Quinoa Market Synopsis

Quinoa Market Size Was Valued at USD 99.42 Billion in 2023 and is Projected to Reach USD 298.19 Billion by 2032, Growing at a CAGR of 12.98% From 2024-2032.

Quinoa Grains' health benefits play an important role in the emerging market, It is a smart carbohydrate that is rich in fiber, minerals, antioxidants, and protein crops Quinoa can be easily grown even in Harsh weather with limited resources.

• Quinoa acts as an antioxidant and anti-inflammatory phytochemical that acts as an agent to protect against inflammation that helps to neutralize and eliminate harmful agents, remove damaged tissue, and Initiate tissue repair in the body. As it is rich in fiber, iron, and vitamins it can prevent diseases like heart disease, diabetes, and cancer. It is also used to treat constipation, and also helpful in weight loss and maintaining a healthy diet.
• It is also used in the Cosmetic Industry for making products as it can provide hydration, nourishment, conditioning, and softening of both skin and hair. Quinoa wastes are abundant at a very low cost and are the sources of bioactive molecules for the manufacturing of drugs, preservatives, dyes, and emulsifiers. Quinoa contains bioactive compounds such as polyphenols, Flavinoids, and saponins, which have potential medicinal properties for curing the diseases and health of the people.
• Quinoa by-products like quinoa hulls and meal, are often used as nutritious feed for poultry and Livestock. They provide essential nutrients and protein, contributing to the health and growth of animals.
• In 2021, the value of the quinoa market worldwide amounted to about 80 billion U.S. dollars. This market is estimated to reach over 114.11 billion U.S. dollars by 2024.

Quinoa Market Trend Analysis

Increasing Health-Conscious Consumers

• As Quinoa has high protein content, and fiber, and gluten-free, and is very easy to use it attracts health-conscious consumers who are more benefited by this nutrient food in their diet. It is highly nutritious, and packed with proteins, vitamins, fiber, and minerals. It contains all the nine essential amino acids, making it a complete protein source. Health-conscious consumers are drawn to quinoa for its nutritional profile, as it offers a broad range of health benefits, which include improved digestion, increased energy levels, and better weight management.

                                                                                  Source: National Library of Medicine

• As consumers need Organic food without any use of chemicals, quinoa crops can be easily grown with fewer resources by doing genetic modifications in the plant or by using natural resources it is becoming the best option.
• Quinoa is also growing its popularity among vegetarians and vegans as it is a good source of protein, it is also a gluten-free crop that helps prevent celiac disease. Hence in this way, Quinoa is acting as a driver for health-conscious consumers.

Opportunities

Expanding Product Range with Investment in Research and Development

• There is a potential for diversifying quinoa-based products beyond grains like ready-to-eat meals, snacks, chocolates, breakfast cereals, Juices, and baking mixes, by offering this wide range of products the Quinoa market could be expanded.
• Research efforts can focus on creating value-added quinoa products that offer additional health benefits. For example, fortifying quinoa-based products with vitamins, minerals, or probiotics that enhance their nutritional profile, or developing pre-cooked quinoa products which is better for easy meal preparation. Investing in quinoa breeding programs can lead to the development of new quinoa varieties with improved yield, taste, nutritional content, texture, and flavor.
• Continuous Investment in Research and development efforts can focus on improving the quality and consistency of quinoa products through better production, processing techniques, storage methods, Supply chain management facilities, and quality control measures that can lead to innovations in producing organic quinoa without using any chemicals or pesticides by doing genetic modifications in them as consumers are becoming more health conscious this organic product will be a great opportunity.

Quinoa Market Segment Analysis:

Quinoa Market Segmented based on type, Certification, Distribution Channel, and end-users.

By Type, Organic Quinoa segment is expected to dominate the market during the forecast period

• As Consumers are becoming health-conscious organic quinoa is becoming a great choice, as it is made up of natural resources without any use of chemicals and pesticides it will promote health.
• Organic farming practices promote soil health, biodiversity, and conservation of natural resources. Organic quinoa cultivation methods focus on sustainable agriculture techniques such as crop rotation, organic farming, composting, and natural pest control prioritize sustainability avoid environmental impact, and form ecofriendly in nature.
• Organic quinoa products are certified by regulatory bodies and certifications are provided by the accredited organizations to ensure compliance with the organic standards and regulations hence the consumers have faith and are willing to buy the products.
• Organic Quinoa is superior in taste and quality compared to conventionally grown varieties of quinoa, as it adds more flavor to the product. The demand for organic quinoa is on the rise globally, driven by increasing consumer awareness of organic food benefits, expanding distribution channels, and growing the availability of organic quinoa products in supermarkets, hypermarkets, specialty stores, and other online platforms. Hence, in this way, organic Quinoa is expected to dominate over the forecast period

By Application, The Food Industry Segment Held the Largest Share In 2022

• Quinoa is considered a nutrient-rich food due to its high protein content, essential amino acids, fiber, vitamins, and minerals. As consumers nowadays become more health-conscious they are more willing to buy organic products.
• As it can prevent many health diseases like diabetes, and cancer so many of them are consuming quinoa as a meal. Whole-grain quinoa is commonly used in various food products, including salads, side dishes, soups, and main courses. As a versatile ingredient, quinoa adds texture, flavor, and nutritional value to a wide range of dishes.
• Quinoa is naturally gluten-free, making it an attractive option for individuals with celiac disease or gluten sensitivity. Quinoa can be processed into beverages such as quinoa milk and quinoa-based smoothies. Quinoa milk is a dairy-free alternative to cow's milk, that offers a creamy texture and very good nutty flavor. The growing prevalence of gluten-related disorders has contributed to the rise in demand for this product, hence food Industry held the largest share.

