Laptop Backpack Market Synopsis

Laptop Backpack Market Size Was Valued at USD 8.12 Billion in 2023, and is Projected to Reach USD 13.73 Billion by 2032, Growing at a CAGR of 5.4% From 2024-2032.

A laptop backpack is an adaptable and ergonomic bag that has been purpose-built to ensure the secure transportation of laptops and other electronic devices, all the while offering the user comfort and convenience.

• Generally, these backpacks are equipped with a padded compartment or sleeve designed to protect laptops of different dimensions from impacts and abrasions while in transit. They frequently feature additional pockets and compartments for organizing documents, cables, and adapters, in addition to laptop storage. To ensure comfort during extended periods of use, laptop backpacks are constructed with weight distribution and ergonomic support in mind.
• Notable features include padded shoulder straps and back panels. Furthermore, numerous models feature water-resistant constructions that safeguard electronic devices against inclement weather, rendering them appropriate for both routine travel and daily commutes.

• In essence, a laptop backpack functions as a pragmatic and indispensable accouterment for contemporary scholars, practitioners, and globetrotters, furnishing a secure and structured means of conveying laptops and supplementary equipment while placing comfort and longevity at the forefront.
•  Its specialized design provides a combination of protection, style, and functionality to accommodate the specific requirements of electronic device users in a variety of travel and daily situations.

Laptop Backpack Market Trend Analysis

The increasing dependence on laptops across various industries

• The growing reliance on laptops across diverse industries is a significant driving force behind the expansion of the laptop backpack market. Due to the widespread adoption of remote work, the digitization of business operations, and the increasing prevalence of flexible work arrangements, laptops have become indispensable tools for professionals in various industries to execute their duties with optimal efficiency.
• The increased usage of these devices creates a need for dependable and practical methods of transportation and protection; consequently, this increases the demand for laptop backpacks designed specifically for laptops. A wide range of individuals, including students, freelancers, corporate executives, and business travelers, necessitate backpacks that not only furnish secure compartments for their laptops but also offer comfort and organizational functionalities to accommodate the indispensable accessories required for optimal productivity.
• Furthermore, to blur the boundary between work and personal life, professionals are more likely to carry laptops everywhere as their portability and light weight increase. The increased demand for laptop backpacks that combine design and functionality, accommodating the preferences of users and improving their overall experience, is a direct consequence of this lifestyle change.
• In response to the security and convenience concerns of contemporary consumers, manufacturers are introducing anti-theft mechanisms, USB charging terminals, and RFID-blocking pockets, among other innovations, to satisfy these shifting demands. The laptop backpack market is anticipated to experience continuous growth due to the increasing prevalence of laptops in diverse sectors. This growth will be propelled by the persistent need for functional, fashionable, and ergonomic options that can be utilized to transport and safeguard these essential devices.

Advancements in backpack design prioritize ergonomics

• The increasing focus on ergonomic design innovations provides the laptop backpack industry with a substantial prospect to address the changing demands and inclinations of consumers. As the importance of comfort and practicality in daily accessories rises, there is an expanding market for laptop backpacks that offer sufficient safeguarding for devices and guarantee ergonomic support throughout prolonged usage.
• Embracing this opportunity, manufacturers are incorporating weight distribution systems, adjustable shoulder harnesses, and padded back panels to reduce strain and discomfort, especially for frequent commuters and travelers. Through the incorporation of ergonomic considerations, these backpacks provide users with a heightened level of comfort and pleasure, consequently bolstering customer loyalty and satisfaction.
• Moreover, with the increasing recognition of ergonomic health concerns, consumers are developing a heightened discernment regarding the design and construction of the products that enter their daily lives. This situation provides laptop backpack manufacturers with a chance to distinguish their products by placing a higher emphasis on ergonomic factors when developing their products. Backpacks have the potential to offer enhanced comfort and support by integrating cutting-edge materials and engineering methodologies, including contoured cushioning and breathable mesh panels.
• This, in turn, can mitigate the likelihood of back pain and fatigue that are commonly associated with extended periods of bear-down. Consequently, there is a growing consumer inclination to allocate financial resources toward high-end laptop backpacks that place a strong emphasis on ergonomics. This presents a highly profitable prospect for market expansion and advancement within this particular sector.

