Nail Polish Market Synopsis

Nail Polish Market Size Was Valued at USD 16.2 Billion in 2023, and is Projected to Reach USD 29.5 Billion by 2032, Growing at a CAGR of 6.9% From 2024-2032.

Nail polish is a popular beautifying agent used to enrich the appearance of both fingernails and toenails. It also serves as a bright and wide-spectrum type of nail accessory whereby it is placed on the nails with a purpose of adding a polished look to the nails. Available in numerous colors, glosses, and types of varnish, nail polish meets the color desires of people and offers them an opportunity to follow the tendencies and Organisational goals set. Apart from the aesthetic usage, the core of nail polish also contains additives that are intended to build up the nails and their durability.

• One of the main drivers of growth in the market is the increasing number of individuals paying attention to the appearance of their nails, including through accessories like nail art and accessories for nail care, especially among the millennial population. Also, flair creating nail art and extensions are rising becoming an essential component of grooming out of the millennials. Consequently, grossiness of the product is expected to increase demand of the product in the specified forecast period. Besides, new product launches such as nail polish with natural ingredients that are safer and have comparatively less chemicals are likely to drive the demand of nail polish in the future.
• Notably, there is expansion in the market due to the changes in formulas for shampoos and bathing products to meet the increasing market demands in beauty products. Productization is also on the rise although stunning colours including bright /bolder ones, pastel and metallic series still remain a crucial focal area for the industry. These choices allow the consumer to have so many different options that the can express themselves in their choices.
• Currently, more brand products are being launched with the durability feature that enables them to be used for long without chipping or peeling off. For instance, gel nail polish offers a glowing and tough finish than the traditional polishes and can last longer. For instance, gel nails Essie, a nail salon specialist in the U. S. , currently has Gel Couture which is a nail polish line that looks like gel nails but does not need a lamp or curing. The two step system has 42 new colours and comprises a unique gel colour application top coat to provide chip free wear up to 14 days, extreme shine and professional looking gel nail finish impulse. It can be applied easily for home and salon use and, compared to other gel polishes, removal does not need soaking.
• Growing demand for such service providers and mobile applications which offer salon services right at home will continue to boost the market in the forecasted period. Many doorstep salon service providers like Urban Company in India, Primp In-Home in the U. S. , Fantastic Services in the U. K. , Ruhee in the UAE, and many more are offering nail art & nail care services. They inform their clients about certain brands of nail polish that they market and sell due to tie-ups to encourage the consumption of these products. One of the insights which can be identified when looking at the buying behavior of the consumers is that they are inclined to purchase the products through the online stores since the variety of brands is available there as well as there are specific advantages which are the comparison of the prices and brands with respect to the specifications, and the possibility of trying on the products virtually. Moreover, discounts on the Internet will act as a determinant in future product sales.

Nail Polish Market Trend Analysis

Increasing Focus on Personal Grooming

• Personal grooming is a general term that readily describes all exercises that are in some way or other related to the civilizing of the body by the provision of attention and care through bathing, shaving, and the like. The textbook defines it as the ability of maintaining certain aspects of the body, that is the skin, hair, nails, and face. Nail paint and care are only two ways among the many by which personal grooming has cultyed into a form of fashioning themselves. Customers embrace freedom or liberation by using the different shades of nail polish, the kind of finish to achieve the kind of look and mood they want to portray. Changes in ideals of male attractiveness and grooming have contributed to the appropriate grooming aspects like cutting of nails. The market of male grooming is expanding, thus, there will be more people who will buy nail polish products

Rising Cross-Industry Collaborations

• Partnership with well-established fashion designers, celebrities or popular social media influencers boosts the visibility of nail polish brands. These partnerships enhance the quality of the nail polish products through association with the collaborators because their customers have trust in them. Pairings produce limited editions as a nail polish or as a partnership that is available for a limited amount of time. Consumers are attracted to these distinct products which have been physically or imaginatively co-designed with the partner firm’s aesthetic sense, thereby driving up the sales of these special editions. Recently this year McDonalds disclosed its first beauty industry partnership to happen in 2024. The collaboration is with Nails and it consists of Nail art. INC. License.
•  Moreover, both capabilities are combined with the creation of unified marketing campaigns, where abilities of two businesses are aimed at creating new ways to attract the clients. Organized activities, use of social media and joint initiatives create interest, and people look forward for such events. The cooperation between nail polish brands and fashions, entertainment, or beauty industries combine different customer groups. This crossover increases the market share as it introduces nail polish products to other audiences that may not be interested in the said products. Partnerships are beneficial because they help organizations stand out in a market full of similar ones, thus producing something distinct and attractive to consumers. This serves as a way of attracting clients looking for a distinguished option in comparison to the options of nail polish.

Nail Polish Market Segment Analysis:

Nail Polish Market Segmented based on Product, and Distribution Channel.

By Product, Regular Nail Polish segment is expected to dominate the market during the forecast period

• In the year 2023, the regular nail polish segment emerged as the largest one out of all the segments in the market. The advantages of the regular nail polish include; easy to apply, relatively cheaper and it is available in a wide range of colors and hence the reason it will experience a steady growth over the given forecast period. Companies such as Coty Inc. , Sally Hansen, and Essie Cosmetics, Ltd. provide normal polish with bio nutrient to satisfy those customers who concern more about environment issues. For example, the Coty Inc provides a plant-based henna nail polish named “Kind & Free Plant-Based Nail Polish,” which contains the algae ingredient and it is not containing any fragrance, mineral oil, and animal-based products.
• Out of all the segments, the segment of UV gel nail polish is expected to grow at the highest Compound Annual Growth Rate during the period under consideration. Unlike the traditional nail polish, gel-based nail polish has been consider as one of the most popular manicure product sale on the internet in the last few years. These variants are longer lasting in contrast to the regular liquid base nail polish and are easier to apply. Due to these benefits people are developing a demand for the product. There is also gel nails as nail extensions, this involve using a gel nail hardening product that hardens when exposed to UV or LED lights. These nails are unique and resemble real nails and many consumers with short nails or nails that are weak, with poor growth and strength prefer these nails

By Distribution Channel, Specialty Beauty Stores segment held the largest share in 2023

• Out of all the segments, the specialty beauty stores segment held the largest market revenue share in the year 2023. Some consumers have an issue with the information posted by the online sellers; they least trust the information, and therefore, the physical stores remain the favorite shopping locations. In the consumer review announced by NCSolutions in June 2021, 38% of the American consumers manifested their inclination towards higher beauty products’ buying frequency in physical stores but not online, pointing out the retailer preference for speciality and convenience stores for the purchase of beauty and personal care products.
• The online/e-commerce segment is estimated to be the fastest-growing market during the forecast period. The consumer interest is also rising towards the online shopping because the concept has vast end number of features, such as convenient shopping and home delivery, attractive offers and discounts are provided and a large number of products are available. Also, simple to replace the damaged product, COD option and same day delivery for members of the e-commerce platforms are some more characteristics of the online segment. Various brands including Nails Inc. , Butter London, and Olive+ sate that, contrary to decreased foot traffic in-store due to COVID-19, there occurred increased sales and revenues in the sale of nail care products online in 2020.

Nail Polish Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• In the year 2023 Asia-Pacific established its dominance with a market share of approximately 38%. The growth in the demand for nail polish in Asia Pacific region is estimated to be rather fast during the forecast period. Some of the countries that contribute to a large extent of the regional revenues include China, India, and Japan. The lunch orders of diners reveal that Chinese consumers particularly the aggressive above 30ITIES locally and in first-tier cities, are hardly seeking home services for different services such as manicure, massages, and personal training.
• The increase in consumers’ compulsion with regard to personal grooming, most especially the young ones such as the Gen Zs and the millennials in China who are now demanding more and more home care services, with special reference to manicures, will propel the demand for nail polishes.
• All the segments are likely to grow at healthy progress rates with Middle East & Africa region expected to record the fastest CAGR during the forecast period. Globally, Middle East especially KSA & UAE considered as a fast-growing market for nail polish. It can be stated that this market has also gained significant ground in the UAE since culturally and religiously people come across as a very important aspect of life. Consumers in the region want beauty products that will not conflict with their religion and culture. One of the brands sourced from the Los Angeles, U. S. currently selling halal nail polishes in the UAE, Saudi Arabia and the rest of the Middle East is ORLY. With increasing consciousness of the Islamic markets, the need for halal nail polishes will push many players at regional and global levels to seek halal certifications to ensure they meet the right standards.

Active Key Players in the Nail Polish Market

• Coty, Inc.
• L'Oreal Groupe
• Revlon Consumer Products LLC
• Estee Lauder Companies, Inc.
• Shiseido Co., Ltd.
• Unilever
• Wella International Operations Switzerland Sàrl (O.P.I.)
• ZOYA Nail Polish (Art of Beauty Inc.)
• butter LONDON
• Ella+Mila, Inc.
• Other Key Players

Key Industry Developments in the Nail Polish Market:

• In September 2023, one of the world’s leading cosmetics companies L’Oréal Groupe navigated to enter into a minority investment deal with Shinehigh Innovation – a Chinese innovative biotech company – to form a long-term strategic alliance for the promotion of new technologies in the discovery of beauty products with low impact on the environment.
• In February 2023, Shiseido Co. , Ltd. in conjuction with Shoppers Stop Ltd. ’s Global SS Beauty Brands launched makeup brand NARS Cosmetics in Indian market. The strategic plan consists of 14 store openings in New Delhi and Mumbai through the year 2023, and pushing NARS’ products through Sephora outlets.