Quinoa Market Regional Insights:

North America Is Expected to Dominate the Market Over the Forecast Period

• The North American quinoa market is the largest in the world, followed by Europe. The popularity of quinoa is increasing due to rising quality food consumption and health-consciousness food patterns in these regions which contributes to the quinoa market's positive growth.
• There are also many Distribution Channels in this region which is promoting in growth of this quinoa market. Quinoa's versatility allows it to be incorporated into various food products, including salads, side dishes, Juices, baked goods, snacks, and ready-to-eat meals. This wide range of quinoa-based products available is catering to diverse consumer preferences and dietary needs of this region
•  This region also has large volumes of imports of quinoa seeds, due to the increasing popularity of food products with high nutritional and low-calorie content Quinoa products are readily available in supermarkets, specialty health food stores, online retailers, and foodservice establishments increasing demand helps to boost the market growth in this region consequently over the period.

Quinoa Market Top Key Players:

• Alter Eco (USA)
• Ancient Harvest (USA)
• Andean Naturals (USA)
• Nature’s Path (Canada)
• Truroots (USA)
• Quinola Mothergrain (Uk)
• Nutriwish (India)
• Inca Organics (Australia)
• Lundberg Family Farms (USA)
• Pereg Natural Foods (USA)
• I Heart Keenwah (USA)
• Simply Quinoa (USA)
• White Lion Foods (UK)
• Ceres Organics (New Zealand)
• Big Oz (UK)
• Trader Joe’s (USA)
• Source Naturals (USA)
• Natierra (USA)
• Bolivia Real (Bolivia)
• Shiloh Farms (USA)
• Ceres Organics (New Zealand)
• Arrowhead Mills (USA)
• I Herat Keenwah (Usa)
• Roland Foods (USA)
• Bob’s Red Mill (USA) and Other Active Players.

Key Industry Developments in The Quinoa Market:

In March 2024, Kiwi Quinoa, a New Zealand-based company is set to launch in the United States of America, the company looks forward to introducing its products of Quinoa through fun and exciting recipe content and delicious meals with creamy quinoa porridge, salads, and nourishing dinners such as Teriyaki chicken quinoa stir-fry and others by adding healthy recipes into their diet.

In April 2022, Olam Agri a global agri-business released its sustainable quinoa and chia seeds by on-ground training and public-private collaboration, as the consumers are seeking demand in healthier foods.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. QUINOA   MARKET BY TYPE (2017-2030)
   1. QUINOA   MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ORGANIC 
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. INORGANIC 
7. QUINOA MARKET BY CERTIFICATION (2017-2030)
   1. QUINOA MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. CONVENTIONAL
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. ORGANIC
   5. FAIR TRADE
   6. DUAL
8. QUINOA MARKET BY SEGMENT3 (2017-2030)
   1. QUINOA MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SUPERMARKETS AND HYPERMARKETS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. DEPARTMENTAL STORES
   5. ONLINE RETAIL STORES
   6. OTHERS
9. QUINOA MARKET BY END-USER (2017-2030)
   1. QUINOA MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FOOD INDUSTRY
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. COSMETIC INDUSTRY
   5. PHARMACEUTICAL INDUSTRY
   6. OTHERS
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. QUINOA Market Share by Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. ALTER ECO (USA)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves and Recent Developments
       10. SWOT Analysis
    3. ANCIENT HARVEST (USA)
    4. ANDEAN NATURALS (USA)
    5. NATURE’S PATH (CANADA)
    6. TRUROOTS (USA)
    7. QUINOLA MOTHERGRAIN (UK)
    8. NUTRIWISH (INDIA)
    9. INCA ORGANICS (AUSTRALIA)
    10. LUNDBERG FAMILY FARMS (USA)
    11. PEREG NATURAL FOODS (USA)
    12. I HEART KEENWAH (USA)
    13. SIMPLY QUINOA (USA)
    14. WHITE LION FOODS (UK)
    15. CERES ORGANICS (NEW ZEALAND)
    16. BIG OZ (UK)
    17. TRADER JOE’S (USA)
    18. SOURCE NATURALS (USA)
    19. NATIERRA (USA)
    20. BOLIVIA REAL (BOLIVIA)
    21. SHILOH FARMS (USA)
    22. CERES ORGANICS (NEW ZEALAND)
    23. ARROWHEAD MILLS (USA)
    24. I HERAT KEENWAH (USA)
    25. ROLAND FOODS (USA)
    26. BOB’S RED MILL (USA)
11. GLOBAL QUINOA MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Type
       4. Historic And Forecasted Market Size by Certification
       5. Historic And Forecasted Market Size by Distribution Channel
       6. Historic And Forecasted Market Size by End-User
       7. Historic And Forecasted Market Size by Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Brazil
          2. Argentina
          3. Rest of South America
12. INVESTMENT ANALYSIS
13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies