Heart Rate Monitors Market 

Heart Rate Monitors Market Size Was Valued at USD 21.12 Billion in 2023, and is Projected to Reach USD 36.60 Billion by 2032, Growing at a CAGR of 6.3% From 2024-2032.

A heart rate monitor is then an instrument that helps in tracking and displaying the heart rate in real-time process. It is commonly worn around the wrist or the chest to monitor pulse, be it through touch sensitive devices or through optical lights that are able to measure blood zoning. Pulse oximetry is a tool that indicates the rate of heartbeat, which is usually used during exercise to assess the rate of training and to detect changes in the cardiovascular system.

• The satisfaction level of heart rate monitor is in a growing trend due to increasing health demands of customer, advancement in fitness trend and the improvements in some related technologies. Pulse oximeters which were previously available only for fitness freaks and for the doctors have become a common gadget in the current market being popular among the common population.
• Emerging demand for devices for monitoring the results of cardiovascular disease prevention is one of the primary factors that is pushing the production and sales of heart rate monitors. Due to increased concern in the quality of people’s lives, they shift their focus to the control and regulation of heart rates of during exercise and daily activities. According to the user’s data, the heart rate monitors offerconstant monitoring of their heartbeat, which in turn helps them to modify their workout sessions, monitor their performance or achievement, and make informed choices regarding their lifestyles and health goals.
• However, high-intensity interval training (HIIT), Crossfit and different endurance sports brought higher interest towards heart rate monitors. There are constraints in such activities where a close check on the rate of heartbeat becomes necessary so as to achieve high performance and safety at the same time. These devices have become an essential part of fitness practice by enthusiasts and professionals through having features such as interval timers, heart rate zone alerts, and other features of activity tracking.
• There is another factor that has blossomed the industry, known as the heart rate monitor and this is due to growing technological enhancements in the trackables. Manufacturers are likewise striving to introduce new inventions in the making of more accurate, comfortable, and technologically advanced heart rate monitors. A current advanced feature enables more heart rate monitoring devices to be incorporated into smartwatches, fitness trackers, and other wearable gadgets so individuals can comfortably check on their heart rate at any one particular time.
• Further, the lookout of heart rate monitor technology in to the healthcare systems and medical products also increased the size of the market. It has become common for patient’s with cardiovascular problems to have heart rate monitor devices that can be remotely controlled by the healthcare providers, with the aim of detecting any irregularities that might be arising in the health state of the patients. Furthermore, due to their application in clinical research and healthcare settings for the adaption of data collection & analysis has helped to fuel the market.
• However, the hr monitor industry also has some challenges that prove as barriers to its growth.Even though, there are several challenges that the heart rate monitor market encounters. Another challenge is the following: A customer has too many choices of products being available from different manufacturers, and this creates high competition and pressure on prices. Moreover, doubts on its efficiency and credibility of heart rate monitor especially in interval training and various weather conditions still prevail as another problem that manufacturers need to solve in order to reestablish the faith of the customers on the increasing products.
• It was found that the global heart rate monitor market will continue to expand with the demand arising from the improving health consciousness, the obesity trend, development in technology, and heart rate monitor in health care fields. Nonetheless, innovation, an accurate technological approach, and handling potential customer worries are critical to succeed under the umbrella of this market’s opportunity and duplicity of wearable health technology.

Heart Rate Monitors market Trend Analysis

Adoption of Wearable ECG Monitors 

• Wearable ECG monitor and heart rate monitors have seen a sharp rise in the recent past due to a conscious and active approach to personal health and fitness. These devices are also invoking true time information of the condition of a person’s heart and thereby the likelihood of arrhythmias and the overall cardiovascular health. Manufacturers ranging from well-established giants to new entrant startups have flooded the market with wearables, with simple features like heart rate monitoring to sophisticated additions like ECG capacity. This increase has been contributed to various aspects such as growing awareness on health wellbeing, enhanced developments in sensors and the possibility of linking these devices to smartphone technology with options for tracking and monitoring of data.
• Moreover, the outbreak of COVID-19 has extended the demand for remote health monitoring solutions such as wearable ECG monitors, as people search for methods on how they can have check-ups at the comfort of their homes. For the wearable ECG and heart rate monitor, it noted that as technology advances and devices become more affordable, new opportunities are expected across a range of user types and use cases beyond consumer, including clinical use and even the area of remote care and prevention.

