Shampoo Market Synopsis

Shampoo Market Size is Valued at USD 36.42 Billion in 2023 and is Projected to Reach USD 56.80 Billion by 2032, Growing at a CAGR of 5.71% From 2024-2032.

In the case of the shampoo market, it involves the manufacture and distribution of substances intended for hair washing, according to the type and requirement of hair. This involves RS, DS, VS, and medicated shampoos for different customers’ needs and hair treatments. Segmentation of the market is achieved according to characteristic such as product type, ingredients, target consumers, outlet, packaging’s, prices and geographical location. Many of these companies are well-known and other are relatively new and are trying to adapt to the shifts in the global markets and these products can be bought through supermarkets, online, and specialty stores.

• The shampoo market is highly dynamic due to the growing consciousness about self, the new trend that is the market for premium and segmented hair care products. Affiliations like the rising consciousness about hair health, rising inclination towards natural and organic hair care products, and increase in the reach of online sales platforms have increased the market. Formulations, which are relatively new and aimed at issues of the hair, including dandruff, hair loss, and protection of hair color, also cause this upswing. Also, the increase in disposable income and changes of living standards has also increased the consumption level of grooming products hence enhancing the growth of the market.
• Besides, regional trends are also influential elements of the market environment. Thus, the population of the developed regions such as North America and Europe prefers the differentiation and superior quality shampoos with natural and organic ingredients. On the other hand, Asia-Pacific and Latin American countries are experiencing steady growth since the urbanization rate accelerates, the people’s knowledge of hair care increases, and the places to sell hair care products become more numerous. Incorporation of advanced strategies and ideas and introduction of the new products help in fulfilling the different requirements of the consumers that leads to the growth of competition and better promotion of the new opportunities in the several segments.

Shampoo Market Trend Analysis

From Eco-Friendly to Customizable, Navigating the Latest Trends in the Shampoo Market

• Currently, there is a general change in demand for the shampoo due to the rising conscious of environmental and chemical-damaging content in the product. Those consumers are demanding shampoos that contain ingredients like extracts from plants and natural oils especially essential ones because they are believed to be more friendly to hair and scalp as well as being more beneficial to the hair such as moisturizing and scalp health. This trend is cleared by the increase in consciousness towards sustainability and clean beauty forcing many brands to rework their products and come up with environmentally friendly packaging.
• However, the growth of this market is currently propelled by technological and analytical data in developing and providing individual and unique products such as shampoos. Cutler said that the consumer is now seeking products according to their type of hair and existing problem, leading to trends such as shampoos which can be personalised according to the hair type of the consumer. This trend is in sync with the increased consumption through direct-to-consumer online platforms and subscription-based services, which offer ease and the ability to perpetually tailor offerings. Therefore, the future of the shampoo market is characterized by the globalization of the industry, providing more attention individualization, sustainability, and nature.

Personalized Hair Care, Unlocking Opportunities in the Shampoo Market

• On this basis the shampoo market offers considerable opportunities due to considerably changing customer preferences and the growth of the density of information about hair. The general increase in consumer awareness of the impact of their eating habits and the use of natural products only in their diet but also in their body products such as shampoos that have natural organic ingredients. It is unfolding new prospects to stand out and establish peculiarities in a rather saturated market environment. Also, due to the changes in the structure of distribution channels, the popularity of which has grown thanks to online retail, brand of shampoo are able to attract new consumers and regions, as prior to this the availability of such distribution channels was not given.
• In addition, the rise in and increasing individualization in the beauty and wellness business likewise presents another opportunity for market growth. Future developments also brought more opportunities to offer translated shampoos via different clients’ hair types, issues, and preferences. This level of marketing individualization is likely to trigger consumers’ interest and loyalty, hence provide a competitive advantage. Bearing in this mind, investors and establishment that put advances in R&D, digital marketing, and strong distribution and logistic capabilities will likely harness such new opportunities such as the congenial demand for more specialized and quality hair caring products.

Shampoo Market Segment Analysis:

Shampoo Market Segmented on the basis of Product Type, Ingredients and End User.

By Product Type, Dry Shampoo segment is expected to dominate the market during the forecast period

• The shampoo segmentation can be described as very broad, as there are a number of different formations of the product for various purposes. Ordinary shampoos are the most widespread ones, designed to be used daily for cleaning the hair and the scalp. Dry shampoos occupy a rather mild position in between washes while providing a waterless hair washing option. Volumizing shampoos are supposed to provide, body and thickness to the fine or limp hair, while clarifying shampoos are designed to cleanse the hair of the build-up. Anti-dandruff shampoos are formulated to address scalp conditions through preventing and relieving the formation of dandruff, while colors-protect shampoos are formulated to protect hair colors and avoid decathlon. Conditioning shampoos work to minimize the formation of frizz while medicated shampoos are useful for special hair ills and health conditions of the scalp. Each type focuses on specific hair care issues, offering the client specific products to solve his or her problems.

By Ingredients, Synthetic Ingredients segment held the largest share in 2024

• This paper seeks to classify shampoos with regards to their formulations that is a mixture of ingredients tailored to the preferences and requirements of the buyer. Natural shampoos, which are frequently elaborated with natural ingredients, conquer those people who use those products which are closer to natural origin focusing on mild and environmentally friendly products.
• Synthetic ingredient shampoos are those in which some ingredients that have been used are manufactured chemicals that deliver specific features like the ability of forming a lot of foam or long period of preservation. Organic shampoos produced out of organically grown products have the tendency of being preferred by those clients who prefer products devoid of synthetic compounds and non-organic pesticides. The specificity of the ingredients meets certain consumer preferences and characteristics of the shampoo market with various segments plying their individual advantages.

Shampoo Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• The Asia-Pacific shampoo market constitutes a large and progressive segment consisting of a booming niche which is the reason for increasing personal care consciousness amongst the growing citizenry of said region. This market is dominated by such countries as China, India, Japan, and the South Korea, as this segment comprises a wide variety of shampoo types in accordance with different hair types and problem that may occur. Increased urbanization, along with the increase in middle-income groups makes people spend on better products hence increasing the demand for meal shampoos. Also, more so nowadays due to the impact of social media and new and improved trends in beauty, consumers are searching for better hair care products that are differentiated.
• Competition is rather high in the market, with companies from different countries as well as regional ones. Market leaders are shifting their strategies to include new product development like the natural and organic shampoos to fit the growing market for environment friendly and chemical free products. The new opportunities offered to companies along with the development of Internet markets and the growth of novelty E-business technologies are also changing the market offer, making the broad range of products available to consumers and stimulating purchasing. Other factors that influence the Asia-Pacific shampoo market are regional and cultural differences and variations in climate that affect the consumer’s buying behavior and market strategies.

Active Key Players in the Shampoo Market

• L’Oreal S.A. (France)
• Unilever (U.K.)
• Procter & Gamble Co. (U.S.)
• Henkel AG & Co. KG aA (Germany)
• Johnson & Johnson (U.S.)
• Coty Inc. (U.S.)
• Estée Lauder Co. Inc. (U.S.)
• Kao Corporation (Japan)
• Beiersdorf AG (Germany)
• Shiseido Co. Ltd. (Japan) and Other Major Players

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Shampoo Market by Product Type
 4.1 Shampoo Market Snapshot and Growth Engine
 4.2 Shampoo Market Overview
 4.3 Regular Shampoo
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Regular Shampoo: Geographic Segmentation Analysis
 4.4 Dry Shampoo
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Dry Shampoo: Geographic Segmentation Analysis
 4.5 Volumizing Shampoo
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Volumizing Shampoo: Geographic Segmentation Analysis
 4.6 Clarifying Shampoo
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Clarifying Shampoo: Geographic Segmentation Analysis
 4.7 Anti-Dandruff Shampoo
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Anti-Dandruff Shampoo: Geographic Segmentation Analysis
 4.8 Colour-Protect Shampoo
  4.8.1 Introduction and Market Overview
  4.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.8.3 Key Market Trends, Growth Factors and Opportunities
  4.8.4 Colour-Protect Shampoo: Geographic Segmentation Analysis
 4.9 Smoothing Shampoo
  4.9.1 Introduction and Market Overview
  4.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.9.3 Key Market Trends, Growth Factors and Opportunities
  4.9.4 Smoothing Shampoo: Geographic Segmentation Analysis
 4.10 Medicated Shampoo
  4.10.1 Introduction and Market Overview
  4.10.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.10.3 Key Market Trends, Growth Factors and Opportunities
  4.10.4 Medicated Shampoo: Geographic Segmentation Analysis

Chapter 5: Shampoo Market by Ingredients
 5.1 Shampoo Market Snapshot and Growth Engine
 5.2 Shampoo Market Overview
 5.3 Natural/Shampoo with Herbal Ingredients
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Natural/Shampoo with Herbal Ingredients: Geographic Segmentation Analysis
 5.4 Synthetic Ingredients
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Synthetic Ingredients: Geographic Segmentation Analysis
 5.5 Organic Ingredients
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Organic Ingredients: Geographic Segmentation Analysis

Chapter 6: Shampoo Market by End-User
 6.1 Shampoo Market Snapshot and Growth Engine
 6.2 Shampoo Market Overview
 6.3 Men
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Men: Geographic Segmentation Analysis
 6.4 Women
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Women: Geographic Segmentation Analysis
 6.5 Children
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Children: Geographic Segmentation Analysis
 6.6 Unisex
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Unisex: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Shampoo Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 L’OREAL S.A. (FRANCE)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 UNILEVER (U.K.)
 7.4 PROCTER & GAMBLE CO. (U.S.)
 7.5 HENKEL AG & CO. KG AA (GERMANY)
 7.6 JOHNSON & JOHNSON (U.S.)
 7.7 COTY INC. (U.S.)
 7.8 ESTÉE LAUDER CO. INC. (U.S.)
 7.9 KAO CORPORATION (JAPAN)
 7.10 BEIERSDORF AG (GERMANY)
 7.11 SHISEIDO CO. LTD. (JAPAN)
 7.12 OTHER MAJOR PLAYERS.

