Global Tissue Paper Market Synopsis
The Tissue Paper market was worth USD 19.73 Billion in 2023. As such, the forecast is that the market is expected to reach USD 32.49 Billion by 2032 with a CAGR of 5.70% over the period from 2024 to 2032.
Tissue paper is a very thin, almost transparent paper commonly used for wrapping delicate items. It's lightweight and often comes in a variety of colors. They are commonly found in households for personal hygiene, such as wiping hands and faces. In restaurants and cafes, they serve as napkins. Offices and public restrooms use them for hand drying. Tissue papers are essential in healthcare for medical procedures and patient care. They are also used in packaging to protect delicate items, in crafting for decorations, and in beauty salons for removing makeup. Tissue papers serve as a quick clean-up tool for spills and messes in various environments.
Tissue paper offers a multitude of benefits, primarily in hygiene and convenience. Its soft texture makes it gentle on the skin and is perfect for personal care and cleaning tasks. Tissue papers are highly absorbent, efficiently soaking up spills and moisture. They are disposable and promote cleanliness, reducing the spread of germs and bacteria. Moreover, they are versatile, serving various purposes from wiping surfaces to personal grooming. Compact and lightweight, tissue papers are easily portable, making them indispensable for travel and outdoor activities. Tissue papers provide an essential solution for maintaining hygiene, cleanliness, and convenience in everyday life.
Trends in tissue paper are evolving to meet the demands of environmentally-conscious consumers and advancements in technology. Consumers are increasingly looking for eco-friendly options, leading tissue paper manufacturers to explore alternatives like bamboo and recycled fibers. ` Global tissue consumption experienced a continuous rise, growing from 41 million tons in 2021 to 44 million tons in 2023. This increase is a result of the rising need for tissue products globally, fueled by reasons like population increase, urbanization, and increasing awareness of hygiene. With an increase in tissue consumption, the tissue paper market undergoes substantial growth. Manufacturers must increase production to match the growing demand. Moreover, advancements in tissue paper technology and sustainability practices are becoming more and more important within this competitive market environment. Due to the increasing demand for tissue products, the tissue paper industry is ready for more development, providing chances for both current competitors and new companies to introduce new ideas, expand their product range, and gain a share of the market.
Top Active Players:
Clearwater Paper Corporation (United States), Orchid Paper Products Company (United States), The Procter & Gamble Company (United States), Georgia Pacific LLC (United States), Kimberly-Clark Corporation (United States), St. Croix Tissue (United States), Cascades Inc. (Canada), Kruger Inc. (Canada), Sofidel Group (Italy), Svenska Cellulosa AB (Sweden), Hengen (China), CPMC Tissue SA (Chile), Essity AB. (Sweden), and Other Active Players.
Tissue Paper Market Trend Analysis
Growing Awareness of Maintaining Proper Health and Hygiene
- The tissue paper market has experienced significant growth due to a growing awareness of maintaining proper health and hygiene. This awareness has been determined by various factors such as increased education about the importance of cleanliness in preventing the spread of diseases, rising concerns about environmental sustainability, and changing lifestyles demanding convenient hygiene solutions.
- The heightened awareness of the importance of cleanliness has led to an increased demand for tissue paper products, including facial tissues, toilet paper, and paper towels. Consumers are increasingly opting for disposable tissue paper products over traditional alternatives like cloth towels due to their convenience, effectiveness, and perceived hygiene benefits.
- The tissue paper market has observed innovation in product offerings, including advancements in softness, strength, and eco-friendliness, further driving consumer preference. The expansion of the retail sector, particularly in emerging economies, has facilitated easier access to tissue paper products, contributing to market growth. The growing awareness of health and hygiene, attached to product innovation and increased accessibility, has propelled the tissue paper market to new heights.
Rising Consumer Preference For Natural And Organic Products Creates an Opportunity for the Global Tissue Paper Market
- The tissue paper industry is seeing notable growth due to the rising demand for sustainable and environmentally friendly products. This rising phenomenon originates from a worldwide transition towards eco-friendly consumption habits, fueled by increased knowledge of environmental concerns and a wish for more ethical shopping practices.
- For instance, the world's population is becoming more environmentally aware, with surveys indicating that over 70% of consumers are willing to pay a premium for eco-friendly products. This shift in consumer behavior is particularly pronounced in developed regions such as North America and Europe, where sustainability has become a key driver of purchasing decisions.
