Men’s Grooming Products Market Synopsis

Men’s Grooming Products Market Size Was Valued at USD 218.83 Billion in 2023, and is Projected to Reach USD 437.8 Billion by 2032, Growing at a CAGR of 8.01% From 2024-2032.

Men's grooming products are a range of personal care items, including skincare, haircare, shaving, and fragrances, designed to address concerns like cleansing, moisturizing, and grooming styles. These products cater to individual preferences and lifestyles, addressing skin and hair unique characteristics, promoting hygiene and self-care, and helping men achieve their desired appearance.

• The demand for men's grooming products has increased significantly in recent years due to increased awareness of personal grooming and self-care, shifting cultural norms, and increased awareness of appearance. The market for grooming products includes skincare, haircare, shaving, and fragrance. Skincare products address skin concerns like oiliness, dryness, and aging, while haircare products cater to different hair types and styling preferences. Shaving products offer solutions for a comfortable and precise shave, while fragrances cater to various preferences and occasions.
• Market trends in men's grooming products include the increasing popularity of natural and organic formulations, focusing on cleaner and sustainable ingredients. Brands also focus on inclusivity and diversity, offering products tailored to different skin tones and hair textures. Technological advancements have led to innovations in grooming tools and devices, such as electric razors, trimmers, and skincare gadgets, enhancing convenience and efficiency in grooming routines. Personalization is another emerging trend, with brands offering customizable solutions to meet individual needs and preferences.
• In conclusion, the market for men's grooming products continues to expand due to advantages like increased awareness, evolving cultural attitudes, and technological innovations. With diverse applications across skincare, haircare, shaving, and fragrance, and emerging market trends emphasizing natural ingredients, inclusivity, and personalization, the future outlook for men's grooming products remains promising.

Men’s Grooming Products Market Trend Analysis

Increasing Product Variety and Innovation

• The men's grooming products market is growing due to increasing product variety and innovation. Consumers are seeking a wider range of options, including skincare, haircare, beard grooming, and fragrance. Brands are introducing specialized formulations, such as natural and organic products, anti-aging solutions, and grooming tools for specific hair and skin types. This allows men to personalize their grooming routines and experiment with different products to achieve their desired look and feel.
• Innovation is also driving the growth of the market. Brands are integrating advanced ingredients with skincare benefits and incorporating technology in grooming devices and tools. This includes electric razors with precision blades and ergonomic designs, as well as multi-functional grooming products that combine multiple benefits in one formulation. Brands are leveraging technology to enhance the shopping experience with features like virtual try-on tools and personalized product recommendations.
• Men's grooming market, brands are constantly innovating and diversifying their product offerings to stay relevant. They are introducing unique formulations, packaging designs, and marketing strategies that resonate with modern consumers. They are also embracing sustainability by using eco-friendly materials and adopting inclusive campaigns celebrating diversity. This continuous innovation helps brands capture the attention of discerning consumers, foster brand loyalty, and capitalize on the growing demand for high-quality, personalized grooming solutions.

Focus on natural and organic ingredients

• The men's grooming products market is experiencing a shift towards natural and organic ingredients due to growing consumer awareness of the harmful effects of synthetic chemicals and environmental concerns. Natural and organic ingredients are perceived as safer and more effective, with consumers opting for products containing natural extracts, botanicals, and plant-based oils. These ingredients are rich in vitamins, antioxidants, and minerals, making them suitable for various skin types, including sensitive and allergy-prone ones.
• The demand for natural and organic grooming products extends beyond personal health to environmental sustainability. Brands can align with eco-conscious consumers' values by choosing natural and organic ingredients, sourcing responsibly, using renewable resources, and minimizing packaging waste.
• The focus on natural and organic ingredients also allows men's grooming brands to differentiate themselves in a crowded market. Emphasizing purity and authenticity can attract discerning consumers seeking transparency and integrity in personal care products. This can lead to increased brand loyalty and positive word-of-mouth recommendations, as consumers are more likely to trust and repurchase products that deliver on their promises of naturalness and efficacy.

Men’s Grooming Products Market Segment Analysis:

Men’s Grooming Products Market Segmented on the basis of Type, Price Range, and Distribution Channel.

By Type, Skin Care segment is expected to dominate the market during the forecast period

• The men's grooming products market is expected to be dominated by the skin care segment due to various factors. Firstly, there has been a cultural shift in attitudes towards skincare among men, with men now recognizing the importance of maintaining a healthy appearance and addressing concerns like acne, aging, and dryness. Secondly, advancements in skincare formulations and product technologies have expanded the range of options available to men, making it easier and more convenient to incorporate skincare into their daily routines.
• Brands are developing innovative products tailored specifically for men's skin, such as lightweight moisturizers, non-greasy sunscreens, and targeted treatments for common issues like razor burn and ingrown hairs. The rise of social media and influencer culture has driven interest and awareness in men's skincare, with celebrities and influencers often promoting skincare routines and products, destigmatizing the idea of men using skincare products. Demographic shifts, such as an aging population and increasing urbanization, are also driving growth in the men's skincare market.

By Distribution Channel, Supermarkets & Hypermarkets segment is expected to dominate the market during the forecast period

• Supermarkets and hypermarkets are popular shopping destinations for personal care products, offering convenience and accessibility. They provide a one-stop shopping experience with extensive product assortments and large retail spaces, allowing consumers to browse and compare a wide range of grooming products. Supermarkets leverage their buying power and distribution networks to offer competitive pricing and promotions on men's grooming products, appealing to price-conscious consumers. They also capitalize on their strategic locations in densely populated areas, attracting a diverse customer base.
• Investing in innovative displays, signage, and in-store marketing initiatives enhances the shopping experience and encourages impulse purchases. They often collaborate with manufacturers and brands to launch exclusive product lines and limited-edition collections, further driving foot traffic and sales.
• The growing trend of online grocery shopping has expanded the reach of supermarkets and hypermarkets, allowing consumers to purchase men's grooming products conveniently from the comfort of their homes. Many supermarkets now offer online platforms and delivery services, providing added convenience and flexibility to shoppers.

Men’s Grooming Products Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• The Asia Pacific region is poised to dominate the men's grooming products market due to demographic, economic, cultural, and lifestyle factors. The region's rapidly growing population, particularly in countries like China and India, has led to increased spending on personal care products, including grooming items. Urbanization and modernization have also influenced grooming habits, with men adopting grooming routines and investing in grooming products to enhance their appearance and confidence.
• Cultural emphasis on personal grooming and appearance in Asian societies, such as South Korea and Japan, has created a conducive environment for the growth of the men's grooming products market, driving demand for a wide range of products such as skincare, haircare, and fragrances.
• The rise of e-commerce and digitalization has revolutionized the retail landscape in the Asia Pacific region, making it easier for consumers to access a diverse range of grooming products online. The increasing penetration of smartphones and internet connectivity has facilitated the growth of online shopping platforms, allowing both local and international brands to reach a wider audience and expand their market presence.

Men’s Grooming Products Market Top Key Players:

• Gillette (US)
• Old Spice (US)
• Jack Black (US)
• Baxter of California (US)
• Harry's Inc. (US)
• The Art of Shaving (US)
• Kiehl's (US)
• American Crew (US)
• Clinique for Men (US)
• Lab Series (US)
• Anthony Logistics for Men (US)
• Pacific Shaving Company (US)
• Brickell Men's Products (US)
• Cremo Company (US)
• Every Man Jack (US)
• Bevel (US)
• Tom Ford Beauty (US)
• Calvin Klein Men's Fragrances (US)
• Dove (UK)
• Axe (UK)
• Bulldog Skincare for Men (UK)
• Captain Fawcett (UK)
• Nivea Men (Germany)
• L'Oréal Men Expert (France)
• Proraso (Italy), and Other Major Players.

Key Industry Developments in the Men’s Grooming Products Market:

• In May 2023, Scent Beauty Inc., an international e-commerce enterprise, announced an expanded collaboration with Stetson, a renowned American brand specializing in men's cologne. This partnership extends to the launch of Stetson's comprehensive range of men's grooming essentials on Scent Beauty's platform, specifically targeting the Western American market. Stetson's offerings include a diverse selection of products such as body sprays, hair and body washes, beard moisturizers, and more.
• In November 2023, MANSCAPED, a leading global provider of men's grooming solutions, introduced its premium grooming tools and formulations in physical Tesco stores across Europe. This strategic move is aimed at bolstering the company's presence in the European market, tapping into the widespread retail network of Tesco to reach a broader audience with its innovative grooming products.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. MEN’S GROOMING PRODUCTS MARKET BY TYPE (2017-2032)
   1. MEN’S GROOMING PRODUCTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. HAIR CARE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SKIN CARE
   5. SHAVE CARE
   6. FRAGRANCES
   7. BODY SPRAYS
7. MEN’S GROOMING PRODUCTS MARKET BY PRICE RANGE (2017-2032)
   1. MEN’S GROOMING PRODUCTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PREMIUM
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. MID
   5. LOW
8. MEN’S GROOMING PRODUCTS MARKET BY DISTRIBUTION CHANNEL (2017-2032)
   1. MEN’S GROOMING PRODUCTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SPECIALTY STORES
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SUPERMARKETS/HYPERMARKETS
   5. CONVENIENCE STORES
   6. ONLINE RETAIL STORES
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. Men’s Grooming Products Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. GILLETTE (US)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. OLD SPICE (US)
   4. JACK BLACK (US)
   5. BAXTER OF CALIFORNIA (US)
   6. HARRY'S INC. (US)
   7. THE ART OF SHAVING (US)
   8. KIEHL'S (US)
   9. AMERICAN CREW (US)
   10. CLINIQUE FOR MEN (US)
   11. LAB SERIES (US)
   12. ANTHONY LOGISTICS FOR MEN (US)
   13. PACIFIC SHAVING COMPANY (US)
   14. BRICKELL MEN'S PRODUCTS (US)
   15. CREMO COMPANY (US)
   16. EVERY MAN JACK (US)
   17. BEVEL (US)
   18. TOM FORD BEAUTY (US)
   19. CALVIN KLEIN MEN'S FRAGRANCES (US)
   20. DOVE (UK)
   21. AXE (UK)
   22. BULLDOG SKINCARE FOR MEN (UK)
   23. CAPTAIN FAWCETT (UK)
   24. NIVEA MEN (GERMANY)
   25. L'ORÉAL MEN EXPERT (FRANCE)
   26. PRORASO (ITALY)
10. GLOBAL MEN’S GROOMING PRODUCTS MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Price Range
       5. Historic And Forecasted Market Size By Distribution Channel
       6. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies