Global Online Microtransaction Market Overview

Online Microtransaction Market Size Was Valued at USD 74.15 Billion in 2023, and is Projected to Reach USD 228.13 Billion by 2032, Growing at a CAGR of 13.3% From 2024-2032.

Fast technological progress and better connectivity have allowed the video game business to expand annually and achieve its current level of success. Video games are currently the most profitable industry in the entertainment sector due to their enormous rise in popularity throughout time. The bulk of free-to-play games including many freemium titles and games with a regular pricing structure include micropayments.

• Online microtransactions are defined as minor monetary transactions carried out on the internet, typically revolving around buying virtual items or services in online games, apps, or digital platforms. Said transactions usually consist of modest sums of money, allowing users to purchase virtual items, in-game currency, cosmetic upgrades, or other digital content. The growing frequency of in-app purchases within mobile applications.
• Online microtransaction market relies on virtual storefronts, payment gateways, and secure digital transaction methods. A virtual storefront is the primary platform where shoppers browse, select, and purchase digital products. Payment gateways ensure secure transfer of funds and maintain the integrity of online financial transactions. In addition, dependable digital payment systems, often integrated with popular payment methods, are crucial for providing a smooth and secure user experience.
• In-app purchases (IAP) enable users to purchase digital goods, content, or features within mobile apps or software, especially in free or freemium apps. The inclusion of in-app purchases is likely to boost online microtransactions by offering users an easy way to buy digital items and content, ultimately increasing revenue in the online microtransactions industry.

Market Dynamics And Key Factors For Online Microtransaction Market

Drivers:

Rise Of The Gaming Industry

The concept of online connectivity transformed the gaming industry. DLC (downloadable content) has proven to be effective in encouraging gamers to pay for things after the game has been released. DLC is a forerunner to what is now known as online microtransactions and is an aspect of gaming's secondary market. Online microtransactions have had the most significant impact on the video game industry, which is constantly changing. Game developers have figured out how to make the most of this new cash stream. Only 5 to 20% of game communities are thought to engage in online microtransactions, and the amounts they spend varies. However, the cash earned by free-to-play games is large, this is still a significant amount. These companies' executives want to monetize the non-participating player base in the online microtransaction community thus, driving further growth of the online microtransaction market over the projected timeframe.

Restraints:

Different Gaming Experiences For Players Not Partaking In Online Microtransaction

The microtransaction-based approach to generating money from video games is at the forefront of the gaming industry. This is where the trouble starts since most developers struggle to keep the balance in online Player versus Player games and end up creating pay-to-win games. Microtransactions are used in most games to provide a better experience and content, which provides an unfair experience for those who use the default game content. Despite having strong skills, this type of DLC (downloadable content) often outclasses players with default content thus, hampering the development of the online microtransaction market during the projected timeframe.

Opportunities:

With much of the world adopting social distancing for much of 2020 and into 2021, interest in the multibillion-dollar online gaming industry has continued to grow, with people who have never played before taking up the hobby. Players took use of their unprecedented free time to learn new skills and tactics that could one day be shown on television as part of an esports championship as popular as the Super Bowl or the World Cup final. As the number of people who play online games grows, so does the amount of money spent on in-app purchases. Users can spend real money for features or items while playing a mobile game using online microtransactions or in-app purchases. Players that spend money on in-app purchases get a premium gaming experience. At the same time, it is a very valuable and popular revenue source for game developers thus, creating a profitable opportunity for the market players.

Segmentation Analysis of Online Microtransaction Market

By Payment Model, prepay segment is anticipated to dominate the growth of the online microtransaction market. With the prepay model, a customer authorizes the game developer to charge their card for a certain amount, which is usually converted into a virtual currency. That currency can then be used to purchase game items. Prepay transactions avoid the undesired charges that may arise in the post-pay transaction method thus, strengthening the growth of the segment.

By Type, the in-game items segment is expected to lead the development of the online microtransaction market during the analysis period. One can buy in-game items and pay to unlock a variety of characters, each with their own set of skills and playstyle. The most popular in-game item skins. Skins merely alter a character's appearance but provide no additional functionality. Skins, on the other hand, give the character more personality, and given the psychological investment players have made in the game, it's almost as if they're buying clothes for themselves. Gun skins are also popular among users, and popular games such as PUBG and Fortnite offer several gun skins. The growing spending on in-game items is expected to increase over the analysis period.

By Device, the smartphones segment is expected to have the highest share of the online microtransaction market. According to a Statista survey, 68.1 percent of respondents claimed they played games on their smartphones, making it the most popular gaming device on the globe. Mobile gaming gives players greater accessibility, gamers can play games anytime and anywhere. Moreover, mobile gaming has helped people living far apart to come together. Mobile gaming has become a trend to maintain family relations and this trend is expected to grow over the projected timeframe. Most individuals are getting exposed to games due to the growing smartphone penetration. Individuals playing the game on a smartphone are more liable to purchase in-game items and currencies thus, supporting the development of the segment. 

Regional Analysis of Online Microtransaction Market

The Asia-Pacific region is anticipated to lead the growth of the online microtransaction market over the forecast period. Gamers in South Asian countries are gaining access to an ever-changing ecosystem. Users in this region are maturing in their approach to numerous genres, casual, mid-core, and paid games, owing to the increasing smartphone and internet penetration and the world's lowest data tariff. According to a PwC report, the total revenue generated by the in-game microtransactions accounted for one-third of the total games and esports in Australia. Moreover, the growing popularity of PlayerUnknown's Battlegrounds (PUBG) Mobile, Among Us, and Pokémon GO is expected to propel the growth of the online microtransaction market over the forecasted timeframe.

The North American region is anticipated to have the second-highest share of the online microtransaction market during the projected timeframe. According to the latest Entertainment Software Association (ESA) report, the United States has a total of 226.6 million video game players of all ages, up nearly 6% from 214.4 million in 2020. The estimates vary depending on the source and demographics surveyed, but it is estimated that three out of every four Americans play video games on various consoles, with more than half of those playing on their mobile phones. As 4G speeds improve and core users migrate to 5G, more individuals are opting to play games on their smartphones, it is anticipated that mobile gaming will be an ongoing and major contributor to the development of the online microtransaction market projected timeframe.

The online microtransaction market in the European region is anticipated to develop at a significant growth rate attributed to the growing popularity of gaming consoles and PC gaming. Beyond the sale of game titles and gear, the rise of subscription gaming services and cloud gaming has opened up new revenue streams. Without the assistance of a game publishing company, independent game developers can create and launch their games. Gamers, on the other hand, can make money through tournaments and social media streams. The online microtransaction market in the European Union is powered by the vibrant gaming markets of Germany, the United Kingdom, France, Italy, and Spain. According to Statista, the UK, Germany, France, Italy, and Spain had 46.7, 39.1, 36.5, 30.6, and 24.6 million gamers in 2021. The study also stated that mobile phones were the most popular devices to game on among UK gaming audiences. The gaming population is expected to increase over the forecasted timeframe thus, boosting the growth of the online transaction market.

Players Covered in Online Microtransaction Market are

• Activision Blizzard Inc.
• Alipay
• Boku
• Entercash
• SecurionPay
• Worldpay
• Xsolla
• NCSoft
• Riot Games Inc.
• Nexon Co. Ltd.
• SmileGate (CrossFire)
• Wargaming.net
• NetEase Inc.
• Valve Corporation
• epay
• famehype and others.

Recent Industry Developments In Online Microtransaction Market

• In May 2024,The Worldpay^® PayFac™ suite of services to operate their payments services can now enable Tap to Pay on iPhone for their merchants. Two PayFac partners, Fullsteam and Autobooks, have launched the new service from Worldpay, which allows their merchants to use an iPhone to securely accept contactless payments including contactless credit and debit cards, Apple Pay and other digital wallets no additional hardware needed.
• In Oct. 2023, New sensation that’s been sweeping Azeroth, when Blizzard Entertainment’s mobile action strategy game Warcraft Rumble^™ launches worldwide on Android and iOS devices, live at BlizzCon! In taverns from Winter Spring to Booty Bay, Horde and Alliance alike are gathering around a marvelous new machine, which brings miniature versions of their famous heroes and villains to life to do battle in strategic, frantic skirmishes.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. ONLINE MICROTRANSACTION MARKET BY PAYMENT MODEL (2017-2032)
   1. ONLINE MICROTRANSACTION MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PREPAY
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. POST-PAY
   5. PAY-AS-YOU-GO
7. ONLINE MICROTRANSACTION MARKET BY TYPE (2017-2032)
   1. ONLINE MICROTRANSACTION MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. RANDOM CHANCE PURCHASES
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. IN-GAME CURRENCIES
   5. EXPIRATION
   6. IN-GAME ITEMS
8. ONLINE MICROTRANSACTION MARKET BY Device (2017-2032)
   1. ONLINE MICROTRANSACTION MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PC
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. GAMING CONSOLE
   5. SMART PHONES
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Benchmarking
      2. Online Microtransaction Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. ACTIVISION BLIZZARD INC.
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. ALIPAY
   4. BOKU
   5. ENTERCASH
   6. SECURIONPAY
   7. WORLDPAY
   8. XSOLLA
   9. NCSOFT
   10. RIOT GAMES INC.
   11. NEXON CO. LTD.
   12. SMILEGATE (CROSSFIRE)
   13. WARGAMING.NET
   14. NETEASE INC.
   15. VALVE CORPORATION
   16. EPAY
   17. FAMEHYPE
10. GLOBAL ONLINE MICROTRANSACTION MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Payment Model
       4. Historic And Forecasted Market Size By Type
       5. Historic And Forecasted Market Size By Device
       6. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
13. INVESTMENT ANALYSIS
14. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. ONLINE MICROTRANSACTION MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. ONLINE MICROTRANSACTION MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. ONLINE MICROTRANSACTION MARKET COMPETITIVE RIVALRY
TABLE 005. ONLINE MICROTRANSACTION MARKET THREAT OF NEW ENTRANTS
TABLE 006. ONLINE MICROTRANSACTION MARKET THREAT OF SUBSTITUTES
TABLE 007. ONLINE MICROTRANSACTION MARKET BY TYPE
TABLE 008. RANDOM PURCHASES MARKET OVERVIEW (2016-2028)
TABLE 009. IN-GAME ITEMS MARKET OVERVIEW (2016-2028)
TABLE 010. IN-GAME CURRENCIES MARKET OVERVIEW (2016-2028)
TABLE 011. EXPIRATION MARKET OVERVIEW (2016-2028)
TABLE 012. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 013. ONLINE MICROTRANSACTION MARKET BY DEVICE TYPE
TABLE 014. GAMING CONSOLE MARKET OVERVIEW (2016-2028)
TABLE 015. MOBILE PHONES MARKET OVERVIEW (2016-2028)
TABLE 016. PC MARKET OVERVIEW (2016-2028)
TABLE 017. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 018. NORTH AMERICA ONLINE MICROTRANSACTION MARKET, BY TYPE (2016-2028)
TABLE 019. NORTH AMERICA ONLINE MICROTRANSACTION MARKET, BY DEVICE TYPE (2016-2028)
TABLE 020. N ONLINE MICROTRANSACTION MARKET, BY COUNTRY (2016-2028)
TABLE 021. EUROPE ONLINE MICROTRANSACTION MARKET, BY TYPE (2016-2028)
TABLE 022. EUROPE ONLINE MICROTRANSACTION MARKET, BY DEVICE TYPE (2016-2028)
TABLE 023. ONLINE MICROTRANSACTION MARKET, BY COUNTRY (2016-2028)
TABLE 024. ASIA PACIFIC ONLINE MICROTRANSACTION MARKET, BY TYPE (2016-2028)
TABLE 025. ASIA PACIFIC ONLINE MICROTRANSACTION MARKET, BY DEVICE TYPE (2016-2028)
TABLE 026. ONLINE MICROTRANSACTION MARKET, BY COUNTRY (2016-2028)
TABLE 027. MIDDLE EAST & AFRICA ONLINE MICROTRANSACTION MARKET, BY TYPE (2016-2028)
TABLE 028. MIDDLE EAST & AFRICA ONLINE MICROTRANSACTION MARKET, BY DEVICE TYPE (2016-2028)
TABLE 029. ONLINE MICROTRANSACTION MARKET, BY COUNTRY (2016-2028)
TABLE 030. SOUTH AMERICA ONLINE MICROTRANSACTION MARKET, BY TYPE (2016-2028)
TABLE 031. SOUTH AMERICA ONLINE MICROTRANSACTION MARKET, BY DEVICE TYPE (2016-2028)
TABLE 032. ONLINE MICROTRANSACTION MARKET, BY COUNTRY (2016-2028)
TABLE 033. NCSOFT CORPORATION: SNAPSHOT
TABLE 034. NCSOFT CORPORATION: BUSINESS PERFORMANCE
TABLE 035. NCSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 036. NCSOFT CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 036. TENCENT HOLDINGS LTD.: SNAPSHOT
TABLE 037. TENCENT HOLDINGS LTD.: BUSINESS PERFORMANCE
TABLE 038. TENCENT HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 039. TENCENT HOLDINGS LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 039. ACTIVISION BLIZZARD INC.: SNAPSHOT
TABLE 040. ACTIVISION BLIZZARD INC.: BUSINESS PERFORMANCE
TABLE 041. ACTIVISION BLIZZARD INC.: PRODUCT PORTFOLIO
TABLE 042. ACTIVISION BLIZZARD INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 042. VALVE CORPORATION: SNAPSHOT
TABLE 043. VALVE CORPORATION: BUSINESS PERFORMANCE
TABLE 044. VALVE CORPORATION: PRODUCT PORTFOLIO
TABLE 045. VALVE CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. SMILEGATE HOLDINGS: SNAPSHOT
TABLE 046. SMILEGATE HOLDINGS: BUSINESS PERFORMANCE
TABLE 047. SMILEGATE HOLDINGS: PRODUCT PORTFOLIO
TABLE 048. SMILEGATE HOLDINGS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. WARGAMING GROUP LIMITED: SNAPSHOT
TABLE 049. WARGAMING GROUP LIMITED: BUSINESS PERFORMANCE
TABLE 050. WARGAMING GROUP LIMITED: PRODUCT PORTFOLIO
TABLE 051. WARGAMING GROUP LIMITED: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. RIOT GAMES INC.: SNAPSHOT
TABLE 052. RIOT GAMES INC.: BUSINESS PERFORMANCE
TABLE 053. RIOT GAMES INC.: PRODUCT PORTFOLIO
TABLE 054. RIOT GAMES INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. NEXON CO. LTD.: SNAPSHOT
TABLE 055. NEXON CO. LTD.: BUSINESS PERFORMANCE
TABLE 056. NEXON CO. LTD.: PRODUCT PORTFOLIO
TABLE 057. NEXON CO. LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. ELECTRONIC ARTS INC.: SNAPSHOT
TABLE 058. ELECTRONIC ARTS INC.: BUSINESS PERFORMANCE
TABLE 059. ELECTRONIC ARTS INC.: PRODUCT PORTFOLIO
TABLE 060. ELECTRONIC ARTS INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. ACTIVISION BLIZZARD INC: SNAPSHOT
TABLE 061. ACTIVISION BLIZZARD INC: BUSINESS PERFORMANCE
TABLE 062. ACTIVISION BLIZZARD INC: PRODUCT PORTFOLIO
TABLE 063. ACTIVISION BLIZZARD INC: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. ONLINE MICROTRANSACTION MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. ONLINE MICROTRANSACTION MARKET OVERVIEW BY TYPE
FIGURE 012. RANDOM PURCHASES MARKET OVERVIEW (2016-2028)
FIGURE 013. IN-GAME ITEMS MARKET OVERVIEW (2016-2028)
FIGURE 014. IN-GAME CURRENCIES MARKET OVERVIEW (2016-2028)
FIGURE 015. EXPIRATION MARKET OVERVIEW (2016-2028)
FIGURE 016. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 017. ONLINE MICROTRANSACTION MARKET OVERVIEW BY DEVICE TYPE
FIGURE 018. GAMING CONSOLE MARKET OVERVIEW (2016-2028)
FIGURE 019. MOBILE PHONES MARKET OVERVIEW (2016-2028)
FIGURE 020. PC MARKET OVERVIEW (2016-2028)
FIGURE 021. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 022. NORTH AMERICA ONLINE MICROTRANSACTION MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 023. EUROPE ONLINE MICROTRANSACTION MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 024. ASIA PACIFIC ONLINE MICROTRANSACTION MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 025. MIDDLE EAST & AFRICA ONLINE MICROTRANSACTION MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. SOUTH AMERICA ONLINE MICROTRANSACTION MARKET OVERVIEW BY COUNTRY (2016-2028)