Increasing Adoption in Healthcare Settings

• The use of heart rate monitors in health organizations has been accelerated by the following factors: Technology is one because through the years devices have become more improved, hence become very important aids to most health care practitioners. Furthermore, the health insurance markets in developed countries has shifted their focus from the curative and surgical, towards preventive healthcare and continuous monitoring of patients in their homes, which has led to increased adoption of heart rate monitors to detect and address heart related diseases.
• In addition, with increased adoption of wearable technology, it has been a simpler task for people to monitor their pulse rate constantly; thereby enabling them to take more proactive measures regarding health and wellness. Moreover, the compatibility of wearable devices, in this case heart rate monitors, with EHRs and telemedicine also makes data and information management seamless and helps in improving patient and healthcare provider interaction, which is also a major factor that propels the use of wearable devices in clinical environments. Looking at the current state of the market and the future possibilities, pretensions boosted by the growing awareness of health within the cardiovascular area together with advanced technology make the healthcare heart rate monitors market more prominent.

Heart Rate Monitors Market Segment Analysis:

Heart Rate Monitors Market is segmented based on Type, Application, Display Type and End User.

By Type, Wearable segment is expected to dominate the market during the forecast period

• The Heart Rate Monitors market can be broadly categorized into two main types: Smart clothes and Non-Smart clothes. There are two general products: wearable heart rate monitors that can be in the form of a fitness tracker or smartwatch or a chest strap that individuals can wear comfortably during workouts or for the entire day. These devices allow a person to monitor his or her heart rate at real time – which can be a useful tool when it comes to understanding the intensity of your workout and how many calories you’re burning, or in simply keeping an eye on one’s cardiovascular health. Techniques such as calorie control or exercise often work in conjunction with a mobile application or a fitness software where the users can monitor their fitness levels or set fitness goals.

• While Wearable heart rate monitors are accessories such as smartwatches, Non-Wearable heart rate monitors are devices like fingertip pulse oximeters, and handheld Monitor typically used in the medical field. These devices are usually smaller in size and more focused in their functions, providing more accurate measurements suited for use in medical facilities, monitoring athletes’ performance, or using at home by those who have chronic health conditions. There is a rather significant variation in the requirement of wearable and non wearable heart rate monitors for different consumers ranging from fitness conscious people who want to get the most out of their workout sessions to the patients who need medical grade HRM, which also helped in the development of the hrms market.

 By  Display Type, AMOLED segment held the largest share in 2023

• In the realm of heart rate monitors, display type plays a significant role in shaping user experience and device functionality. Among the prominent display types utilized, PMOLED (Passive Matrix Organic Light Emitting Diode), AMOLED (Active Matrix Organic Light Emitting Diode), and TFT LCD (Thin Film Transistor Liquid Crystal Display) stand out. PMOLEDs offer simplicity and efficiency, providing clear visuals with lower power consumption, making them suitable for compact devices like wrist-worn monitors.
•  AMOLEDs, on the other hand, offer enhanced brightness, contrast, and energy efficiency, contributing to vivid and crisp displays particularly favored in advanced fitness trackers and smartwatches. TFT LCDs, known for their versatility and affordability, cater to a broader market segment, offering decent visual quality and adequate power efficiency. The choice of display type in heart rate monitors often reflects a balance between performance, cost, and intended user experience, ultimately influencing consumer preferences and market trends.

Heart Rate Monitors Market  Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• North America is expected to continue with strong sale and dominance in the heart rate monitors market during the forecast period. It is for this reason that there is an expected triumph on the various factors as outlined below; Firstly, this region has a well-developed network of healthcare providers in place and a relatively high level of application of healthcare technologies. Through a conducive culture for embracing advances in technology, using heart rate monitoring devices is encouraged among practitioners and customers.
• The network of key stakeholders operating in the North American region and the focus on research and development shall be credited for the innovation that has constantly evolved the application of heart rate monitoring technology in this region. In addition, growth of health awareness and high incidence of cardiovascular disorders are key factors that have boosted the demand of heart rate monitoring devices and systems in the region and contributed the expansion of this market. The market environment in North America is currently good with increasing adoption trends and less restriction on the usage of heart rate monitors, and hence, it is expected that North America will be able to come out top in the heart rate monitors market in the coming years in future.

Active Key Players in the Heart Rate Monitors Market

• Apple (U.S.)
• Samsung Electronics Co. Ltd. (South Korea)
• Fitbit Inc. (U.S.)
• Beurer GmbH (Germany)
• Omron Healthcare (Japan)
• LG Electronics (South Korea)
• Polar Electro (Finland)
• TomTom International BV (The Netherlands)
• Nokia (Finland)
• Decathlon (France)
• Nike (U.S.)
• Garmin Ltd. (U.S.)
• Other Key Players

Key Industry Developments of Heart Rate Monitors Market

• In November 2023 Catapult, the global performance technology leader in elite sports, announced the launch of the next generation of integrated heart rate technology for their Vector athlete monitoring system. The Elite Vest 2.3, combined with an advanced heart rate algorithm, delivers best-in-class heart rate data accuracy and reliability, without the need for a secondary heart rate device.
• In September 2023, This World Heart Day, the World Heart Federation (WHF) is urging all sectors and citizens to join forces and take down cardiovascular disease (CVD) from its “number one killer” position. Conditions of the heart or blood vessels including stroke and heart failure killed more than 20 million people in 2021 yet up to 80 per cent of premature heart attacks and strokes can be prevented. Many affected by high-trending CVD rates include those under 55 years of age, and people in low- and middle-income countries and in some high-income countries. The global UseHeart movement springs from the annual World Heart Day campaign to drive year-long awareness and action to reverse the debilitating impacts of CVD.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. HEART RATE MONITORS MARKET BY TYPE (2017-2032)
   1. HEART RATE MONITORS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. WEARABLE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. NON-WEARABLE
7. HEART RATE MONITORS MARKET BY APPLICATION (2017-2032)
   1. HEART RATE MONITORS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. HEALTHCARE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SPORTS
   5. PERSONAL ASSISTANCE
8. HEART RATE MONITORS MARKET BY DISPLAY TYPE (2017-2032)
   1. HEART RATE MONITORS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PMOLED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. AMOLED
   5. TFT LCD
9. HEART RATE MONITORS MARKET BY END USERS (2017-2032)
   1. HEART RATE MONITORS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. Hospital & Clinics
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SPORTS MEDICINE CENTERS
   5. PROFESSIONALS
   6. INDIVIDUALS
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Positioning
       2. HEART RATE MONITORS Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. APPLE (U.S.)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. SAMSUNG ELECTRONICS CO. LTD. (SOUTH KOREA)
    4. FITBIT INC. (U.S.)
    5. BEURER GMBH (GERMANY)
    6. OMRON HEALTHCARE (JAPAN)
    7. LG ELECTRONICS (SOUTH KOREA)
    8. POLAR ELECTRO (FINLAND)
    9. TOMTOM INTERNATIONAL BV (THE NETHERLANDS)
    10. NOKIA (FINLAND)
    11. DECATHLON (FRANCE)
    12. NIKE (U.S.)
    13. GARMIN LTD. (U.S.)
11. GLOBAL HEART RATE MONITORS MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Application
       5. Historic And Forecasted Market Size By Display Type
       6. Historic And Forecasted Market Size By End Users
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
12. INVESTMENT ANALYSIS
13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. HEART RATE MONITORS MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. HEART RATE MONITORS MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. HEART RATE MONITORS MARKET COMPETITIVE RIVALRY
