Polo Shirt Market Synopsis

Polo Shirt Market Size Was Valued at USD 6237.19 Million in 2023 and is Projected to Reach USD 10993.49 Million by 2032, Growing at a CAGR of 6.5% From 2024-2032.

Polo shirts are usually made of knitted cotton (rather than woven cloth), usually a piqué knit, or less commonly an interlock knit (the latter frequently used, though not exclusively, with Pima cotton polos), or using other fibers such as silk, wool, synthetic fibers, or blends of natural and synthetic fibers. A dress-length version of the shirt is called a polo dress. Until the beginning of the 20th century, polo players wore thick, long-sleeved shirts made of Oxford cloth cotton.

• This shirt was the first to have a buttoned-down collar, which polo players invented in the late 19th century to keep their collars from flapping in the wind. Brooks Brothers' early president, John Brooks, noticed this while at a polo match in England and began producing such a shirt in 1896. Brooks Brothers still produce this style of button-down "polo shirt”. Polo shirts are made of knitted fabrics. From sportswear, they have gradually become one of the styles of daily wear, such as business casual, summer school uniforms for students, corporate collective clothing, and so on.
• Polo shirts’ basic form is relatively fixed and the details of each component can be extended, so the polo shirt is selected for research. For a long time, polo shirts, as people’s favorite clothing style, can be suitable for sports, shopping, travel, and suits or other outerwear. Combining different colors and stripes with different heights can form a texture part library for polo shirt design. In recent years, personalized clothing customization has become a new way of producing and selling garments. It is also guided by differences in body figure and consumption needs of different consumers. Based on building a modular and diverse clothing parts library, clothing customization combined with free design can quickly modify and generate virtual design solutions suitable for consumers, and realize the integration of anthropometry, clothing pattern design, modeling, and production

Polo Shirt Market Trend Analysis

Increasing Applications in the Automotive Industry

• Increasing demand for eco-friendly products is driven by consumer awareness of the environment. Consumers favor eco-friendly polo shirts made from organic cotton or recycled materials. The polo shirt sector adapts to meet customer preferences and requests for sustainability by developing new materials, production techniques, and supply chain strategies.
• Consumers are looking for polo shirts that can easily go from casual to semi-formal occasions, highlighting the importance of adaptable design to fit various lifestyles. Ongoing advancements in fabric technology for polo shirts, such as moisture-wicking materials, improve both comfort and performance, catering to varied consumer preferences.
• Market-oriented design aesthetics provide a variety of unique polo shirt choices by playing with colors, patterns, and embellishments to appeal to a wide range of preferences. Consumers prioritize durability, comfort, and sustainability when choosing high-quality polo shirts. Brands that prioritize quality and ethics are preferred. Businesses use consumer feedback to guide the development and marketing of polo shirts, focusing on meeting customer needs and expectations.

Opportunity

Customized polo shirts increase brand loyalty, and target emerging markets creating growth opportunities

• Tailoring options such as logos and embroidery satisfy personal tastes, crafting one-of-a-kind polo shirts for selective customers desiring customized style statements. Expansion prospects are present in developing economies such as China, India, and Brazil for the polo shirt industry, capitalizing on consumer fascination with western fashion and labels, reaching out to an expanding consumer population. Investing in research and development leads to innovation, which results in the development of new polo shirt styles, materials, and production methods in order to set products apart and enhance market opportunities.
• Progress in fabric production and digital printing techniques allow for the efficient creation of customizable polo shirts of high quality, which promotes creativity in design. Increasing competition motivates companies to grow by reaching new customers and markets to boost their development. Distinctive value propositions and delivery channels are essential.
• Government policies, incentives, and regulations support polo shirt producers in establishing an advantageous commercial landscape. Efforts encourage development and advancement in the industry. Increased disposable income results in higher demand for clothing items such as polo shirts. Businesses can gain advantages by providing high-end choices and focusing on wealthy customer groups who value excellence and fashion.

Polo Shirt Market Segment Analysis:

Polo Shirt Market is Segmented on the basis of Type, Material, Style, Application, Gender, And Distribution Channel.

By Material, Cotton Segment Is Expected to Dominate the Market During the Forecast Period

• The comfort and breathability of cotton make it a perfect option for polo shirts, as the natural fibers help air circulate to ensure wearers stay cool and comfortable. Cotton polo shirts are highly admired for their gentle feel and skin-friendly material, ideal for individuals with sensitive skin or those who prioritize comfort. Cotton polo shirts effortlessly shift from informal to somewhat formal events. Match with jeans for a casual style or chinos for a dressier outfit, accommodating different fashion tastes.
• Cotton polo shirts that are durable maintain their quality and appearance even after frequent washing and wearing, retaining their shape and color for long-lasting value. Cotton, a natural fiber that is biodegradable and renewable, caters to the needs of consumers looking for eco-friendly clothing choices, which boosts the marketability of cotton polo shirts. Cotton polo shirts are in high demand because they are easily found and affordable, allowing them to be easily purchased by many people and be leaders in the market.
• Cotton polo shirts can be customized and decorated in various ways, promoting brand uniqueness and individuality with different printing methods, embroideries, and design elements.

By Gender, Men Segment Held the Largest Share In 2023

• Historical fondness for polo shirts in men's fashion resulted in their widespread popularity, cementing the association between polo shirts and the male market. Men choose to wear polo shirts at both formal and informal occasions, demonstrating their authority in the fashion world. The versatility of the shirts allows for an easy shift from office attire to a more relaxed style.
• Men represent a significant portion of players in sports such as golf and tennis, where polo shirts are popularly worn. This increases the need for men's polo shirts. Clothing companies and stores concentrate on promoting polo shirts to men, solidifying their power through tailored marketing and branding strategies.
• Men's polo shirts are available in a range of sizes and cuts to accommodate a variety of body shapes, which has led to their growing popularity and market presence. Trends in men's fashion influence the popularity of clothing items such as polo shirts. Innovative design and stylish updates are drawing in male customers, increasing the market share. The market power of men is shaped by their shopping habits, loyalty to certain brands, perceived worth, and convenience, especially in the polo shirt market.

Polo Shirt Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• The market for polo shirts in Asia-Pacific is robust due to large population and expanding economies. China, India, and Bangladesh are at the forefront of production and exports due to their combination of inexpensive production costs and skilled labor force. The region serves as a vital manufacturing center for the global fashion industry, containing many factories and textile mills that specialize in polo shirts.
• Urbanization and rising disposable incomes in China and India are fueling the demand for branded clothing such as polo shirts among stylish city residents. The rise of the middle class in Asia-Pacific is leading to an increase in consumer spending on clothing, specifically on polo shirts, due to higher purchasing power and demand.
• E-commerce has flourished in the area, providing customers with a diverse range of polo shirt brands and designs, fueling the market power of Asia-Pacific. Rising fashion consciousness in Asian customers has boosted the popularity of polo shirts as essential and adaptable fashion items, following Western style influences and leading to market expansion. Investments in retail infrastructure such as shopping malls and specialty stores have led to an increase in the availability of polo shirt brands in the Asia-Pacific region, resulting in higher visibility and market share for these brands.

Polo Shirt Market Active Players

• Ralph Lauren Corporation (United States)
• Lacoste S.A. (France)
• Nike, Inc. (United States)
• Adidas AG (Germany)
• Tommy Hilfiger (United States)
• Puma SE (Germany)
• Calvin Klein (United States)
• Under Armour, Inc. (United States)
• Hanesbrands Inc. (United States)
• Hugo Boss AG (Germany)
• Uniqlo Co., Ltd. (Japan)
• ASOS Plc (United Kingdom)
• Burberry Group plc (United Kingdom)
• Fruit of the Loom (United States)
• PVH Corp. (United States)
• Armani (Italy)
• Gap Inc. (United States)
• Zara (Spain)
• Decathlon Group (France)
• Columbia Sportswear Company (United States)
• Lululemon Athletica Inc. (Canada)
• Everlane (United States)
• J. Crew Group, Inc. (United States)
• Patagonia, Inc. (United States)
• Levi Strauss & Co. (United States)
• New Balance Athletics, Inc. (United States)
• The North Face, Inc. (United States)
• ASICS Corporation (Japan)
• Columbia Sportswear (United States)
• Reebok International Ltd. (United States) and Other Active Players.