- Governments globally are enforcing strict rules to reduce deforestation, encourage recycling, and restrict the use of harmful chemicals in manufacturing. The European Union aims to achieve a circular economy by 2050, prompting investments in sustainable production methods and encouraging innovation in the tissue paper industry.
- Consumers are looking for more environmentally friendly options due to the increasing understanding of how traditional paper manufacturing harms ecosystems through activities like deforestation, habitat destruction, and water contamination. Sustainable tissue paper items, produced from recycled materials or sustainably harvested fibers like bamboo and sugarcane, are becoming more popular because of their reduced environmental impact and ability to break down naturally.
Tissue Paper Market Segment Analysis:
Global Tissue Paper Market is Segmented into Product Type, Application, and Distribution Channel
By Product Type, the Toilet Paper segment is expected to dominate the market during the forecast period.
- From 2021 to 2023, the global revenue from toilet paper experienced a consistent rise, reflecting its indispensable role in daily life. In 2021, it stood at 88.16 billion tons, marking the commencement of this upward trend. By 2022, revenue surged to 97.97 billion tons, indicating a substantial increase in demand. The momentum continued into 2023, with revenue reaching 107.4 billion tons, highlighting the enduring dominance of toilet paper in the consumer goods market.
- Toilet paper, a ubiquitous household essential, epitomizes convenience, hygiene, and comfort. Its soft, absorbent texture offers unparalleled utility in maintaining personal cleanliness and sanitation. Beyond its practicality, toilet paper symbolizes a societal standard of living and represents a fundamental aspect of modern civilization's sanitation infrastructure.
- Moreover, its versatility extends beyond personal hygiene, finding applications in various sectors such as healthcare, hospitality, and commercial establishments. Despite technological advancements, the enduring appeal of toilet paper endures, making it an enduring symbol of convenience and comfort in daily life.
By Application, Commerical the segment held the largest share of XXX% in 2023.
- Commercial establishments such as restaurants, hotels, office buildings, healthcare facilities, and educational institutions heavily rely on tissues for maintaining cleanliness and hygiene standards. Restaurants and food service businesses use tissues for cleaning tables, wiping surfaces, and serving customers. Hotels provide tissues in guest rooms, bathrooms, and dining areas for guest convenience. Office buildings stock tissues in restrooms, break rooms, and workspaces to promote cleanliness and employee comfort.
- Healthcare facilities utilize tissues for patient care, cleaning, and hygiene purposes in examination rooms, patient rooms, and common areas. Educational institutions incorporate tissues into their facilities for classroom use, restrooms, and administrative areas. The commercial sector drives significant demand for tissues, accounting for a considerable portion of the market share due to its extensive usage across diverse industries and establishments.
Tissue Paper Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast Period
- North America's dominance in the tissue paper market can be attributed to several prominent factors. The region's high level of consumerism and disposable income fuels the demand for tissue products, including facial tissues, toilet paper, and paper towels. The Region has advanced manufacturing infrastructure and advanced technology to enable efficient production and distribution of tissue products, contributing to market leadership.
- For instance, in 2023, the United States alone accounted for over 30% of the global tissue paper consumption, with a market value exceeding $30 billion. Procter & Gamble, Kimberly-Clark, and Georgia-Pacific are prominent players in North America, leveraging their strong brand presence and innovative product offerings to maintain market dominance. Furthermore, changing lifestyles and hygiene awareness have increased the usage of tissue paper in North America. The COVID-19 pandemic further accelerated this trend, with a discriminating emphasis on personal and public hygiene, resulting in increased demand for tissue products such as paper towels and sanitizing wipes.
- North America benefits from a well-established retail infrastructure, including supermarkets, convenience stores, and online platforms, facilitating widespread accessibility of tissue products to consumers. Moreover, stringent regulations regarding environmental sustainability drive the adoption of eco-friendly tissue products, with North American companies investing in recyclable and biodegradable alternatives to meet consumer preferences.
- North America's dominance in the tissue paper market is underpinned by factors like strong consumer demand, advanced manufacturing capabilities, innovative product offerings, and well-established retail infrastructure, making it a formidable force in the global tissue paper industry.
Tissue Paper Market Top Key Players:
- Clearwater Paper Corporation (United States)
- Orchid Paper Products Company (United States)
- The Procter & Gamble Company (United States)
- Georgia Pacific LLC (United States)
- Kimberly-Clark Corporation (United States)
- St. Croix Tissue (United States)
- Cascades Inc. (Canada)
- Kruger Inc. (Canada)
- Sofidel Group (Italy)
- Svenska Cellulosa AB (Sweden)
- Hengen (China)
- CPMC Tissue SA (Chile)
- Essity AB. (Sweden), and Other Active Players.
Key Industry Developments:-
In March 2024, Valmet Oyj announced that Crown Paper Mill has opted for a second Advantage DCT tissue production line, alongside extensive automation and Industrial Internet solutions, at their Saudi Arabian mill. Investment responds to increasing consumer demand for high-quality tissue products with minimal environmental impact.
In February 2024, MetsƤ Groupās tissue and greaseproof paper business announced a SEK 4.2 billion (EUR 370 million) investment in modernizing the Mariestad, Sweden mill. The project includes three new converting lines to enhance hand towel production, with Valmet Tissue Converting S.p.A. and C.G Bretting Manufacturing Co., Inc. onboard. These additions, scheduled for completion by the second half of 2025, will increase the mill's tissue paper capacity by 70,000 tons.
Global Tissue Paper Market |
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Base Year: |
2023 |
Forecast Period: |
2024- 2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 19.73 Bn. |
Forecast Period 2024-32 CAGR: |
5.70% |
Market Size in 2032: |
USD 32.49 Bn. |
Segments Covered: |
By Product Type |
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By Application |
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By Distribution Channel |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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- INTRODUCTION
- RESEARCH OBJECTIVES
- RESEARCH METHODOLOGY
- RESEARCH PROCESS
- SCOPE AND COVERAGE
- Market Definition
- Key Questions Answered
- MARKET SEGMENTATION
- EXECUTIVE SUMMARY
- MARKET OVERVIEW
- GROWTH OPPORTUNITIES BY SEGMENT
- MARKET LANDSCAPE
- PORTERāS FIVE FORCES ANALYSIS
- Bargaining Power of Supplier
- Threat Of New Entrants
- Threat Of Substitutes
- Competitive Rivalry
- Bargaining Power Among Buyers
- INDUSTRY VALUE CHAIN ANALYSIS
- MARKET DYNAMICS
- Drivers
- Restraints
- Opportunities
- Challenges
- MARKET TREND ANALYSIS
- REGULATORY LANDSCAPE
- PESTLE ANALYSIS
- PRICE TREND ANALYSIS
- PATENT ANALYSIS
- TECHNOLOGY EVALUATION
- MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
- Geopolitical Market Disruptions
- Supply Chain Disruptions
- Instability in Emerging Markets
- ECOSYSTEM
- PORTERāS FIVE FORCES ANALYSIS
- TISSUE PAPER MARKET BY TYPE (2017-2032)
- TISSUE PAPER MARKET SNAPSHOT AND GROWTH ENGINE
- MARKET OVERVIEW
- PAPER TOWEL
- Introduction And Market Overview
- Historic And Forecasted Market Size in Value (2017-2032F)
- Historic And Forecasted Market Size in Volume (2017-2032F)
- Key Market Trends, Growth Factors and Opportunities
- Geographic Segmentation Analysis
- FACIAL TISSUE,
- PAPER NAPKIN
- TOILET PAPER
- WRAPPING TISSUE
- TISSUE PAPER MARKET BY APPLICATION (2017-2032)
- TISSUE PAPER MARKET SNAPSHOT AND GROWTH ENGINE
- MARKET OVERVIEW
- HOUSEHOLD
- Introduction And Market Overview
- Historic And Forecasted Market Size in Value (2017-2032F)
- Historic And Forecasted Market Size in Volume (2017-2032F)
- Key Market Trends, Growth Factors And Opportunities
- Geographic Segmentation Analysis
- COMMERCIAL
- TISSUE PAPER MARKET BY DISTRIBUTION CHANNEL (2017-2032)
- TISSUE PAPER MARKET SNAPSHOT AND GROWTH ENGINE
- MARKET OVERVIEW
- SUPERMARKETS & HYPERMARKETS
- Introduction And Market Overview
- Historic And Forecasted Market Size in Value (2017-2032F)
- Historic And Forecasted Market Size in Volume (2017-2032F)
- Key Market Trends, Growth Factors And Opportunities
- Geographic Segmentation Analysis
- ONLINE STORES
- CONVENIENCE STORES
- COMPANY PROFILES AND COMPETITIVE ANALYSIS
- COMPETITIVE LANDSCAPE
- Competitive Benchmarking
- Tissue Paper Market Share By Manufacturer (2023)
- Industry BCG Matrix
- Heat Map Analysis
- Mergers & Acquisitions
- CLEARWATER PAPER CORPORATION (UNITED STATES)
- Company Overview
- Key Executives
- Company Snapshot
- Role of the Company in the Market
- Sustainability and Social Responsibility
- Operating Business Segments
- Product Portfolio
- Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
- Key Strategic Moves And Recent Developments
- SWOT Analysis
- ORCHID PAPER PRODUCTS COMPANY (UNITED STATES)
- THE PROCTER & GAMBLE COMPANY (UNITED STATES)
- GEORGIA PACIFIC LLC (UNITED STATES)
- KIMBERLY-CLARK CORPORATION (UNITED STATES)
- ST. CROIX TISSUE (UNITED STATES)
- CASCADES INC. (CANADA)
- KRUGER INC. (CANADA)
- SOFIDEL GROUP (ITALY)
- SVENSKA CELLULOSA AB (SWEDEN)
- HENGEN (CHINA)
- CPMC TISSUE SA (CHILE)
- ESSITY AB. (SWEDEN)
- COMPETITIVE LANDSCAPE
- GLOBAL TISSUE PAPER MARKET BY REGION
- OVERVIEW
- NORTH AMERICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Type
- Historic And Forecasted Market Size By Application
- Historic And Forecasted Market Size By Distribution Channel
- Historic And Forecasted Market Size By Country
- USA
- Canada
- Mexico
- EASTERN EUROPE
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest Of Eastern Europe
- WESTERN EUROPE
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Germany
- United Kingdom
- France
- The Netherlands
- Italy
- Spain
- Rest Of Western Europe
- ASIA PACIFIC
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- China
- India
- Japan
- South Korea
- Malaysia
- Thailand
- Vietnam
- The Philippines
- Australia
- New-Zealand
- Rest Of APAC
- MIDDLE EAST & AFRICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Turkey
- Bahrain
- Kuwait
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
- SOUTH AMERICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Brazil
- Argentina
- Rest of South America
- INVESTMENT ANALYSIS
- ANALYST VIEWPOINT AND CONCLUSION
- Recommendations and Concluding Analysis
- Potential Market Strategies
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- Thailand
- Vietnam
- The Philippines
- Australia
- New-Zealand
- Rest Of APAC
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- MIDDLE EAST & AFRICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Turkey
- Bahrain
- Kuwait
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
- SOUTH AMERICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Brazil
- Argentina
- Rest of South America
- INVESTMENT ANALYSIS
- ANALYST VIEWPOINT AND CONCLUSION
- Recommendations and Concluding Analysis
- Potential Market Strategies
Global Tissue Paper Market |
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Base Year: |
2023 |
Forecast Period: |
2024- 2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 19.73 Bn. |
Forecast Period 2024-32 CAGR: |
5.70% |
Market Size in 2032: |
USD 32.49 Bn. |
Segments Covered: |
By Product Type |
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By Application |
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By Distribution Channel |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Frequently Asked Questions :
The forecast period in the Global Tissue Paper Market research report is 2024- 2032.
Clearwater Paper Corporation (United States), Orchid Paper Products Company (United States), The Procter & Gamble Company (United States), Georgia Pacific LLC (United States), Kimberly-Clark Corporation (United States), St. Croix Tissue (United States), Cascades Inc. (Canada), Kruger Inc. (Canada), Sofidel Group (Italy), Svenska Cellulosa AB (Sweden), Hengen (China), CPMC Tissue SA (Chile), Essity AB. (Sweden), and Other Active Players.and Other Active Players.
The global Tissue Paper Market is Segmented into Product Type, Application, and Distribution Channel, and region. By Product Type, the market is categorized into Paper Towel, Facial Tissue, Paper Napkin, Toilet Paper, Wrapping Tissue. By Application, the market is categorized into Household, Commercial. By Distribution Channel, the market is categorized into Supermarkets & Hypermarkets, Online Stores, Convenience Stores. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
Tissue paper is a very thin, almost transparent paper commonly used for wrapping delicate items. It's lightweight and often comes in a variety of colors. They are commonly found in households for personal hygiene, such as wiping hands and faces. In restaurants and cafes, they serve as napkins. Offices and public restrooms use them for hand drying. Tissue papers are essential in healthcare for medical procedures and patient care.
The Tissue Paper market was worth USD 19.73 Billion in 2023. As such, the forecast is that the market is expected to reach USD 32.49 Billion by 2032 with a CAGR of 5.70% over the period from 2024 to 2032.