TABLE 005. HEART RATE MONITORS MARKET THREAT OF NEW ENTRANTS
TABLE 006. HEART RATE MONITORS MARKET THREAT OF SUBSTITUTES
TABLE 007. HEART RATE MONITORS MARKET BY TYPE
TABLE 008. WEARABLE MARKET OVERVIEW (2016-2028)
TABLE 009. NON-WEARABLE MARKET OVERVIEW (2016-2028)
TABLE 010. HEART RATE MONITORS MARKET BY APPLICATION
TABLE 011. HEALTHCARE MARKET OVERVIEW (2016-2028)
TABLE 012. SPORTS MARKET OVERVIEW (2016-2028)
TABLE 013. PERSONAL ASSISTANCE MARKET OVERVIEW (2016-2028)
TABLE 014. HEART RATE MONITORS MARKET BY DISPLAY TYPE
TABLE 015. PMOLED MARKET OVERVIEW (2016-2028)
TABLE 016. AMOLED MARKET OVERVIEW (2016-2028)
TABLE 017. TFT LCD MARKET OVERVIEW (2016-2028)
TABLE 018. HEART RATE MONITORS MARKET BY END USERS
TABLE 019. HOSPITAL & CLINICS MARKET OVERVIEW (2016-2028)
TABLE 020. SPORTS MEDICINE CENTERS MARKET OVERVIEW (2016-2028)
TABLE 021. PROFESSIONALS MARKET OVERVIEW (2016-2028)
TABLE 022. INDIVIDUALS MARKET OVERVIEW (2016-2028)
TABLE 023. NORTH AMERICA HEART RATE MONITORS MARKET, BY TYPE (2016-2028)
TABLE 024. NORTH AMERICA HEART RATE MONITORS MARKET, BY APPLICATION (2016-2028)
TABLE 025. NORTH AMERICA HEART RATE MONITORS MARKET, BY DISPLAY TYPE (2016-2028)
TABLE 026. NORTH AMERICA HEART RATE MONITORS MARKET, BY END USERS (2016-2028)
TABLE 027. N HEART RATE MONITORS MARKET, BY COUNTRY (2016-2028)
TABLE 028. EUROPE HEART RATE MONITORS MARKET, BY TYPE (2016-2028)
TABLE 029. EUROPE HEART RATE MONITORS MARKET, BY APPLICATION (2016-2028)
TABLE 030. EUROPE HEART RATE MONITORS MARKET, BY DISPLAY TYPE (2016-2028)
TABLE 031. EUROPE HEART RATE MONITORS MARKET, BY END USERS (2016-2028)
TABLE 032. HEART RATE MONITORS MARKET, BY COUNTRY (2016-2028)
TABLE 033. ASIA PACIFIC HEART RATE MONITORS MARKET, BY TYPE (2016-2028)
TABLE 034. ASIA PACIFIC HEART RATE MONITORS MARKET, BY APPLICATION (2016-2028)
TABLE 035. ASIA PACIFIC HEART RATE MONITORS MARKET, BY DISPLAY TYPE (2016-2028)
TABLE 036. ASIA PACIFIC HEART RATE MONITORS MARKET, BY END USERS (2016-2028)
TABLE 037. HEART RATE MONITORS MARKET, BY COUNTRY (2016-2028)
TABLE 038. MIDDLE EAST & AFRICA HEART RATE MONITORS MARKET, BY TYPE (2016-2028)
TABLE 039. MIDDLE EAST & AFRICA HEART RATE MONITORS MARKET, BY APPLICATION (2016-2028)
TABLE 040. MIDDLE EAST & AFRICA HEART RATE MONITORS MARKET, BY DISPLAY TYPE (2016-2028)
TABLE 041. MIDDLE EAST & AFRICA HEART RATE MONITORS MARKET, BY END USERS (2016-2028)
TABLE 042. HEART RATE MONITORS MARKET, BY COUNTRY (2016-2028)
TABLE 043. SOUTH AMERICA HEART RATE MONITORS MARKET, BY TYPE (2016-2028)
TABLE 044. SOUTH AMERICA HEART RATE MONITORS MARKET, BY APPLICATION (2016-2028)
TABLE 045. SOUTH AMERICA HEART RATE MONITORS MARKET, BY DISPLAY TYPE (2016-2028)
TABLE 046. SOUTH AMERICA HEART RATE MONITORS MARKET, BY END USERS (2016-2028)
TABLE 047. HEART RATE MONITORS MARKET, BY COUNTRY (2016-2028)
TABLE 048. APPLE (U.S.): SNAPSHOT
TABLE 049. APPLE (U.S.): BUSINESS PERFORMANCE
TABLE 050. APPLE (U.S.): PRODUCT PORTFOLIO
TABLE 051. APPLE (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. SAMSUNG ELECTRONICS CO. LTD. (SOUTH KOREA): SNAPSHOT
TABLE 052. SAMSUNG ELECTRONICS CO. LTD. (SOUTH KOREA): BUSINESS PERFORMANCE
TABLE 053. SAMSUNG ELECTRONICS CO. LTD. (SOUTH KOREA): PRODUCT PORTFOLIO
TABLE 054. SAMSUNG ELECTRONICS CO. LTD. (SOUTH KOREA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. FITBIT INC. (U.S.): SNAPSHOT
TABLE 055. FITBIT INC. (U.S.): BUSINESS PERFORMANCE
TABLE 056. FITBIT INC. (U.S.): PRODUCT PORTFOLIO
TABLE 057. FITBIT INC. (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. BEURER GMBH (GERMANY): SNAPSHOT