Laptop Backpack Market Segment Analysis:

Laptop Backpack Market is Segmented based on Application, and Distribution Channel

By Application, the business segment is expected to dominate the market during the forecast period

• The laptop backpack market exhibited fluctuations in dominance across application outlook categories over time, with the business segment generally maintaining a prevailing position. The widespread utilization of laptops by corporate employees and professionals, who necessitate dependable and fashionable backpacks for their day-to-day commutes, business excursions, and office purposes, is the reason for this dominance.
• The preference of business users for attributes including longevity, structure, and expert visual appeal stimulates the market for customized, premium laptop backpacks that cater to their particular requirements. Moreover, the proliferation of remote work and adaptable office settings has contributed to the increased need for laptop backpacks in the business sector, as individuals in professional capacities seek functional means to transport their indispensable work materials while in transit.
• Nevertheless, it is noteworthy to mention that in recent years, the student demographic has also emerged as a substantial competitor, propelled by the growing incorporation of technology within educational environments. The increasing dependence of students on laptops and tablets for academic pursuits, research, and group work has generated a demand for robust and practical backpacks that can securely accommodate these devices as they travel between libraries, classrooms, and study areas.
• In response to this consumer demand, manufacturers have introduced laptop backpacks suited for students, which include fashionable designs, padded compartments, and organizational pockets. Over time, the laptop backpack market has witnessed a shift in momentum from the business segment to the student segment. This shift can be attributed to the changing lifestyle trends and consumer preferences that have emerged in the digital age.

By Distribution Channel, the online segment held the largest share in 2023

• In the distribution channel outlook for the laptop backpack market, the online segment emerged as the dominant force over the past decade, significantly outpacing hypermarkets & supermarkets and convenience stores. The primary factors driving this trend are the extensive product offerings, convenience, and accessibility that online retail platforms offer.
• There is a growing trend among consumers to prefer the convenience of browsing and purchasing laptop backpacks through mobile shopping applications and e-commerce platforms from the comfort of their residences or while traveling. Consumers can read product evaluations, compare products of different brands, designs, and price points, and make well-informed purchasing decisions in a single location, thanks to the extensive selection provided by online retailers.
• Moreover, the online sector advantages from the worldwide accessibility and expandability of electronic commerce, which enables manufacturers of laptop backpacks to access a wider range of clients and more precisely target specialized markets. In the fiercely competitive laptop backpack industry, the utilization of digital marketing strategies, social media influencers, and online promotions enables brands to augment their prominence and foster greater consumer engagement, thereby stimulating sales and cultivating brand loyalty.
• Although hypermarkets, supermarkets, and convenience stores continue to contribute to the distribution of laptop backpacks, especially for impulsive purchases or last-minute purchasing requirements, the online market has emerged as the dominant force in the industry due to its convenience, extensive selection, and easy accessibility.

Laptop Backpack Market Regional Insights:

Asia pacific is Expected to Dominate the Market Over the Forecast period

• The Asia Pacific region has emerged as the dominant force in the laptop backpack market due to several key factors. To begin with, China, Japan, South Korea, and India are among the largest consumer electronics markets in the world, which are located in this region. The proliferation of urbanization and the expansion of the middle class have contributed to an increased need for laptops and other electronic devices among tech-savvy consumers, professionals, and students.
• As a consequence, there has been a substantial increase in demand for fashionable and dependable laptop backpacks that can transport these devices securely, propelling the market forward.
• Furthermore, Asia Pacific is home to a strong manufacturing ecosystem, with notable establishments including production facilities or headquarters in countries such as China, Vietnam, and Taiwan, which are also prominent laptop backpack manufacturers. The geographical closeness to major manufacturing centers empowers organizations to optimize production procedures, diminish expenditures, and promptly adapt to evolving market dynamics and consumer inclinations.
• Furthermore, the region's advantageous geographical position enables streamlined supply chain management and distribution processes, thereby promoting the punctual transportation of laptop backpacks to global and domestic clientele. Due to the aforementioned factors, the Asia Pacific region has emerged as the foremost center for innovation, production, and consumption of laptop backpacks. This has established Asia Pacific as the preeminent participant in the global market.

Active Key Players in the Laptop Backpack Market

• Nike, Inc. (Beaverton, Oregon, USA)
• Kensington Computer Products Group (San Mateo, California, USA)
• Samsonite International S.A. (Luxembourg)
• WINPARD (Fuzhou, Fujian, China)
• The Targus Corporation (Anaheim, California, USA)
• Adidas AG (Herzogenaurach, Germany)
• Belkin International, Inc. (Los Angeles, California, USA)
• Li-Ning Co., Ltd. (Beijing, China)
• Samsonite International S.A. (Luxembourg)
• Tumi Holdings, Inc. (South Plainfield, New Jersey, USA), and Other Major Players

Key Industry Developments in the Laptop Backpack Market:

• In 2020, EBags, an e-commerce platform specializing in bags and associated accessories, was acquired by Samsonite International SA for a confidential sum. The acquisition was strategically pursued to enhance the e-commerce footprint and product portfolio of Samsonite.
• In 2020, Targus announced a strategic partnership with Samsung Electronics America, Inc. The objective of the partnership was to create and market mobile computing solutions for organizations.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. LAPTOP BACKPACK MARKET BY APPLICATIONS (2017-2032)
   1. LAPTOP BACKPACK MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. BUSINESS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. STUDENTS
   5. OTHERS
7. LAPTOP BACKPACK MARKET BY DISTRIBUTION CHANNEL (2017-2032)
   1. LAPTOP BACKPACK MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. HYPERMARKETS & SUPERMARKETS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. CONVENIENCE STORES
   5. ONLINE
8. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. LAPTOP BACKPACK Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. NIKE, INC. (BEAVERTON, OREGON, USA)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. KENSINGTON COMPUTER PRODUCTS GROUP (SAN MATEO, CALIFORNIA, USA)
   4. SAMSONITE INTERNATIONAL S.A. (LUXEMBOURG)
   5. WINPARD (FUZHOU, FUJIAN, CHINA)
   6. THE TARGUS CORPORATION (ANAHEIM, CALIFORNIA, USA)
   7. ADIDAS AG (HERZOGENAURACH, GERMANY)
   8. BELKIN INTERNATIONAL, INC. (LOS ANGELES, CALIFORNIA, USA)
   9. LI-NING CO., LTD. (BEIJING, CHINA)
   10. SAMSONITE INTERNATIONAL S.A. (LUXEMBOURG)
   11. TUMI HOLDINGS, INC. (SOUTH PLAINFIELD, NEW JERSEY, USA)
9. GLOBAL LAPTOP BACKPACK MARKET BY REGION
   1. OVERVIEW
   2. NORTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Applications
      4. Historic And Forecasted Market Size By Distribution Channel
      5. Historic And Forecasted Market Size By Country
         1. USA
         2. Canada
         3. Mexico
   3. EASTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Russia
         2. Bulgaria
         3. The Czech Republic
         4. Hungary
         5. Poland
         6. Romania
         7. Rest Of Eastern Europe
   4. WESTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Germany
         2. United Kingdom
         3. France
         4. The Netherlands
         5. Italy
         6. Spain
         7. Rest Of Western Europe
   5. ASIA PACIFIC
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Malaysia
         6. Thailand
         7. Vietnam
         8. The Philippines
         9. Australia
         10. New-Zealand
         11. Rest Of APAC
   6. MIDDLE EAST & AFRICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Turkey
         2. Bahrain
         3. Kuwait
         4. Saudi Arabia
         5. Qatar
         6. UAE
         7. Israel
         8. South Africa
   7. SOUTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Brazil
         2. Argentina
         3. Rest of South America
10. INVESTMENT ANALYSIS
11. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. LAPTOP BACKPACK MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. LAPTOP BACKPACK MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. LAPTOP BACKPACK MARKET COMPETITIVE RIVALRY
TABLE 005. LAPTOP BACKPACK MARKET THREAT OF NEW ENTRANTS
TABLE 006. LAPTOP BACKPACK MARKET THREAT OF SUBSTITUTES
TABLE 007. LAPTOP BACKPACK MARKET BY TYPE
TABLE 008. MEN'S TYPE MARKET OVERVIEW (2016-2028)
TABLE 009. WOMEN'S TYPE MARKET OVERVIEW (2016-2028)
TABLE 010. OTHER MARKET OVERVIEW (2016-2028)
TABLE 011. LAPTOP BACKPACK MARKET BY APPLICATION
TABLE 012. SPECIALIST RETAILERS MARKET OVERVIEW (2016-2028)
TABLE 013. FACTORY OUTLETS MARKET OVERVIEW (2016-2028)
TABLE 014. INTERNET SALES MARKET OVERVIEW (2016-2028)
TABLE 015. NORTH AMERICA LAPTOP BACKPACK MARKET, BY TYPE (2016-2028)
TABLE 016. NORTH AMERICA LAPTOP BACKPACK MARKET, BY APPLICATION (2016-2028)
TABLE 017. N LAPTOP BACKPACK MARKET, BY COUNTRY (2016-2028)
TABLE 018. EUROPE LAPTOP BACKPACK MARKET, BY TYPE (2016-2028)
