasted Market Size By Application
  8.6.6.1 Personal Care
  8.6.6.2 Home Care
  8.6.6.3 Healthcare
  8.6.6.4 Hospitality
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkiye
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Tissue Towel Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Type
  8.7.4.1 Roll Towel
  8.7.4.2 Folded Towel
  8.7.4.3 Boxed Towel
  8.7.5 Historic and Forecasted Market Size By Distribution Channel
  8.7.5.1 Hypers/Supers
  8.7.5.2 Convenience Stores
  8.7.5.3 Pharmacies/Drug Stores
  8.7.5.4 Others
  8.7.6 Historic and Forecasted Market Size By Application
  8.7.6.1 Personal Care
  8.7.6.2 Home Care
  8.7.6.3 Healthcare
  8.7.6.4 Hospitality
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research