TABLE 058. BEURER GMBH (GERMANY): BUSINESS PERFORMANCE
TABLE 059. BEURER GMBH (GERMANY): PRODUCT PORTFOLIO
TABLE 060. BEURER GMBH (GERMANY): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. OMRON HEALTHCARE (JAPAN): SNAPSHOT
TABLE 061. OMRON HEALTHCARE (JAPAN): BUSINESS PERFORMANCE
TABLE 062. OMRON HEALTHCARE (JAPAN): PRODUCT PORTFOLIO
TABLE 063. OMRON HEALTHCARE (JAPAN): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. LG ELECTRONICS (SOUTH KOREA): SNAPSHOT
TABLE 064. LG ELECTRONICS (SOUTH KOREA): BUSINESS PERFORMANCE
TABLE 065. LG ELECTRONICS (SOUTH KOREA): PRODUCT PORTFOLIO
TABLE 066. LG ELECTRONICS (SOUTH KOREA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. MOTOROLA: SNAPSHOT
TABLE 067. MOTOROLA: BUSINESS PERFORMANCE
TABLE 068. MOTOROLA: PRODUCT PORTFOLIO
TABLE 069. MOTOROLA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. POLAR ELECTRO (FINLAND): SNAPSHOT
TABLE 070. POLAR ELECTRO (FINLAND): BUSINESS PERFORMANCE
TABLE 071. POLAR ELECTRO (FINLAND): PRODUCT PORTFOLIO
TABLE 072. POLAR ELECTRO (FINLAND): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 072. TOMTOM INTERNATIONAL BV (THE NETHERLANDS): SNAPSHOT
TABLE 073. TOMTOM INTERNATIONAL BV (THE NETHERLANDS): BUSINESS PERFORMANCE
TABLE 074. TOMTOM INTERNATIONAL BV (THE NETHERLANDS): PRODUCT PORTFOLIO
TABLE 075. TOMTOM INTERNATIONAL BV (THE NETHERLANDS): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 075. NOKIA (FINLAND): SNAPSHOT
TABLE 076. NOKIA (FINLAND): BUSINESS PERFORMANCE
TABLE 077. NOKIA (FINLAND): PRODUCT PORTFOLIO
TABLE 078. NOKIA (FINLAND): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 078. DECATHLON (FRANCE): SNAPSHOT
TABLE 079. DECATHLON (FRANCE): BUSINESS PERFORMANCE
TABLE 080. DECATHLON (FRANCE): PRODUCT PORTFOLIO
TABLE 081. DECATHLON (FRANCE): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 081. NIKE (U.S.): SNAPSHOT
TABLE 082. NIKE (U.S.): BUSINESS PERFORMANCE
TABLE 083. NIKE (U.S.): PRODUCT PORTFOLIO
TABLE 084. NIKE (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 084. GARMIN LTD. (U.S.): SNAPSHOT
TABLE 085. GARMIN LTD. (U.S.): BUSINESS PERFORMANCE
TABLE 086. GARMIN LTD. (U.S.): PRODUCT PORTFOLIO
TABLE 087. GARMIN LTD. (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. HEART RATE MONITORS MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. HEART RATE MONITORS MARKET OVERVIEW BY TYPE
FIGURE 012. WEARABLE MARKET OVERVIEW (2016-2028)
FIGURE 013. NON-WEARABLE MARKET OVERVIEW (2016-2028)
FIGURE 014. HEART RATE MONITORS MARKET OVERVIEW BY APPLICATION
FIGURE 015. HEALTHCARE MARKET OVERVIEW (2016-2028)
FIGURE 016. SPORTS MARKET OVERVIEW (2016-2028)
FIGURE 017. PERSONAL ASSISTANCE MARKET OVERVIEW (2016-2028)
FIGURE 018. HEART RATE MONITORS MARKET OVERVIEW BY DISPLAY TYPE
FIGURE 019. PMOLED MARKET OVERVIEW (2016-2028)
FIGURE 020. AMOLED MARKET OVERVIEW (2016-2028)
FIGURE 021. TFT LCD MARKET OVERVIEW (2016-2028)
FIGURE 022. HEART RATE MONITORS MARKET OVERVIEW BY END USERS
FIGURE 023. HOSPITAL & CLINICS MARKET OVERVIEW (2016-2028)
FIGURE 024. SPORTS MEDICINE CENTERS MARKET OVERVIEW (2016-2028)
FIGURE 025. PROFESSIONALS MARKET OVERVIEW (2016-2028)
FIGURE 026. INDIVIDUALS MARKET OVERVIEW (2016-2028)
FIGURE 027. NORTH AMERICA HEART RATE MONITORS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. EUROPE HEART RATE MONITORS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. ASIA PACIFIC HEART RATE MONITORS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 030. MIDDLE EAST & AFRICA HEART RATE MONITORS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 031. SOUTH AMERICA HEART RATE MONITORS MARKET OVERVIEW BY COUNTRY (2016-2028)