TABLE 019. EUROPE LAPTOP BACKPACK MARKET, BY APPLICATION (2016-2028)
TABLE 020. LAPTOP BACKPACK MARKET, BY COUNTRY (2016-2028)
TABLE 021. ASIA PACIFIC LAPTOP BACKPACK MARKET, BY TYPE (2016-2028)
TABLE 022. ASIA PACIFIC LAPTOP BACKPACK MARKET, BY APPLICATION (2016-2028)
TABLE 023. LAPTOP BACKPACK MARKET, BY COUNTRY (2016-2028)
TABLE 024. MIDDLE EAST & AFRICA LAPTOP BACKPACK MARKET, BY TYPE (2016-2028)
TABLE 025. MIDDLE EAST & AFRICA LAPTOP BACKPACK MARKET, BY APPLICATION (2016-2028)
TABLE 026. LAPTOP BACKPACK MARKET, BY COUNTRY (2016-2028)
TABLE 027. SOUTH AMERICA LAPTOP BACKPACK MARKET, BY TYPE (2016-2028)
TABLE 028. SOUTH AMERICA LAPTOP BACKPACK MARKET, BY APPLICATION (2016-2028)
TABLE 029. LAPTOP BACKPACK MARKET, BY COUNTRY (2016-2028)
TABLE 030. NIKE: SNAPSHOT
TABLE 031. NIKE: BUSINESS PERFORMANCE
TABLE 032. NIKE: PRODUCT PORTFOLIO
TABLE 033. NIKE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 033. ADIDAS: SNAPSHOT
TABLE 034. ADIDAS: BUSINESS PERFORMANCE
TABLE 035. ADIDAS: PRODUCT PORTFOLIO
TABLE 036. ADIDAS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 036. SAMSONITE: SNAPSHOT
TABLE 037. SAMSONITE: BUSINESS PERFORMANCE
TABLE 038. SAMSONITE: PRODUCT PORTFOLIO
TABLE 039. SAMSONITE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 039. OIWAS: SNAPSHOT
TABLE 040. OIWAS: BUSINESS PERFORMANCE
TABLE 041. OIWAS: PRODUCT PORTFOLIO
TABLE 042. OIWAS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 042. WENGER: SNAPSHOT
TABLE 043. WENGER: BUSINESS PERFORMANCE
TABLE 044. WENGER: PRODUCT PORTFOLIO
TABLE 045. WENGER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. WINPARD: SNAPSHOT
TABLE 046. WINPARD: BUSINESS PERFORMANCE
TABLE 047. WINPARD: PRODUCT PORTFOLIO
TABLE 048. WINPARD: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. LINING: SNAPSHOT
TABLE 049. LINING: BUSINESS PERFORMANCE
TABLE 050. LINING: PRODUCT PORTFOLIO
TABLE 051. LINING: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. DAPAI: SNAPSHOT
TABLE 052. DAPAI: BUSINESS PERFORMANCE
TABLE 053. DAPAI: PRODUCT PORTFOLIO
TABLE 054. DAPAI: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. CAARANY: SNAPSHOT
TABLE 055. CAARANY: BUSINESS PERFORMANCE
TABLE 056. CAARANY: PRODUCT PORTFOLIO
TABLE 057. CAARANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. TOREAD: SNAPSHOT
TABLE 058. TOREAD: BUSINESS PERFORMANCE
TABLE 059. TOREAD: PRODUCT PORTFOLIO
TABLE 060. TOREAD: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. TUMI HOLDINGS: SNAPSHOT
TABLE 061. TUMI HOLDINGS: BUSINESS PERFORMANCE
TABLE 062. TUMI HOLDINGS: PRODUCT PORTFOLIO
TABLE 063. TUMI HOLDINGS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. SWISSGEAR: SNAPSHOT
TABLE 064. SWISSGEAR: BUSINESS PERFORMANCE
TABLE 065. SWISSGEAR: PRODUCT PORTFOLIO
TABLE 066. SWISSGEAR: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. OGIO: SNAPSHOT
TABLE 067. OGIO: BUSINESS PERFORMANCE
TABLE 068. OGIO: PRODUCT PORTFOLIO
TABLE 069. OGIO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. JOHN LEWIS: SNAPSHOT
TABLE 070. JOHN LEWIS: BUSINESS PERFORMANCE
TABLE 071. JOHN LEWIS: PRODUCT PORTFOLIO
TABLE 072. JOHN LEWIS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. LAPTOP BACKPACK MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. LAPTOP BACKPACK MARKET OVERVIEW BY TYPE
FIGURE 012. MEN'S TYPE MARKET OVERVIEW (2016-2028)
FIGURE 013. WOMEN'S TYPE MARKET OVERVIEW (2016-2028)
FIGURE 014. OTHER MARKET OVERVIEW (2016-2028)
FIGURE 015. LAPTOP BACKPACK MARKET OVERVIEW BY APPLICATION
FIGURE 016. SPECIALIST RETAILERS MARKET OVERVIEW (2016-2028)
FIGURE 017. FACTORY OUTLETS MARKET OVERVIEW (2016-2028)
FIGURE 018. INTERNET SALES MARKET OVERVIEW (2016-2028)
FIGURE 019. NORTH AMERICA LAPTOP BACKPACK MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 020. EUROPE LAPTOP BACKPACK MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 021. ASIA PACIFIC LAPTOP BACKPACK MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 022. MIDDLE EAST & AFRICA LAPTOP BACKPACK MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 023. SOUTH AMERICA LAPTOP BACKPACK MARKET OVERVIEW BY COUNTRY (2016-2028)