Chapter 8: Global Shampoo Market By Region
 8.1 Overview
 8.2. North America Shampoo Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Product Type
   8.2.4.1 Regular Shampoo
   8.2.4.2 Dry Shampoo
   8.2.4.3 Volumizing Shampoo
   8.2.4.4 Clarifying Shampoo
   8.2.4.5 Anti-Dandruff Shampoo
   8.2.4.6 Colour-Protect Shampoo
   8.2.4.7 Smoothing Shampoo
   8.2.4.8 Medicated Shampoo
  8.2.5 Historic and Forecasted Market Size By Ingredients
   8.2.5.1 Natural/Shampoo with Herbal Ingredients
   8.2.5.2 Synthetic Ingredients
   8.2.5.3 Organic Ingredients
  8.2.6 Historic and Forecasted Market Size By End-User
   8.2.6.1 Men
   8.2.6.2 Women
   8.2.6.3 Children
   8.2.6.4 Unisex
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Shampoo Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Product Type
   8.3.4.1 Regular Shampoo
   8.3.4.2 Dry Shampoo
   8.3.4.3 Volumizing Shampoo
   8.3.4.4 Clarifying Shampoo
   8.3.4.5 Anti-Dandruff Shampoo
   8.3.4.6 Colour-Protect Shampoo
   8.3.4.7 Smoothing Shampoo
   8.3.4.8 Medicated Shampoo
  8.3.5 Historic and Forecasted Market Size By Ingredients
   8.3.5.1 Natural/Shampoo with Herbal Ingredients
   8.3.5.2 Synthetic Ingredients
   8.3.5.3 Organic Ingredients
  8.3.6 Historic and Forecasted Market Size By End-User
   8.3.6.1 Men
   8.3.6.2 Women
   8.3.6.3 Children
   8.3.6.4 Unisex
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Shampoo Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Product Type
   8.4.4.1 Regular Shampoo
   8.4.4.2 Dry Shampoo
   8.4.4.3 Volumizing Shampoo
   8.4.4.4 Clarifying Shampoo
   8.4.4.5 Anti-Dandruff Shampoo
   8.4.4.6 Colour-Protect Shampoo
   8.4.4.7 Smoothing Shampoo
   8.4.4.8 Medicated Shampoo
  8.4.5 Historic and Forecasted Market Size By Ingredients
   8.4.5.1 Natural/Shampoo with Herbal Ingredients
   8.4.5.2 Synthetic Ingredients
   8.4.5.3 Organic Ingredients
  8.4.6 Historic and Forecasted Market Size By End-User
   8.4.6.1 Men
   8.4.6.2 Women
   8.4.6.3 Children
   8.4.6.4 Unisex
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Shampoo Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Product Type
   8.5.4.1 Regular Shampoo
   8.5.4.2 Dry Shampoo
   8.5.4.3 Volumizing Shampoo
   8.5.4.4 Clarifying Shampoo
   8.5.4.5 Anti-Dandruff Shampoo
   8.5.4.6 Colour-Protect Shampoo
   8.5.4.7 Smoothing Shampoo
   8.5.4.8 Medicated Shampoo
  8.5.5 Historic and Forecasted Market Size By Ingredients
   8.5.5.1 Natural/Shampoo with Herbal Ingredients
   8.5.5.2 Synthetic Ingredients
   8.5.5.3 Organic Ingredients
  8.5.6 Historic and Forecasted Market Size By End-User
   8.5.6.1 Men
   8.5.6.2 Women
   8.5.6.3 Children
   8.5.6.4 Unisex
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Shampoo Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Product Type
   8.6.4.1 Regular Shampoo
   8.6.4.2 Dry Shampoo
   8.6.4.3 Volumizing Shampoo
   8.6.4.4 Clarifying Shampoo
   8.6.4.5 Anti-Dandruff Shampoo
   8.6.4.6 Colour-Protect Shampoo
   8.6.4.7 Smoothing Shampoo
   8.6.4.8 Medicated Shampoo
  8.6.5 Historic and Forecasted Market Size By Ingredients
   8.6.5.1 Natural/Shampoo with Herbal Ingredients
   8.6.5.2 Synthetic Ingredients
   8.6.5.3 Organic Ingredients
  8.6.6 Historic and Forecasted Market Size By End-User
   8.6.6.1 Men
   8.6.6.2 Women
   8.6.6.3 Children
   8.6.6.4 Unisex
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Shampoo Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Product Type
   8.7.4.1 Regular Shampoo
   8.7.4.2 Dry Shampoo
   8.7.4.3 Volumizing Shampoo
   8.7.4.4 Clarifying Shampoo
   8.7.4.5 Anti-Dandruff Shampoo
   8.7.4.6 Colour-Protect Shampoo
   8.7.4.7 Smoothing Shampoo
   8.7.4.8 Medicated Shampoo
  8.7.5 Historic and Forecasted Market Size By Ingredients
   8.7.5.1 Natural/Shampoo with Herbal Ingredients
   8.7.5.2 Synthetic Ingredients
   8.7.5.3 Organic Ingredients
  8.7.6 Historic and Forecasted Market Size By End-User
   8.7.6.1 Men
   8.7.6.2 Women
   8.7.6.3 Children
   8.7.6.4 Unisex
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research