Key Industry Developments in the Polo Shirt Market:

• In June 2023, HeiQ Materials AG, a producer and seller of textile finishing and other auxiliaries, announced the launch of the BOSS x HeiQ AeoniQ polo shirt derived from certified wood pulp.
• In April 2023, U.S. Polo Assn, the official brand of the United States Polo Association (USPA), announced the launch of the Spring-Summer 2023 Collection that includes polo shirts.
• In Sep 2022, Lacoste and Thrasher unveiled their first collaboration. This merging of two distinctive classics will be available September 28th online, as well as in selected stores.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. POLO SHIRT MARKET BY TYPE (2017-2032)
   1. POLO SHIRT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. TRADITIONAL
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. FASHION
   5. POLO
   6. POLO
7. POLO SHIRT MARKET BY MATERIAL (2017-2032)
   1. POLO SHIRT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. COTTON
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. POLYESTER
   5. BLEND
   6. ORGANIC COTTON
   7. SILK
   8. BAMBOO
8. POLO SHIRT MARKET BY STYLE (2017-2032)
   1. POLO SHIRT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. CLASSIC
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. STRIPED
   5. PRINTED
   6. EMBROIDERED
   7. POLO SHIRTS WITH CONTRAST COLLARS/CUFFS
9. POLO SHIRT MARKET BY APPLICATION (2017-2032)
   1. POLO SHIRT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. CASUAL WEAR
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. FORMAL WEAR
   5. SPORTS
   6. TRAVEL POLO SHIRTS
10. POLO SHIRT MARKET BY GENDER (2017-2032)
    1. POLO SHIRT MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. MEN’S
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. WOMEN’S
    5. UNISEX
11. POLO SHIRT MARKET BY DISTRIBUTION CHANNEL (2017-2032)
    1. POLO SHIRT MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. HYPERMARKETS & SUPERMARKETS
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. DEPARTMENTAL STORES
    5. SPECIALTY STORES
    6. E-COMMERCE
12. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Polo Shirt Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. RALPH LAUREN CORPORATION (UNITED STATES)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. LACOSTE S.A. (FRANCE)
    4. NIKE, INC. (UNITED STATES)
    5. ADIDAS AG (GERMANY)
    6. TOMMY HILFIGER (UNITED STATES)
    7. PUMA SE (GERMANY)
    8. CALVIN KLEIN (UNITED STATES)
    9. UNDER ARMOUR, INC. (UNITED STATES)
    10. HANESBRANDS INC. (UNITED STATES)
    11. HUGO BOSS AG (GERMANY)
    12. UNIQLO CO., LTD. (JAPAN)
    13. ASOS PLC (UNITED KINGDOM)
    14. BURBERRY GROUP PLC (UNITED KINGDOM)
    15. FRUIT OF THE LOOM (UNITED STATES)
    16. PVH CORP. (UNITED STATES)
    17. ARMANI (ITALY)
    18. GAP INC. (UNITED STATES)
    19. ZARA (SPAIN)
    20. DECATHLON GROUP (FRANCE)
    21. COLUMBIA SPORTSWEAR COMPANY (UNITED STATES)
    22. LULULEMON ATHLETICA INC. (CANADA)
    23. EVERLANE (UNITED STATES)
    24. J. CREW GROUP, INC. (UNITED STATES)
    25. PATAGONIA, INC. (UNITED STATES)
    26. LEVI STRAUSS & CO. (UNITED STATES)
    27. NEW BALANCE ATHLETICS, INC. (UNITED STATES)
    28. THE NORTH FACE, INC. (UNITED STATES)
    29. ASICS CORPORATION (JAPAN)
    30. COLUMBIA SPORTSWEAR (UNITED STATES)
    31. REEBOK INTERNATIONAL LTD. (UNITED STATES) AND OTHER ACTIVE PLAYERS.
13. GLOBAL POLO SHIRT MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Material
       5. Historic And Forecasted Market Size By Style
       6. Historic And Forecasted Market Size By Application
       7. Historic And Forecasted Market Size By Gender
       8. Historic And Forecasted Market Size By Distribution Channel
       9. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
16. INVESTMENT ANALYSIS
17. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies